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中国のワイン輸入動向の分析

Research Report on Wine Import in China, 2019-2023

発行 China Research and Intelligence 商品コード 802152
出版日 ページ情報 英文 50 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.81円で換算しております。
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中国のワイン輸入動向の分析 Research Report on Wine Import in China, 2019-2023
出版日: 2019年03月04日 ページ情報: 英文 50 Pages
概要

当レポートでは、中国国内のワインの輸入動向見通しについて分析し、ワイン市場の構造や背景事情 (関連政策、主な輸入相手国、需要構造ほか)、全体的な輸入量の動向 (過去6年間分)、製品カテゴリー別の詳細動向、主な市場促進・抑制要因、今後の輸入動向の見通し (今後5年間分) などについて調査しております。

第1章 ワイン産業の概況

  • ワインの定義
  • ワインの分類
  • ワイン産業の連関構造

第2章 中国のワイン産業の発展環境

  • 経済環境
  • 政策環境
  • 社会的環境

第3章 中国のワイン需要量・供給量の分析

  • ワイン供給量の分析
  • ワイン需要量の分析
    • 中国国内のワインの消費者グループ
    • 中国国内のワイン消費量

第4章 中国のワイン輸入量 (過去6年間分)

  • ワインの輸入規模の分析
    • 中国のワイン輸入量
    • 中国のワイン輸入額
  • ワインの平均輸入価格の分析
  • ワインの輸入依存度の分析

第5章 中国のワイン輸入量の分析:種類別

  • ボトルワインの輸入量の分析
    • ボトルワインの輸入相手国
    • 中国のボトルワインの輸入量
    • 中国のボトルワインの輸入額
    • ボトルワインの平均輸入価格
  • バルクワインの輸入量の分析
    • バルクワインの輸入相手国
    • 中国のバルクワインの輸入量
    • 中国のバルクワインの輸入額
    • バルクワインの平均輸入価格
  • スパークリングワインの輸入量の分析
    • スパークリングワインの輸入相手国
    • 中国のスパークリングワインの輸入量
    • 中国のスパークリングワインの輸入額
    • スパークリングワインの平均輸入価格

第6章 中国の主なワイン輸入業者

  • 分析内容:上位10社分
    • 企業プロファイル
    • ワイン事業の分析

第7章 中国のワイン輸入の将来展望 (今後5年間分)

  • ワインの輸入動向への影響要因
    • 主な促進要因と市場機会
    • 脅威と課題
  • 中国のワイン輸入量の予測
    • 総輸入量の予測
    • ワインの輸入構造の予測
  • 輸入ワインの需要量の予測
目次
Product Code: 1902382

Description

With the improvement of living standards and the change of lifestyle, the demand for wine in China keeps increasing. China is the fifth largest wine consumer in the world. The fixed wine consumer groups in China are no longer limited to the middle class and the well-heeled. An increasing number of young people are starting to drink wine, and some middle-aged and elderly people are becoming wine drinkers for health reasons. At official banquets and business dinners, the consumption of Chinese spirits far exceeds that of wine but the gap in market share is narrowing.

The development of e-commerce boosts wine sales in China. And consumer groups vary greatly in preference and purchasing power. The output volume and quality of domestic wine can hardly be improved, and wine making costs more in China than in other countries, which pushes up the import volume of wine in China. Many Chinese wine producers repackage imported bulk wine to produce wine of their own brands. As the Chinese government has no special restrictions on wine import, the number of wine importers in China stays above 5,000 in recent years.

According to CRI's analysis, the import volume of wine in China reached 729.68 million liters in 2018. It decreased as compared to 2017 but increased by about 80% as compared to 2013. About 20% of China's wine imports are bulk wine in containers holding more than 10L, and the rest are bottled wine in containers holding 10L or less. In 2018, the import value of wine in China reached USD 3.91 billion, increasing by about 6.50% as compared to 2017. France was the largest source of China's wine imports. The value of China's wine imports from France was about USD 1 billion in 2018, decreasing by nearly 9% YOY. Australia was the second largest source of China's wine imports. The value of China's wine imports from Australia was about USD 700 million in 2018, decreasing by 3.50% YOY. Chile was the third largest source of China's wine imports. The value of China's wine imports from Chile was about USD 340 million, increasing by 4.50% YOY. In 2018, the average import price of wine in China was lower than 6 USD/liter, which shows that China's wine imports are mostly medium-to-low end products.

According to CRI's market survey, there is neither well-developed wine culture nor well-known wine brands on the Chinese market. Most Chinese consumers find it difficult to identify the types and grades of wines. Therefore, low-end imported wines prevail in China. Some inferior wines are even sold at high prices by advantage of marketing techniques. China's wine market will become standardized as consumers grow more mature and the market is better regulated. But it may take 5 to 10 years or longer. It is important for wine importers to select brands and products suitable for the Chinese market and spread consumption concept in a way acceptable to Chinese consumers.

