株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

日本の家庭・ガーデニング用品小売業 - 市場の概況と予測:市場・消費者・競争状態の包括的分析と、小売売上高の予測 (2019年まで)

Home and Garden Products Retailing in Japan - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

発行 Conlumino 商品コード 317999
出版日 ページ情報 英文 70 Pages
即納可能
価格
本日の銀行送金レート: 1USD=115.27円で換算しております。
Back to Top
日本の家庭・ガーデニング用品小売業 - 市場の概況と予測:市場・消費者・競争状態の包括的分析と、小売売上高の予測 (2019年まで) Home and Garden Products Retailing in Japan - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
出版日: 2015年08月31日 ページ情報: 英文 70 Pages
概要

2014年に、日本の家庭・ガーデニング用品の小売売上高は8.4%の成長を遂げました。今後は、GDP成長率の低迷 (0.9%) と共に家庭・ガーデニング用品市場も停滞期を迎える、と考えられています。一方で、景気回復や住宅市場の活性化に伴って、家庭・ガーデニング用品の需要は緩やかに拡大する、とも考えられています。販売チャネル別に見ると、過去2年間でオンライン販売チャネルが急速な成長を遂げ、今後もその勢いは継続する (今後5年間の年平均成長率 (CAGR) 12.2%)、と見られています。

当レポートでは、日本の家庭・ガーデニング(園芸)用品小売業の最新動向と将来展望について分析し、小売市場の全体的な構造・動向や、消費者の消費行動や影響要因(経済動向・人口構造など)、政府の規制・支援策、家庭・ガーデニング用品の小売販売額の実績値と予測値(今後5年間分)、販売チャネル別(計14種)の詳細動向、主要企業の概要と競争状態などを調査・推計しております。

第1章 イントロダクション

  • 当レポートについて

第2章 エグゼクティブ・サマリーおよび将来展望

第3章 市場の背景事情

  • 景気低迷に伴う、小売業者の新たな課題
    • 経済環境の悪化に伴う小売支出額の抑制
    • 家計貯蓄額の縮小:支出水準の上昇の兆し
    • サービス部門の成長と、雇用機会の改善
    • デフレからの脱却:小売業界にとっての明るい兆し
    • 財政面の制約による家計支出額の抑制
  • 高齢化に伴う、小売業者にとっての新たな市場機会

第4章 日本の購買客

  • 価値重視の傾向に伴う、プライベートブランドの需要増大
  • 高齢者の支出額の拡大
  • 利便性を求める消費者
  • 女性労働者の増加・世帯の小規模化に伴う、消費者の購入行動の変化
  • 訪日観光客の増加による小売販売額の増大

第5章 日本でのビジネスの展開

  • サマリー
    • 許認可制度
    • ビジネス文化
    • 地域性
    • インフラ・ロジスティクス
  • 法制改正:1万店の免税店の新規開店許可
  • 新しい食品表示法の施行(2015年)
  • 日本の税体系
    • 企業税
    • 消費税

第6章 小売業:商品部門別の分析

  • 製品部門別分析
    • 家庭・ガーデニング用品
  • 家庭・ガーデニング用品部門の概況
    • 販売チャネル別
    • 製品カテゴリー別
  • 家庭・ガーデニング用品部門の分析
    • ガーデニング用品・屋外用家具
    • リフォーム用品
    • 家庭用品
  • 小売業者
    • 家庭・ガーデニング用品

第7章 付録

図表一覧

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: RT0210SR

Summary

Sales of home and garden products accounted for 8.4% of the total retail sales in 2014. The sector is expected to witness sluggish growth with the sales in the segment expected to grow at a CAGR of 0.9% over the forecast period. Recovering economy and positive signs in the housing market is set to drive the modest demand for home and garden products in the country. Sale through online channel has been gaining momentum over the past few years and the trend is expected to continue through 2019, with the sales through the channel expected to grow at a CAGR of 12.2% during the analysis period.

Key Findings

Sales of home and garden products accounted for 8.4% of the overall sales in 2014.

Specialist retailers are the dominant channel for home and garden products accounting for 73.3% of the sales in the segment in 2014.

Increasing number of elderly people are taking up gardening as a hobby thereby driving demand for gardening and other tools

Homewares is most popular category in the home and garden sector and is expected to grow at a CAGR of 1.2% during 2014-2019.

Specialist retailers are increasing their product base by offering a wide variety of merchandise, including building and agricultural materials.

