E-commerce in the Mattress Industry
発行: CSIL Centre for Industrial Studies
ページ情報: 英文 109 Pages
The CSIL Research Report ‘E-commerce in the mattress industry ’ offers a detailed analysis of the online mattress market with a particular focus on three world areas: the Americas, Europe and Asia Pacific. The study analyses the largest retail mattress markets, estimating the incidence of online mattress sales in key countries (the US, Canada, China, India, South Korea, Germany, the UK, France and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.
IMPACT OF COVID-19: Effects of the Covid-19 outbreak over the world mattress sector and insights for the first half of 2020 are provided together with quarterly results of the leading listed companies selling mattresses online.
E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:
FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic issues, payment methods, return strategies, use of social media, advertising strategies), product features (bed-in-a-box, one-size-fits-all mattresses) and the role of industry suppliers.
ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, the Americas (the United States and Canada), Europe (the United Kingdom, Germany, France and Spain) and Asia Pacific (China, South Korea and India).
Retail mattress sales and incidence of e-commerce in 2019 , and change over 2018. A sector overview of economic and e-commerce indicators enriches the analysis.
COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: Estimated online mattress sales (USD million) by leading retailers in Europe, the USA and Canada, Asia Pacific.
The study also profiles the leading retailers and manufactures operating in the online mattress market, highlighting their e-commerce activity and financial performance.
For the online mattress companies , it describes the most important supply features (number of trial nights, years of warranty, price of a twin mattress, in-home-delivery and setup) and distribution strategy (presence of physical stores) and profiles of leading online mattress companies by country.
As regards mattress manufacturers selling online , leading players for each considered country are provided, together with information about their online activity.
The Report E-commerce in the mattress industry was carried out also through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey launched by CSIL in September-October 2020, addressed to global retailers and manufacturers involved in the mattress industry.
The COVID-19 outbreak is affecting the global business, with no exception both for furniture and mattress markets. There are, however, some aspects to take into consideration when considering the mattress sector.
The online channel, which was already eroding offline shares among the global mattress retail markets in recent years, is increasing and partially compensating the sharp decrease of brick-and-mortar stores' sales. According to CSIL, the online mattress market was already following a growth trajectory, registering a +30% in 2019, with different performances across the world. The United States is by far the largest market; in Europe, the increase in the online mattress market in Germany is remarkable; in Asia Pacific, the booming Chinese market drives the growth.
During the first semester of 2020, the fast increase in online sales is recorded among the largest retailers of home furniture and mattresses (in particular online mattress companies). This could be an opportunity for both mattress retailers and manufacturers.
Amazon, bett1, Casper, Coway, Emma Matratze, eve sleep, Flex, Flipkart.com, Hilding Anders, IKEA, JD.com, Kurlon, Marmota, Mlily, Nectar Sleep, Otto, Pepperfry, Pikolin, Saatva, Serta, Simba, Simmons, Suning, Taobao, Tediber, Tmall, Tuft&Needle, Wayfair, Zinus.