表紙
市場調査レポート

中国の自動車ケア産業

Research Report on Auto Beauty Industry in China, 2014-2018

発行 China Research and Intelligence 商品コード 305175
出版日 ページ情報 英文 60 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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中国の自動車ケア産業 Research Report on Auto Beauty Industry in China, 2014-2018
出版日: 2014年06月02日 ページ情報: 英文 60 Pages
概要

カー用品産業は1930年代前半に先進国から自動車アフターマーケットの形で発祥し、第二次世界多戦後の世界経済成長に伴う自動車産業の急発展がその原動力となったもの。中国においては1990年代に車載CDプレイヤーや盗難防止アラーム、さらにレザーシートなどが登場し、以降、国内自動車産業の成長とともに市場が急拡大しています。

当レポートでは、中国の自動車ケア(洗車、塗装補修、ワックス、艶出し、タイヤ・ガラス保守、各種アクセサリーなど)産業に注目し、2014-2018年の期間を対象として、市場の推移を予測・分析するほか、需給への影響要因、競合環境、有力企業などについての調査・分析情報をまとめ、概略以下の構成でお届けします。

第1章 自動車ケア産業の関連概念

  • 定義と分類
    • 定義
    • 今日の自動車ケア分類
  • 自動車ケア産業の現況
    • 自動車産業連鎖におけるケア産業の現況
    • 自動車ケア産業が経済に与える影響

第2章 世界の自動車ケア産業分析:2009-2013年

  • 世界の自動車ケア市場概要:2009-2013年
    • 世界的に見た自動車ケア産業の稼働環境
    • 世界の自動車ケア産業概要
  • 自動車ケア産業の事業様式
    • 専門化したサービスセンター
    • 総合小売店(GMS)
    • フランチャイズを通じての協力

第3章 中国自動車ケア産業の稼働状況:2011-2014年

  • 発展環境
    • 政策環境
    • 経済環境
    • 自動車産業の稼働状況
  • 中国自動車ケア産業の概要
    • 発展プロセス
    • 市場構造
    • 無秩序な市場
  • 中国自動車ケア産業における需要
    • 総市場規模
    • 自動車の基礎的日常的ケア
    • 上級の自動車ケア
    • 中国自動車ケア産業の消費行動調査:2013年

第4章 中国自動車ケア産業の事業様式:2011-2014年

  • 主要事業様式
    • 4S店(新車販売、整備、部品供給、情報フィードバックの4サービス)
    • 自動車ケアチェーン
    • 沿道店
  • 中国自動車ケア店の収益様式
    • 基本的サービス
    • アップグレードサービス
    • 自動車アクセサリーの販売
  • 中国自動車ケア教育産業
    • 自動車ケアスクール
    • 収益様式
  • 自動車ケアチェーン
    • 中国自動車ケアチェーンサービス産業の現況
    • 市場競争の現況

第5章 中国自動車ケアサービスの料金:2011-2014年

  • 中国における自動車ケア料金
    • 自動車ケアの料金体系
    • 基本サービス料金
    • アップグレード料金
    • 自動車アクセサリーの販売価格
  • 中国における自動車ケアの価格動向予測

第6章 中国自動車ケア産業の主要企業:2011-2014年(企業プロフィール、経営状況)

  • Shanghai Anji Yellow Hat Auto Supplies Co., Ltd.
  • Cinep
  • JK Joinns
  • Aiyihang
  • 3M
  • その他

第7章 中国自動車ケア産業の将来見通し:2014-2018年

  • 発展への影響ファクター
    • 行政方針
    • 景気
    • 販売台数と予備台数
  • 供給予測
  • 市場需要予測
  • 投資機会についての論評
    • 自動車アクセサリー
    • フランチャイズ方式
  • 開発・投資への提言
目次
Product Code: 1406163

Auto beauty consists of car washing, restoration of finishing paint, waxing, polishing, maintenance of tires and glass, and sales of automobile accessories.

