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ブラジルの消費者意識とオンライン小売市場ダイナミクス

Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019

発行 Conlumino 商品コード 315453
出版日 ページ情報 英文 93 Pages
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ブラジルの消費者意識とオンライン小売市場ダイナミクス Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019
出版日: 2015年07月24日 ページ情報: 英文 93 Pages
概要

当レポートはブラジルにおけるオンライン小売産業を精査しています。市場の大きさ、成長性、市場シェア、および市場ダイナミクスについて詳細に検証し、オンライン小売市場の過去のデータ分析と2018年に至る市場予測とを提供しています。さらに販売品目を商品カテゴリー別に分類し、カテゴリー毎の市場規模ならびに将来予測も示しています。また、オンライン小売分野のブラジル国内トップ企業のベストプラクティスや、小企業であっても革新的なビジネスアプローチを採っている企業についての分析を通じて、オンライン小売販売にどのようなアプローチを採るのがベストかという点について見通しならびにアイデアを提供しています。

第1章 序論

  • 当レポートについて

第2章 市場概要

第3章 消費者分析: オンラインショッピングに対する意識および行動

  • ブラジルのオンラインショッピング環境概要
    • インターネットの浸透が進んでおり、オンライン小売業にも弾みがつく見込み
    • ブロードバンドサービスの普及が進み、オンラインショッピングの使い勝手も改善に向かう
    • モバイルインターネット利用が増えてきており、モバイルショッピングが急拡大の見込み
  • 消費者意識と行動
    • ブラジルのソーシャルコマースブーム: ソーシャルメディアとe-小売販売との出会い
    • 技術的な制約はまだ多いが、モバイルデバイスを通じたオンライン販売が成長
    • ブラジルでは女性がオンライン・ショッピング市場を牽引している
    • ブラックフライデーや父の日のオンライン売上を見ればブラジル人の中でオンライン販売の人気が高まっているのが分かる
    • 物流に問題があるためオンライン小売業者は損をしている
    • オンライン小売販売の成長を妨げる主な障害

第4章 オンライン小売チャンネルのダイナミクス

  • 小売売上総額に占めるオンライン小売チャンネルの割合
    • ブラジルのオンラインチャンネル vs. オフラインチャンネル将来予測
    • オンライン販売の浸透度: 世界との比較および地域間の比較
  • チャンネルダイナミクス
    • ブラジルの小売チャンネルダイナミクス - 将来業績予測
    • 販売チャンネルグループの市場シェアの進展
    • 個々の小売チャンネルの業績
  • カテゴリーダイナミクス
    • カテゴリーグループ別に見たオンライン vs. オフラインの小売売上高比較
    • カテゴリー別オンライン小売市場ダイナミクス
    • カテゴリーグループ別オンライン小売売上高シェア
    • 個別カテゴリー毎のオンライン小売売上成長度
    • 食料品カテゴリー: 市場規模および将来予測
    • 電気およびエレクトロニクス製品カテゴリー: 市場規模および将来予測
    • 音楽、ビデオ、および娯楽用ソフトウェアカテゴリー: 市場規模および将来予測
    • 衣料、アクセサリー、旅行鞄、および革製品カテゴリー: 市場規模および将来予測
    • 書籍、新聞雑誌、および文房具カテゴリー: 市場規模および将来予測
    • スポーツおよびレジャー用品カテゴリー: 市場規模および将来予測
    • 家具および敷物カテゴリー: 市場規模および将来予測
    • 家庭用品および園芸用品カテゴリー: 市場規模および将来予測
    • 健康および美容カテゴリー: 市場規模および将来予測

第5章 ケーススタディ: ブラジルのオンライン小売トップ企業

  • 小売企業1: Americanas
    • ビジネス解説
    • サイト体験
  • 小売企業2: Casas Bahia
  • 小売企業3: Netshoes
  • ブラジルにおけるその他の革新的小売企業
    • Magazine Luiza: 在庫を持たない「あなたのお店」
    • CandA: 顧客の購買決断を促すためのオフラインとオンラインとの統合

第6章 付録

  • 定義
  • 調査手法
  • Columinoについて
  • 免責事項

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目次
Product Code: RT0214IS

Summary

"Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019" provides the magnitude, growth, share, and dynamics of the online retail market in Brazil. It is an essential tool for companies active across Brazil's online retail value chain and for new companies considering entry into the online retail market in Brazil.

