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市場調査レポート

ロシアの健康・美容製品の小売市場:市場・消費者・競合環境の包括的概要と小売売上の推移と予測 (〜2019年)

Health and Beauty Retailing in Russia - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

発行 Conlumino 商品コード 336451
出版日 ページ情報 英文 58 Pages
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本日の銀行送金レート: 1USD=101.51円で換算しております。
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ロシアの健康・美容製品の小売市場:市場・消費者・競合環境の包括的概要と小売売上の推移と予測 (〜2019年) Health and Beauty Retailing in Russia - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
出版日: 2015年07月29日 ページ情報: 英文 58 Pages
概要

2014年のロシアの小売売上全体において、健康・美容製品の売上は3.7%のシェアを占めています。また、健康・美容部門の売上を経路別に見ると、オンライン経路は19.8%のシェアとなりました。売上の多くはオフライン経路によるものであり、これらにはハイパーマーケット、スーパーマーケット、ハードディスカウントストアなどが含まれています。

当レポートでは、ロシアの健康・美容製品の小売市場について調査し、ロシアの経済・社会的背景、ロシアの購買客のプロファイル、ロシアでのビジネス活動における特徴・注意点、税制など、健康・美容製品の小売売上の推移と予測、製品カテゴリー・販売経路別の内訳などについてまとめています。

第1章 イントロダクション

第2章 エグゼクティブサマリー・展望

第3章 市場背景

  • 経済の減速と小売業者の新たな課題
    • ロシアの小売業の成長への影響
    • 経済の不振を背景に世帯貯蓄率は高さを維持
    • サービス部門:雇用の中心的部門
    • インフレ上昇の小売部門への影響
    • 多くの要因が消費者支出に影響
  • 都市部のミドルクラス人口の増加:小売部門の成長に追い風

第4章 ロシアの購買客

  • オーガニックフード製品の需要:法改正により増加の見通し
  • ロシアの消費者:プライベートラベル製品の認知度の上昇
  • モバイル機器によるインターネットアクセスの広がり:オンライン経路の売上の推進
  • ソーシャルメディアによる若年層消費者の購買行動への影響
  • ロシアの観光業における支出額:制裁措置による減少

第5章 ロシアにおけるビジネス活動

  • サマリー
    • 官僚制
    • ビジネスカルチャー
    • 地理
    • インフラ・物流
  • ロシア政府による地元生産へのサポート
  • 小売取引法による独占の回避:国内の小売チェーンの拡張を制限
  • ロシアにおけるアルコールおよびタバコの販売に関する法規制上の課題
  • オンライン小売業者にとっての厳しい通関手続きと高額な関税
  • 新しい法規制:小売施設への地方税課税の承認

第6章 小売:製品部門

  • 製品部門の分析
    • 健康・美容製品
  • 健康・美容製品のカテゴリーの概要
    • 経路別
    • カテゴリー別
  • 主な小売業者
    • 健康・美容製品

第7章 付録

図表

目次
Product Code: RT0327SR

Summary

"Health and Beauty Retailing in Russia - Market Summary and Forecasts" report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Russia.

Key Findings

  • The health and beauty segment accounts for 3.7% of the overall retail sales in 2014
  • Online spending on health and beauty products accounts for 19.8% of the total retail sales in the segment
  • Bulk of the sales of health and beauty products are sold through offline channels including hypermarkets, supermarkets and hard discounted stores.
  • Medley of factors weaken consumer spending on retail
  • Rising inflation hurts retail sector

Synopsis

"Health and Beauty Retailing in Russia - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

It contains:

  • A thorough analysis of consumer trends changing economic and population factors
  • Both qualitative and quantitative insights and analysis of the shifting health and beauty retail dynamics from 2009 to 2019
  • Sales of health and beauty products through the following channels from 2009 to 2019: Hypermarkets, supermarkets and hard-discounters; department stores; online; drug stores and health and beauty stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; convenience stores (including independents) and gas stations; duty free retailers; value, variety stores, general merchandise retailers and vending machines
  • An overview of key health and beauty retailers operating across Russia and their presence across distribution channels

Reasons To Buy

Get immediate access to:

  • Russia health and beauty market performance across key channels - accurate, reliable data for companies already operating in and those wishing to enter the market
  • Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand
  • Critical insights into Russian shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments
  • Analysis of key international and domestic players operating in the health and beauty market - including store counts and revenues that give you a competitive edge - identify opportunities to improve market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A slowing economy with new challenges for retailers
    • 3.1.1. Economic downturn impacts the growth of retailing in Russia
    • 3.1.2. Household saving rates remain high against the backdrop of weak economic climate
    • 3.1.3. Service sector remains the dominant sector for employment
    • 3.1.4. Rising inflation hurts retail sector
    • 3.1.5. Medley of factors weaken consumer spending on retail
  • 3.2. The rising population of urban middle class will fuel retail growth

