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ロシアの小売業−−市場の概況と予測:市場・消費者・背景事情の包括的分析と、小売売上高の予測

Retailing in Russia - Market Summary and Forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018

発行 Conlumino 商品コード 320298
出版日 ページ情報 英文 137 Pages
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ロシアの小売業−−市場の概況と予測:市場・消費者・背景事情の包括的分析と、小売売上高の予測 Retailing in Russia - Market Summary and Forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018
出版日: 2014年11月29日 ページ情報: 英文 137 Pages
概要

ロシア経済の昨今の減速傾向や国際制裁、新しい租税政策などが、同国内の小売業の成長を妨げる要因となっています。他方、都市部では中産階級の人口が増加しており、それが小売売上高の拡大を促しています。分野別に見ると、家庭・園芸用品市場では、国内系企業と外資系企業との間で激しい市場競争が展開されています。また、近代的な小売店フォーマットの普及や、有機食品・天然物に対する需要拡大が、食品・雑貨の小売売上高を促進していくものと思われます。

当レポートでは、ロシアの小売市場について分析し、過去の市場動向と今後の見通し、製品分野別・流通チャネル別の詳細動向などを調査・推計すると共に、近年の背景事情の変動−−ショッピング行動、政府の規制・支援、各種経済要因の影響力、新たなオンライン/インターネット技術の普及など−−や、セグメント別の市場競争状況、代表的な小売業者のプロファイルといった情報を盛り込んでお届けします。

第1章 イントロダクション

第2章 エグゼクティブ・サマリーと将来展望

第3章 市場の背景事情

  • 景気減速の中での、小売業の新たな課題
    • 景気後退が、ロシアの小売業の成長を妨げる
    • 家計貯蓄率は高水準を維持
    • 農業が就業者数シェアで上位に留まる
    • 新しい税法や政策、経済制裁に伴ってインフレ率が上昇
    • インフレ率上昇・ロシアルーブル安が消費支出額に及ぼす影響
  • 都市部の中間階級の人口増加に伴う、小売業の成長促進

第4章 ロシアの買い物客

  • 規制改革に伴う有機食品の需要拡大
  • 所得拡大に伴う高級品市場の成長
  • ロシアの消費者のプライベートブランドに対する認知度は徐々に改善
  • モバイルデバイス経由のインターネット接続の人気拡大:モバイル・ショッピングへの道が拓ける
  • ソーシャルメディアが若年層消費者の購入行動に強く影響する
  • 経済制裁に伴い、ロシア人の観光支出額は低下傾向を示す

第5章 ロシアでのビジネス展開

  • サマリー
    • 許認可制度
    • ビジネス文化
    • 地域性
    • インフラ・ロジスティクス
  • ロシア政府は国内製品の成長を支援
  • 小売販売法:国内の小売チェーン店の拡張を制限することで、独占状態を防止
  • アルコール類・タバコの販売に関する規制上の課題
  • 外資系のオンライン小売業者に対する、通関手続きの厳格化と、高額の輸入関税の賦課

第6章 インターネットと技術

  • 技術の傾向
    • Media Markt:モスクワの地下鉄に「ショッピングができる壁」を設置
    • Korablik(子供用品小売業):オーダーメード製品の提供を開始

第7章 小売業の概況

  • 小売業の全体的状況
    • オンライン販売の成長
  • 製品分野別の概況
    • 主な製品分野の市場シェア
    • 主要な製品分野
  • 販売チャネル別の概況
    • チャネルあたり支出額
    • 主要製品分野でのオンライン普及率

第8章 小売業:製品別の詳細分析

  • 製品部門別の分析(全12部門)

第9章 小売業者

  • 衣料品
  • 履物(フットウェア)
  • 新聞・書籍・文房具
  • 電気・電子製品
  • 食品雑貨
  • パーソナルケア用品
  • 家具・床材
  • 家庭・園芸用品
  • 音楽、ビデオ、エンタテインメント用ソフトウェア
  • スポーツ・レジャー用品
  • 宝飾品・時計・アクセサリー
  • かばん・革製品

第10章 付録

図表一覧

目次
Product Code: RT0165MR

Summary

"Retailing in Russia - Market Summary and Forecasts", published by Conlumino, provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments across key channels in Russia. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, new online and technology trends, the competitive landscape across product segments, and details of key retailers.