Topics covered:

  • Economic and policy environments of wine import in China
  • Wine import in China from 2013 to 2018
  • Major sources of China's wine imports
  • Product segments and prices of wine imports
  • Major wine importers in China
  • Forecasts on wine import in China from 2019 to 2023

Table of Contents

1 Overview of Wine Industry

  • 1.1 Definition of Wine
  • 1.2 Classification of Wine
  • 1.3 Industry Chain of Wine

2 Development Environment of China's Wine Industry

  • 2.1 Economic Environment
  • 2.2 Policy Environment
  • 2.3 Social Environment

3 Analysis on Supply of and Demand for Wine in China

  • 3.1 Analysis on Supply of Wine in China
  • 3.2 Analysis on Demand for Wine in China
    • 3.2.1 Wine Consumer Groups in China
    • 3.2.2 Consumption Volume of Wine in China

4 Wine Import in China, 2013-2018

  • 4.1 Analysis on Scale of Wine Import in China
    • 4.1.1 Import Volume of Wine in China
    • 4.1.2 Import Value of Wine in China
  • 4.2 Analysis on Average Import Price of Wine in China
  • 4.3 Analysis on China's Reliance on Wine Imports

5 Analysis on China's Wine Imports by Type

  • 5.1 Analysis on Bottled Wine Import in China
    • 5.1.1 Sources of China's Bottled Wine Imports
    • 5.1.2 Import Volume of Bottled Wine in China
    • 5.1.3 Import Value of Bottled Wine in China
    • 5.1.4 Average Import Price of Bottled Wine in China
  • 5.2 Analysis on Bulk Wine Import in China
    • 5.2.1 Sources of China's Bulk Wine Imports
    • 5.2.2 Import Volume of Bulk Wine in China
    • 5.2.3 Import Value of Bulk Wine in China
    • 5.2.4 Average Import Price of Bulk Wine in China
  • 5.3 Analysis on Sparkling Wine Import in China
    • 5.3.1 Sources of China's Sparkling Wine Imports
    • 5.3.2 Import Volume of Sparkling Wine in China
    • 5.3.3 Import Value of Sparkling Wine in China
    • 5.3.4 Average Import Price of Sparkling Wine in China

6 Major Wine Importers in China

  • 6.1 Enterprise 1
    • 6.1.1 Enterprise Profile
    • 6.1.2 Analysis on Wine Business
  • 6.2 Enterprise 2
  • 6.3 Enterprise 3
  • 6.4 Enterprise 4
  • 6.5 Enterprise 5
  • 6.6 Enterprise 6
  • 6.7 Enterprise 7
  • 6.8 Enterprise 8
  • 6.9 Enterprise 9
  • 6.10 Enterprise 10

7 Prospect of Wine Import in China, 2019-2023

  • 7.1 Factors Influencing Wine Import in China
    • 7.1.1 Major Driving Forces and Market Opportunities
    • 7.1.2 Threats and Challenges
  • 7.2 Forecast on Import Volume of Wine in China
    • 7.2.1 Forecast on Total Import Volume
    • 7.2.2 Forecast on Structure of Wine Imports
  • 7.3 Forecast on Demand for Wine Imports in China

Selected Charts

  • Chart Classification of Wine by Packing Method
  • Chart Industry Chain of Wine
  • Chart China's GDP and Disposable Income Per Capita, 2013-2018
  • Chart China's Import Tariffs on Wines
  • Chart Output Volume of Wine in China, 2013-2018
  • Chart Classification of Wine Consumers in China
  • Chart Apparent Consumption of Wine in China, 2013-2018
  • Chart Import Volume of Wine in China, 2013-2018
  • Chart Import Value of Wine in China, 2013-2018
  • Chart Average Import Price of Wine in China, 2013-2018
  • Chart China's Reliance on Wine Imports, 2013-2018
  • Chart Import Volume of Wine by Type in China, 2013-2018
  • Chart Structure of China's Wine Imports, 2013-2018
  • Chart Sources of China's Bottled Wine Imports in 2018
  • Chart Import Volume of Bottled Wine in China, 2013-2018
  • Chart Average Import Price of Bottled Wine in China, 2013-2018
  • Chart Sources of China's Bulk Wine Imports in 2017
  • Chart Average Import Price of Bulk Wine in China, 2013-2018
  • Chart Top 10 Sources of China's Sparkling Wine Imports in 2018
  • Chart Top 10 Wine Importers in China
  • Chart Forecast on Import Volume of Wine in China, 2019-2023
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