表紙:中国のキッチン家具市場
市場調査レポート
商品コード
1068663

中国のキッチン家具市場

The Kitchen Furniture Market in China

出版日: | 発行: CSIL Centre for Industrial Studies | ページ情報: 英文 160 Pages | 納期: 即日から翌営業日

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中国のキッチン家具市場
出版日: 2022年04月07日
発行: CSIL Centre for Industrial Studies
ページ情報: 英文 160 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

当レポートでは、中国国内のキッチン家具の市場について分析し、全体的な市場規模 (生産量、消費量、輸出量・輸入量) や価格水準の動向 (2016年~2021年)、製品種類別・流通チャネル別・価格帯別および地域別・主要都市の詳細動向、主要企業のプロファイル (全60社以上)、関連市場 (家電市場) の動向、市場の背景事情といった情報を取りまとめてお届けいたします。

ハイライト

中国のキッチン家具の生産高は、2021年に87億5,700万米ドル (564億8,900万人民元) に達し、米ドルで年間+24.5% (人民元で+16.3%) の成長率を記録しました。中国のキッチン家具メーカーが生産したキッチンセットは約410万点で、そのうち約28万点が輸出向け、約390万点が国内市場向けでした。キッチン家具の生産のほとんどは上位50社によって管理されており、市場総額の75%近くを占めています。

販売チャネルは、キッチン専門店が大きなシェアを占めているが、請負・施工業者向け販売店も第2位を占めています。

欧州勢は高価格帯市場の30%、高級品市場の80%を占めています。

代表的な企業

Aisen、Akani、Amblem、Aodu 、Arrow、Baineng、Beigeer、Bigtime、Borcci (Fotile)、Borlonclan、Cacar、Canbo、Daeshin、Debao、Deson、Dicano、Doton、Elabor、Eueasa、Euromax Neuvelle、Haier、Hanex、Haozhaotou、Homtor、Ikea、Jiaci、Joydar、Kangjie、Kenner、Macess、Macro、Mekea、Mkxy、Nbmin、Olo Home、Oppein、Oulin、Oupu、Ouyi、Pianor、Rebon、Schmidt、Siples、Nobilia、Vidas、Vifa Kitchen、Wanjia、Welon、Yalig、Häcker Küchen、ZBOM Cabinets

調査分野と調査手法

基本データ

  • 概要:生産、国際貿易、消費
  • 家具消費:セグメント別
  • 世界のキッチン家具市場:生産・消費、主要国の分析

活動動向

  • 生産・国際貿易・消費 (単位:100万米ドル/100万人民元、1,000台、平均価格 (米ドル/台)、2016年~2021年)
  • 消費予測 (単位:1,000台、2022年~2025年)
  • キッチン家具市場の開放度 (2016年~2021年)

国際貿易

  • 中国・香港のキッチン家具の輸出入:国別・地域別 (2016年~2021年)
  • 世界のキッチン家具市場:主要国の主な輸入元
  • 白物家電の貿易:国別・地域別の輸出入 (主要製品の場合、2016年~2021年)
    • フード
    • 冷蔵庫・冷凍庫
    • 食器洗い機
    • 調理器具
    • 洗濯機

キッチン家具の供給構造

  • 生産クラスターと雇用
    • キッチン家具・家電メーカー:サンプル企業100社の立地、省別
    • サンプル企業の創立時期・従業員数・工場敷地面積
    • サンプル企業の従業員数と、従業員1人あたりの平均売上高
  • キッチン家具の内訳:スタイル別
    • 供給の内訳:スタイル別 (2017年・2019年・2021年)
    • サンプル企業の供給の内訳:スタイル別
  • キャビネットドアの供給の内訳:材質別・色別
    • キャビネットドアの供給の内訳:材質別・配色別・ラッカー別 (2017年・2019年・2021年)
    • サンプル企業におけるキャビネットドアの内訳:材質別・色別
    • サンプル企業でキャビネットドアに最もよく使用される色
    • サンプル企業でキャビネットドアに最も使用されている種類の木材
  • 調理台の供給の内訳:材料別
    • 調理台の供給内訳データ:材料別 (2017年・2019年・2021年)
    • サンプル企業における調理台の供給の内訳:材料別
  • キャビネットドア・その他の部品のメーカー

