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中国の葡萄酒の輸入動向の分析 (2020~2024年)

Research report on imported grape wine in China 2020-2024

発行 China Research and Intelligence 商品コード 949827
出版日 ページ情報 英文 30 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.59円で換算しております。
中国の葡萄酒の輸入動向の分析 (2020~2024年) Research report on imported grape wine in China 2020-2024
出版日: 2020年07月14日 ページ情報: 英文 30 Pages
概要

中国は世界第5位のワイン消費国です。国産ワインはローエンド製品が主体となる一方、高級ワインは輸入に依存しています。また、総消費量はすでに大きくなっていますが、1人当たり消費量は世界平均をはるかに下回っているため、今後も消費量・輸入量が大きく拡大する余地が残されています。中国の葡萄酒の総輸入量は、2017年の7億3704万リットルから、2019年には6億1249万リットルへと減少していますが、総輸出額は反対に増加傾向にあり、平均価格も上昇しつつあります。中国の輸入葡萄酒市場が直面している課題として、効率的な製品プロモーション・チャネルが欠けていることや、消費者層の幅が狭いことが挙げられます。

当レポートでは、中国へのぶどうワイン (葡萄酒) の輸入動向とその将来展望について分析し、経済的・政策的な背景事情や輸入・消費構造、輸入量・輸入額・平均価格の推移と予測 (過去3年間・今後5年間分)、種類別および供給源 (輸入相手国) 別の詳細動向、主な市場促進・抑制要因、といった情報を取りまとめてお届けいたします。

第1章 中国国内の葡萄酒輸入の発展環境

  • 経済的環境
  • 政策的環境
  • 文化的環境

第2章 中国の葡萄酒の国内生産・消費動向 (2015~2019年)

  • 中国国内の葡萄酒の生産量 (2015~2019年)
  • 中国国内の葡萄酒の消費量 (2015~2019年)
    • 葡萄酒の消費量 (2015~2019年)
    • 葡萄酒の消費者層 (2015~2019年)
    • 葡萄酒の消費シナリオとサブカテゴリ (2015~2019年)

第3章 中国の葡萄酒の輸入動向 (2017~2019年)

  • 葡萄酒の種類
  • 中国の葡萄酒の総輸入量
  • 種類別の輸入量
    • スパークリングワイン
    • 葡萄酒 (2L入り)
    • 葡萄酒 (10L以上)
  • 中国の葡萄酒の主要輸入業者
    • LEFOU WINES
    • PRAN WINES
    • JIUHANGJIA
    • AUSTCHI DRAGON
    • SPARKLING WORLD

第4章 中国の輸入葡萄酒の主な主な供給源 (2017~2020年)

  • 中国の葡萄酒の主な輸入相手国 (2017年)
  • 中国の葡萄酒の主な輸入相手国 (2018年)
  • 中国の葡萄酒の主な輸入相手国 (2019年)
  • 中国の葡萄酒の主な輸入相手国 (2020年)

第5章 中国の葡萄酒の輸入動向の予測 (2020~2024年)

  • 中国の葡萄酒輸入への影響要因
    • 葡萄酒輸入の促進要因と市場機会 (2020~2024年)
    • 葡萄酒輸入の抑制要因 (2020~2024年)
  • 葡萄酒の輸入量の予測 (2020~2024年)
    • 総輸入量の予測
    • 種類別の輸入量の予測
目次
Product Code: 2007421

According to CRI, China is the world's fifth largest wine consumer. Grape wine is the second largest alcoholic beverage in the world after beer and has a long history in China, but it is relatively inferior to other liquors.

There are largely low-end domestic wine products in China's wine market, and demand for high-end grape wine relies on import.

According to CRI, the production of Chinese-made wine has been declining year by year since 2015. Besides, due to the shortcomings of high planting cost, backward mode and low efficiency, domestic grape wine has disadvantages in the competition with imported grapes.

The youth group is the major consumer of wine.

China's total grape wine consumption is not low, but per capita consumption is well below the world average. Thus, China's grape wine per capita consumption is expected to rise in the future.

Total grape wine import volume decreased year by year, from 737.04 million liters in 2017 to 612.49 million liters in 2019, but the import value in 2018 was higher than that in 2017, and the average price of imported grape wine in 2019 was USD 3.97 per liter, higher than that USD 3.70 per liter in 2017. It can be seen that Chinese consumers began to pay more attention to quality than quantity for grape wine.

In the first five months of 2020, affected by the epidemic situation, the import volume of wine decreased by 32.20% in the same period, and the price also declined.