Key Findings

Online retail sales are set to treble in Brazil by 2019 and account for 5.1% of total sales

Consumer credit in Brazil is one of the highest in developing economies and Brazilians are using it to drive their online purchasing

By 2018, more than half of the total population is expected to access the internet through their mobile phones, more than 114 million consumers.

Poor logistics and fraud are major deterrents to buying online but the government is tackling both

Electrical and electronics is the largest category online, and is forecast to be the largest online category in 2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Brazil's online retail environment. In addition, it analyses the key consumer trends influencing the Brazilian online retail industry. In short,

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Get immediate access to:

  • Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - Understand the consumer behavior and online trends in Brazil
  • In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand which products will be the major winners and losers in the online arena in the coming years Historic and forecast online retail sales
  • Learn from best practice approaches outlined in the case studies of leading online retailers By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of Brazil Online Shopping Environment
    • 3.1.1. Increasing internet penetration will fuel growth of online retailing
    • 3.1.2. Growing broadband service adoption will improve online shopping experience
    • 3.1.3. Increase in mobile internet users will boost online retail sales
    • 3.1.4. New set of guidelines for online retailers
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. Brazilian Social Commerce boom; when social media meets e-retailing
    • 3.2.2. Online retailing through mobile devices grows despite technological setbacks
    • 3.2.3. Online sales on special occasions confirmed the rising popularity of online retailing among Brazilians
    • 3.2.4. Online retailers are investing heavily in country's logistic infrastructure to make it more efficient for e-commerce operations
    • 3.2.5. Brazilians prefer local payment methods for online purchases
    • 3.2.6. Major roadblocks to online sales growth

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. Brazil online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. Brazil retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and Electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage, and leather goods categories: size and forecasts
    • 4.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 4.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and Garden categories: market size and forecasts
    • 4.3.13. Health and Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in Brazil

  • 5.1. Retailer 1: Americanas
    • 5.1.1. Business description
    • 5.1.2. Site experience
  • 5.2. Casas Bahia
    • 5.2.1. Business description
    • 5.2.2. Site experience
  • 5.3. Netshoes
    • 5.3.1. Business description
    • 5.3.2. Site experience
  • 5.4. Lojas Renner
    • 5.4.1. Business description
    • 5.4.2. Site experience
  • 5.5. Other Innovative Retailers in Brazil
    • 5.5.1. Magazine Luiza: "Your Store" with no Stock
    • 5.5.2. CandA Offline/Online integration to influence buyers decision
    • 5.5.3. Dafiti launched a new promotion strategy with Bluetooth beacons to enable location-based advertising