Key Findings

  • Slowing economy, international sanctions and new tax policies hamper retailing growth in Russia
  • Growing urban middle class will drive retail sales in the country
  • Russians show greater inclination to buy products from overseas online retailers
  • Intense competition among domestic and international retailers exists in the Home and Garden market
  • Modern retailing formats and demand for organic and natural products will drive food and grocery sales

Synopsis

"Retailing in Russia - Market Summary and Forecasts" is a detailed industry report providing comprehensive analysis of the emerging trends, forecasts, and opportunities in the Russian retail market

  • The report is a result of a thorough analysis of consumer trends, changing economic and population factors, and the influence of the internet and technology in the retail industry
  • The report provides both qualitative and quantitative insights of the changing retail dynamics across various product segments across different channels; with in-depth analysis of 26 product categories and 17 retail channels
  • It provides an overview of key retailers operating across the main product segments and their presence across channels

Reasons To Buy

  • The report provides a comprehensive overview of the Russian retail market for companies already operating in and those wishing to enter the Russian market
  • Understand which channels and products will be the major winners and losers over the coming years and plan accordingly, with a comprehensive coverage of 26 products, across 12 product sectors that include: Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Personal Care, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Sports and Leisure Equipment, and Luggage and Leather Goods
  • Benefit from a detailed analysis of vital economic and population trends, and key consumer and technology trends influencing the retail market
  • Monitor the competitive landscape with analysis of key international and domestic players in each of the 12 product sectors

Table of Contents

1. Introduction

  • 1.1. What is this Report About

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A slowing economy with new challenges for retailers
    • 3.1.1. Economic downturn hampers the growth of retailing in Russia
    • 3.1.2. Household saving rates remains high
    • 3.1.3. Agriculture sector remains the dominant sector for employment
    • 3.1.4. Russia has rising inflation due to new tax laws, policies and sanctions
    • 3.1.5. Rising inflation and a weak ruble impact consumer spending
  • 3.2. The rising population of urban middle class will fuel retail growth

4. Russian Shoppers

  • 4.1. Demand for organic food products is set to increase with improvements in regulations
  • 4.2. Luxury goods market in Russia grows due to a rise in income
  • 4.3. Russian consumers gradually get acquainted to private label products
  • 4.4. Increasing popularity of internet access through mobile devices will open doors to mobile shopping
  • 4.5. Social media effects young consumers purchasing behaviors
  • 4.6. Russian tourism spending is in decline due to sanctions

5. Doing Business in Russia

  • 5.1. Summary
    • 5.1.1. Bureaucracy
    • 5.1.2. Business culture
    • 5.1.3. Geography
    • 5.1.4. Infrastructure and logistics
  • 5.2. Russian government is supporting the growth of local produce
  • 5.3. Retail trade law prevents monopoly by limiting the expansion of retail chains in the country
  • 5.4. Regulatory challenges on the sales of alcohol and tobacco in Russia
  • 5.5. Stricter custom clearance and high import duties on international online retailers

6. Internet and Technology

  • 6.1. Technology Trends
    • 6.1.1. Media Markt's shoppable walls in Moscow's subway
    • 6.1.2. Russian children's retailer Korablik's personalized product offerings

7. Retail Topline

  • 7.1. Total Retail
    • 7.1.1. Online Sales andGrowth
  • 7.2. Summary of product sectors
    • 7.2.1. Share of key product sectors
    • 7.2.2. Key product sectors
  • 7.3. Summary of channels
    • 7.3.1. Spend per Channel
    • 7.3.2. Online Penetration of Key Product Sectors

8. Retail - Product Sectors

  • 8.1. Product Sector Analysis
    • 8.1.1. Clothing
    • 8.1.2. Footwear
    • 8.1.3. Books, News and Stationery
    • 8.1.4. Electrical and Electronics
    • 8.1.5. Food and Grocery
    • 8.1.6. Personal Care
    • 8.1.7. Furniture and Floor Coverings
    • 8.1.8. Home and Garden Products
    • 8.1.9. Music, Video and Entertainment Software
    • 8.1.10. Sports and Leisure Equipment
    • 8.1.11. Jewelry, Watches and Accessories
    • 8.1.12. Luggage and Leather Goods

