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市場調査レポート

中国のキッチン家具市場

The Kitchen Furniture Market in China

発行 CSIL Centre for Industrial Studies 商品コード 235736
出版日 ページ情報 英文 134 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=108.49円で換算しております。
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中国のキッチン家具市場 The Kitchen Furniture Market in China
出版日: 2018年03月23日 ページ情報: 英文 134 Pages
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概要

当レポートでは、中国のキッチン家具産業について調査分析し、生産・消費・国際貿易の動向、生産・流通システムの分析、主要企業の情報など、体系的な情報を提供しています。

調査分野・手法

基本データ

  • 概要:生産、国際貿易、消費
  • 家具消費:セグメント別
  • 世界のキッチン家具市場:生産・消費、主要国、マクロ指標の比較

活動動向

  • 生産、国際貿易、消費、単価
  • キッチン家具市場の開放

国際貿易

  • 中国・香港、キッチン家具の輸出入:国別、地域別
  • 世界のキッチン家具市場:主要国の輸入元
  • 主要家電の貿易 (主要製品)、輸出入:国別、地域別
    • レンジフード
    • 冷蔵庫、冷凍庫
    • 食器洗い機
    • 調理機器
    • 洗濯機

キッチン家具の供給構造

  • 生産性の高いクラスターと雇用
  • キッチン家具の内訳:スタイル別
  • 供給の内訳:キャビネットのドア材・色別
  • 供給の内訳:カウンター材別
  • キャビネットのドア・その他のコンポーネントのメーカー

流通

  • サンプル企業の流通パターン
  • 主な家具チェーン
  • 主なDIY・デパート
  • キッチン家具・家電の基準価格
  • キッチン家具・ビルトイン家電の共同販売
  • 主な家電販売店:プロファイル

競合システム

  • 上位50社
  • 主な輸出企業
  • 中国の売上高
  • 売上高:平均工場価格別
  • 売上高:地域別
  • 中国の外資系キッチン家具企業

ビルトイン家電

  • 主要家電の上位メーカー

経済動向と需要促進要因

  • マクロ経済データ
  • 人口と都市化の過程
  • 建設部門と不動産

付録

掲載企業

  • Acusi、Aisen、Akani、Amblem、Aodu、Arrow、Baineng、Beigeer、Bigtime、Borcci (Fotile)、Borlonclan、Cacar、Canbo、Daeshin、Debao、Deson、Dicano、Doton、Elabor、Eueasa、Euromax Neuvelle、Haier、Hanex、Haozhaotou、Homtor、Ikea、Jiaci、Joydar、Kangjie、Kenner、Macess、Macro、Mekea、Mkxy、Nbmin、Olo Home、Oppein、Oulin、Oupu、Ouyi、Pianor、Rebon、Schmidt、Siples、Nobilia、Vidas、Vifa Kitchen、Wanjia、Welon、Yalig、Hacker Kuchen、ZBOM Cabinets
目次
Product Code: S30

This report provides a comprehensive picture of the kitchen furniture industry in China , enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China.

Kitchen furniture exports and imports are broken down by country and by geographical region of origin/destination. Historical data are provided for the time frame 2011-2016. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry.

Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2012-2017. Kitchen production in China is broken down according to:

  • style (classic, country, modern basic, modern, design, high tech);
  • cabinet door material (solid wood, veneer, laminated, decorative paper, thermoplastics, lacquered, melamine, aluminium, glass);
  • cabinet colour (white, bright, neutral) and lacquering (bright, opaque);
  • worktop material (solid surface materials, natural and engineered stone, laminated, tiles, steel and aluminium, wood, glass).

The chapter on the distribution system offers an analysis of the major sales channels (contract/building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2013-2017 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered.

An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles.

The final chapter tries to identify the major domestic demand determinants , which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2021, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector).

A list of more than 60 major players in the kitchen furniture industry in China is also included.

Highlights

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In 2017, the kitchen furniture market reached a value of US$ 5.8 billion (RMB 39,455 million) at factory price in China, accounting for around 5% of the world furniture market. Approximately, 3.3 million kitchen sets were manufactured in the country, of which 617 were addressed to exports and 2.7 million to the domestic market. However, despite the setback registered in 2016, in the middle run the value of exports has grew much faster than that of local consumption. As a result, the export/production ratio has gained almost four percentage points since 2012.

From the competitive system perspective, the overall kitchen furniture market is more fragmented than the traditional furniture one. Indeed, there are more than 1,000 kitchen brands operating in China. On the other hand, most of the production of kitchen furniture is managed by the top 50 players, which accounts for almost 60% of its total value. 2017 was the year of IPO for many of them. Only in the first half of the year, Oppein, Pianor, GoldenHome, Olo, and ZBOM have become listed companies.

Oppein emerged as the major Chinese manufacturer and exporter. Ikea ranks in the top 10 positions. Haier is leader in the middle price market. In the middle-upper market Nobilia and Hacker are among the top players. Bulthaup and Poggenpohl ranks in top positions as far as the luxury market is concerned.

