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日本の消費者意識とオンライン小売業の動向:2014年〜2019年

Consumer Attitudes and Online Retail Dynamics in Japan, 2014-2019

発行 Conlumino 商品コード 309788
出版日 ページ情報 英文 97 Pages
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日本の消費者意識とオンライン小売業の動向:2014年〜2019年 Consumer Attitudes and Online Retail Dynamics in Japan, 2014-2019
出版日: 2015年12月19日 ページ情報: 英文 97 Pages
概要

日本のオンライン小売業は、インターネットの普及やスマート携帯端末の導入が進み、健全な成長が期待されています。2014年〜2019年のCAGRで、9.7%の成長が見込まれています。

当レポートでは、日本のオンライン小売業の動向とオンラインショッピングへの消費者の意識について調査分析し、オンラインショッピング環境、消費者のオンラインショッピングへの意識と行動、オンラインチャネルの市場シェア、販売商品のカテゴリー別の市場規模 (実績/予測) 、競合環境、主要オンライン小売業者のケーススタディなどについて、体系的な情報を提供しています。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

第4章 消費者に関する考察:オンラインショッピングへの意識と行動

  • 日本のオンラインショッピング環境の概要
    • インターネットの普及が進み、新興のオンラインショッピング市場の促進要因に
    • 固定ブロードバンドの普及が、順調に拡大
    • モバイルインターネットの利用が増加し、モバイルショッピングを促進
  • 消費者の意識と行動
    • 食品・飲料:購入ルートは店頭からオンラインへ移行
    • 高齢者層がデジタル世界に親しむように
    • 核家族化と働く女性の増加が、オンライン小売を促進
    • ショッピング媒体としてのスマートフォンの利用が増加
    • オフライン小売業者が、オンライン市場での巻き返しを図る
    • 小売業者による納期短縮や配送無料サービスが、顧客の購入意思決定に影響
    • 携帯電話アプリがショッピング体験を強化し、販売促進の手助けに
    • 消費税の引き上げによって、価格に敏感な消費者はオンライン小売へ
    • クレジット/デビットカードによる支払が最も推奨されている

第5章 オンラインチャネルの動向

  • 小売総売上高に対するオンラインチャネルのシェア
    • オンライン vs. オフラインチャネルの予測
    • オンラインの普及率:世界 vs. 地域の比較
  • チャネルの動向
    • 小売チャネルの動向:将来の実績
    • チャネルグループのシェアの発展
    • 個別チャネルの業績
  • カテゴリー別の動向
    • オンライン vs. オフライン小売売上高の比較:カテゴリーグループ別
    • オンライン小売市場の動向:カテゴリー別
    • オンライン小売売上高のシェア:カテゴリーグループ別
    • オンライン小売売上高の成長:個別カテゴリー別
    • 食品・食料雑貨カテゴリー:市場規模と予測
    • 電気・電子機器カテゴリー:市場規模と予測
    • 音楽・ビデオ・娯楽ソフトウェアカテゴリー:市場規模と予測
    • アパレル・アクセサリー・バッグ・皮革商品カテゴリー:市場規模と予測
    • 書籍・新聞・文房具カテゴリー:市場規模と予測
    • スポーツ・レジャー用品カテゴリー:市場規模と予測
    • 家具・床材カテゴリー:市場規模と予測
    • 家庭・園芸用品カテゴリー:市場規模と予測
    • 健康・美容用品カテゴリー:市場規模と予測

第6章 ケーススタディ:日本の主要オンライン小売業者

  • 楽天
    • 事業内容
    • サイトエクスペリエンス
  • Zozotown
    • 事業内容
    • サイトエクスペリエンス
  • 上新電機
    • 事業内容
    • サイトエクスペリエンス
  • Locondo.jp
    • 事業内容
    • サイトエクスペリエンス
  • その他の革新的小売業者
    • Oisix
    • 西友
    • 楽天

第7章 付録

図表

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目次
Product Code: RT0218IS

Summary

Online retailing in Japan will register healthy growth, on the back of rising internet penetration and the growing adoption of smart handheld devices. Demographics and changing consumer lifestyles compel retailers to enter into and expand their online presence in Japan. The recession and disaster squeezed Japanese disposable income and consumers are turning more and more price sensitive, seeking better pricing and convenience. A hike in consumption tax in 2014 and an expected tax hike in 2017 will lead Japanese to tighten their purse strings further. As a result, online retailers have started to attract consumers by providing low prices, free and quick delivery services, which is expected to supplement the growth in future.