The auto beauty industry originated from developed countries in early 1930s, representing the initial development of automobile after-market. After the Second World War, global economic growth led to rapid development of automobile industry, which promoted the development of auto beauty industry.

The auto beauty industry began to develop as auto CD players and car alarms were introduced into China in the 1990s. The industry gained further development as leather seats and bursting disks appeared on the market in 1995. Chinese economy develops rapidly after the reform and opening-up. The automobile industry surges after China joined WTO. The sales volume and production volume of automobiles in China maintained top of the world in 2009-2013. The auto beauty industry becomes increasingly popular as the number of automobiles, especially private cars, increases in China.

The civil automobile reserve was 137 million (including 10.58 million three-wheeled automobiles and low-speed trucks) by the end of 2013, which increased by 5.7 times from 24 million in 2003. The market size of auto beauty exceeded CNY 300 billion in China in 2013.

The most notable features of Chinese auto beauty market are the average small scale of enterprises, lack of funds and low brand awareness. Blind operations are adopted by domestic auto beauty enterprises. Chinese auto beauty market possesses uneven scales due to low barriers to operation and lack of regulations. Small-scale and low-end stores on roadsides continue to run with low standards.

Famous international auto beauty brands, such as Cinep and 3M, enter China and establish operation network of chains. On the contrary, domestic auto beauty enterprises lack competence due to the small scale. In China, few enterprises (chains or independent stores) can reach certain scale and establish famous brands.

Automobile owners pay more attention to auto beauty as resident incomes increase in China. Automobile is no longer the symbol of social status but a way to express personality as automobile industry develops in Chinese cities. The expansion of automobile industry into Chinese households brings great opportunities to auto beauty industry. According to CRI, the average expenditure on auto beauty is CNY 3,000 when Chinese consumers purchase the cars, while the annual expenditure exceeds CNY 2,000 afterwards. Over 70% of owners of luxurious cars (sales price higher than CNY 0.5 million) maintain the habit of auto beauty while over 30% of owners of low-end cars (sales price lower than CNY 0.1 million) begin to realize the importance of auto beauty.

According to statistics in developed countries, the proportion of profits in sales, part supply and auto service industry is 20%, 20% and 50%-60% respectively in a mature automobile market. The sales revenue of automobile service industry exceeds that of whole vehicles in the U.S. The annual value of production exceeds USD 300 billion in auto beauty industry in the U.S. The sales revenue exceeded CNY 5 trillion in Chinese automobile industry in 2013 while potential market size will exceed CNY 1 trillion if the proportion of sales revenue in auto beauty industry reaches 20%. The auto beauty industry enjoys huge potential for growth as the sales revenue and automobile reserve increase in China.

Through this report, the readers can acquire the following information:

  • Development Environment of Auto Beauty Industry in China
  • Development Status of Auto Beauty Industry in China
  • Competition Status of Auto Beauty Industry in China
  • Key Enterprises in Auto Beauty Industry in China
  • Investment Opportunities / Development Trend of Auto Beauty Industry in China

The following enterprises and people are recommended to purchase this report:

  • Auto Beauty Stores
  • Manufacturers and Trading Enterprises of Automobile Accessories
  • Auto Beauty Chains
  • Investors/Research Institutes Concerned about China Auto Beauty Industry

Table of Contents

1. Related Concepts of Auto Beauty Industry

  • 1.1. Definition and Classification
    • 1.1.1. Definition
    • 1.1.2. Classification of Modern Auto Beauty
  • 1.2. Status of Auto Beauty Industry
    • 1.2.1. Status of Auto Beauty Industry in Automobile Industry Chain
    • 1.2.2. Influences of Auto Beauty Industry on Economy

