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イタリアの消費者意識とオンライン小売業の動向

Consumer Attitudes and Online Retail Dynamics in Italy, 2014-2019

発行 Conlumino 商品コード 321299
出版日 ページ情報 英文 85 Pages
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イタリアの消費者意識とオンライン小売業の動向 Consumer Attitudes and Online Retail Dynamics in Italy, 2014-2019
出版日: 2015年10月20日 ページ情報: 英文 85 Pages
概要

当レポートでは、イタリアのオンライン小売業に関する市場調査の結果に基づき、オンライン小売販売の実績/予測データ、ビジネス環境とカントリーリスク、主な消費者動向について検証して、体系的な情報を提供しています。

第1章 イントロダクション

第2章 市場概要

第3章 消費者に関する考察:オンラインショッピングへの意識と行動

  • オンラインショッピング環境
    • インターネット普及率の高さが市場を牽引
    • 高速ブロードバンド接続が広がっている
    • モバイル人口の半数以上がスマートフォンを所有
  • 消費者の意識と行動
    • オンライン小売業者は、ソーシャルメディアを利用してウェブサイトを宣伝
    • mコマースが人気
    • 要求の厳しい顧客が、オンライン小売業者のマージンをカット
    • 長引く不況にもかかわらず、オンラインファッション小売業が成長中

第4章 オンライン販路の動向

  • 小売販売全体に対するオンライン販路のシェア
    • オンライン vs. オフライン販路の予測
    • オンライン小売の普及率:世界 vs. 地域の比較
  • 販路の動向
    • 小売の販路の動向:将来の業績
    • 販路グループのシェアの発展
    • 個別販路の業績
  • カテゴリー別の動向
    • オンライン vs. オフライン小売販売比較:カテゴリーグループ別
    • オンライン小売市場の動向:カテゴリー別
    • オンライン小売販売のシェア:カテゴリーグループ別
    • オンライン小売販売の成長:個別カテゴリー別
    • 食品・食料雑貨カテゴリー:市場規模と予測
    • 電気・電子機器カテゴリー:市場規模と予測
    • 音楽・ビデオ・娯楽ソフトウェアカテゴリー:市場規模と予測
    • アパレル・アクセサリー・バッグ・皮革商品カテゴリー:市場規模と予測
    • 書籍・新聞・文房具カテゴリー:市場規模と予測
    • スポーツ・レジャー用品カテゴリー:市場規模と予測
    • 家具・床材カテゴリー:市場規模と予測
    • 家庭・園芸用品カテゴリー:市場規模と予測
    • 化粧品・トイレタリーカテゴリー:市場規模と予測

第5章 ケーススタディ:イタリアの主要オンライン小売業者

  • Yoox.com
    • 事業内容
    • サイトエクスペリエンス
  • Esselunga
    • 事業内容
    • サイトエクスペリエンス
  • Eprice.it
    • 事業内容
  • その他の革新的小売業者
    • Zalando

第6章 付録

図表

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目次
Product Code: RT0220IS

Summary

Online retailing is growing significantly compared to other channels in the country, as more and more consumers become comfortable looking for product information and making purchases online. Furthermore, a rise in the number of connected consumers with increasing penetration of smart hand held devices will continue to favor growth in the channel. Italians are increasingly price sensitive and continuously seeking price saving opportunities while shopping. They are highly demanding when it comes to purchasing online, with large numbers of customers expecting free delivery and low prices. Considering the opportunities to tackle a debt-laden Italian economy, retailers have been continuously adopting unique marketing initiatives to enable a hassle free shopping environment.

Key Findings

Despite a slowdown in the economy, online retailing seems promising compared to other conventional channels, and is expected to grow at a CAGR of 20.9% over the forecast period

With significant developments in modes of online payment, electronic transactions have gained widespread popularity in the country

Rising internet penetration (62%) and increasing accessibility through mobile devices will help further strengthen online retailing

Low prices and free delivery remain the prime factor for shoppers when purchasing online

Apparel, accessories, luggage and leather goods will continue to lead with a share of 47.3% of the overall online market in 2019, while home and garden products will be the fastest-growing category with a CAGR of 26.2% over 2014-2019

Synopsis

Conlumino's "Consumer Attitudes and Online Retail Dynamics in Italy, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the Italian online retail environment. In addition, it analyzes the key consumer trends influencing Italy's online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Italy, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. Online Shopping Environment
    • 4.1.1. Increasing internet penetration will fuel online retailing
    • 4.1.2. High speed broadband connectivity is spreading in Italy
    • 4.1.3. Rising smartphone penetration in the country
  • 4.2. Consumer attitudes and behaviour
    • 4.2.1. Credit cards and PayPal are the most preferred online payment methods in Italy
    • 4.2.2. M-commerce is gaining popularity with rising penetration of smart handheld devices
    • 4.2.3. Online retailers are using social media to promote their websites
    • 4.2.4. Highly demanding customers cut the margins of online retailers
    • 4.2.5. Despite prolonged recession, online fashion retailing is growing

