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市場調査レポート
商品コード
949827
中国の葡萄酒の輸入動向の分析 (2020～2024年)Research report on imported grape wine in China 2020-2024 |
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| 中国の葡萄酒の輸入動向の分析 (2020～2024年) |
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出版日: 2020年07月14日
発行: China Research and Intelligence
ページ情報: 英文 30 Pages
納期: 即日から翌営業日
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中国は世界第5位のワイン消費国です。国産ワインはローエンド製品が主体となる一方、高級ワインは輸入に依存しています。また、総消費量はすでに大きくなっていますが、1人当たり消費量は世界平均をはるかに下回っているため、今後も消費量・輸入量が大きく拡大する余地が残されています。中国の葡萄酒の総輸入量は、2017年の7億3704万リットルから、2019年には6億1249万リットルへと減少していますが、総輸出額は反対に増加傾向にあり、平均価格も上昇しつつあります。中国の輸入葡萄酒市場が直面している課題として、効率的な製品プロモーション・チャネルが欠けていることや、消費者層の幅が狭いことが挙げられます。
当レポートでは、中国へのぶどうワイン (葡萄酒) の輸入動向とその将来展望について分析し、経済的・政策的な背景事情や輸入・消費構造、輸入量・輸入額・平均価格の推移と予測 (過去3年間・今後5年間分)、種類別および供給源 (輸入相手国) 別の詳細動向、主な市場促進・抑制要因、といった情報を取りまとめてお届けいたします。
According to CRI, China is the world's fifth largest wine consumer. Grape wine is the second largest alcoholic beverage in the world after beer and has a long history in China, but it is relatively inferior to other liquors.
There are largely low-end domestic wine products in China's wine market, and demand for high-end grape wine relies on import.
According to CRI, the production of Chinese-made wine has been declining year by year since 2015. Besides, due to the shortcomings of high planting cost, backward mode and low efficiency, domestic grape wine has disadvantages in the competition with imported grapes.
The youth group is the major consumer of wine.
China's total grape wine consumption is not low, but per capita consumption is well below the world average. Thus, China's grape wine per capita consumption is expected to rise in the future.
Total grape wine import volume decreased year by year, from 737.04 million liters in 2017 to 612.49 million liters in 2019, but the import value in 2018 was higher than that in 2017, and the average price of imported grape wine in 2019 was USD 3.97 per liter, higher than that USD 3.70 per liter in 2017. It can be seen that Chinese consumers began to pay more attention to quality than quantity for grape wine.
In the first five months of 2020, affected by the epidemic situation, the import volume of wine decreased by 32.20% in the same period, and the price also declined.
Still grape wine occupied more share of China's total imports, but decreased year on year. On the contrast, import volume of sparkling grape wine was relatively low, however showed an increasing trend. France, Australia, and Chile are major sources of China's grape wine imports.
Compared with European industrial powers, the development of China's wine industry is relatively late. The development of wine market is limited by the lack of efficient product promotion channels and narrow audience range.
According to CRI, considering many factors, it is estimated that after the end of the epidemic in 2020, the import volume of wine will rise in 2021, and then decrease in the total value. However, the proportion of imported high-grade wine will rise, and it will still maintain a large market in the total amount, with a value of about 1.80 billion USD by 2024. Among all types of grape wine, sparkling grape wine imports is expected to keep increasing, while other still grape wine imports are estimated to decrease.
Readers may obtain the following information through this report:
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