Global Retail Innovations - 2015 ; Summarizing new retail innovations
|出版日||ページ情報||英文 90 Pages
|世界の小売業におけるイノベーション (2015年)：小売業における新たな革新 Global Retail Innovations - 2015 ; Summarizing new retail innovations|
|出版日: 2015年12月29日||ページ情報: 英文 90 Pages||
当レポートでは、世界の小売業者が効果的に消費者を取り込めむために利用している新たな革新的技術・戦略・アプローチなどについて調査し、AR (拡張現実) 技術の利用、オムニチャネル化戦略、新しい決済・発送手法の導入などへの取り組みについてまとめています。
In a consumer-centric industry, retailers are evolving with customers and their ever-changing buying habits, lifestyles, demographics, shopping preferences, spending capability, and other parameters. It has become imperative for them to effectively target customers with products and services that best meet their requirements. In 2015, retailers adopted innovative tools based on augmented reality, expanded into omni-channel retail; improved shipping and payment facilities with options for shorten delivery and check-out time. Retailers also focused on product Innovations, a key trend under this was smart clothes and wearable technology, improved point of sale experience, and promotional campaigns.
Global Retail Innovations- 2015 report, published by Conlumino, covers some of the key in-use and new retail innovations utilized by retailers across the world, to effectively engage consumers across a host of platforms, including mobile and social media, virtual and augmented reality, and in-store and online displays/visibility.
The report covers innovations under in-store technology, product development, omni-channel, payment and shipping, promotion, and customer engagement
Insights based on innovation, their impact on consumer behavior, and retailer's overall marketing strategy
Sectors covered: apparel, accessories, luggage and leather goods, books, news and stationery, electrical and electronics, food and grocery, furniture and floor coverings, home and garden products, music, video and entertainment software, sports and leisure equipment
Channels covered: Online, department stores, hypermarkets, supermarkets and hard-discounters, clothing, footwear, accessories and luxury goods specialists, electrical and electronics specialists, food and drinks specialists, cash and carries and warehouse clubs, music, video, book, stationery and entertainment software specialists, convenience stores (including independents) and gas stations, home improvement and gardening supplies retailers, home furniture and homewares retailers, value, variety stores and general merchandise retailers