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表紙:家具業界におけるeコマース市場
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家具業界におけるeコマース市場

E-Commerce for the Furniture Industry

出版日: | 発行: CSIL Centre for Industrial Studies | ページ情報: 英文 119 Pages | 納期: 即日から翌営業日

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価格表記: EURを日本円(税抜)に換算
本日の銀行送金レート: 1EUR=131.54円
家具業界におけるeコマース市場
出版日: 2020年12月29日
発行: CSIL Centre for Industrial Studies
ページ情報: 英文 119 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界の家具業界は、Covid-19パンデミックの影響を大きく受けており、世界の家具消費量は2020年に前例のない減少を記録しました。しかし、この枠組みの中で、社会的な距離を置く政策と封鎖により自宅と快適さに目が向けられ、自宅のスペースを在宅勤務に適応させる機会となりました。

オンラインチャネルは、実店舗の売り上げの急激な減少を部分的に補っており、オンラインで販売される家具の世界売上は、この困難な年に2桁の増加を記録しています。

当レポートは、世界の家具業界におけるeコマース市場について調査しており、市場規模や予測、需要、成長要因、セグメント・地域別の市場分析、COVID-19パンデミックの影響、主要企業のプロファイルなどの情報を提供しています。

当レポート掲載の企業:

Amazon、Ambientedirect、Anthropologie、Bygghemma、Coupang、Cymax、Dunhelm、Hayneedle、Harvey Norman、Home Depot、Home 24、Ikea、Jingdong、John Lewis、Lowe's、Otto、Overstock、Pepperfry、Restoration Hardware、Suning、Tmall、Wal-Mart 、Wayfair、Westwing、Williams-Sonoma。

目次

イントロダクション

  • 調査ツール、企業のサンプル、用語と方法論の注記

エグゼクティブサマリー

第1章 eコマース:基本データとビジネスモデル

  • 家具市場の概要:家具の消費・輸入(2020)、地域別の家具市場予測(2021)
  • 基本データ
    • セグメント別の家具消費とeコマース販売
    • 国/地域別の家具の消費とeコマース販売
    • ディストリビュータータイプ別の家具のeコマース販売
  • COVID-19パンデミック:2020年上半期の影響と洞察
    • 各企業の2020年第1四半期と第2四半期の総販売
  • eコマースビジネスのモデル(オンラインで販売する家具メーカー、卸売業者とB2Bビジネス、Eテーラー、実店舗型企業、非家具スペシャリストチェーン、Shopifyの事例)

第2章 活動の動向:成長とビジネスの進化

  • eコマースの成長動向:製品・地域別の実績、カテゴリー別のディストリビューター、規模、市場シェアおよび平均成長率
  • ビジネスの進化と組織化(オムニチャネルアプローチ、宅配とクリックアンドコレクトの比較、モバイルショッピングのヒント、Starlityの事例、ソーシャルメディア、広告戦略)

第3章 欧州

  • 小売・eコマースの販売:概要と需要の成長要因
    • 英国、ドイツ、フランス、スペイン:eコマース指標
  • セクターの概要
  • 主要なeコマース企業

第4章 北米

  • 小売・eコマースの販売:概要と需要の成長要因
    • 米国とカナダ:経済およびeコマース指標
  • セクターの概要
  • オンラインで販売する家具メーカー
  • 主要eコマース企業

第5章 アジア

  • 小売・eコマースの販売:概要と需要の成長要因
    • アジア太平洋(中国、インド、日本):経済およびeコマース指標
  • セクターの概要
  • 主要eコマース企業

第6章 調査結果

  • 家具メーカーのサンプル
  • 収益実績と見込み
  • eコマースの使用
  • eコマースチャネル
  • 製品とプロモーション
目次
Product Code: M02

This report analyses status and prospects of e-commerce for the furniture industry and it is mainly divided in two parts.

PART I. ECOMMERCE FOR THE FURNITURE INDUSTRY deals with the incidence of the online channel in the furniture market with a focus on key geographical areas (Europe, North America, Asia) and analyses the different e-commerce business models and the performance of leading players.

An overview of the world furniture industry, with current furniture consumption data, and 2021 furniture market forecasts by region, introduces this part.