流通

  • サンプル企業における流通パターン
    • 室内キッチン販売:流通チャネル別の内訳データ (2017年・2019年・2021年)
    • サンプル企業の室内キッチン販売:流通チャネル別の内訳
    • サンプル企業の店舗数と、1店舗当たり平均売上高
    • キッチン家具の主な小売業者:広州・成都・西安・東莞・北京・青島・杭州・上海・瀋陽・深セン・福州
  • 主な家具チェーン
  • 主なDIYとデパート
  • 中国の都市におけるサンプル企業のキッチンの需要
  • キッチン家具・家電製品の参考価格
  • キッチン家具と組込型家電の共同販売
    • キッチン消費の合計値に対する組込型家電の比率 (2017年・2019年・2021年)
    • サンプル企業で販売されたキッチン家具:組込型家電の比率
  • 大手電化製品店:概略

競争力のあるシステム

  • 上位50社
    • 中国のキッチン家具メーカー上位50社:販売、市場シェア、概略
  • 主な輸出業者
    • 中国のキッチン家具サンプルメーカーの輸出売上高
    • 中国のキッチン家具サンプルメーカーの輸出売上高:国別/地域別
  • 中国国内の販売
    • 中国のキッチン家具市場の上位50社:販売と市場シェア
  • 販売:工場平均価格
    • キッチン家具市場:主な低価格帯企業
    • キッチン家具市場:主な中~低価格帯企業
    • キッチン家具市場:主な中価格帯企業
    • キッチン家具市場:主な中~高価格帯企業
    • キッチン家具市場:主な高価格帯企業
    • キッチン家具市場:主な高級品企業
  • 地域別の販売
    • サンプル企業における国内キッチン売上高:地域別の内訳
  • 中国における外資系のキッチン家具企業
    • 外資系ブランドの中国でのキッチン家具販売

経済動向と需要決定要因

  • マクロ経済データ
  • 人口と都市化のプロセス
  • 建設業と不動産

付録I:建築家とインテリアデザイナー

付録II:言及された/調査対象の中国企業の一覧

目次
Product Code: S30

This report provides a comprehensive picture of the kitchen furniture industry in China , enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study also includes forecasts of the real growth of the market for the years 2020 and 2025 . The research was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China.

Kitchen furniture exports and imports are broken down by country and by geographical region of origin/destination. Historical data are provided for the time frame 2016-2021. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry for the period 2016-2021.

Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2016-2021. Kitchen production in China is broken down according to:

  • style (classic, country, modern basic, modern, design, high tech);
  • cabinet door material (solid wood, veneer, laminated, decorative paper, thermoplastics, lacquered, melamine, aluminium, glass);
  • cabinet door colour (white, bright, neutral) and lacquering (bright, opaque);
  • worktop material (solid surface materials, natural and engineered stone, laminated, tiles, steel and aluminium, wood, glass).

The chapter on the distribution system offers an analysis of the major sales channels (contract/building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2014-2019 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered. The analysis also includes the profiles of 22 Chinese cities , which include economic and demographic statistics, kitchen demands, an indicator that ranks the cities according to their business attractiveness, and the analysis of the commercial areas of each city through the geolocation of over 65 brands.

An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles.

The final chapter tries to identify the major domestic demand determinants , which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2025, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector).

A list of more than 60 major players in the kitchen furniture industry in China is also included.

Highlights:

In 2021, kitchen production in China reached a value of US$ 8,757 million (RMB 56,489 million), registering an annual growth of +24.5% in US$ (+16.3% in RMB). Approximately 4.1 million kitchen sets were produced by Chinese kitchen furniture firms, of which around 280 thousand were addressed to exports and almost 3.9 million to the domestic market. Most of the production of kitchen furniture is managed by the top 50 players, which accounts for almost 75% of its total value. In fact, over the last few years, the industry has undergone a process of consolidation, including several IPO and M&A. Oppein confirmed as the largest player.

Kitchen specialists hold the major share as distribution channel, but Contract and Building Trade hold the second position.

European players hold 30% of the upper-end market, and a huge 80% of the luxury market.

