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市場調査レポート

イタリアの小売業 - 市場サマリーと予測:市場・消費者・競合状況の概要 (売上高と2019年までの予測)

Retailing in Italy - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

発行 Conlumino 商品コード 338759
出版日 ページ情報 英文 128 Pages
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イタリアの小売業 - 市場サマリーと予測:市場・消費者・競合状況の概要 (売上高と2019年までの予測) Retailing in Italy - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
出版日: 2015年08月31日 ページ情報: 英文 128 Pages
概要

当レポートでは、イタリアの小売業について調査分析し、主要販路における小売販売の市場データ (実績・予測) を提供し、変化するショッピング動向、政府の政策、影響要因について検証するほか、競合情勢や主要企業の詳細などについて、体系的な情報を提供しています。

第1章 イントロダクション

第2章 エグゼクティブサマリーと見通し

第3章 市場状況

  • 失業率の上昇と債務水準の拡大
  • 景気低迷で人口増加率が減少

第4章 イタリアの買い物客

第5章 イタリアでのビジネス

  • サマリー
  • 雇用・労働法 (Jobs Act) が労働市場に改革をもたらす
  • 安定法 (Stability Law) が小売業者に悪影響を
  • イタリアの課税

第6章 インターネットと技術

  • インーネットが徐々に拡大、多くの消費者が毎日オンライン
  • 政府の計画がブロードバンドの成長を促進
  • Mコマースがオンライン販売の成長を拡大
  • 技術動向

第7章 小売トップライン

  • 小売全体
  • 製品部門のサマリー
  • 販路のサマリー

第8章 小売 - 製品部門

  • 製品部門分析

第9章 小売業者

  • 衣料品
  • フットウェア
  • 書籍、新聞、文房具
  • 電気・電子製品
  • 食品・食料雑貨品
  • 健康・美容
  • 家具・床材
  • 家庭・園芸用品
  • 音楽、ビデオ、娯楽ソフトウェア
  • スポーツ・レジャー用品
  • ジュエリー、腕時計、アクセサリー
  • 旅行カバン、革製品

第10章 付録

図表

目次
Product Code: RT0218MR

Summary

The Italian economy has been reeling under economic strain since the third quarter of 2011 and the country's GDP witnessed a sluggish growth of 0.4% in 2014 as compared to 2013 to reach EUR1,616 billion. However shoppers continue to remain cautious about retail expenditure due to the financial crisis and the political instability in the country. Retail sales fell by -0.4% in 2014 to reach EUR 332 billion, as shoppers remained cautious with spending. However, despite weak economic projections, there are some positive signs that indicate that there is a stabilization of business conditions in the country, and a hope for return to a growth trajectory. The retail sales are forecasted to reach EUR344 billion in 2019 growing at a CAGR of 0.74%.

Key Findings

A surge in the number of internet and social media users will have a positive impact on the retail sector

Declining growth rates and increase in the aging population might hamper the growth of retail sector

Retailers continue to strategize on multi-channel convergences to make the shopping experience more convenient and easy

Food and grocery captures the largest share of retail spending (56.7%), followed by Clothing.

Increasing inbound tourists are offering growth opportunities to the retail sector

Synopsis

"Retailing in Italy - Market Summary and Forecasts, 2014-2019" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Italian retail environment. In addition, it analyses the key consumer trends influencing the Italian retail industry.

What else does this report offer?

In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, technology innovations and other macroeconomic factors.

Retail sales and fastest-growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods

Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

Gain a comprehensive knowledge on 26 products across 12 product sectors in the Italian retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the retail market

Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

Analysis of key international and domestic players operating in the Italian retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. An economy with a rising unemployment and growing debt levels
    • 3.1.1. Italian economy shows signs of modest recovery after two years of recession
    • 3.1.2. Households rebuild their savings influenced by gloomy economic conditions
    • 3.1.3. Services sector remains the dominant sector for employment
    • 3.1.4. Threat of deflation is a concern for the Italian economy
    • 3.1.5. Ongoing fiscal austerity and rising unemployment impacts the household consumption
  • 3.2. Italy's population growth rate declines due to economic downturn

4. Italian Shoppers

5. Doing Business in Italy

  • 5.1. Summary
    • 5.1.1. Bureaucracy
    • 5.1.2. Business culture
    • 5.1.3. Geography
    • 5.1.4. Infrastructure and logistics
  • 5.2. Jobs Act set to bring in labor market reform
  • 5.3. Stability Law 2015 may have negative impact on retailers
  • 5.4. Taxation in Italy
    • 5.4.1. Corporate income tax
    • 5.4.2. Withholding tax
    • 5.4.3. Indirect tax
    • 5.4.4. Value added tax (VAT)

