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市場調査レポート

南アフリカの消費者意識とオンライン小売市場ダイナミクス

Consumer Attitudes and Online Retail Dynamics in South Africa, 2013-2018

発行 Conlumino 商品コード 315452
出版日 ページ情報 英文 87 Pages
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南アフリカの消費者意識とオンライン小売市場ダイナミクス Consumer Attitudes and Online Retail Dynamics in South Africa, 2013-2018
出版日: 2014年09月29日 ページ情報: 英文 87 Pages
概要

当レポートは南アフリカにおけるオンライン小売産業を精査しています。市場の大きさ、成長性、市場シェア、および市場ダイナミクスについて詳細に検証することにより、オンライン小売市場の過去のデータ分析と市場予測とを提供しています。ここでは商品カテゴリー別に見た市場規模ならびに将来予測も示しています。また、オンライン小売市場関連のビジネス環境やカントリーリスクについても分析を加えています。

第1章 序論

  • 当レポートについて

第2章 市場概要

第3章 消費者分析: オンラインショッピングに対する意識および行動

  • 南アフリカのオンラインショッピング環境概要
    • インターネットが広く浸透しつつあり、オンライン小売業にも弾みがつく見込み
    • ブロードバンドサービスの普及が進み、オンラインショッピングの使い勝手向上につながる
    • モバイルインターネット利用が増えてきており、モバイルショッピングが急拡大の見込み
  • 消費者意識と行動
    • 南アフリカではM-コマースが定着し始めている
    • オンライン小売業者は無料の商品で顧客を引き寄せ購買決断を促す策を採っている
    • 物流のためのインフラが弱体であることが今なお南アフリカのオンライン販売業が抱える課題
    • インターネットの速度が遅いこと、またオンライン決済に対する消費者の不信感がオンライン販売の成長を妨げる障害となっている
    • 他のオンライン決済法がゆっくりとではあるが、消費者の信頼を獲得し始めている

第4章 オンライン小売チャンネルのダイナミクス

  • 小売売上総額に占めるオンライン小売チャンネルの割合
    • 南アフリカのオンラインチャンネル vs. オフラインチャンネル将来予測
    • オンライン販売の浸透度: 世界との比較および地域間の比較
  • チャンネルダイナミクス
    • 南アフリカの小売チャンネルダイナミクス - 将来業績予測
    • 販売チャンネルグループの市場シェアの進展
    • 個々の小売チャンネルの業績
  • カテゴリーダイナミクス
    • カテゴリーグループ別に見たオンライン vs. オフラインの小売売上高比較
    • カテゴリー別オンライン小売市場ダイナミクス
    • カテゴリーグループ別オンライン小売売上高シェア
    • 個別カテゴリー毎のオンライン小売売上成長度
    • 食料品カテゴリー: 市場規模および将来予測
    • 電気およびエレクトロニクス製品カテゴリー: 市場規模および将来予測
    • 音楽、ビデオ、および娯楽用ソフトウェアカテゴリー: 市場規模および将来予測
    • 衣料、アクセサリー、旅行鞄、および革製品カテゴリー: 市場規模および将来予測
    • 書籍、新聞雑誌、および文房具カテゴリー: 市場規模および将来予測
    • スポーツおよびレジャー用品カテゴリー: 市場規模および将来予測
    • 家具および敷物カテゴリー: 市場規模および将来予測
    • 家庭用品および園芸用品カテゴリー: 市場規模および将来予測
    • 健康および美容カテゴリー: 市場規模および将来予測

第5章 ケーススタディ: 南アフリカのオンライン小売トップ企業

  • 小売企業1: Woolworths Holdings Limited
    • ビジネス解説
    • サイト体験
  • 小売企業2: Yuppiechef
  • 小売企業3: Kalahari
  • 南アフリカにおけるその他の革新的小売企業
    • Kurt Geigerはそのデジタル・スーツケースで顧客を呼び込む
    • Getwine.co.za は個々の顧客専用のラベルを作れるようにし、そのラベルを貼ったワインを顧客の家の戸口まで配達するサービスを提供

第6章 付録

  • 定義
  • 調査手法
  • Columinoについて
  • 免責事項
目次
Product Code: RT0114IS

Summary

"Consumer Attitudes and Online Retail Development in South Africa, 2013-2018" is the result of Conlumino's extensive market research covering the online retail industry in South Africa. It provides the magnitude, growth, share, and dynamics of the online retail market in South Africa. It is an essential tool for companies active across South Africa's online retail value chain and for new companies considering entry into the online retail market in South Africa. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to South Africa's online retail environment. In addition, it analyses the key consumer trends influencing the South African online retail industry.