Still grape wine occupied more share of China's total imports, but decreased year on year. On the contrast, import volume of sparkling grape wine was relatively low, however showed an increasing trend. France, Australia, and Chile are major sources of China's grape wine imports.

Compared with European industrial powers, the development of China's wine industry is relatively late. The development of wine market is limited by the lack of efficient product promotion channels and narrow audience range.

According to CRI, considering many factors, it is estimated that after the end of the epidemic in 2020, the import volume of wine will rise in 2021, and then decrease in the total value. However, the proportion of imported high-grade wine will rise, and it will still maintain a large market in the total amount, with a value of about 1.80 billion USD by 2024. Among all types of grape wine, sparkling grape wine imports is expected to keep increasing, while other still grape wine imports are estimated to decrease.

Readers may obtain the following information through this report:

  • Economic Environment of Grape Wine Industry in China
  • Policies in Imported Grape Wine in China
  • Analysis of Supply and Demand of Grape Wine in China
  • Analysis of Imported Grape Wine in China
  • Analysis of Major Sources of Grape Wine in China
  • Price Trend of Imported Grape Wine in China
  • Driving Forces and Opportunities of Imported Grape Wine in China
  • Forecast on Imported Grape Wine in China 2020-2024

Table of Contents

1 Development Environment of Grape Wine Imports in China

  • 1.1 Economy Environment
  • 1.2 Policy Environment
  • 1.3 Culture Environment

2 Domestic Production and Consumption of Grape Wine in China, 2015-2019

  • 2.1 Production of Grape Wine in China, 2015 - 2019
  • 2.2 Consumption of Grape Wine in China, 2015 - 2019
    • 2.2.1 Consumption of Grape Wine in China, 2015 - 2019
    • 2.2.2 Consumer Groups of Grape Wine in China, 2015 - 2019
    • 2.2.3 Consumption Scenarios and Subcategories of Grape Wine in China, 2015 - 2019

3 Grape Wine Imports in China, 2017 - 2020

  • 3.1 Types of Grape Wine
  • 3.2 Total Imports of Grape Wine in China
  • 3.3 Imports by Type of Grape Wine in China
    • 3.3.1 Sparkling Grape Wine
    • 3.3.2 Grape Wine≤2L
    • 3.3.3 Grape Wine>10L
  • 3.4 Major Importers of Grape Wine in China
    • 3.4.1 LEFOU WINES
    • 3.4.2 PRAN WINES
    • 3.4.3 JIUHANGJIA
    • 3.4.4 AUSTCHI DRAGON
    • 3.4.5 SPARKLING WORLD

4 Major Sources of Grape Wine Imports in China, 2017 - 2020

  • 4.1 Major Sources of Grape Wine Imports in China, 2017
  • 4.2 Major Sources of Grape Wine Imports in China, 2018
  • 4.3 Major Sources of Grape Wine Imports in China, 2019
  • 4.4 Major Sources of Grape Wine Imports in China 2020

5 Forecast on Grape Wine Imports in China, 2020-2024

  • 5.1 Factors influencing Grape Wine Imports in China
    • 5.1.1 Drivers and Opportunities of Imported Grape Wine in China, 2020-2024
    • 5.1.2 Unfavorable Factors of Imported Grape Wine in China, 2020-2024
  • 5.2 Forecast on Grape Wine Imports, 2020 - 2024
    • 5.2.1 Forecast on Total Imports of Grape Wine in China, 2015 - 2019
    • 5.2.2 Forecast on Types of Imported of Grape Wine in China, 2015 - 2019

Table of Charts

  • Chart China's GDP and Per Capita Disposable Income of Residents, 2016-Q1 2020
  • Chart Related Policies about Grape Wine in China
  • Chart Production of Grape Wine in China, 2015 - 2020
  • Chart Per Capita Consumption of Wine in China
  • Chart Occasions for Drinking Grape Wine
  • Chart Types of Grape Wine by China Customs
  • Chart Import Volume, Value and Average Price of Grape Wine, 2017 - 2020
  • Chart Import Volume, Value and Average Price of Sparkling Grape Wine
  • Chart Import Volume, Value and Average Price of Grape Wine≤2L
  • Chart Import Volume, Value and Average Price of Grape Wine>10L
  • Chart Major Sources of Grape Wine Imports in China, 2017
  • Chart Major Sources of Grape Wine Imports in China, 2018
  • Chart Major Sources of Grape Wine Imports in China, 2019
  • Chart Major Sources of Grape Wine Imports in China, Jan. - May 2020
  • Chart Forecast on Import Volume and Value, 2020 - 2024