9. Retailers

  • 9.1. Clothing
  • 9.2. Footwear
  • 9.3. Books, News and Stationery
  • 9.4. Electrical and Electronics
  • 9.5. Food and Grocery
  • 9.6. Personal Care
  • 9.7. Furniture and Floor Coverings
  • 9.8. Home and Garden Products
  • 9.9. Music, Video and Entertainment Software
  • 9.1. Sports and Leisure Equipment
  • 9.11. Jewelry, Watches and Accessories
  • 9.12. Luggage and Leather Goods

10. Appendix

  • 10.1. Definitions
    • 10.1.1. This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
  • 10.2. Summary Methodology
    • 10.2.1. Overview
    • 10.2.2. The triangulated market sizing method
    • 10.2.3. Industry surveys in the creation of retail market data
    • 10.2.4. Quality control and standardized processes
  • 10.3. About Conlumino
  • 10.4. Disclaimer

List of Tables

  • Table 1: Russia Clothing Retail Sales (RUB billion), by Product Sub-Category, 2008-2013
  • Table 2: Russia Clothing Retail Sales (RUB billion), by Product Sub-Category, 2013-2018
  • Table 3: Russia Footwear Retail Sales (RUB billion), by Product Sub-Category, 2008-2013
  • Table 4: Russia Footwear Retail Sales (RUB billion), by Product Sub-Category, 2013-2018
  • Table 5: Major Domestic Retailers in Russia
  • Table 6: Major International Retailers in Russia
  • Table 7: Key Clothing Retailers in Russia
  • Table 8: Key Footwear Retailers in Russia
  • Table 9: Key Books, News and Stationery Retailers in Russia
  • Table 10: Key Electrical and Electronics Retailers in Russia
  • Table 11: Key Food and Grocery Retailers in Russia
  • Table 12: Key Personal Care Retailers in Russia
  • Table 13: Key Furniture and Floor Coverings Retailers in Russia
  • Table 14: Key Home and Garden Products Retailers in Russia
  • Table 15: Key Music, Video and Entertainment Retailers in Russia
  • Table 16: Key Sports and Leisure equipment Retailers in Russia
  • Table 17: Key Jewelry, watches and accessories Retailers in Russia
  • Table 18: Key Luggage and Leather Goods Retailers in Russia
  • Table 19: Russia Exchange Rate RUB-USD (Annual Average), 2008-2013
  • Table 20: Russia Exchange Rate RUB-USD (Annual Average), 2014-2018 Forecasts
  • Table 21: Conlumino Retail Channel Definitions
  • Table 22: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ billion), 2007-2013
  • Figure 2: Growth Rate of GDP (US$ billion, %), 2007-2013
  • Figure 3: GDP Value and Growth (RUB billion, %), 2008-2013
  • Figure 4: Forecasts for GDP Value and Growth (RUB billion, %), 2013-2018
  • Figure 5: Household Gross Saving Rate (% of Disposable Household Income), 2003-2013
  • Figure 6: Share of Employment by Sector (%), 2003 and 2013E
  • Figure 7: Unemployment Rate (%), 2005-2013
  • Figure 8: Inflation Growth Rates (%), 2003-2013
  • Figure 9: Household Consumption Expenditure of Russia (RUB billion), 2003 and 2013
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2013
  • Figure 11: Growth of Household Consumption Expenditure (US$, %), 2003-2013
  • Figure 12: Rural and Urban Populations (millions) 2003, 2013, and 2018
  • Figure 13: Total Population and Growth Rate (Millions, %), 2003-2018
  • Figure 14: Population Split by Gender (%), 2013 and 2018
  • Figure 15: Population Split by Age Group (%), 2013 and 2018
  • Figure 16: Per Capita Spend on Retail (RUB), 2005 and 2013
  • Figure 17: Per Capita Spend (RUB) and Total Retail Spend by Age Group (%), 2005 and 2013
  • Figure 18: Organic Food Products in Russia
  • Figure 19: Russian consumers shop overseas for luxury brands
  • Figure 20: Russian private label retailers
  • Figure 21: Usage of Mobile Devices in Russia is on Rise
  • Figure 22: Russian Social Media Market Insights
  • Figure 23: Key Components of Doing Business in Russia
  • Figure 24:Total Number of Fixed Broadband Users and Penetration (Millions, %), 2003-2013
  • Figure 25:Total Number of Mobile Phone Users and Penetration (Millions, %), 2003-2013