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings

  • Mobile commerce is gaining traction in South Africa
  • Online retailers are offering freebies to influence consumer buying decisions
  • A weak logistical infrastructure remains a challenge for online retailing in South Africa
  • Slow internet speeds and consumer distrust towards online payments act as roadblocks to growth in online retailing
  • Other online payment methods are gaining consumer confidence, albeit slowly

Synopsis

  • Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons To Buy

  • The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand the consumer behavior and online trends in South Africa
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Learn from best practice approaches outlined in the case studies of leading online retailers

Table of Contents

1. Introduction

  • 1.1. What is this Report About

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of South Africa's Online Shopping Environment
    • 3.1.1. Increasing internet penetration will fuel online retailing
    • 3.1.2. Growing adoption of broadband services will improve the online shopping experience
    • 3.1.3. Increasing use of mobile Internet will boost mobile shopping
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. M-Commerce is gaining ground in South Africa
    • 3.2.2. Online retailers are offering freebies to influence consumer buying decisions
    • 3.2.3. A weak logistical Infrastructure remains a challenge for online retailing in South Africa
    • 3.2.4. Slow internet speeds, and consumer distrust towards online payments, act as roadblocks to growth in online retailing
    • 3.2.5. Other online payment methods are gaining consumer confidence, albeit slowly

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. South Africa online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. South Africa retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2013
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and Electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 4.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 4.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and Garden categories: market size and forecasts
    • 4.3.13. Health and Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in South Africa

  • 5.1. Retailer 1: Woolworths Holdings Limited
    • 5.1.1. Business Description
    • 5.1.2. Site Experience
  • 5.2. Retailer 2: Yuppiechef
    • 5.2.1. Business Description
    • 5.2.2. Site Experience
  • 5.3. Retailer 3: Kalahari
    • 5.3.1. Business Description
    • 5.3.2. Site Experience
  • 5.4. Other Innovative Retailers in South Africa
    • 5.4.1. Kurt Geiger lure customers with its Digital Suitcase
    • 5.4.2. Getwine.co.za enables customers to personalize labels and delivers wine at their doorsteps

