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市場調査レポート

トルコの小売業 - 市場サマリーと予測:市場・消費者・競合状況の概要 (売上高と2019年までの予測)

Retailing in Turkey - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

発行 Conlumino 商品コード 310666
出版日 ページ情報 英文 139 Pages
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トルコの小売業 - 市場サマリーと予測:市場・消費者・競合状況の概要 (売上高と2019年までの予測) Retailing in Turkey - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
出版日: 2015年09月30日 ページ情報: 英文 139 Pages
概要

当レポートでは、トルコの小売業について調査分析し、主要販路における小売販売の市場データ (実績・予測) を提供し、変化するショッピング動向、政府の政策、影響要因について検証するほか、競合情勢や主要企業の詳細などについて、体系的な情報を提供しています。

第1章 イントロダクション

第2章 エグゼクティブサマリーと見通し

第3章 市場状況

  • 強い経済と小売業者の成長可能性
  • 所得水準の向上が小売支出を牽引

第4章 トルコの買い物客

  • スーパーや大型ディスカウント店が地元小売店の市場シェアに食い込む
  • 若年・中産階級の消費者層が主なターゲット
  • 西洋化・世俗的・保守的なイスラム教徒とのバランスを取る必要がある
  • 有益なショッピング体験を探し求める
  • 支払方法としてクレジット/デビットカードの人気が上昇
  • 地方・都市部とも、eコマースが大きな可能性
  • 外国人観光客の増加が小売成長を促進

第5章 トルコでのビジネス

  • サマリー
  • 外国投資の法律
  • 小売業の確立を容易にする規制
  • 組織化された小売業者の規制に関する法案
  • 課税政策

第6章 インターネットと技術

  • ブロードバンド、携帯電話、インターネット利用者

第7章 小売トップライン

  • 小売全体
  • 製品部門のサマリー
  • 販路のサマリー

第8章 小売 - 製品部門

  • 製品部門分析

第9章 小売業者

  • 衣料品
  • フットウェア
  • 書籍、新聞、文房具
  • 電気・電子製品
  • 食品・食料雑貨品
  • 健康・美容
  • 家具・床材
  • 家庭・園芸用品
  • 音楽、ビデオ、娯楽ソフトウェア
  • スポーツ・レジャー用品
  • ジュエリー、腕時計、アクセサリー
  • 旅行カバン、革製品

第10章 付録

図表

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目次
Product Code: RT0217MR

Summary

The retail sector in Turkey saw robust growth over the past few years and the trend is set to continue through to 2019. Strong domestic demand, increasing trade, and the rise in foreign investments are driving the growth of retail sales. Furthermore, the recovery of other European markets, especially those that are export destinations, will further fuel the growth of economy over the next five years. The increasing penetration of the Internet and mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Key Findings

Burgeoning youth and middle class population - key target area for retailers

Customers remain loyal to local shops while modern retail stores continue to gain market share

E-commerce has great potential for development in both rural and urban areas

Food and grocery category accounted for 55.4% of total retail sales in 2014

Online retailing is expected to grow at a CAGR of 20.4% over the forecast period

Synopsis

"Retailing in Turkey - Market Summary and Forecasts, 2014-2019" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Turkey retail environment. In addition, it analyses the key consumer trends influencing the Turkey retail industry.

What else does this report offer?

In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, technology innovations and other macroeconomic factors.

Retail sales and fastest-growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods

Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

Gain a comprehensive knowledge on 26 products across 12 product sectors in the Turkey retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the retail market

Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior - Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

Analysis of key international and domestic players operating in the Turkey retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. Strong economy offers ample growth opportunities for retailers
    • 3.1.1. Robust economy with high growth potential - A positive sign for retailers
    • 3.1.2. Turks tend to spend more as reflected by the lower savings rate
    • 3.1.3. Services sector continues to be the dominant sector for employment
    • 3.1.4. Retailers to benefit from moderate inflation levels
    • 3.1.5. Household consumption doubles, driving spending power
    • 3.1.6. Increasing urbanization is an ideal scenario for retailers
  • 3.2. Growing income levels of population will boost retail spending

4. Turkish Shoppers

  • 4.1. Supermarkets and big discounters making inroads into market share of local stores that enjoy customer loyalty
  • 4.2. Burgeoning young and middle class consumer demographics - the key target areas for retailers
  • 4.3. Retailers need to balance between westernized, secular and conservative Muslim population
  • 4.4. Increasing number of Turks looking for wholesome shopping experience
  • 4.5. Increasing popularity of credit/debit cards as mode of payments
  • 4.6. E-commerce has great potential for development in both rural and urban areas
    • 4.6.1. M-commerce is a significant trend for rural communities
  • 4.7. Increasing number of foreign tourist to aid retail growth