  • Figure 26:Total Number of Internet Users and Growth Rate (Millions,%), 2003-2013
  • Figure 27: Media Marts shoppable walls in Moscow's subway
  • Figure 28: Korablik's personalized product offerings through Loyalty Generators
  • Figure 29: Retail Sales Value and Growth (RUB billion, %), 2005-2013
  • Figure 30: Retail Sales as % of Total Consumer Spend (%), 2005 and 2013
  • Figure 31: Total Retail Sales and Growth Rate (RUB billion, %), 2013 and 2018
  • Figure 32: Online Sales and Growth Rate (RUB billion, %) 2013-2018
  • Figure 33: Share of Key Product Sectors (%), 2013 and 2018
  • Figure 34: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2013-2018
  • Figure 35: Value Growth of Key Product Sectors (RUB billion), 2013-2018
  • Figure 36: Spend Per Channel, 2013 and 2018
  • Figure 37: Online Penetration of Key Product Sectors (%), 2013
  • Figure 38: Online Penetration of Key Product Sectors (%), 2018
  • Figure 39: Share of Clothing in overall Retail 2013 and 2018
  • Figure 40: Retail Sales Value and Growth (RUB billion, %) of Clothing 2013-2018
  • Figure 41: Spend per Head on Clothing 2013 and 2018
  • Figure 42: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2013 and 2018
  • Figure 43: Women's Wear Sales Value and Growth (RUB billion, %) 2013-2018
  • Figure 44: Men's Wear Sales Value and Growth (RUB billion, %) 2013-2018
  • Figure 45: Children's Wear Sales Value and Growth (RUB billion, %), 2013-2018
  • Figure 46: Online Spend in Clothing and Growth (RUB billion, %), 2013-2018
  • Figure 47: Online Share of Total Clothing Spend 2013 and 2018
  • Figure 48: Spending per Channel in Clothing (%) 2013 and 2018
  • Figure 49: Share of Footwear in Total Retail Sales, 2013 and 2018
  • Figure 50: Retail Sales Value and Growth (RUB billion, %) of Footwear, 2013-2018
  • Figure 51: Spend per Head on Footwear, 2013 and 2018
  • Figure 52: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2013
  • Figure 53: Women's Footwear Sales Value and Growth (RUB billion, %), 2013-2018
  • Figure 54: Men's Footwear Sales Value and Growth (RUB billion, %), 2013-2018
  • Figure 55: Children's Footwear Sales Value and Growth (RUB billion, %), 2013-2018
  • Figure 56: Online Spend in Footwear and Growth (RUB billion, %), 2013-2018
  • Figure 57: Online Share of Total Footwear Spend, 2013 and 2018
  • Figure 58: Spending per Channel in Footwear (%) 2013 and 2018
  • Figure 59: Share of Books, News and Stationery in overall Retail, 2013 and 2018
  • Figure 60: Retail Sales Value and Growth (EUR billion, %) of Books, News and Stationery, 2013-2018
  • Figure 61: Spend per Head on Books, News and Stationery, 2013 and 2018
  • Figure 62: Online Spend in Books, News and Stationery and Growth (RUB billion, %), 2013-2018
  • Figure 63: Online Share of total Books, News and stationery Spend, 2013 and 2018
  • Figure 64: Spending per Channel in Books, News and stationery (%) 2013 and 2018
  • Figure 65: Share of Electrical and Electronics in Total Retail Sales, 2013 and 2018
  • Figure 66: Retail Sales Value and Growth (RUB billion, %) of Electrical and Electronics, 2013-2018
  • Figure 67: Spend per Head on Electrical and Electronics, 2013 and 2018
  • Figure 68: Online Spend in Electrical and Electronics and Growth (RUB billion, %), 2013-2018
  • Figure 69: Online Share of total Electrical and Electronics Spend, 2013 and 2018
  • Figure 70: Spending per Channel in Electrical and Electronics (%) 2013 and 2018
  • Figure 71: Share of Food and Grocery in Total Retail Sales, 2013 and 2018
  • Figure 72: Retail Sales Value and Growth (RUB billion, %) of Food and Grocery, 2013-2018
  • Figure 73: Spend per Head on Food and Grocery, 2013 and 2018
  • Figure 74: Online Spend in Food and Grocery (RUB billion, %) 2013-2018
  • Figure 75: Online Share of total Food and Grocery Spend, 2013 and 2018
  • Figure 76: Spending per Channel in Food and Grocery (%), 2013 and 2018