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Conlumino
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in South Africa, 2013 and 2018
  • Table 2: South Africa Online vs. Offline Retail Sales and Forecast (ZAR billion), 2008-2018
  • Table 3: South Africa Online vs. Offline Retail Sales and Forecast (US$ billion), 2008-2018
  • Table 4: South Africa Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018
  • Table 5: South Africa Online Sales vs. Global Average, 2008, 2013, and 2018
  • Table 6: South Africa Online Sales vs. Middle East and Africa, 2008, 2013 and 2018
  • Table 7: South Africa Overall Retail Segmentation (ZAR billion) by Channel Group, 2008-2018
  • Table 8: South Africa Channel Retail Sales and Forecast (ZAR billion) by Channel Group, 2008-2018
  • Table 9: South Africa Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2008-2018
  • Table 10: South Africa Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018
  • Table 11: South Africa Channel Retail Sales and Forecast (ZAR billion) by Channel, 2008-2018
  • Table 12: South Africa Channel Retail Sales and Forecast (US$ billion) by Channel, 2008-2018
  • Table 13: South Africa Retail Sales Split (ZAR million), Online vs. Offline, 2013
  • Table 14: South Africa Retail Sales Split (US$ million), Online vs. Offline, 2013
  • Table 15: South Africa Online Market Dynamics by Category Group, 2008-2018
  • Table 16: South Africa Online Retail Sales and Forecast (ZAR million) by Category Group, 2008-2018
  • Table 17: South Africa Online Retail Sales and Forecast (US$ million) by Category Group, 2008-2018
  • Table 18: South Africa Total and Online Retail Sales in Food and Grocery Categories (ZAR million), 2008-2018
  • Table 19: South Africa Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2008-2018
  • Table 20: South Africa Total and Online Retail Sales in Electrical and Electronics Categories (ZAR million), 2008-2018
  • Table 21: South Africa Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2008-2018
  • Table 22: South Africa Total and Online Retail Sales in Music, Video and Entertainment Categories (ZAR million), 2008-2018
  • Table 23: South Africa Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2008-2018
  • Table 24: South Africa Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (ZAR million), 2008-2018
  • Table 25: South Africa Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2008-2018
  • Table 26: South Africa Total and Online Retail Sales in Books, News and Stationery Categories (ZAR million), 2008-2018
  • Table 27: South Africa Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2008-2018
  • Table 28: South Africa Total and Online Retail Sales in Sports and Leisure Equipment Categories (ZAR million), 2008-2018
  • Table 29: South Africa Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2008-2018
  • Table 30: South Africa Total and Online Retail Sales in Furniture and Floor Coverings Categories (ZAR million), 2008-2018
  • Table 31: South Africa Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2008-2018
  • Table 32: South Africa Total and Online Retail Sales in Home and Garden Products Categories (ZAR million), 2008-2018
  • Table 33: South Africa Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2008-2018
  • Table 34: South Africa Total and Online Retail Sales in Health and Beauty Categories (ZAR million), 2008-2018
  • Table 35: South Africa Total and Online Retail Sales in Health and Beauty Categories (USD million), 2008-2018
  • Table 36: South Africa Exchange Rate ZAR-USD (Annual Average), 2008-2013
  • Table 37: South Africa Exchange Rate ZAR-USD (Annual Average), 2014-2018 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
  • Figure 2: Total Internet Users and Penetration, 2008-2013
  • Figure 3: Total Fixed Broadband Subscribers and Penetration, 2008-2013
  • Figure 4: Total Mobile Phone Users and Penetration, 2008-2013
  • Figure 5: South African Mobile Commerce market insights
  • Figure 6: Improvement in Logistical Infrastructure: a Good Sign for Online Retail Industry
  • Figure 7: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: South Africa Online and Offline Retail Sales and Forecast (ZAR billion), 2008-2018
  • Figure 10: South Africa Online Sales vs. Global Average (% of Total Retail)
  • Figure 11: South Africa Online Sales vs. Middle East and Africa Countries Average (% of Total Retail)
  • Figure 12: South Africa Overall Retail Market Dynamics by Channel Group, 2008-2018
  • Figure 13: South Africa Retail Sales and Forecast (ZAR billion) by Channel Group, 2008-2018
  • Figure 14: South Africa Retail Sales, Online vs. Offline, 2013
  • Figure 15: South Africa Online Market Dynamics by Category Group, 2008-2018
  • Figure 16: South Africa Online Retail Sales and Forecast (ZAR million) by Category Group, 2008-2018
  • Figure 17: Woolworths - Homepage
  • Figure 18: Woolworths - Product View
  • Figure 19: Yuppiechef - Homepage
  • Figure 20: Yuppiechef - Product List Overview
  • Figure 21: Yuppiechef - Search Feature
  • Figure 22: Yuppiechef - Product Zoom and Product Description
  • Figure 23: Yuppiechef - Product Video Feature
  • Figure 24: Yuppiechef - Customer Reviews
  • Figure 25: Kalahari - Homepage
  • Figure 26: Kalahari - Search Feature
  • Figure 27: Kalahari - Product Overview
  • Figure 28: Kalahari - Product Description and Free Delivery service
  • Figure 29: Kalahari - Secure Payment Options
  • Figure 30: Kalahari - Mobile App (Android UI)
  • Figure 31: Kalahari - Delivery Options
  • Figure 32: Kurt Geiger "ADD TO VIP SUITCASE" Page View
  • Figure 33: Getwine.co.za - Personalized Label Page View
  • Figure 34: The Triangulated Market Sizing Methodology
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