The Kitchen Furniture Market in China
|発行||CSIL Centre for Industrial Studies||商品コード||235736|
|出版日||ページ情報||英文 134 Pages
This report provides a comprehensive picture of the kitchen furniture industry in China , enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China.
Kitchen furniture exports and imports are broken down by country and by geographical region of origin/destination. Historical data are provided for the time frame 2011-2016. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry.
Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2012-2017. Kitchen production in China is broken down according to:
The chapter on the distribution system offers an analysis of the major sales channels (contract/building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2013-2017 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered.
An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles.
The final chapter tries to identify the major domestic demand determinants , which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2021, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector).
A list of more than 60 major players in the kitchen furniture industry in China is also included.
In 2017, the kitchen furniture market reached a value of US$ 5.8 billion (RMB 39,455 million) at factory price in China, accounting for around 5% of the world furniture market. Approximately, 3.3 million kitchen sets were manufactured in the country, of which 617 were addressed to exports and 2.7 million to the domestic market. However, despite the setback registered in 2016, in the middle run the value of exports has grew much faster than that of local consumption. As a result, the export/production ratio has gained almost four percentage points since 2012.
From the competitive system perspective, the overall kitchen furniture market is more fragmented than the traditional furniture one. Indeed, there are more than 1,000 kitchen brands operating in China. On the other hand, most of the production of kitchen furniture is managed by the top 50 players, which accounts for almost 60% of its total value. 2017 was the year of IPO for many of them. Only in the first half of the year, Oppein, Pianor, GoldenHome, Olo, and ZBOM have become listed companies.
Oppein emerged as the major Chinese manufacturer and exporter. Ikea ranks in the top 10 positions. Haier is leader in the middle price market. In the middle-upper market Nobilia and Hacker are among the top players. Bulthaup and Poggenpohl ranks in top positions as far as the luxury market is concerned.
Acusi, Aisen, Akani, Amblem, Aodu , Arrow, Baineng, Beigeer, Bigtime, Borcci (Fotile), Borlonclan, Cacar, Canbo, Daeshin, Debao, Deson , Dicano, Doton, Elabor , Eueasa, Euromax Neuvelle, Haier, Hanex, Haozhaotou, Homtor, Ikea, Jiaci, Joydar, Kangjie, Kenner, Macess, Macro, Mekea, Mkxy, Nbmin, Olo Home, Oppein, Oulin, Oupu, Ouyi, Pianor, Rebon, Schmidt, Siples, Nobilia, Vidas, Vifa Kitchen, Wanjia, Welon, Yalig, Häcker Küchen, ZBOM Cabinets.