Synopsis

"Home and Garden Products Retailing in Japan - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

A thorough analysis of consumer trends changing economic and population factors

Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019

Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

An overview of key home and garden products retailers operating across Japan and their presence across distribution channels

Reasons To Buy

Gain a comprehensive knowledge on home and garden products sector in the Japan retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A slowing economy continues to pose new challenges to retailers
    • 3.1.1. Sluggish economic growth constricting retail spend
    • 3.1.2. Falling household saving indicates high spending levels
    • 3.1.3. Service sector leads with better employment opportunities
    • 3.1.4. Japan moves out of deflation, a good sign for the retail sector
    • 3.1.5. Financial burdens suppressing household spending
  • 3.2. Japan's elderly creating new opportunities for the retailers

4. Japanese Shoppers

  • 4.1. Private labels are finding increasing adoption
  • 4.2. Increasing spend by older customers- A positive sign for retailers
  • 4.3. Retailers respond to increasing demand for convenience by customers
  • 4.4. Changing consumer buying behavior with rising working women and smaller households
  • 4.5. Rising tourist arrivals spurs retail growth in Japan

5. Doing Business in Japan

  • 5.1. Summary
    • 5.1.1. Bureaucracy
    • 5.1.2. Business culture
    • 5.1.3. Geography
    • 5.1.4. Infrastructure and logistics
  • 5.2. New legislation to permit 10,000 new tax-free shops in the country
  • 5.3. New food labeling law came into force in 2015
  • 5.4. Taxation in Japan
    • 5.4.1. Corporate Tax
    • 5.4.2. Consumption tax

6. Retail - Product Sectors

  • 6.1. Product Sector Analysis
    • 6.1.1. Home and Garden Products
  • 6.2. Home and Garden Products Category Overview
    • 6.2.1. Home and Garden Products by Channel
    • 6.2.2. Home and Garden Products by Category
  • 6.3. Home and Garden Products Category Analysis
    • 6.3.1. Gardening and Outdoor Living
    • 6.3.2. Home Improvement
    • 6.3.3. Homewares
  • 6.4. Major Retailers
    • 6.4.1. Home and Garden Products

7. Appendix

  • 7.1. Definitions
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Japan Home and Garden Products Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 2: Japan Home and Garden Products Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 3: Japan Home and Garden Products Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 4: Japan Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 5: Japan Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
  • Table 6: Japan Home and Garden Products Retail Sales (JPY bn), by Category, 2009-2014
  • Table 7: Japan Home and Garden Products Retail Sales Forecast (JPY bn), by Category 2014-2019
  • Table 8: Japan Home and Garden Products Retail Sales (US$ bn), by Category, 2009-2014
  • Table 9: Japan Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 10: Japan Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
  • Table 11: Japan Gardening and Outdoor Living Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 12: Japan Gardening and Outdoor Living Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 13: Japan Gardening and Outdoor Living Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 14: Japan Gardening and Outdoor Living Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 15: Japan Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
  • Table 16: Japan Home Improvement Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 17: Japan Home Improvement Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 18: Japan Home Improvement Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 19: Japan Home Improvement Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 20: Japan Home Improvement Retail Segmentation, by Channel Group, 2009-2019
  • Table 21: Japan Homewares Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 22: Japan Homewares Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 23: Japan Homewares Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 24: Japan Homewares Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 25: Japan Homewares Retail Segmentation, by Channel Group, 2009-2019
  • Table 26: Key Home and Garden Products Retailers in Japan
  • Table 27: Japan Exchange Rate JPY-USD (Annual Average), 2009-2014
  • Table 28: Japan Exchange Rate JPY-USD (Annual Average), 2015-2019 Forecasts
  • Table 29: Conlumino Retail Channel Definitions
  • Table 30: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ billion), 2008-2014
  • Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
  • Figure 3: GDP Value and Growth (JPY billion, %), 2008-2014
  • Figure 4: Forecasts for GDP Value and Growth (JPY billion, %), 2014-2019
  • Figure 5: Household Net Saving Rate (% of Disposable Household Income), 2004-2014
  • Figure 6: Share of Employment by Sector (%), 2004 and 2014
  • Figure 7: Unemployment Rate(%), 2004-2014
  • Figure 8: Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of Japan (US$ billion), 2004 and 2014
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
  • Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail(JPY), 2006 and 2014
  • Figure 17: Per Capita Spend (JPY)and Total Retail Spend by Age Group (%), 2006 and 2014
  • Figure 18: Major retailers and their private label products
  • Figure 19: Rising share of elderly population in Japan
  • Figure 20: Convenience seeking customers
  • Figure 21: Percentage of Private Households by Family Type
  • Figure 22: Tourist arrivals to Japan, (in thousands), 2009 and 2014
  • Figure 23: Major Cities with High Spend on Retail
  • Figure 24: Key Components of Doing Business in Japan
  • Figure 25: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
  • Figure 26: Retail Sales Value and Growth (JPY billion, %) of Home and Garden Products 2014-2019
  • Figure 27: Spend per Head on Home and Garden Products, 2014 and 2019
  • Figure 28: Online Spend and Growth (JPY billion, %) in Home and Garden Products, 2014-2019
  • Figure 29: Online Share of total Home and Garden Products Spend, 2014 and 2019
  • Figure 30: Spending per Channel in Home and Garden Products (%), 2014 and 2019
  • Figure 31: Japan Home and Garden Products Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 32: Japan Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
  • Figure 33: Japan Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
  • Figure 34: Japan Home and Garden Products Retail Market Dynamics, by Category 2009-2019
  • Figure 35: Japan Gardening and Outdoor Living Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 36: Japan Home Improvement Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 37: Japan Homewares Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 38: The Triangulated Market Sizing Methodology
Back to Top