5. Doing Business in Turkey

  • 5.1. Summary
    • 5.1.1. Bureaucracy
    • 5.1.2. Business culture
    • 5.1.3. Infrastructure and logistics
  • 5.2. Laws for foreign investments
  • 5.3. Regulations to ease retail business establishment
  • 5.4. Draft law on regulation of organized retailers
  • 5.5. Taxation policies

6. Internet and Technology

  • 6.1. Broadband, Mobile Phone, and Internet Users
    • 6.1.1. Increasing Social Media Penetration - An opportunity for retailers

7. Retail Topline

  • 7.1. Total Retail
    • 7.1.1. Online Sales and Growth
  • 7.2. Summary of product sectors
    • 7.2.1. Share of key product sectors
    • 7.2.2. Key product sectors
  • 7.3. Summary of channels
    • 7.3.1. Spend per Channel
    • 7.3.2. Online Penetration of Key Product Sectors

8. Retail - Product Sectors

  • 8.1. Product Sector Analysis
    • 8.1.1. Clothing
    • 8.1.2. Footwear
    • 8.1.3. Books, News, and Stationery
    • 8.1.4. Electrical and Electronics
    • 8.1.5. Food and Grocery
    • 8.1.6. Health and Beauty
    • 8.1.7. Furniture and Floor Coverings
    • 8.1.8. Home and Garden Products
    • 8.1.9. Music, video, and entertainment Software
    • 8.1.10. Sports and Leisure Equipment
    • 8.1.11. Jewelry, Watches, and Accessories
    • 8.1.12. Luggage and Leather Goods

9. Retailers

  • 9.1. Clothing
  • 9.2. Footwear
  • 9.3. Books, news, and stationery
  • 9.4. Electrical and Electronics
  • 9.5. Food and Grocery
  • 9.6. Health and Beauty
  • 9.7. Furniture and Floor Coverings
  • 9.8. Home and Garden Products
  • 9.9. Music, video, and entertainment Software
  • 9.1. Sports and Leisure Equipment
  • 9.11. Jewelry, Watches, and Accessories
  • 9.12. Luggage and Leather Goods

10. Appendix

  • 10.1. Definitions
    • 10.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2019
  • 10.2. Summary Methodology
    • 10.2.1. Overview
    • 10.2.2. The triangulated market sizing method
    • 10.2.3. Industry surveys in the creation of retail market data
    • 10.2.4. Quality control and standardized processes
  • 10.3. About Conlumino
  • 10.4. Disclaimer