6. Internet andTechnology

  • 6.1. Internet is growing gradually with more and more consumers going online every day
  • 6.2. Plans of the government set to fuel the broadband growth
  • 6.3. M-commerce augments online retail growth in the country
    • 6.3.1. Social Media Penetration in Italy
  • 6.4. Technology Trends
    • 6.4.1. Vege group introduces beacon technology to enhance customer engagement

7. Retail Topline

  • 7.1. Total Retail
    • 7.1.1. Online Sales and Growth
  • 7.2. Summary of product sectors
    • 7.2.1. Share of key product sectors
    • 7.2.2. Key product sectors
  • 7.3. Summary of channels
    • 7.3.1. Spend per Channel
    • 7.3.2. Online Penetration of Key Product Sectors

8. Retail - Product Sectors

  • 8.1. Product Sector Analysis
    • 8.1.1. Clothing
    • 8.1.2. Footwear
    • 8.1.3. Books, News, and Stationery
    • 8.1.4. Electrical and Electronics
    • 8.1.5. Food and Grocery
    • 8.1.6. Health and Beauty
    • 8.1.7. Furniture and Floor Coverings
    • 8.1.8. Home and Garden Products
    • 8.1.9. Music, Video, and Entertainment Software
    • 8.1.10. Sports and Leisure Equipment
    • 8.1.11. Jewelry, Watches, and Accessories
    • 8.1.12. Luggage and Leather Goods

9. Retailers

  • 9.1. Clothing
  • 9.2. Footwear
  • 9.3. Books, News, and Stationery
  • 9.4. Electrical and Electronics
  • 9.5. Food and Grocery
  • 9.6. Health and Beauty
  • 9.7. Furniture and Floor Coverings
  • 9.8. Home and Garden Products
  • 9.9. Music, Video, and Entertainment Software
  • 9.1. Sports and Leisure Equipment
  • 9.11. Jewelry, Watches, and Accessories
  • 9.12. Luggage and Leather Goods

10. Appendix

  • 10.1. Definitions
    • 10.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
  • 10.2. Summary Methodology
    • 10.2.1. Overview
    • 10.2.2. The triangulated market sizing method
    • 10.2.3. Industry surveys in the creation of retail market data
    • 10.2.4. Quality control and standardized processes
  • 10.3. About Conlumino
  • 10.4. Disclaimer

