インドのオフィス家具市場

インドのオフィス家具市場は、2013年には総額17億0200万米ドル（前年比約4％）の規模に達しました。この7年間で生産規模は4倍大きくなり、年間平均成長率は8％以上（米ドルベース）に達しました。オフィス家具の需要量も、景気回復や製造業・サービス業の成長、非住宅用建物の建設の活発化などを受けて、順調に拡大しています。オフィス設計の最新の流行として「モバイルオフィス」（従業員が遠隔地や自宅などから企業のワークステーションに接続して作業ができる、という形態）が普及しつつあり、それがオフィス家具市場にも多大な影響を与えるものと思われます。

当レポートでは、インドのオフィス家具市場について調査し、市場概要、競合情勢、生産および消費動向（過去5年間分）、輸出入、流通チャネル、市場促進要因、主要企業のプロファイル、市場の将来動向の予測（今後5年間分）などについてまとめ、概略下記の構成でお届けいたします。

調査手法

第1章　市場の概要

• オフィス家具産業の基礎データ：生産額・消費額・市場開放度

第2章　国際貿易

• オフィス家具の輸出額
• オフィス家具の輸入額

第3章　競争システム

• 製品の分類
• 市場シェア
• 代表的なオフィス家具メーカー

第4章　流通チャネル

• インドの家具流通の特徴
• オフィス家具の流通
• 価格
• 外資系企業にとっての市場アプローチ

第5章　需要促進要因

• 経済指標
• 人口と都市化プロセス
• 非住宅用建物とオフィス空間
• 小売業
• ホスピタリティ産業
• 地域的分布

第6章　業界団体、部門フェアーおよび雑誌

付録I：当レポートで取り上げた企業の一覧

付録II：その他の有益なコンタクト情報（Excelファイル）

当レポートで取り上げた主要企業（全32社）

In 2013 the office furniture production in India reached a total value of US$ 1,702 million, showing about 4% growth compared to the previous year (+14% in local currency). Production quadrupled over the last decade and average growth in the period considered (2007-2013) was +8% in US$. Consumption of office furniture showed a good performance driven by a general improvement in the economic situation in the country and by growth in the industrial and services sectors. Non-residential construction activities performed very well, leading to an expansion of office premises and space.

About 62% of imported values are represented by office furniture, while the remaining 38% is covered by office seating.

The trend is moving towards the mobile office. Unlike earlier times, when every individual had their specific workstations, anybody can come into the office and work on any available workstation because the trend is towards a shared office scenario, where people are travelling or working from home. We have seen some large Corporates moving in that direction, and it is definitely the future of office furniture in India according to key experts.

Top 50 companies hold about 50% of the Indian office furniture market. About 65% of the large corporation segment is composed by High-end branded supplies, while for medium-small companies the opposite is true. Largest global brands offer medium/high-end products/commercial turnkey (Haworth, Steelcase, Herman Miller, Teknion) as well as some local brands like BP Ergo (HNI Inc.), Featherlite, Godrej and Wipro.

India. Office furniture. Customer segmentation, 2008 and 2013.
Percentage values.

Summary:

Highlights of this Report

CSIL Market Research The office furniture market in India provides office furniture market size, historical trends of office furniture production and consumption, imports and exports. 2008-2013 data on the office furniture sector and macroeconomic forecast up to 2018.

The report is enriched by an in-depth analysis of the competitive system in terms of company dimension, manufacturing locations and product breakdown.

Figures on sales and estimates on market shares of the top 50 leading office furniture manufacturers operating in India are also available (total office furniture production and segments: seating, desking, storage). The sample has been extended to more than 100 when considering either office furniture manufacturers (Local and Multinational) than importers, retailers, architects playing on the Indian market.

Short profiles of the top office furniture manufacturers are also available.

Reference prices are reported by segment (office seating, operative desks, executive furniture, office storage).

Office furniture imports and exports are broken down by country and geographical area of origin/destination.

A specific analysis on main players in the distribution is given for the six states and eight megacities that are considered strategic for the future of the office furniture business.

Leading furniture importers are listed by city, as well as leading architects and interior designers.

Considered states include Delhi-Haryana, Maharashtra, Karnataka, Kerala, West Bengal. In the focused megacities a growth of household expenditure is given by around 50% from 2013 up to 2013, as an average.

About 200 addresses of key operators (about 50 office furniture manufacturers, other 150 among importers, retailers and architectural companies) are included.

The study has been carried out involving direct interviews in Delhi, Mumbai and Bangalore.

Table of Contents

METHODOLOGY

1. Market Overview

• 1.1. The office furniture sector: basic data Production, Consumption and market openness

2. International trade

• 2.1. Office furniture exports
• 2.2. Office furniture imports

3. The COMPETITIVE SYSTEM

• 3.1. Product segments
• 3.2. Market shares
• 3.3. Leading office furniture manufacturers

4. Distribution channels

• 4.1. Characteristics of the Indian furniture distribution
• 4.2. Office furniture distribution
• 4.3. Prices
• 4.4. Market approach for foreign companies

5. demand DRIVERS

• 5.1. Economic indicators
• 5.2. Population and urbanization process
• 5.3. Non-residential buildings and office spaces
• 5.4. The retail segment
• 5.5. The hospitality segment
• 5.6. Geographical distribution

6. Associations, Sector fairs and magazines

• Appendix I: List of companies mentioned in the report
• Appendix II: Excel file including other useful contacts

Selected companies mentioned:

BP Ergo (HNI Corp.), Bristol Technologies, Continental, Damro, De Bono Flexcom, Durian, Ergomaxx, Ergotek, Featherlite Flexi Seating, Geeken, Godrej Interio, Haworth, Herman Miller, Kompress, Merryfair, Methodex, MS Space Solutions, Natraj Steel, Offiso Furniture, Okamura, Om Vishwakarma, Omfurn India, Parin, PSL Modular, Steelcase, Stellar, Supra- Shreya Furnicraft (P) Ltd., Teknion, V3 India, Wilkhahn, Wipro, Zuari.