List of Tables

  • Table 1: Turkey Clothing Retail Sales (TRY billion), by Product Sub-Category, 2009-2014
  • Table 2: Turkey Clothing Retail Sales (TRY billion), by Product Sub-Category, 2014-2019
  • Table 3: Turkey Footwear Retail Sales (TRY billion), by Product Sub-Category, 2009-2014
  • Table 4: Turkey Footwear Retail Sales (TRY billion), by Product Sub-Category, 2014-2019
  • Table 5: Major Domestic Retailers in Turkey
  • Table 6: Major International Retailers in Turkey
  • Table 7: Key Clothing Retailers in Turkey
  • Table 8: Key Footwear Retailers in Turkey
  • Table 9: Key Books, news, and stationery Retailers in Turkey
  • Table 10: Key Electrical and Electronics Retailers in Turkey
  • Table 11: Key Food and Grocery Retailers in Turkey
  • Table 12: Key Health and Beauty Retailers in Turkey
  • Table 13: Key Furniture and Floor Coverings Retailers in Turkey
  • Table 14: Key Home and Garden Products Retailers in Turkey
  • Table 15: Key Music, video, and entertainment Retailers in Turkey
  • Table 16: Key Sports and Leisure equipment Retailers in Turkey
  • Table 17: Key Jewelry, watches, and accessories Retailers in Turkey
  • Table 18: Key Luggage and Leather Goods Retailers in Turkey
  • Table 19: Turkey Exchange Rate TRY-USD (Annual Average), 2009-2014
  • Table 20: Turkey Exchange Rate TRY-USD (Annual Average), 2015-2019 Forecasts
  • Table 21: Conlumino Retail Channel Definitions
  • Table 22: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ billion), 2009-2014
  • Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
  • Figure 3: GDP Value and Growth (TRY billion, %), 2008-2014
  • Figure 4: Forecasts for GDP Value and Growth (TRY billion, %), 2014-2019
  • Figure 5: Gross Domestic Savings as a Percentage of GDP (%), 2004-2014
  • Figure 6: Share of Employment by Sector (%), 2004 and 2014
  • Figure 7: Unemployment Rate(%), 2005-2014
  • Figure 8: Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of Turkey (TRY billion), 2004 and 2014
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
  • Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and 2019E
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail (TRY), 2006 and 2014
  • Figure 17: Per Capita Spend (TRY)and Total Retail Spend by Age Group (%), 2006 and 2019
  • Figure 18: Young and middle class population are key target groups
  • Figure 19: Increasing use of credit cards in Turkey
  • Figure 20: E-commerce and M-commerce are on a rise
  • Figure 21: Tourist arrivals to Turkey, (in thousands), 2009 and 2014
  • Figure 22: Major Province with High Spend on Retail
  • Figure 23: Key Components of Doing Business in Turkey
  • Figure 24: Withholding Taxes on Selected Payments of Resident/Non-Resident Corporations
  • Figure 25: Major Transaction Taxes
  • Figure 26: Total Number of Fixed Broadband Users and Penetration (millions, %), 2004-2014
  • Figure 27:Total Number of Mobile phone subscriptions and Penetration (millions, %), 2004-2014
  • Figure 28:Total Number of Internet Users and Growth Rate (millions,%), 2004-2019
  • Figure 29:Forecast of Social Network User Penetration in Turkey and World (%), 2014
  • Figure 30: Retail Sales Value and Growth (TRY billion, %), 2006-2014
  • Figure 31: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
  • Figure 32: Total Retail Sales and Growth Rate(TRY billion, %), 2014 and 2019
  • Figure 33: Online Sales and Growth Rate (TRY billion, %) 2014-2019
  • Figure 34: Share of Key Product Sectors (%), 2014 and 2019
  • Figure 35: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
  • Figure 36: Value Growth of Key Product Sectors (TRY billion), 2014-2019
  • Figure 37: Spend Per Channel 2014 and 2019
  • Figure 38: Online Penetration of Key Product Sectors (%), 2014
  • Figure 39: Online Penetration of Key Product Sectors (%), 2019
  • Figure 40: Share of Clothing in overall Retail 2014 and 2019
  • Figure 41: Retail Sales Value and Growth (TRY billion, %) of Clothing 2014-2019
  • Figure 42: Spend per Head on Clothing 2014 and 2019
  • Figure 43: Share of Clothing by Women's Wear, Men's Wear, and Children's Wear 2014 and 2019
  • Figure 44: Women's Wear Sales Value and Growth (TRY billion, %) 2014-2019
  • Figure 45: Men's Wear Sales Value and Growth (TRY billion, %) 2014-2019
  • Figure 46: Children's Wear Sales Value and Growth (TRY billion, %) 2014-2019
  • Figure 47: Online Spend in Clothing and growth, 2014-2019
  • Figure 48: Online Share of Total Clothing Spend 2014 and 2019
  • Figure 49: Spending per Channel in Clothing (%) 2014 and 2019
  • Figure 50: Share of Footwear in overall Retail 2014 and 2019
  • Figure 51: Retail Sales Value and Growth (TRY billion, %) of Footwear 2014-2019
  • Figure 52: Spend per Head on Footwear 2014 and 2019
  • Figure 53: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 20134 and 2019
  • Figure 54: Women's Footwear Sales Value and Growth (TRY billion, %) 2014-2019
  • Figure 55: Men's Footwear Sales Value and Growth (TRY billion, %) 2014-2019
  • Figure 56: Children's Footwear Sales Value and Growth (TRY billion, %) 2014-2019
  • Figure 57: Online Spend in Footwear 2014-2019