  • Figure 77: Share of Personal Care in Total Retail Sales, 2013 and 2018
  • Figure 78: Retail Sales Value and Growth (RUB billion, %) of Personal Care, 2013-2018
  • Figure 79: Spend per Head on Personal Care, 2013 and 2018
  • Figure 80: Online Spend and Growth (RUB billion, %) in Personal Care, 2013-2018
  • Figure 81: Online Share of total Personal Care Spend, 2013 and 2018
  • Figure 82: Spending per Channel in Personal Care (%) 2013 and 2018
  • Figure 83: Share of Furniture and Floor Coverings in Total Retail Sales, 2013 and 2018
  • Figure 84: Retail Sales Value and Growth (RUB billion, %) of Furniture and Floor Coverings, 2013-2018
  • Figure 85: Spend per Head on Furniture and Floor Coverings, 2013 and 2018
  • Figure 86: Online Spend and Growth (RUB billion, %)in Furniture and Floor Coverings, 2013-2018
  • Figure 87: Online Share of total Furniture and Floor Coverings Spend, 2013 and 2018
  • Figure 88: Spending per Channel in Furniture and Floor Coverings (%), 2013 and 2018
  • Figure 89: Share of Home and Garden Products in Total Retail Sales, 2013 and 2018
  • Figure 90: Retail Sales Value and Growth (RUB billion, %) of Home and Garden Products 2013-2018
  • Figure 91: Spend per Head on Home and Garden Products, 2013 and 2018
  • Figure 92: Online Spend and Growth (RUB billion, %) in Home and Garden Products, 2013-2018
  • Figure 93: Online Share of total Home and Garden Products Spend, 2013 and 2018
  • Figure 94: Spending per Channel in Home and Garden Products (%), 2013 and 2018
  • Figure 95: Share of Music, Video and Entertainment Software in Total Retail Sales, 2013 and 2018
  • Figure 96: Retail Sales Value and Growth (RUB billion, %) of Music, Video and Entertainment Software, 2013-2018
  • Figure 97: Spend per Head on Music, Video and Entertainment Software, 2013 and 2018
  • Figure 98: Online Spend and Growth (RUB billion, %)in Music, Video and Entertainment Software, 2013-2018
  • Figure 99: Online Share of total Music, Video and Entertainment Software Spend 2013 and 2018
  • Figure 100: Spending per Channel in Music, Video and Entertainment Software (%), 2013 and 2018
  • Figure 101: Share of Sports and Leisure Equipment in Total Retail Sales, 2013 and 2018
  • Figure 102: Retail Sales Value and Growth (RUB billion, %) of Sports and Leisure Equipment, 2013-2018
  • Figure 103: Spend per Head on Sports and Leisure Equipment, 2013 and 2018
  • Figure 104: Online Spend and Growth (RUB billion, %) in Sports and Leisure Equipment, 2013-2018
  • Figure 105: Online Share of Total Sports and Leisure Equipment Spend, 2013 and 2018
  • Figure 106: Spending per Channel in Sports and Leisure Equipment (%), 2013 and 2018
  • Figure 107: Share of Jewelry, Watches and Accessories in Total Retail Sales, 2013 and 2018
  • Figure 108: Retail Sales Value and Growth (RUB billion, %) of Jewelry, Watches and Accessories, 2013-2018
  • Figure 109: Spend per Head on Jewelry, Watches and Accessories, 2013 and 2018
  • Figure 110: Online Spend and Growth (RUB billion, %) in Jewelry, Watches and Accessories, 2013-2018
  • Figure 111: Online Share of total Jewelry, Watches and Accessories Spend, 2013 and 2018
  • Figure 112: Spending per Channel in Jewelry, Watches and Accessories (%), 2013 and 2018
  • Figure 113: Share of Luggage and Leather Goods in Total Retail Sales, 2013 and 2018
  • Figure 114: Retail Sales Value and Growth (RUB billion, %) of Luggage and Leather Goods, 2013-2018
  • Figure 115: Spend per Head on Luggage and Leather Goods 2013 and 2018
  • Figure 116: Online Spend and Growth (RUB billion, %) in Luggage and Leather Goods, 2013-2018
  • Figure 117: Online Share of total Luggage and Leather Goods Spend, 2013 and 2018
  • Figure 118: Spending per Channel in Luggage and Leather Goods (%), 2013 and 2018
  • Figure 119: The Triangulated Market Sizing Methodology
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