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市場調査レポート

家具産業のeコマース

E-Commerce for the Furniture Industry

発行 CSIL Centre for Industrial Studies 商品コード 233475
出版日 ページ情報 英文 111 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1EUR=124.36円で換算しております。
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家具産業のeコマース E-Commerce for the Furniture Industry
出版日: 2019年10月16日 ページ情報: 英文 111 Pages
概要

当レポートでは、世界の家具向けeコマース市場について調査し、市場の基本構造やビジネスモデル、eコマースの売上高の推移と見通し、製品区分別・企業の種類別の詳細動向、地域別の市場構造・動向、家具市場の全体的な構造・情勢、主な市場促進・抑制要因、主要企業のプロファイル (全140社分)、といった情報を取りまとめてお届けいたします。

イントロダクション

エグゼクティブ・サマリー

  • Leading brands worldwide

家具産業におけるeコマース

  • 家具市場の概要
    • 世界の家具産業の概況:消費額・輸入額
    • 主要市場での家具消費額 (今後3年間分、実質ベース)
  • 家具産業におけるeコマース:基礎データ
    • 家具の消費額とeコマース売上高:部門別
    • 家具の消費額とeコマース売上高:国別/地域別
    • 家具のeコマース売上高:流通業者の種類別
    • eコマース・ビジネスのモデル

活動動向

  • 家具のeコマースによる売上高
    • 製品カテゴリー別
    • 国別/地域別
    • 流通業者:カテゴリー別
  • ビジネスの進化と組織
    • オムニチャネル・アプローチ
    • 宅配/クリック&コレクト (自宅外への配送)
    • モバイルショッピング用チップ
    • 広告戦略
    • ソーシャルメディア
    • 決済手段
    • 配送コスト

地域別分析:欧州

  • 部門別の概況
  • 代表的なeコマース企業

地域別分析:北米

  • 部門別の概況
  • オンライン販売を行う家具メーカー
  • 代表的なeコマース企業

地域別分析:アジア

  • 部門別の概況
  • 代表的なeコマース企業

世界のeコマースの進化

  • 部門別の売上高と業績

本文中で言及した企業

  • Amazon、Ambientedirect、Anthropologie、Bygghemma Group、C Discount、Coupang、Crate and Barrel、Cymax Stores、Dunhelm、Hayneedle、Harvey Norman、Home Depot、Home 24、Ikea Group、Jingdong、John Lewis Partnership、Lowe's、Otto、Overstock、Pepperfry、Restoration Hardware、Sainsbury's Home、Suning、Tmall、Wal-Mart、Wayfair、Westwing、Williams-Sonoma
目次
Product Code: M02

This report analyses the e-commerce for the furniture industry, estimating this market size at a world level, for the key geographical areas (Europe, North America, Asia) and relevant countries, and providing sales volume and performances for single distributor categories (E-tailers, brick&click furniture stores, non-specialist dealers).

An overview of the world furniture industry, with current data for the furniture consumption and 2019-2020 furniture market forecasts in large markets, introduces the study.

Furniture consumption data and e-commerce sales are also provided by segment: upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture (furniture for dining and living rooms, bedroom furniture, furniture for bathrooms, occasional furniture and non-upholstered seats).

Different e-commerce business models, business evolution and organization are discussed in light of companies' experiences: the omnichannel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media, delivery options and costs.

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia

For each considered geographical area the report highlights the sector performance (Consumption and E-commerce sales of furniture and E-commerce furniture sales by considered country) and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).

The online sales of furniture and related products are presented for a total of 140 leading players based in the USA, Europe and Asia, with profiles highlighting their e-commerce policies.

Highlights

E-commerce. Distributors by category.
Dimension, market share and average growth 2018/2016

CSIL estimates that around 6% of global furniture sales is driven by the e-commerce channel. While world furniture consumption increased by 5% on average between 2016 and 2018, the online sales channel outperformed with +27% average annual growth over the same period.

In 2018 China became the largest worldwide e-commerce furniture market in values surpassing the United States.

E-tailers have been the fastest growing category (and also the largest in values). Specialist furniture dealers are also expanding fast in the e-commerce market. Non specialist/lifestyle/DIY are estimated to sell a significant amount of furniture through their effective multichannel strategy.

Selected companies mentioned:

Amazon, Ambientedirect, Anthropologie, Bygghemma Group, C Discount, Coupang, Crate and Barrel, Cymax Stores, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea Group, Jingdong, John Lewis Partnership, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Sainsbury's Home,Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.

Table of Contents

INTRODUCTION: Research Tools, sample of companies, Terminology and methodological notes

EXECUTIVE SUMMARY: The Ecommerce in the furniture industry

  • Leading brands worldwide

E-COMMERCE FOR THE FURNITURE INDUSTRY

An overview of the furniture market

  • Overview of the world furniture industry. Consumption and Imports
  • Furniture consumption in large markets, 2019 - 2021. Forecasts of yearly changes in real terms

E-commerce for the furniture industry: basic data

  • Furniture consumption and e-commerce sales by segment
  • Consumption and E-commerce sales of furniture by country/region
  • E-commerce sales of furniture by kind of distributor
  • Models of e-commerce business
    • Furniture Manufacturers
    • Wholesalers and B2B business
    • Brick-and-Click companies
    • E-tailers

ACTIVITY TRENDS

  • E-commerce sales of furniture
    • By product category
    • By country/region
    • Distributors by category
  • The business evolution and organization
    • Omni-channel approach
    • Home delivery and click and collect
    • Mobile shopping tips
    • Advertising strategies
    • Social media
    • Payment methods
    • Delivery costs

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia

EUROPE

  • Sector overview
  • Leading e-commerce players

NORTH AMERICA

  • Sector overview
  • Furniture manufacturers selling on-line
  • Leading e-commerce players

ASIA

  • Sector overview
  • Leading e-commerce players

GLOBAL E-COMMERCE EVOLUTION

  • Sector values and performance
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