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世界の小売業におけるイノベーション (2015年):小売業における新たな革新

Global Retail Innovations - 2015 ; Summarizing new retail innovations

発行 Conlumino 商品コード 348047
出版日 ページ情報 英文 90 Pages
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世界の小売業におけるイノベーション (2015年):小売業における新たな革新 Global Retail Innovations - 2015 ; Summarizing new retail innovations
出版日: 2015年12月29日 ページ情報: 英文 90 Pages
概要

当レポートでは、世界の小売業者が効果的に消費者を取り込めむために利用している新たな革新的技術・戦略・アプローチなどについて調査し、AR (拡張現実) 技術の利用、オムニチャネル化戦略、新しい決済・発送手法の導入などへの取り組みについてまとめています。

目次

  • 小売業におけるイノベーション:サマリー
  • 店舗内技術
    • 小売業者が店舗内で取り入れている新技術
  • 小売経路のコンバージェンス
    • オムニチャネル戦略のための小売業者による新しいアプローチ
  • 革新的決済・発送手法
    • 小売業者が取り入れている代替的決済・発送技術
  • 製品のイノベーション
    • 小売業者の影響を及ぼしている製品のイノベーション
  • 若年層顧客への焦点
  • 革新的プロモーション
目次
Product Code: RT0266IS

Summary

In a consumer-centric industry, retailers are evolving with customers and their ever-changing buying habits, lifestyles, demographics, shopping preferences, spending capability, and other parameters. It has become imperative for them to effectively target customers with products and services that best meet their requirements. In 2015, retailers adopted innovative tools based on augmented reality, expanded into omni-channel retail; improved shipping and payment facilities with options for shorten delivery and check-out time. Retailers also focused on product Innovations, a key trend under this was smart clothes and wearable technology, improved point of sale experience, and promotional campaigns.

Key Findings

  • House of Fraser is using beacon-enabled mannequins in its store
  • Carrefour introduces grocery list maker
  • Alibaba's Smile to pay
  • Facebook to add buy-button

Synopsis

Global Retail Innovations- 2015 report, published by Conlumino, covers some of the key in-use and new retail innovations utilized by retailers across the world, to effectively engage consumers across a host of platforms, including mobile and social media, virtual and augmented reality, and in-store and online displays/visibility.

What else does this report offer?

The report covers innovations under in-store technology, product development, omni-channel, payment and shipping, promotion, and customer engagement

Insights based on innovation, their impact on consumer behavior, and retailer's overall marketing strategy

Sectors covered: apparel, accessories, luggage and leather goods, books, news and stationery, electrical and electronics, food and grocery, furniture and floor coverings, home and garden products, music, video and entertainment software, sports and leisure equipment

Channels covered: Online, department stores, hypermarkets, supermarkets and hard-discounters, clothing, footwear, accessories and luxury goods specialists, electrical and electronics specialists, food and drinks specialists, cash and carries and warehouse clubs, music, video, book, stationery and entertainment software specialists, convenience stores (including independents) and gas stations, home improvement and gardening supplies retailers, home furniture and homewares retailers, value, variety stores and general merchandise retailers

Reasons To Buy

  • Explore an in-depth analysis of innovation and an insight based on its impact on stakeholders
  • Keep ahead of innovations and ensure your business is not lagging behind its competitors
  • Gain access to illustrations of major innovations under in-store technology, product, omni-channel, payment and shipping, promotion, and customer engagement
  • Understand the value of new retail developments to your business
  • Learn from innovations and define your RandD strategies based on the need of consumers and retail landscape

Table of Contents

  • Summary of retail innovations
  • In-store Technologies
    • Covers the new technologies being introduced by retailers in their stores
  • Convergence of Retail Channels
    • Covers the key novel approach adopted by retailers for an omni-channel strategy
  • Innovative Payment and Shipping
    • Covers key alternative payment and shipping techniques adopted by retailers across the globe
  • Product Innovations
    • Covers the key Product Innovations, influenced by retailers
  • Engaging Your Customers
    • Covers key aspects in which retailers are including customers in their business
  • Innovative Promotions
    • Covers innovative promotion methods by retailers
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