E-Commerce for the Furniture Industry
|発行||CSIL Centre for Industrial Studies||商品コード||233475|
|出版日||ページ情報||英文 111 Pages
This report analyses the e-commerce for the furniture industry, estimating this market size at a world level, for the key geographical areas (Europe, North America, Asia) and relevant countries, and providing sales volume and performances for single distributor categories (E-tailers, brick&click furniture stores, non-specialist dealers).
An overview of the world furniture industry, with current data for the furniture consumption and 2019-2020 furniture market forecasts in large markets, introduces the study.
Furniture consumption data and e-commerce sales are also provided by segment: upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture (furniture for dining and living rooms, bedroom furniture, furniture for bathrooms, occasional furniture and non-upholstered seats).
Different e-commerce business models, business evolution and organization are discussed in light of companies' experiences: the omnichannel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media, delivery options and costs.
For each considered geographical area the report highlights the sector performance (Consumption and E-commerce sales of furniture and E-commerce furniture sales by considered country) and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).
The online sales of furniture and related products are presented for a total of 140 leading players based in the USA, Europe and Asia, with profiles highlighting their e-commerce policies.
E-commerce. Distributors by category.
Dimension, market share and average growth 2018/2016
CSIL estimates that around 6% of global furniture sales is driven by the e-commerce channel. While world furniture consumption increased by 5% on average between 2016 and 2018, the online sales channel outperformed with +27% average annual growth over the same period.
In 2018 China became the largest worldwide e-commerce furniture market in values surpassing the United States.
E-tailers have been the fastest growing category (and also the largest in values). Specialist furniture dealers are also expanding fast in the e-commerce market. Non specialist/lifestyle/DIY are estimated to sell a significant amount of furniture through their effective multichannel strategy.
Amazon, Ambientedirect, Anthropologie, Bygghemma Group, C Discount, Coupang, Crate and Barrel, Cymax Stores, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea Group, Jingdong, John Lewis Partnership, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Sainsbury's Home,Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.