List of Tables

  • Table 1: Italy Clothing Retail Sales (EUR million), by Product Sub-Category, 2009-2014
  • Table 2: Italy Clothing Retail Sales (EUR million), by Product Sub-Category, 2014-2019
  • Table 3: Italy Footwear Retail Sales (EUR million), by Product Sub-Category, 2009-2014
  • Table 4: Italy Footwear Retail Sales (EUR million), by Product Sub-Category, 2014-2019
  • Table 5: Major Domestic Retailers in Italy
  • Table 6: Major International Retailers in Italy
  • Table 7: Key Clothing Retailers in Italy
  • Table 8: Key Footwear Retailers in Italy
  • Table 9: Key Books, News, and Stationery Retailers in Italy
  • Table 10: Key Electrical and Electronics Retailers in Italy
  • Table 11: Key Food and Grocery Retailers in Italy
  • Table 12: Key Health and Beauty Retailers in Italy
  • Table 13: Key Furniture and Floor Coverings Retailers in Italy
  • Table 14: Key Home and Garden Retailers in Italy
  • Table 15: Key Music, Video, and Entertainment Retailers in Italy
  • Table 16: Key Sports and Leisure equipment Retailers in Italy
  • Table 17: Key Jewelry, watches and accessories Retailers in Italy
  • Table 18: Key Luggage and Leather Goods Retailers in Italy
  • Table 19: Italy Exchange Rate EUR-USD (Annual Average), 2009-2014
  • Table 20: Italy Exchange Rate EUR-USD (Annual Average), 2015-2019 Forecasts
  • Table 21: Conlumino Retail Channel Definitions
  • Table 22: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ billion), 2008-2014
  • Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
  • Figure 3: GDP Value and Growth (EUR billion, %), 2008-2014
  • Figure 4: Forecasts for GDP Value and Growth (EUR billion, %),2014-2019
  • Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
  • Figure 6: Share of Employment by Sector (%), 2004 and 2014E
  • Figure 7: Unemployment Rate(%), 2004-2014
  • Figure 8: Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of Italy (EUR billion), 2004 and 2014
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
  • Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and 2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail (EUR), 2006 and 2014
  • Figure 17: Per Capita Spend (EUR) and Total Retail Spend by Age Group (%), 2006 and 2014
  • Figure 18: Consumer Confidence Index from 2011-2014
  • Figure 19: Tourist arrivals to Italy, (in thousands),2009 and 2014
  • Figure 20: Social Network users and Penetration, Jan-2015
  • Figure 21: Rise in aging population and median age to affect overall consumer spending
  • Figure 22: Key Components of Doing Business in Italy
  • Figure 23: Total Number of Internet Users and Growth Rate (millions,%), 2014-2019
  • Figure 24: Total Number of Fixed Broadband Users and Penetration (millions, %), 2014-2019
  • Figure 25: Total Number of Mobile Phone Users and Penetration (millions, %), 2014-2019
  • Figure 26: Beacon technology in Vege supermarkets
  • Figure 27: Retail Sales Value and Growth (EUR billion, %), 2006-2014
  • Figure 28: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
  • Figure 29: Total Retail Sales and Growth Rate(EUR billion, %), 2014 and 2019
  • Figure 30: Online Sales and Growth Rate (EUR billion, %) 2014-2019
  • Figure 31: Share of Key Product Sectors (%), 2014 and 2019
  • Figure 32: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
  • Figure 33: Value Growth of Key Product Sectors (EUR billion), 2014-2019
  • Figure 34: Spend Per Channel, 2014 and 2019
  • Figure 35: Online Penetration of Key Product Sectors (%), 2014
  • Figure 36: Online Penetration of Key Product Sectors (%), 2019
  • Figure 37: Share of Clothing in overall Retail 2014 and 2019
  • Figure 38: Retail Sales Value and Growth (EUR billion, %) of Clothing 2014-2019
  • Figure 39: Spend per Head on Clothing 2014 and 2019
  • Figure 40: Share of Clothing by Womenswear, Menswear and Childrenswear 2014 and 2019
  • Figure 41: Womenswear Sales Value and Growth (EUR billion, %) 2014-2019
  • Figure 42: Menswear Sales Value and Growth (EUR billion, %) 2014-2019
  • Figure 43: Childrenswear Sales Value and Growth (EUR billion, %), 2014-2019
  • Figure 44: Online Spend in Clothing and Growth (EUR billion, %), 2014-2019
  • Figure 45: Online Share of Total Clothing Spend 2014 and 2019
  • Figure 46: Spending per Channel in Clothing (%) 2014 and 2019
  • Figure 47: Share of Footwear in Total Retail Sales, 2014 and 2019
  • Figure 48: Retail Sales Value and Growth (EUR billion, %) of Footwear, 2014-2019
  • Figure 49: Spend per Head on Footwear, 2014 and 2019
  • Figure 50: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014 and 2019
  • Figure 51: Women's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
  • Figure 52: Men's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
  • Figure 53: Children's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
  • Figure 54: Online Spend in Footwear and Growth (EUR billion, %), 2014-2019
  • Figure 55: Online Share of Total Footwear Spend, 2014 and 2019
  • Figure 56: Spending per Channel in Footwear (%) 2014 and 2019
  • Figure 57: Share of Books, News, and Stationery in overall Retail, 2014 and 2019
  • Figure 58: Retail Sales Value and Growth (EUR billion, %) of Books, News, and Stationery, 2014-2019