Key Findings

Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 9.7% over the forecast period

The aging population does however, provide an opportunity for retailers to improve their falling revenues and look for newer avenues of growth, as Japan's elderly have emerged as big spenders

Consumers seek flexibility in payment when buying online, however credit/debit cards are the preferred payment methods among the shoppers

Electrical and electronics will continue to lead with a share of 16.9% of the overall online market in 2019, and health and beauty is expected to be the fastest growing category, with a CAGR of 16.2% over 2014-2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Japan, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Japan's online retail environment. In addition, it analyses the key consumer trends influencing Japan's online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Japan, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. Overview of Japan's Online Shopping Environment
    • 4.1.1. Growing internet penetration acting as a catalyst for emerging online shopping market
    • 4.1.2. Fixed broadband penetration increasing at a steady rate
    • 4.1.3. Increasing use of mobile Internet will boost mobile shopping
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. Food and Beverage - Purchase route shifting from brick to click
    • 4.2.2. Aging population becoming more familiar to the digital world
    • 4.2.3. Smaller households and increase in working women population boost online retailing
    • 4.2.4. Increasing use of smart phones as a medium for shopping
    • 4.2.5. Offline retailers are playing catch-up in the online market
    • 4.2.6. Retailers influencing customers' purchase decisions through faster and free delivery plans
    • 4.2.7. Mobile phone apps helps retailers to enhance shopping experience and boost sales
    • 4.2.8. The increase in sales tax might force price sensitive consumers to look online
    • 4.2.9. Payment through credit/debit cards are most favored among shoppers

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Japan online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Japan retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Japan

  • 6.1. Retailer 1: Rakuten
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: Zozotown
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Retailer 3: Joshin Denki
    • 6.3.1. Business Description
    • 6.3.2. Site Experience
  • 6.4. Retailer 4: Locondo.jp
    • 6.4.1. Business Description
    • 6.4.2. Site Experience
  • 6.5. Other Innovative Retailers in Japan
    • 6.5.1. Oisix - popular as organic food online retailer
    • 6.5.2. Seiyu - aims to be the largest online supermarket with the lowest cost
    • 6.5.3. Rakuten launches its own app store

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Japan, 2014 and 2019
  • Table 2: Japan Online vs. Offline Retail Sales and Forecast (JPY billion), 2009-2019
  • Table 3: Japan Online vs. Offline Retail Sales and Forecast (US$ billion),2009-2019
  • Table 4: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Japan Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: Japan Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
  • Table 7: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2009-2019
  • Table 8: Japan Channel Retail Sales and Forecast (JPY billion) by Channel Group, 2009-2019
  • Table 9: Japan Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2009-2019
  • Table 12: Japan Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Japan Retail Sales Split (JPY million), Online vs. Offline, 2014
  • Table 14: Japan Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 15: Japan Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Japan Online Retail Sales and Forecast (JPY million) by Category Group, 2009-2019
  • Table 17: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY million), 2009-2019
  • Table 19: Japan Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY million), 2009-2019
  • Table 21: Japan Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY million), 2009-2019
  • Table 23: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (JPY million), 2009-2019
  • Table 25: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 26: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY million), 2009-2019
  • Table 27: Japan Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY million), 2009-2019
  • Table 29: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY million), 2009-2019
  • Table 31: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY million), 2009-2019
  • Table 33: Japan Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Japan Total and Online Retail Sales in Health and Beauty Categories (JPY million), 2009-2019
  • Table 35: Japan Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Japan Exchange Rate JPY-US$ (Annual Average), 2009-2014
  • Table 37: Japan Exchange Rate JPY-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Japan GDP Growth Rate, 2009-2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 5: Mobile Phone Subscribers and Penetration, 2009-2014
  • Figure 6: Smart Phone Users, 2014-2018
  • Figure 7: Food and Beverage - Purchase Route Shifting to Online
  • Figure 8: Percentage of Private Households by Family Type
  • Figure 9: Smartphone App for Social Sharing of User Generated Looks
  • Figure 10: Payment Methods in Japan, 2014
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 12: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 13: Japan Online and Offline Retail Sales and Forecast (JPY billion), 2009-2019
  • Figure 14: Japan Online Sales vs. Global Average (% of Total Retail), 2009, 2014 and 2019
  • Figure 15: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
  • Figure 16: Japan Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 17: Japan Retail Sales and Forecast (JPY billion) by Channel Group, 2009-2019
  • Figure 18: Japan Retail Sales, Online vs. Offline, 2014
  • Figure 19: Japan Online Market Dynamics by Category Group, 2009-2019
  • Figure 20: Japan Online Retail Sales and Forecast (JPY million) by Category Group, 2009-2019
  • Figure 21: Rakuten: Home Page
  • Figure 22: Rakuten: Retailer page
  • Figure 23: Rakuten: Product Comparison
  • Figure 24: Rakuten: M-commerce app
  • Figure 25: Zozotown: Home Page
  • Figure 26: Zozotown: Product View
  • Figure 27: Zozotown: Product Filters
  • Figure 28: Zozotown: Customer reviews
  • Figure 29: Zozotown: Mobile Commerce App
  • Figure 30: Joshin Stores: Homepage
  • Figure 31: Joshin Stores: Organization and layout
  • Figure 32: Joshin Stores: Payment Methods and Shipment
  • Figure 33: Joshin Stores: Compare products
  • Figure 34: Joshin Stores: Installation charges
  • Figure 35: Locondo: Homepage
  • Figure 36: Locondo: Organization and layout
  • Figure 37: Locondo: Locondo Point Club
  • Figure 38: Locondo: Customer reviews
  • Figure 39: Locondo: Delivery and return policies
  • Figure 40: Oisix: Home Page
  • Figure 41: Seiyu-Dena Ties to Redesign Seiyu Net Super
  • Figure 42: Rakuten App Ichiba- Rakuten's own Android App Store
  • Figure 43: The Triangulated Market Sizing Methodology
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