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インドの消費者意識とオンライン小売業の動向:2014年〜2019年

Consumer Attitudes and Online Retail Dynamics in India, 2014-2019

発行 Conlumino 商品コード 315450
出版日 ページ情報 英文 91 Pages
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インドの消費者意識とオンライン小売業の動向:2014年〜2019年 Consumer Attitudes and Online Retail Dynamics in India, 2014-2019
出版日: 2015年05月31日 ページ情報: 英文 91 Pages
概要

当レポートでは、インドのオンライン小売業に関する市場調査の結果に基づき、オンライン小売販売の実績/予測データ、ビジネス環境とカントリーリスク、主な消費者動向について検証して、体系的な情報を提供しています。

第1章 イントロダクション

第2章 市場概要

第3章 消費者に関する考察:オンラインショッピングへの意識と行動

  • オンラインショッピング環境
    • インターネット普及率が低くても、オンライン人口は世界第3位
    • 政府はブロードバンド普及率拡大を計画
    • ネットの中立性
    • Eテイラーはデスクトップからモバイルプラットフォームへの移行に集中
    • オンライン小売業者はショッピングフェスティバルを採用
  • 消費者の意識と行動
    • オンライン小売業者は市場の生存モデルに切り替え
    • 最も人気のある支払方法は代引き (COD)
    • オンライン小売業はTier2・Tier3都市圏に拡大
    • 食品・食料雑貨カテゴリーは新興成長カテゴリーグループ
    • セレブファッションがオンラインファッション小売業者の売上高を牽引
    • オンライン小売業者は大規模投資の流れを統合
    • オンライン小売業者は返品条件を変更

第4章 オンライン販路の動向

  • 小売販売全体に対するオンライン販路のシェア
    • オンライン vs. オフライン販路の予測
    • オンライン小売の普及率:世界 vs. 地域の比較
  • 販路の動向
    • 小売の販路の動向:将来の業績
    • 販路グループのシェアの発展
    • 個別販路の業績
  • カテゴリー別の動向
    • オンライン vs. オフライン小売販売比較:カテゴリーグループ別
    • オンライン小売市場の動向:カテゴリー別
    • オンライン小売販売のシェア:カテゴリーグループ別
    • オンライン小売販売の成長:個別カテゴリー別
    • 食品・食料雑貨カテゴリー:市場規模と予測
    • 電気・電子機器カテゴリー:市場規模と予測
    • 音楽・ビデオ・娯楽ソフトウェアカテゴリー:市場規模と予測
    • アパレル・アクセサリー・バッグ・皮革商品カテゴリー:市場規模と予測
    • 書籍・新聞・文房具カテゴリー:市場規模と予測
    • スポーツ・レジャー用品カテゴリー:市場規模と予測
    • 家具・床材カテゴリー:市場規模と予測
    • 家庭・園芸用品カテゴリー:市場規模と予測
    • 化粧品・トイレタリーカテゴリー:市場規模と予測

第5章 ケーススタディ:インドの主要オンライン小売業者

  • Flipkart
    • 事業内容
    • サイトエクスペリエンス
  • ZopNow
    • 事業内容
    • サイトエクスペリエンス
  • Snapdeal
    • 事業内容
  • その他の革新的小売業者
    • Yebhi
    • Lenskart

第6章 付録

図表

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目次
Product Code: RT0213IS

Summary

"Consumer Attitudes and Online Retail Development in India, 2014-2019" provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across India's online retail value chain and for new companies considering entry into online the retail market in India.

Key Findings

  • Online retailers are converting from the inventory model to the marketplace model.
  • The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product
  • Online retailers are targeting tier-II and tier-III cities to increase margins.
  • The m-commerce share of e-commerce is rapidly increasing.
  • Electricals and electronics is the most sold category online, and is forecast to be the most sold category in 2019

Synopsis

"Consumer Attitudes and Online Retail Development in India, 2014-2019" provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to India's online retail environment. In addition, it analyses the key consumer trends influencing the Indian online retail industry. In short,

  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons To Buy

Get immediate access to:

  • Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - improve market and strategic planning using highly granular, forward-looking market data.
  • In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand the consumer behavior and online trends in India
  • Historic and forecast online retail sales - Understand which products will be the major winners and losers in the online arena in the coming years
  • By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business -Learn from best practice approaches outlined in the case studies of leading online retailers

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of India's Online Shopping Environment
    • 3.1.1. Despite low Internet penetration, the Indian online population is third largest in the world
    • 3.1.2. Government plans to increase broadband penetration across India
    • 3.1.3. Net Neutrality debate heats up the retail sector as well
    • 3.1.4. Etailers focus on transitioning to mobile platforms from desktop versions
    • 3.1.5. Online retailers employ shopping festivals as a strategy to drive sales
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. Online retailers switch to marketplace model for survival
    • 3.2.2. Cash on delivery most popular mode of payment but eating up retailers' margin
    • 3.2.3. Online retailing Expands to Tier II and Tier III cities
    • 3.2.4. Food and groceries emerging as a new growth category group in online retailing
    • 3.2.5. Celebrity fashion driving the sales of online fashion retailers
    • 3.2.6. Online retailers consolidate as large investment flow in
    • 3.2.7. Online Retailers are altering return policies to avoid returns