  • Figure 58: Online Share of total Footwear Spend 2014 and 2019
  • Figure 59: Spending per Channel in Footwear (%) 2014 and 2019
  • Figure 60: Share of Books, News, and Stationery in overall Retail 2014 and 2019
  • Figure 61: Retail Sales Value and Growth (TRY billion, %) of Books, News, and Stationery 2014-2019
  • Figure 62: Spend per Head on Books, News, and Stationery 2014 and 2019
  • Figure 63: Online Spend in Books, News, and Stationery 2014-2019
  • Figure 64: Online Share of total Books, News, and Stationery Spend 2014 and 2019
  • Figure 65: Spending per Channel in Books, News, and Stationery (%) 2014 and 2019
  • Figure 66: Share of Electrical and Electronics in overall Retail 2014 and 2019
  • Figure 67: Retail Sales Value and Growth (TRY billion, %) of Electrical and Electronics 2014-2019
  • Figure 68: Spend per Head on Electrical and Electronics 2014 and 2019
  • Figure 69: Online Spend in Electrical and Electronics 2014-2019
  • Figure 70: Online Share of total Electrical and Electronics Spend 2014 and 2019
  • Figure 71: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
  • Figure 72: Share of Food and Grocery in overall Retail 2014 and 2019
  • Figure 73: Retail Sales Value and Growth (TRY billion, %) of Food and Grocery 2014-2019
  • Figure 74: Spend per Head on Food and Grocery 2014 and 2019
  • Figure 75: Online Spend in Food and Grocery 2014-2019
  • Figure 76: Online Share of total Food and Grocery Spend 2014 and 2019
  • Figure 77: Spending per Channel in Food and Grocery (%) 2014 and 2019
  • Figure 78: Share of Health and Beauty in overall Retail 2014 and 2019
  • Figure 79: Retail Sales Value and Growth (TRY billion, %) of Health and Beauty 2014-2019
  • Figure 80: Spend per Head on Health and Beauty 2014 and 2019
  • Figure 81: Online Spend in Health and Beauty 2014-2019
  • Figure 82: Online Share of total Health and Beauty Spend 2014 and 2019
  • Figure 83: Spending per Channel in Health and Beauty (%) 2014 and 2019
  • Figure 84: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019
  • Figure 85: Retail Sales Value and Growth (TRY billion, %) of Furniture and Floor Coverings 2014-2019
  • Figure 86: Spend per Head on Furniture and Floor Coverings 2014 and 2019
  • Figure 87: Online Spend in Furniture and Floor Coverings 2014-2019
  • Figure 88: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019
  • Figure 89: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019
  • Figure 90: Share of Home and Garden Products in overall Retail 2014 and 2019
  • Figure 91: Retail Sales Value and Growth (TRY billion, %) of Home and Garden Products 2014-2019
  • Figure 92: Spend per Head on Home and Garden Products 2014 and 2019
  • Figure 93: Online Spend in Home and Garden Products 2014-2019
  • Figure 94: Online Share of total Home and Garden Products Spend 2014 and 2019
  • Figure 95: Spending per Channel in Home and Garden Products (%) 2014 and 2019
  • Figure 96: Share of Music, Video, and Entertainment Software in overall Retail 2014 and 2019
  • Figure 97: Retail Sales Value and Growth (TRY billion, %) of Music, Video, and Entertainment Software 2014-2019
  • Figure 98: Spend per Head on Music, Video, and Entertainment Software 2014 and 2019
  • Figure 99: Online Spend in Music, Video, and Entertainment Software 2014-2019
  • Figure 100: Online Share of total Music, Video, and Entertainment Software Spend 2014 and 2019
  • Figure 101: Spending per Channel in Music, Video, and Entertainment Software (%) 2014 and 2019
  • Figure 102: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
  • Figure 103: Retail Sales Value and Growth (TRY billion, %) of Sports and Leisure Equipment 2014-2019
  • Figure 104: Spend per Head on Sports and Leisure Equipment 2014 and 2019
  • Figure 105: Online Spend in Sports and Leisure Equipment 2014-2019
  • Figure 106: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
  • Figure 107: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
  • Figure 108: Share of Jewelry, Watches, and Accessories in overall Retail 2014 and 2019
  • Figure 109: Retail Sales Value and Growth (TRY billion, %) of Jewelry, Watches, and Accessories 2014-2019
  • Figure 110: Spend per Head on Jewelry, Watches, and Accessories 2014 and 2019
  • Figure 111: Online Spend in Jewelry, Watches, and Accessories 2014-2019
  • Figure 112: Online Share of total Jewelry, Watches, and Accessories Spend 2014 and 2019
  • Figure 113: Spending per Channel in Jewelry, Watches, and Accessories (%) 2014 and 2019
  • Figure 114: Share of Luggage and Leather Goods in overall Retail 2014 and 2019
  • Figure 115: Retail Sales Value and Growth (TRY billion, %) of Luggage and Leather Goods 2014-2019
  • Figure 116: Spend per Head on Luggage and Leather Goods 2014 and 2019
  • Figure 117: Online Spend in Luggage and Leather Goods 2014-2019
  • Figure 118: Online Share of total Luggage and Leather Goods Spend 2014 and 2019
  • Figure 119: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019
  • Figure 120: The Triangulated Market Sizing Methodology
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