Furniture e-commerce sales are provided by segment (upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture), by region and by kind of distributor (E-tailers, Furniture distributors, Non-specialists/Lifestyle/DIY)

The study also highlights the impact of Covid-19 pandemic on the furniture market through insights for the first half of 2020 and sales performance of the leading online players in the global furniture market in the first and second quarter of 2020.

Different e-commerce business models (Furniture Manufacturers, Wholesalers and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains) , their evolution and organization are discussed in light of companies' experiences: the Omni-channel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media and delivery options.

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia: for each considered geographical area, and for the most relevant markets (UK, Germany, France, Spain, USA, Canada, China, India and Japan), the report analyses the sector performance and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).

Online sales of furniture and related products are presented for around 170 leading players based in North America, Europe and Asia, with profiles highlighting their e-commerce policies. Profiles of the major companies are also provided

PART II. E-COMMERCE FOR THE FURNITURE INDUSTRY: SURVEY RESULTS

This part provides results of CSIL survey to leading furniture manufacturers worldwide, aiming at understanding their approach to the web channel, their strategies, their future expectations and the most-demanded products.

Highlights:

The world furniture industry has been severely affected by the Covid-19 pandemic. According to CSIL estimates, the global furniture consumption registered an unprecedent decrease in 2020.

Within this framework is worth noticing, however, that social distacing policies and lockdowns, provided people with the opportunity to focus on home and comfort and to adapt their spaces to the need of working from home.

The online channel is partially compensating the sharp decrease of brick and mortar stores' sales and the global value of furniture sold online registered a double digit encrease in this diffucult year.

Selected companies mentioned:

Amazon, Ambientedirect, Anthropologie, Bygghemma, Coupang, Cymax, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea, Jingdong, John Lewis, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.

TABLE OF CONTENTS

INTRODUCTION.

  • Research Tools, sample of companies, Terminology and methodological notes

EXECUTIVE SUMMARY

1. E-COMMERCE FOR THE FURNITURE INDUSTRY. Basic data and business models

  • 1.1. Overview of the furniture market. Furniture consumption and imports in 2020 and furniture market forecasts 2021 by region
  • 1.2. Basic data
    • Furniture consumption and e-commerce sales by segment
    • Consumption and E-commerce sales of furniture by country/region
    • E-commerce sales of furniture by kind of distributor
  • 1.3. COVID-19 pandemic: impact and insights for the first half of 2020
    • Total sales performance in the first and second quarter of 2020 for selected companies
  • 1.4. Models of e-commerce business (Furniture Manufacturers selling online, Wholesalers and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains, The case of Shopify)

2. ACTIVITY TREND. Growth and business evolution

  • 2.1. E-commerce growth trends. Performance by product and by region, Distributors by category. Dimension, market share and average growth.
  • 2.2. Business evolution and organization (Omnichannel approach, Home delivery ?vs- ?click and collect?, Mobile shopping tips, The case of Starlity, Social media and advertising strategies)

3. E-COMMERCE FOR THE FURNITURE INDUSTRY IN EUROPE

  • 3.1. Retail and e-commerce sales: overview and demand drivers
    • The United Kingdom, Germany, France and Spain. E-commerce indicators
  • 3.2. Sector overview
  • 3.3. Leading e-commerce players

4. E-COMMERCE FOR THE FURNITURE INDUSTRY IN NORTH AMERICA

  • 4.1. Retail and e-commerce sales: overview and demand drivers
    • United States and Canada. Economic and e-commerce Indicators
  • 4.2. Sector overview
  • 4.3. Furniture manufacturers selling on-line
  • 4.4. Leading e-commerce players

5. E-COMMERCE FOR THE FURNITURE INDUSTRY IN ASIA

  • 5.1. Retail and e-commerce sales: overview and demand drivers
    • Asia Pacific: China, India and Japan. Economic and E-commerce Indicators
  • 5.2. Sector overview
  • 5.3. Leading e-commerce players

6. E-COMMERCE FOR FURNITURE: SURVEY RESULTS

  • 6.1. The sample of furniture manufacturers
  • 6.2. Revenue performance and expectations
  • 6.3. The use of e-commerce
  • 6.4. E-commerce channel
  • 6.5. Products and promotion
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