  • Figure 59: Spend per Head on Books, News, and Stationery, 2014 and 2019
  • Figure 60: Online Spend in Books, News, and Stationery and Growth (EUR billion, %), 2014-2019
  • Figure 61: Online Share of total Books, News, and Stationery Spend, 2014 and 2019
  • Figure 62: Spending per Channel in Books, News, and Stationery (%) 2014 and 2019
  • Figure 63: Share of Electrical and Electronics in Total Retail Sales, 2014 and 2019
  • Figure 64: Retail Sales Value and Growth (EUR billion, %) of Electrical and Electronics, 2014-2019
  • Figure 65: Spend per Head on Electrical and Electronics, 2014 and 2019
  • Figure 66: Online Spend in Electrical and Electronics and Growth (EUR billion, %), 2014-2019
  • Figure 67: Online Share of total Electrical and Electronics Spend, 2014 and 2019
  • Figure 68: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
  • Figure 69: Share of Food and Grocery in Total Retail Sales, 2014 and 2019
  • Figure 70: Retail Sales Value and Growth (EUR billion, %) of Food and Grocery, 2014-2019
  • Figure 71: Spend per Head on Food and Grocery, 2014 and 2019
  • Figure 72: Online Spend in Food and Grocery (EUR billion, %) 2014-2019
  • Figure 73: Online Share of total Food and Grocery Spend, 2014 and 2019
  • Figure 74: Spending per Channel in Food and Grocery (%), 2014 and 2019
  • Figure 75: Share of Personal Care in Total Retail Sales, 2014 and 2019
  • Figure 76: Retail Sales Value and Growth (EUR billion, %) of Health and Beauty, 2014-2019
  • Figure 77: Spend per Head on Health and Beauty, 2014 and 2019
  • Figure 78: Online Spend and Growth (EUR billion, %)in Health and Beauty, 2014-2019
  • Figure 79: Online Share of total Health and Beauty Spend, 2014 and 2019
  • Figure 80: Spending per Channel in Health and Beauty (%) 2014 and 2019
  • Figure 81: Share of Furniture and Floor Coverings in Total Retail Sales, 2014 and 2019
  • Figure 82: Retail Sales Value and Growth (EUR billion, %) of Furniture and Floor Coverings, 2014-2019
  • Figure 83: Spend per Head on Furniture and Floor Coverings, 2014 and 2019
  • Figure 84: Online Spend and Growth (EUR billion, %)in Furniture and Floor Coverings, 2014-2019
  • Figure 85: Online Share of total Furniture and Floor Coverings Spend, 2014 and 2019
  • Figure 86: Spending per Channel in Furniture and Floor Coverings (%), 2014 and 2019
  • Figure 87: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
  • Figure 88: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2014-2019
  • Figure 89: Spend per Head on Home and Garden Products, 2014 and 2019
  • Figure 90: Online Spend and Growth (EUR billion, %) in Home and Garden Products, 2014-2019
  • Figure 91: Online Share of total Home and Garden Products Spend, 2014 and 2019
  • Figure 92: Spending per Channel in Home and Garden Products (%), 2014 and 2019
  • Figure 93: Share of Music, Video, and Entertainment Software in Total Retail Sales, 2014 and 2019
  • Figure 94: Retail Sales Value and Growth (EUR billion, %) of Music, Video, and Entertainment Software, 2014-2019
  • Figure 95: Spend per Head on Music, Video, and Entertainment Software, 2014 and 2019
  • Figure 96: Online Spend and Growth (EUR billion, %) in Music, Video, and Entertainment Software, 2014-2019
  • Figure 97: Online Share of total Music, Video, and Entertainment Software Spend 2014 and 2019
  • Figure 98: Spending per Channel in Music, Video, and Entertainment Software (%), 2014 and 2019
  • Figure 99: Share of Sports and Leisure Equipment in Total Retail Sales, 2014 and 2019
  • Figure 100: Retail Sales Value and Growth (EUR billion, %) of Sports and Leisure Equipment, 2014-2019
  • Figure 101: Spend per Head on Sports and Leisure Equipment, 2014 and 2019
  • Figure 102: Online Spend and Growth (EUR billion, %) in Sports and Leisure Equipment, 2014-2019
  • Figure 103: Online Share of Total Sports and Leisure Equipment Spend, 2014 and 2019
  • Figure 104: Spending per Channel in Sports and Leisure Equipment (%), 2014 and 2019
  • Figure 105: Share of Jewelry, Watches, and Accessories in Total Retail Sales, 2014 and 2019
  • Figure 106: Retail Sales Value and Growth (EUR billion, %) of Jewelry, Watches, and Accessories , 2014-2019
  • Figure 107: Spend per Head on Jewelry, Watches, and Accessories , 2014 and 2019
  • Figure 108: Online Spend and Growth (EUR billion, %) in Jewelry, Watches, and Accessories , 2014-2019
  • Figure 109: Online Share of total Jewelry, Watches, and Accessories Spend, 2014 to 2019
  • Figure 110: Spending per Channel in Jewelry, Watches, and Accessories (%), 2014 and 2019
  • Figure 111: Share of Luggage and Leather Goods in Total Retail Sales, 2014 and 2019
  • Figure 112: Retail Sales Value and Growth (EUR billion, %) of Luggage and Leather Goods, 2014-2019
  • Figure 113: Spend per Head on Luggage and Leather Goods 2014 and 2019
  • Figure 114: Online Spend and Growth (EUR billion, %) in Luggage and Leather Goods, 2014-2019
  • Figure 115: Online Share of total Luggage and Leather Goods Spend, 2014 and 2019
  • Figure 116: Spending per Channel in Luggage and Leather Goods (%), 2014 and 2019
  • Figure 117: The Triangulated Market Sizing Methodology
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