E-Commerce for the Furniture Industry
|発行||CSIL Centre for Industrial Studies||商品コード||233475|
|出版日||ページ情報||英文 87 Pages
This report analyzes the world e-commerce market for furniture.
The estimated size of the global e-commerce market for furniture and a breakdown by macro-regions are provided.
Online sales of furniture and related products for about eighty leading players based in US, Europe and China are also presented, with profiles highlighting their e-commerce policies.
The report includes overviews of the US, European and Chinese furniture markets.
Crucial issues for the e-commerce market for furniture - as price policies, logistics and delivery, offline-online integration, role social media - are discussed in light of companies' experiences.
Contact information for leading players (both specialized and not specialized in furniture) is provided.
% of online furniture sales out of total ones, by geographical area
In 2013 the e-commerce channel accounted for 2.6% of the global furniture sales, and such percentage increased last year. Though furniture is not among product categories that have experienced the fastest e-commerce penetration, sales through this channel are growing at a noticeable rate.
The American market is the one in which online furniture sales are relatively more common. However, Asia-Pacific is destined to be the greatest market.
Companies involved in selling furniture online can follow different business models, entailing different competitive advantages and potential risks. Price policies, logistics and delivery, online-offline integration, social media are among key areas on which retailers define their own online strategy.
0Amazon, Argos, C Discount, Hayneedle, Home Depot, Ikea Group, Jingdong, John Lewis Partnership, Lowe's, Macy's, Marks & Spencer, Next, Oak Furniture Land, Otto Group, Qumei, Sears, Staples, Tmall, Wal-Mart, Wayfair, Williams-Sonoma, Yangshiwang.