4. Russian Shoppers

  • 4.1. Demand for organic food products is set to increase with improvements in regulations
  • 4.2. Russian consumers gradually get acquainted to private label products
  • 4.3. Increasing popularity of Internet access through mobile devices driving sales in online channel
  • 4.4. Social media affects young consumers purchasing behaviors
  • 4.5. Russian tourism spending is declining due to sanctions

5. Doing Business in Russia

  • 5.1. Summary
    • 5.1.1. Bureaucracy
    • 5.1.2. Business culture
    • 5.1.3. Geography
    • 5.1.4. Infrastructure and logistics
  • 5.2. Russian government is supporting the growth of local produce
  • 5.3. Retail trade law prevents monopoly by limiting the expansion of retail chains in the country
  • 5.4. Regulatory challenges on the sales of alcohol and tobacco in Russia
  • 5.5. Stricter custom clearance and high import duties on international online retailers
  • 5.6. New legislation approves local duties on retail facilities

6. Retail - Product Sectors

  • 6.1. Product Sector Analysis
    • 6.1.1. Health and Beauty
  • 6.2. Health and Beauty Category Overview
    • 6.2.1. Healthand Beauty by Channel
    • 6.2.2. Health and Beauty by Category
  • 6.3. Major Retailers
    • 6.3.1. Health and Beauty

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Russia Health and Beauty Retail Sales (RUB bn), by Channel Group, 2009-2014
  • Table 2: Russia Health and Beauty Retail Sales Forecast (RUB bn), by Channel Group, 2014-2019
  • Table 3: Russia Health and Beauty Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 4: Russia Health and Beauty Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 5: Russia Health and Beauty Segmentation (% value), by Channel Group, 2009-2019
  • Table 6: Russia Health and Beauty Retail Sales (RUB bn), by Category, 2009-2014
  • Table 7: Russia Health and Beauty Retail Sales Forecast (RUB bn), by Category 2014-2019
  • Table 8: Russia Health andBeauty Retail Sales (US$ bn), by Category, 2009-2014
  • Table 9: Russia Health andBeauty Retail Sales Forecast (US$ bn), by Category 2014-2019
  • Table 10: Key Personal Care Retailers in Russia
  • Table 11: Russia Exchange Rate RUB-USD (Annual Average), 2009-2014
  • Table 12: Russia Exchange Rate RUB-USD (Annual Average), 2015-2019 Forecasts
  • Table 13: Conlumino Retail Channel Definitions
  • Table 14: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ billion), 2009-2014
  • Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
  • Figure 3: GDP Value and Growth (RUB billion, %), 2009-2014
  • Figure 4: Forecasts for GDP Value and Growth (RUB billion, %), 2014-2019
  • Figure 5: Household Gross Saving Rate (% of Disposable Household Income), 2004-2014
  • Figure 6: Share of Employment by Sector (%), 2004 and 2014E
  • Figure 7: Unemployment Rate(%), 2005-2014
  • Figure 8: Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of Russia (RUB billion), 2004 and 2014
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
  • Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
  • Figure 12: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 13: Population Split by Gender (%),2014 and 2019E
  • Figure 14: Population Split by Age Group (%), 2014 and 2019
  • Figure 15: Per Capita Spend on Retail (RUB), 2006and 2014
  • Figure 16: Per Capita Spend (RUB)and Total Retail Spend by Age Group (%), 2006 and 2014
  • Figure 17: Rural and Urban Populations (millions) 2004, 2014, and 2019E
  • Figure 18: Organic Food Products in Russia
  • Figure 19: Russian private label retailers
  • Figure 20: Usage of Mobile Devices in Russia is on a Rise
  • Figure 21: Russian Social Media Market Insights
  • Figure 22: Russian Tourism Statistics 2013-2019
  • Figure 23: Key Components of Doing Business in Russia
  • Figure 24: Share of Health and Beauty in Total Retail Sales, 2014 and 2019
  • Figure 25: Retail Sales Value and Growth (RUB billion, %) of Health and Beauty,2014-2019
  • Figure 26: Spend per Head on Health and Beauty,2014 and 2019
  • Figure 27: Online Spend and Growth (RUB billion, %)in Health and Beauty,2014-2019
  • Figure 28: Online Share of total Health and Beauty Spend,2014 and 2019
  • Figure 29: Spending per Channel in Health and Beauty (%) 2014 and 2019
  • Figure 30: Russia Health and Beauty Retail Sales and Forecast (RUB bn), by Channel Group, 2009-2019
  • Figure 31: Russia Health and Beauty Retail Market Dynamics, by Channel Group, 2009-2019
  • Figure 32: Russia Health andBeauty Retail Sales and Forecast (RUB bn), by Category Group, 2009-2019
  • Figure 33: The Triangulated Market Sizing Methodology
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