The Office Furniture Market in China
|発行||CSIL Centre for Industrial Studies||商品コード||229992|
|出版日||ページ情報||英文 92 Pages
CSIL Market Research The office furniture market in China provides office furniture market size, historical trends of office furniture production and consumption, imports and exports.
The report is enriched by an in-depth analysis of the competitive system in terms of company dimension, manufacturing locations and product breakdown.
Figures on sales and estimates on market shares of the leading office furniture manufacturers operating in China are also available (total office furniture production and segments: seating, operative desks, executive furniture, storage, wall to wall units). The sample has been extended to more than 100 among the leading Chinese manufacturers.
Short profiles of the top office furniture manufacturers are also available.
Office furniture production is reported by segment (office seating, operative desks, executive furniture, office storage, wall to wall units).
Office furniture imports and exports are broken down by country and geographical area of origin/destination.
A focus on the domestic market includes average prices declared by companies during the survey, sales by region and by main customers (public sector, foreign multinationals, big and middle private companies, small private companies, independent white collars, banking/insurance).
NEW: analysis of price levels is included in this year edition, with a particular focus on office swivel chairs where brand positioning is given on the bases of the number of units manufactured by single company and average price.
An analysis of the market potential focuses on construction sector, Chinese richest cities, luxury retail location, trends in the hospitality sector and the commercial lighting fixtures segment.
Data on the distribution system are also provided, with sales broken down by distribution channels and kind of customers. Short profiles of the leading furniture chains and DIY stores in China are also available.
Over 100 addresses of key operators are included. The study has been carried out involving direct interviews with more than 100 sector firms and distributors operating on the Chinese market.
Chinese production of office furniture in values increased three times in the last decade and currently surpassed US$ 14 billion. With a 15% average yearly production growth in the 2006-2014 period (+11% yearly in local currency) the country overtook the United States as the leading office furniture manufacturer.
China. Main destinations for furniture exports
Export is in excess of 30 million chairs and two million office desks per year.
Chinese office furniture companies focus on domestic expansion.
Only looking at the major cities, 2.78 million square meters of new office space are expected in 2015, and further 4.18 million square meters are predicted to be completed by 2016.
Despite the huge output produced annually the Chinese office furniture sector shows a definitely high level of fragmentation. Combined market share of the top ten players reached about 11% of the total production in values. According to the 2015 CSIL survey, on a sample of 100 office furniture manufacturers, just 10 companies totalled turnover in excess of US$ 100 million in 2014 and just two of them surpassed US$ 200 million sales.