Selected companies mentioned:

Aisen, Akani, Amblem, Aodu , Arrow, Baineng, Beigeer, Bigtime, Borcci (Fotile), Borlonclan, Cacar, Canbo, Daeshin, Debao, Deson, Dicano, Doton, Elabor, Eueasa, Euromax Neuvelle, Haier, Hanex, Haozhaotou, Homtor, Ikea, Jiaci, Joydar, Kangjie, Kenner, Macess, Macro, Mekea, Mkxy, Nbmin, Olo Home, Oppein, Oulin, Oupu, Ouyi, Pianor, Rebon, Schmidt, Siples, Nobilia, Vidas, Vifa Kitchen, Wanjia, Welon, Yalig, Häcker Küchen, ZBOM Cabinets.

Research field and methodology

Basic Data

  • Overview: Production, International trade, Consumption
  • Furniture consumption by segment
  • World market of kitchen furniture: production and consumption. Focus on selected countries

The activity trend

  • Production, International trade, Consumption, 2016-2021. US$ Million, RMB Million, Thousand units , Prices US$ per unit
  • Consumption, forecasts 2022-2025. Thousand units
  • The openness of the kitchen furniture market, 2016-2021

International trade

  • China and Hong Kong. Exports and Imports of kitchen furniture by country and by geographical area, 2016-2021
  • World market of kitchen furniture. Main origin of imports for selected countries
  • Trade of major appliances (focus on selected products). Exports and Imports by country and by geographical area, 2016-2021
    • Hoods
    • Refrigerators and Freezers
    • Dishwashers
    • Cooking Appliances
    • Washing machines

Kitchen furniture supply structure

  • Productive clusters and Employment
    • Location of a sample of 100 kitchen furniture and appliance manufacturers, by Province
    • Year of establishment, number of employees and covered plant surface in sqm in a sample of companies
    • Number of employees and average turnover per employee in a sample of companies
  • Breakdown of kitchen furniture by style
    • Breakdown of supply by style. Data 2017-2019-2021
    • Breakdown of supply by style in a sample of companies
  • Breakdown of supply by cabinet door material and colour
    • Breakdown of supply by cabinet door material, colour, lacquering. Data 2017-2019-2021
    • Breakdown of supply by cabinet door material and colour in a sample of companies
    • Most used colours for cabinet doors in a sample of companies
    • Most used types of wood for cabinet doors in a sample of companies
  • Breakdown of supply by worktop material
    • Breakdown of supply by worktop material. Data 2017-2019-2021
    • Breakdown of supply by worktop material in a sample of companies
  • Manufacturers of cabinet doors and other components

Distribution

  • Distribution pattern in a sample of companies
    • Breakdown of domestic kitchen sales by distribution channel. Data 2017-2019-2021
    • Breakdown of domestic kitchen sales by distribution channel in a sample of companies
    • Number of outlets and average turnover per outlet in a sample of companies
    • Main Kitchen furniture retailers in: Guangzhou; Chengdu; Xian; Donguan; Beijing; Qingdao; Hangzhou; Shanghai; Shengyang; Shenzen; Fuzhou
  • Main furniture chains
  • Main DIY and Department Stores
  • Kitchen demand in a selected sample of Chinese cities
  • Reference prices for kitchen furniture and appliances
  • Jointed sales of kitchen furniture and built-in appliances
    • Incidence of built-in appliances on the total value of kitchen consumption. Data 2017-2019-2021
    • Incidence of built-in appliances on total kitchen sold in a sample of companies.
  • Leading Electronics-Appliances Stores: Short Profiles.

The Competitive System

  • Top 50 players
    • Top 50 Chinese kitchen furniture manufacturers: sales, market shares and short profiles
  • Main exporters
    • Export sales in a sample of Chinese kitchen furniture manufacturers
    • Export sales in a sample of Chinese kitchen furniture manufacturers by Country/Area
  • Sales in China
    • Top 50 players in the Chinese kitchen furniture market: Sales and market shares
  • Sales by average factory price
    • Kitchen furniture market. Top players in the low price range
    • Kitchen furniture market. Top players in the middle-low price range
    • Kitchen furniture market. Top players in the middle price range
    • Kitchen furniture market. Top players in the upper-middle price range
    • Kitchen furniture market. Top players in the upper price range
    • Kitchen furniture market. Top players in the luxory
  • Sales by region
    • Breakdown of domestic kitchen sales by region in a sample of companies
  • Foreign kitchen furniture players in China
    • Kitchen furniture sales in China from foreign brands

Economic trend and demand determinants

  • Macroeconomic data
  • Population and urbanization process
  • Construction sector and real estate

Annex I: Architects and Interior Designers

Annex II: List of Chinese companies mentioned and/or interviewed