2. Analysis of Global Auto Beauty Industry, 2009-2013

  • 2.1. Overview of Global Auto Beauty Market, 2009-2013
    • 2.1.1. Operation Environment of Global Auto Beauty Industry
    • 2.1.2. Overview of Global Auto Beauty Industry
  • 2.2. Business Modes of Auto Beauty Industry
    • 2.2.1. Specialized Service Center
    • 2.2.2. General Merchandise Store (GMS)
    • 2.2.3. Cooperation through Franchising

3. Operation Status of Auto Beauty Industry in China, 2011-2014

  • 3.1. Development Environment
    • 3.1.1. Policy Environment
    • 3.1.2. Economic Environment
    • 3.1.3. Operation Status of Automobile Industry
  • 3.2. Overview of Auto Beauty Industry in China
    • 3.2.1. Development Process
    • 3.2.2. Market Structure
    • 3.2.3. Disorderly Market
  • 3.3. Demand in Auto Beauty Market in China
    • 3.3.1. Overall Market Scale
    • 3.3.2. Primary Daily Care of Automobiles
    • 3.3.3. High-end Auto Beauty
    • 3.3.4. Investigation on Consumer Behaviors in Auto Beauty Industry in China, 2013

4. Business Modes of Auto Beauty Industry in China, 2011-2014

  • 4.1. Major Business Modes
    • 4.1.1. 4S Store
    • 4.1.2. Auto Beauty Chain
    • 4.1.3. Store on Roadside
  • 4.2. Profit Mode of Auto Beauty Stores in China
    • 4.2.1. Basic Service
    • 4.2.2. Upgraded Service
    • 4.2.3. Sales of Automobile Accessories
  • 4.3. Auto Beauty Training Industry
    • 4.3.1. Auto Beauty Schools
    • 4.3.2. Profit Mode
  • 4.4. Auto Beauty Chain
    • 4.4.1. Status of Auto Beauty Chain Service Industry in China
    • 4.4.2. Status of Market Competition

5. Prices of Auto Beauty Services in China, 2011-2014

  • 5.1. Prices of Auto Beauty in China
    • 5.1.1. Price System of Auto Beauty
    • 5.1.2. Charge of Basic Service
    • 5.1.3. Charge of Upgraded Service
    • 5.1.4. Sales Prices of Automobile Accessories
  • 5.2. Forecast on Price Trend of Auto Beauty in China

6. Key Enterprises in Auto Beauty Industry in China, 2011-2014

  • 6.1. Shanghai Anji Yellow Hat Auto Supplies Co., Ltd.
    • 6.1.1. Enterprise Profile
    • 6.1.2. Operation Status
  • 6.2. Cinep
  • 6.3. JK Joinns
  • 6.4. Aiyihang
  • 6.5. 3M
  • 6.6. Other Enterprises

7. Prospect of Auto Beauty Industry in China, 2014-2018

  • 7.1. Factors Influencing Development
    • 7.1.1. Government Policies
    • 7.1.2. Economic Situation
    • 7.1.3. Sales Volume and Automobile Reserve
  • 7.2. Forecast on Supply
  • 7.3. Forecast on Market Demand
  • 7.4. Discussion about Investment Opportunities
    • 7.4.1. Automobile Accessories
    • 7.4.2. Franchise System
  • 7.5. Recommendations on Investment and Development

Selected Charts

  • Chart Global Automobile Reserve, 2006-2013
  • Chart Market Size of Global Auto Beauty, 2006-2013
  • Chart Disposable Income Per Capita in China, 2009-2013
  • Chart Forecast on Number of Auto Beauty Stores in China, 2006-2013
  • Chart Market Size of Auto Beauty in China, 2009-2013
  • Chart Distribution of Consumers' Expenditure on Auto Beauty
  • Chart Sales Volume of Automobiles in China, 2009-2013
  • Chart Automobile Reserve in China, 2009-2013
  • Chart Franchise Fee Standards of Certain Auto Beauty Chains in China
  • Chart Forecast on Market Size of Auto Beauty in China, 2014-2018
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