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Conlumino
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Brazil, 2014 and 2019
  • Table 2: Brazil Online vs. Offline Retail Sales and Forecast (BRL billion), 2009-2019
  • Table 3: Brazil Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: Brazil Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Brazil Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: Brazil Online Sales vs. Latin America, 2009, 2014 and 2019
  • Table 7: Brazil Overall Retail Segmentation (BRL billion) by Channel Group, 2009-2019
  • Table 8: Brazil Channel Retail Sales and Forecast (BRL billion) by Channel Group, 2009-2019
  • Table 9: Brazil Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Brazil Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Brazil Channel Retail Sales and Forecast (BRL billion) by Channel, 2009-2019
  • Table 12: Brazil Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Brazil Retail Sales Split (BRL million), Online vs. Offline, 2014
  • Table 14: Brazil Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 15: Brazil Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Brazil Online Retail Sales and Forecast (BRL million) by Category Group, 2009-2019
  • Table 17: Brazil Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Brazil Total and Online Retail Sales in Food and Grocery Categories (BRL million), 2009-2019
  • Table 19: Brazil Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Brazil Total and Online Retail Sales in Electrical and Electronics Categories (BRL million), 2009-2019
  • Table 21: Brazil Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Brazil Total and Online Retail Sales in Music, Video and Entertainment Categories (BRL million), 2009-2019
  • Table 23: Brazil Total and Online Retail Sales in Music, Video, and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Brazil Total and Online Retail Sales in Apparel, Accessories, Luggage, and Leather Categories (BRL million), 2009-2019
  • Table 25: Brazil Total and Online Retail Sales in Apparel, Accessories, Luggage, and Leather Categories (US$ million), 2009-2019
  • Table 26: Brazil Total and Online Retail Sales in Books, News and Stationery Categories (BRL million), 2009-2019
  • Table 27: Brazil Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Brazil Total and Online Retail Sales in Sports and Leisure Equipment Categories (BRL million), 2009-2019
  • Table 29: Brazil Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Brazil Total and Online Retail Sales in Furniture and Floor Coverings Categories (BRL million), 2009-2019
  • Table 31: Brazil Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Brazil Total and Online Retail Sales in Home and Garden Products Categories (BRL million), 2009-2019
  • Table 33: Brazil Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Brazil Total and Online Retail Sales in Health and Beauty Categories (BRL million), 2009-2019
  • Table 35: Brazil Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Brazil Exchange Rate BRL-US$ (Annual Average), 2009-2014
  • Table 37: Brazil Exchange Rate BRL-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Total Internet Users and Penetration, 2009-2014
  • Figure 3: Total Fixed Broadband Internet Users and Penetration 2009-2014
  • Figure 4: Total Mobile Subscriptions and Penetration, 2009-2014
  • Figure 5: Total Mobile Internet Users and Penetration (% of Mobile Phone Users), 2013-2018
  • Figure 6: A view of Brazil's top Social Commerce websites
  • Figure 7: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: Brazil Online and Offline Retail Sales and Forecast (BRL billion), 2009-2019
  • Figure 10: Brazil Online Sales vs. Global Average (% of Total Retail)
  • Figure 11: Brazil Online Sales vs. Latin America Countries Average (% of Total Retail)
  • Figure 12: Brazil Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 13: Brazil Retail Sales and Forecast (BRL billion) by Channel Group, 2009-2019
  • Figure 14: Brazil Retail Sales, Online vs. Offline, 2014
  • Figure 15: Brazil Online Market Dynamics by Category Group, 2009-2019
  • Figure 16: Brazil Online Retail Sales and Forecast (BRL million) by Category Group, 2009-2019
  • Figure 17: Americanas - Home Page
  • Figure 18: Americanas - Page layout
  • Figure 19: Americanas - Product View
  • Figure 20: Americanas - Product Zoom
  • Figure 21: Americanas - Customer Review
  • Figure 22: Americanas - Mobile app
  • Figure 23: Casas Bahia - Homepage
  • Figure 24: Casas Bahia - Page Layout
  • Figure 25: Casas Bahia - Product Page
  • Figure 26: Casas Bahia - Customer Review
  • Figure 27: Casas Bahia - Mobile app
  • Figure 28: Netshoes-Homepage
  • Figure 29: Netshoes-Organization and layout
  • Figure 30: Netshoes-Organization and layout
  • Figure 31: Netshoes-Customer Review
  • Figure 32: Netshoes-Mobile Apps
  • Figure 33: Lojas Renner-Home Page
  • Figure 34: Lojas Renner-Organization and layout
  • Figure 35: Lojas Renner-Zoom in and Search tool
  • Figure 36: Lojas Renner-Mobile Apps
  • Figure 37: Magazine Luiza "Your Store" on Facebook
  • Figure 38: "Fashion Lock" Campaigning Initiated by CandA
  • Figure 39: Bluetooth Beacons Launched by Dafiti
  • Figure 40: The Triangulated Market Sizing Methodology
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