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Italy online vs. offline channel forecasts
    • 5.1.2. Online retail penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Italy retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and Grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Italy

  • 6.1. Retailer 1: Yoox.com
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: Esselunga
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Retailer 3: Eprice.it
    • 6.3.1. Business Description
  • 6.4. Retailer 4: Luisaviaroma.com
    • 6.4.1. Business Description
    • 6.4.2. Site Experience
  • 6.5. Other Innovative Retailers in Italy
    • 6.5.1. Zalando opens pop-up stores in Milan

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Italy, 2014 and 2019
  • Table 2: Italy Online vs. Offline Retail Sales and Forecast (EUR billion), 2009-2019
  • Table 3: Italy Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: Italy Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Italy Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: Italy Online Sales vs. Western Europe, 2009, 2014 and 2019
  • Table 7: Italy Overall Retail Segmentation (EUR billion) by Channel Group, 2009-2019
  • Table 8: Italy Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2009-2019
  • Table 9: Italy Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Italy Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Italy Channel Retail Sales and Forecast (EUR billion) by Channel, 2009-2019
  • Table 12: Italy Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Italy Retail Sales Split (EUR million), Online vs. Offline, 2014
  • Table 14: Italy Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 15: Italy Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Italy Online Retail Sales and Forecast (EUR million) by Category Group, 2009-2019
  • Table 17: Italy Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Italy Total and Online Retail Sales in Food and Grocery Categories (EUR million), 2009-2019
  • Table 19: Italy Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Italy Total and Online Retail Sales in Electrical and Electronics Categories (EUR million), 2009-2019
  • Table 21: Italy Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million), 2009-2019
  • Table 23: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR million), 2009-2019
  • Table 25: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 26: Italy Total and Online Retail Sales in Books, News and Stationery Categories (EUR million), 2009-2019
  • Table 27: Italy Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million), 2009-2019
  • Table 29: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million), 2009-2019
  • Table 31: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Italy Total and Online Retail Sales in Home and Garden Products Categories (EUR million), 2009-2019
  • Table 33: Italy Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Italy Total and Online Retail Sales in Cosmetics and toiletries Categories (EUR million), 2009-2019
  • Table 35: Italy Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Italy Exchange Rate EUR-US$ (Annual Average), 2009-2014
  • Table 37: Italy Exchange Rate EUR-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Italy GDP Growth Rate (%), 2009-2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 5: Mobile Phone Subscribers and Penetration, 2009-2014
  • Figure 6: Rise of M-commerce in Italy
  • Figure 7: Growth of clothing and footwear category through online channel compared to traditional channel
  • Figure 8: Regional Fixed Broadband Users and its Penetration, 2012-2017
  • Figure 9: Regional Mobile Broadband Users and its Penetration, 2012-2017
  • Figure 10: Italy Online and Offline Retail Sales and Forecast (EUR billion), 2009-2019
  • Figure 11: Italy Online Sales vs. Global Average (% of Total Retail)
  • Figure 12: Italy Online Sales vs. Western Europe Countries Average (% of Total Retail)
  • Figure 13: Italy Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 14: Italy Retail Sales and Forecast (EUR billion) by Channel Group, 2009-2019
  • Figure 15: Italy Retail Sales, Online vs. Offline, 2014
  • Figure 16: Italy Online Market Dynamics by Category Group, 2009-2019
  • Figure 17: Italy Online Retail Sales and Forecast (EUR million) by Category Group, 2009-2019
  • Figure 18: Yoox: Home Page
  • Figure 19: Yoox: Page Layout
  • Figure 20: Yoox: Product View
  • Figure 21: Yoox: Mobile Apps
  • Figure 22: Esselunga: Use of Online Space
  • Figure 23: Esselunga: Product Information
  • Figure 24: Esselunga.it: Mobile Apps
  • Figure 25: Eprice.com: Homepage
  • Figure 26: Eprice.com: Organization and layout
  • Figure 27: Eprice.com: Comparing products
  • Figure 28: Eprice.it: Mobile version
  • Figure 29: Luisaviaroma.com: Use of Online Space
  • Figure 30: Luisaviaroma.com: Organization and layout
  • Figure 31: Luisaviaroma.com: Return Policy
  • Figure 32: The Triangulated Market Sizing Methodology
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