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. India online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. India retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and Electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 4.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 4.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and Garden categories: market size and forecasts
    • 4.3.13. Health and Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in India

  • 5.1. Retailer 1: Flipkart
    • 5.1.1. Business Description
    • 5.1.2. Site Experience
  • 5.2. Retailer 2: ZopNow
    • 5.2.1. Business Description
    • 5.2.2. Site Experience
  • 5.3. Retailer 3: Snapdeal
    • 5.3.1. Business Description
    • 5.3.2. Site Experience
  • 5.4. Other Innovative Retailers in India
    • 5.4.1. Yebhi - Provides try and buy service in India
    • 5.4.2. Lenskart - Provides home try on services

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014-2019
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Conlumino
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in India, 2014 and 2019
  • Table 2: India Online vs. Offline Retail Sales and Forecast (INR billion), 2009-2019
  • Table 3: India Online vs. Offline Retail Sales and Forecast (USD billion), 2009-2019
  • Table 4: India Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: India Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: India Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
  • Table 7: India Overall Retail Segmentation (INR billion) by Channel Group, 2009-2019
  • Table 8: India Channel Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019
  • Table 9: India Channel Retail Sales and Forecast (USD billion) by Channel Group, 2009-2019
  • Table 10: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: India Channel Retail Sales and Forecast (INR billion) by Channel, 2009-2019
  • Table 12: India Channel Retail Sales and Forecast (USD billion) by Channel, 2009-2019
  • Table 13: India Retail Sales Split (INR million), Online vs. Offline, 2014
  • Table 14: India Retail Sales Split (USD million), Online vs. Offline, 2014
  • Table 15: India Online Market Dynamics by Category Group, 2009-2019
  • Table 16: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019
  • Table 17: India Online Retail Sales and Forecast (USD million) by Category Group, 2009-2019
  • Table 18: India Total and Online Retail Sales in Food and Grocery Categories (INR million), 2009-2019
  • Table 19: India Total and Online Retail Sales in Food and Grocery Categories (USD million), 2009-2019
  • Table 20: India Total and Online Retail Sales in Electrical and Electronics Categories (INR million), 2009-2019
  • Table 21: India Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2009-2019
  • Table 22: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR million), 2009-2019
  • Table 23: India Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2009-2019
  • Table 24: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (INR billion), 2009-2019
  • Table 25: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2009-2019
  • Table 26: India Total and Online Retail Sales in Books, News and Stationery Categories (INR million), 2009-2019
  • Table 27: India Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2009-2019
  • Table 28: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR million), 2009-2019
  • Table 29: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2009-2019
  • Table 30: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR million), 2009-2019
  • Table 31: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2009-2019
  • Table 32: India Total and Online Retail Sales in Home and Garden Products Categories (INR million), 2009-2019
  • Table 33: India Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2009-2019
  • Table 34: India Total and Online Retail Sales in Health and Beauty Categories (INR million), 2009-2019
  • Table 35: India Total and Online Retail Sales in Health and Beauty Categories (USD million), 2009-2019
  • Table 36: India Exchange Rate INR-USD (Annual Average), 2009-2014
  • Table 37: India Exchange Rate INR-USD (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Share of Product sectors in Online Retail Sales 2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Number of broadband users and Rural tele-density, 2014, 2017 and 2020
  • Figure 5: Growth of smartphones and m-commerce in India
  • Figure 6: Comparison of marketplace model over inventory model in India
  • Figure 7: Cash on delivery eating up retailers margin
  • Figure 8: Collections Matching Celebrities Fashion
  • Figure 9: Key acquisitions and investments in Indian online sector
  • Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 12: India Online and Offline Retail Sales and Forecast (INR billion), 2009-2019
  • Figure 13: India Online Sales vs. Global Average (% of Total Retail)
  • Figure 14: India Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
  • Figure 15: India Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 16: India Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019
  • Figure 17: India Retail Sales, Online vs. Offline, 2014
  • Figure 18: India Online Market Dynamics by Category Group, 2009-2019
  • Figure 19: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019
  • Figure 20: Flipkart: Home Page
  • Figure 21: Flipkart: Product View
  • Figure 22: Flipkart: Product Comparison
  • Figure 23:Flipkart: Product Comparison
  • Figure 24: Flipkart: M-Commerce
  • Figure 25: ZopNow: Home Page
  • Figure 26: ZopNow: Product View
  • Figure 27: ZopNow: Browse and Compare View
  • Figure 28: ZopNow: m-commerce
  • Figure 29: Snapdeal: Homepage
  • Figure 30: Snapdeal: Well organized Product Section
  • Figure 31: Snapdeal: Product Comparison
  • Figure 32: Snapdeal: Customer Review
  • Figure 33:Snapdeal: M-commerce
  • Figure 34: Yebhi: Home Page
  • Figure 35: Lenskart: Homepage
  • Figure 36: The Triangulated Market Sizing Methodology
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