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市場調査レポート

中国の家庭・ガーデニング用品小売業:市場の概略と予測

Home and Garden Products Retailing in China - Market Summary and Forecasts

発行 Conlumino 商品コード 331743
出版日 ページ情報 英文 72 Pages
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中国の家庭・ガーデニング用品小売業:市場の概略と予測 Home and Garden Products Retailing in China - Market Summary and Forecasts
出版日: 2015年05月31日 ページ情報: 英文 72 Pages
概要

中国の家庭・ガーデニング用品小売市場は今後、13.94%もの年平均成長率 (CAGR) で成長し続け、2019年には2兆3960億人民元の規模に達する、と予想されています。全体的な経済状況は低迷していますが、中産階級の増加や可処分所得の上昇、ライフスタイルの変化などを受けて、家庭・ガーデニング用品市場は拡大傾向が続くと考えられています。特にオンライン販売が急速に拡大しており、2014〜2019年のCAGRは38.47%、2019年の総売上高は2922億人民元に達する見通しです。

当レポートでは、中国の家庭・ガーデニング (園芸) 用品小売業の最新動向と将来展望について分析し、小売市場の全体的な構造・動向や、消費者の消費行動や影響要因(経済動向・人口構造など)、政府の規制・支援策、家庭・ガーデニング用品の小売販売額の実績値と予測値(今後5年間分)、カテゴリー別 (計3種)・販売チャネル別(計14種)の詳細動向、主要企業の概要と競争状態などを調査しております。

第1章 イントロダクション

第2章 エグゼクティブ・サマリーと将来展望

第3章 市場の背景事情

  • 安定的な経済情勢と、小売業者にとっての大きな成長可能性
    • 成長率は低下しつつも、中国経済は拡大傾向を維持
    • 中国人にとって貯蓄が最優先事項である
    • 非熟練労働から熟練労働へ、農村から都市へ、製造業からサービス産業への労働者の移行
    • インフレ率以上の賃金上昇率
    • 家庭消費額が3倍増となり、購買力を促進
  • 巨大な人口と経済成長の波及が、中国の小売業への注目度を大幅に高める

第4章 中国の買い物客

  • 「機能性重視」から「感情重視」へ
  • ニッチブランドとマスマーケット小売業者にとっての更なる市場機会
  • レジャー活動としてのショッピング
  • 中国の小売支出額が拡大する2つの年中行事
  • ショッピング時のスマートフォン・タブレット利用率の高さ
  • 模造品問題に伴い、消費者は品質保証を求めて高級品への買い替えへと動く
  • 旅行・観光の際に国際ブランドへの知識が高まる
    • 中国は今後、世界最大の免税品市場となる

第5章 中国でのビジネス展開

  • サマリー
  • 反腐敗キャンペーンに伴い、外資系企業には慎重な事業展開が求められている
  • 複雑な許認可制度が、外資系小売企業にとっての妨げとなる
  • 有利な税構造による、国内外からの投資の誘引
  • 政府規制の高級品市場への影響度

第6章 小売業:製品分野

  • 製品分野別分析
    • 家庭・ガーデニング用品
    • 家庭・ガーデニング用品:流通チャネル別
    • 家庭・ガーデニング用品:カテゴリー別
    • ガーデニング用品・屋外用家具
    • リフォーム用品
    • 家庭用品
  • 主な小売業者
    • 家庭・ガーデニング用品

第7章 付録

図表一覧

目次
Product Code: RT0204SR

Summary

"Home and Garden Products Retailing in China - Market Summary and Forecasts" provides a detailed analysis of both the historic and forecast market data of home and garden products retail sales across key channels in China.

Key Findings

  • The retail market for home and garden products in China is estimated to reach CNY2,396 billion by 2019, registering a CAGR of 13.94% over the forecast period
  • Despite sluggish economic conditions, retail sector registers a significant growth
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer's expansion plans in tier lll and tier lV cities will drive further growth
  • Online platform will be a key channel for retailing over the next five years
  • Online spending on home and garden products in China is expected to reach CNY292.2 billion in 2019, growing at a CAGR of 38.47% between 2014 and 2019

Synopsis

"Home and Garden Products Retailing in China - Market Summary and Forecasts" is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in China's home and garden products retail market. It contains:

  • Thorough analysis of consumer trends, and changing economic and population factors of the country
  • Both qualitative and quantitative insights of the changing home and garden products retail dynamics across various product categories and retail channels; with in depth analysis of 3 product categories and 14 retail channels, until 2019
  • An overview of key retailers operating across the product segment and their presence across channels

Reasons To Buy

Get immediate access to:

  • Data coverage of 3 product categories that include Gardening and outdoor living, Home improvement, and Homewares in the Chinese home and garden retail market - accurate, reliable data for companies already operating in and those wishing to enter the Chinese market
  • Performance of individual product categories, across key channels in the last five years, with forecasts until 2019 - pinpoint the fastest growing segments in a market witnessing double digit growth
  • Vital economic and population trends, and key consumer and technology trends influencing the retail market - explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to align your product offerings and strategies to meet demand
  • Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you effectively promote to lucrative markets such as children and the youth demographic? As brands flock into China's booming retail space, ensure you have the insights to beat off the competition
  • Analysis of key international and domestic players in home and garden sectors - including store counts and revenues, which will help to maximize your competitive edge and pinpoint opportunities to improve market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A steady economy with major growth potential for retailers
    • 3.1.1. China's economy is increasing despite a declining growth rate
    • 3.1.2. Savings are always a top priority for Chinese
    • 3.1.3. Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
    • 3.1.4. Wage growth above inflation
    • 3.1.5. Household consumption trebles driving spending power
  • 3.2. Large population with growing prosperity makes China a big attraction for retail

4. Chinese Shoppers

  • 4.1. From functional to emotional
  • 4.2. More opportunity for niche brands and mass market retailers
  • 4.3. Shopping - a leisure activity
  • 4.4. Two major events drive retail spend in China
  • 4.5. High adoption of smartphones and tablets for shopping
  • 4.6. Counterfeiting forces consumers to trade up to premium for quality assurance
  • 4.7. Tourism /travel increases awareness of international brands
    • 4.7.1. China will be the largest Duty Free market in 2019

5. Doing business in China

  • 5.1. Summary
  • 5.2. Anti-corruption crackdown requires careful handling for foreign businesses
  • 5.3. Complex licensing procedures a hindrance for foreign retailers
  • 5.4. Favourable tax structure to encourage domestic and foreign investments
  • 5.5. Impact of government regulations on the luxury market

6. Retail - Product Sectors

  • 6.1. Product Sector Analysis
    • 6.1.1. Home and Garden Products
    • 6.2.1. Home and Garden Products by Channel
    • 6.2.2. Home and Garden Products by Category
    • 6.3.1. Gardening and Outdoor Living
    • 6.3.2. Home Improvement
    • 6.3.3. Homewares
  • 6.4. Major Retailers
    • 6.4.1. Home and Garden Products

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
  • Table 2: China Home and Garden Products Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 3: China Home and Garden Products Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 4: China Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 5: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 6: China Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
  • Table 7: China Home and Garden Products Retail Sales (CNY bn), by Category, 2009-2014
  • Table 8: China Home and Garden Products Retail Sales Forecast (CNY bn), by Category 2014-2019
  • Table 9: China Home and Garden Products Retail Sales (US$ mn), by Category, 2009-2014
  • Table 10: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 11: China Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
  • Table 12: China Gardening and Outdoor Living Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 13: China Gardening and Outdoor Living Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 14: China Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 15: China Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 16: China Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
  • Table 17: China Home Improvement Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 18: China Home Improvement Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 19: China Home Improvement Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 20: China Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 21: China Home Improvement Retail Segmentation, by Channel Group, 2009-2019
  • Table 22: China Homewares Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 23: China Homewares Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 24: China Homewares Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 25: China Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 26: China Homewares Retail Segmentation, by Channel Group, 2009-2019
  • Table 27: Key Home and Garden Products Retailers in China
  • Table 28: China Exchange Rate CNY-US$ (Annual Average), 2009-2014
  • Table 29: China Exchange Rate CNY -US$ (Annual Average), 2014-2019 Forecasts
  • Table 30: Conlumino Retail Channel Definitions
  • Table 31: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ Billion), 2008-2014E
  • Figure 2: Growth Rate of GDP (%), 2008-2014E
  • Figure 3: GDP Value and Growth (CNY billion, %), 2008-2014E
  • Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014-2019
  • Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004-2014
  • Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 and 2014E
  • Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2014
  • Figure 8: Wage and Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004-2014E
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014E
  • Figure 11: Growth of Household Consumption Expenditure (%), 2004-2014E
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and 2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail (CNY), 2006 and 2014
  • Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014
  • Figure 18: The Changing Chinese Shopper
  • Figure 19: Chinese New Year sales 2010-2014
  • Figure 20: Single Day sales 2009-2014
  • Figure 21: M-tailing in China
  • Figure 22: Prime Destination for Chinese Tourists, 2009 and 2014
  • Figure 23: Major Cities with High Spend on Retail
  • Figure 24: Top 10 Duty Free markets by value, 2014 and 2019 (US$ billion)
  • Figure 25: Key Components of Doing Business in China Matrix
  • Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
  • Figure 27: Key Market Entry Requirements for China 2014
  • Figure 28: Share of Home and Garden Products in overall Retail 2014 and 2019
  • Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2014-2019
  • Figure 30: Spend per Head on Home and Garden Products 2014 and 2019
  • Figure 31: Online Spend in Home and Garden Products 2014-2019
  • Figure 32: Online Share of total Home and Garden Products Spend 2014 and 2019
  • Figure 33: Spending per Channel in Home and Garden Products (%) 2014 and 2019
  • Figure 34: China Home and Garden Products Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 35: China Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
  • Figure 36: China Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
  • Figure 37: China Home and Garden Products Retail Market Dynamics, by Category 2009-2019
  • Figure 38: China Gardening and Outdoor Living Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 39: China Home Improvement Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 40: China Homewares Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 41: The Triangulated Market Sizing Methodology
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