E-Commerce in the Mattress Industry: A World Overview
|発行||CSIL Centre for Industrial Studies||商品コード||778076|
|出版日||ページ情報||英文 81 Pages
|マットレス産業におけるEコマース：世界市場の概要 E-Commerce in the Mattress Industry: A World Overview|
|出版日: 2019年01月24日||ページ情報: 英文 81 Pages||
E-commerce, together with boxed mattresses, is changing the major global mattress markets, resulting in different performances across the world. There are six countries where e-commerce for mattresses exceeded US$ 100 million in 2018. The ratio of e-commerce over total retail mattress sales is higher in the United States. Europe follows with the United Kingdom and Germany showing the highest e-commerce incidences in the area.
CSIL Market Research Report ‘E-commerce in the mattress industry: a world overview’ provides a detailed overview of the largest retail mattress markets with estimated e-commerce incidence and current size for 2018.
Most important peculiarities of the e-commerce business in the mattress industry, including services provided (delivery and logistic issues, payment methods, return strategies, use of social media, advertising strategies), product features (bed-in-a-box, one-size-fits-all mattresses) are studied in depth.
Leading online retailers involved in mattress sales are identified by business model:
The report focuses on the Americas (the United States and Canada), Europe (the United Kingdom, Germany, and France) and Asia Pacific (China and India). Retail mattress sales and the incidence of e-commerce for 2018 is estimated for each of the mentioned countries and geographical areas. A sector overview of economic and e-commerce indicators enriches the analysis.
For Europe and the United States and Canada, online mattress sales by leading retailers are estimated. A selection of further retailers involved in mattress sales is included, with estimated e-commerce furniture sales.
For China and India, retailers selling mattress are identified and a list of leading ones with e-commerce furniture sales is reported.
As regards mattress manufacturers selling online, leading players for each mentioned country are provided, together with information about their online activity.
Focus on online mattress companies provides a description of the most important supply features (number of trial nights, years of warranty, price of twin mattress) and distribution strategy (presence of physical stores, partnership with brick and mortar retailers) and profiles of leading online mattress companies by country.
Profiles of leading retailers and manufactures highlighting their e-commerce activity are reported.
Evolution of the e-commerce at a global level: the report also analyses values and performance of the e-commerce at a global level and prospects for the e-commerce and the m-commerce retail sales worldwide.
E-commerce in the mattress industry: a world overview has been carried out by CSIL experts using a mixed methodology: CSIL consolidated knowledge of the mattress sector worldwide, desk analysis (official sources and various e-commerce related sources worldwide) and field analysis (direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey launched by CSIL at the end of 2018, addressed to global retailers and manufacturers involved in the mattress industry).
World. Mattress retail sales and e-commerce incidence
Over recent years, the sales channels for mattresses are shifting from bricks-and-mortar stores to online sales. CSIL estimates that the e-commerce channel claims around 10% of word retail mattress sales in 2018,
The increased attention being paid to the sleep segment and the changing purchasing behavior of consumers are not only encouraging retailers to attempt to establish themselves in the online trade, but also attracting new suppliers to the market (online mattress companies, non-furniture specialists retailers, etc).
Amazon, Casper, Wayfair, Saatva, Tuft&Needle, Serta Simmons, IKEA, bett1, Otto, Simba, eve sleep, Emma Matratze, Hilding Anders, Sleepz, JD.com, Tmall, Taobao, Pepperfry, Simmons, Kurlon, Mlily.