Table of Contents

Abstract of Table of Contents

Research field and methodology

Basic Data

  • Overview: Production, International trade, Consumption
  • Furniture consumption by segment
  • World market of kitchen furniture: production and consumption. Focus on selected countries. Comparison with macro indicators

The activity trend

  • Production, International trade, Consumption, 2012-2017. US$ Million, RMB Million, Thousand units , Prices US$ per unit
  • The openness of the kitchen furniture market, 2011-2017

International trade

  • China and Hong Kong. Exports and Imports of kitchen furniture by country and by geographical area, 2011-2016
  • World market of kitchen furniture. Main origin of imports for selected countries
  • Trade of major appliances (focus on selected products). Exports and Imports by country and by geographical area, 2011-2016
    • Hoods
    • Refrigerators and Freezers
    • Dishwashers
    • Cooking Appliances
    • Washing machines

Kitchen furniture supply structure

  • Productive clusters and Employment
    • Year of establishment, number of employees and covered plant surface in sqm in a sample of companies
    • Year of establishment, number of employees and covered plant surface in sqm in a sample of companies
    • Local production districts by specialization
  • Breakdown of kitchen furniture by style
    • Breakdown of supply by style. Data 2013-2015-2017
    • Breakdown of supply by style in a sample of companies
  • Breakdown of supply by cabinet door material and colour
    • Breakdown of supply by cabinet door material, colour, lacquering. Data 2013-2015-2017
    • Breakdown of supply by cabinet door material and colour in a sample of companies
    • Most used colours for cabinet doors in a sample of companies
    • Most used types of wood for cabinet doors in a sample of companies
  • Breakdown of supply by worktop material
    • Breakdown of supply by worktop material. Data 2013-2015-2017
    • Breakdown of supply by worktop material in a sample of companies
  • Manufacturers of cabinet doors and other components

Distribution

  • Distribution pattern in a sample of companies
    • Breakdown of domestic kitchen sales by distribution channel. Data 2013-2015-2017
    • Breakdown of domestic kitchen sales by distribution channel in a sample of companies
    • Number of outlets and average turnover per outlet in a sample of companies
    • Main Kitchen furniture retailers in: Guangzhou; Chengdu; Xian; Donguan; Beijing; Qingdao; Hangzhou; Shanghai; Shengyang; Shenzen; Fuzhou
  • Main furniture chains
  • Main DIY and Department Stores
  • Reference prices for kitchen furniture and appliances
  • Jointed sales of kitchen furniture and built-in appliances
    • Incidence of built-in appliances on the total value of kitchen consumption. Data 2013-2015-2017
    • Incidence of built-in appliances on total kitchen sold in a sample of companies.
  • Leading Electronics-Appliances Stores: Short Profiles.

The Competitive System

  • Top 50 players
    • Top 50 Chinese kitchen furniture manufacturers: sales, market shares and short profiles
  • Main exporters
    • Export sales in a sample of Chinese kitchen furniture manufacturers
    • Export sales in a sample of Chinese kitchen furniture manufacturers by Country/Area
  • Sales in China
    • Top 50 players in the Chinese kitchen furniture market: Sales and market shares
  • Sales by average factory price
    • Kitchen furniture market. Top players in the low price range
    • Kitchen furniture market. Top players in the middle-low price range
    • Kitchen furniture market. Top players in the middle price range
    • Kitchen furniture market. Top players in the upper-middle price range
    • Kitchen furniture market. Top players in the upper price range
    • Kitchen furniture market. Top players in the luxory
  • Sales by region
    • Breakdown of domestic kitchen sales by region in a sample of companies
  • Foreign kitchen furniture players in China
    • Kitchen furniture sales in China from foreign brands

Focus: Built-in appliances

  • Top Manufacturers of major appliances

Economic trend and demand determinants

  • Macroeconomic data
  • Population and urbanization process
  • Construction sector and real estate

Annex I: Architects and Interior Designers

Annex II: Basic Data on Chinese Cities

Annex III: List of Chinese companies mentioned and/or interviewed

Selected companies mentioned:

Acusi, Aisen, Akani, Amblem, Aodu , Arrow, Baineng, Beigeer, Bigtime, Borcci (Fotile), Borlonclan, Cacar, Canbo, Daeshin, Debao, Deson , Dicano, Doton, Elabor , Eueasa, Euromax Neuvelle, Haier, Hanex, Haozhaotou, Homtor, Ikea, Jiaci, Joydar, Kangjie, Kenner, Macess, Macro, Mekea, Mkxy, Nbmin, Olo Home, Oppein, Oulin, Oupu, Ouyi, Pianor, Rebon, Schmidt, Siples, Nobilia, Vidas, Vifa Kitchen, Wanjia, Welon, Yalig, Häcker Küchen, ZBOM Cabinets.

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