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市場調査レポート

中国の小売業 - 市場サマリーと予測:市場・消費者・競合状況の概要(売上高と予測)

Retailing in China - Market Summary and Forecasts

発行 Conlumino 商品コード 304398
出版日 ページ情報 英文 143 Pages
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中国の小売業 - 市場サマリーと予測:市場・消費者・競合状況の概要(売上高と予測) Retailing in China - Market Summary and Forecasts
出版日: 2015年05月31日 ページ情報: 英文 143 Pages
概要

当レポートでは、中国の小売業について調査分析し、主要販路における小売販売の市場データ(実績・予測)を提供し、変化するショッピング動向、政府の政策、影響要因について検証するほか、競合情勢や主要企業の詳細などについて、体系的な情報を提供しています。

第1章 イントロダクション

第2章 エグゼクティブサマリーと見通し

第3章 市場状況

  • 強い経済と小売業者の成長可能性
  • 富裕層の多さが大きな魅力に

第4章 中国の買い物客

  • 機能的から感情的に
  • ニッチブランドと大衆市場の小売業者に大きな機会
  • ショッピングはレジャー活動
  • 2大イベントが中国の小売支出を促進
  • スマートフォンやタブレットの高い採用率
  • 偽造により品質保証の高級品に買い替え
  • 観光/旅行が国際的ブランドの認識を高める

第5章 中国でのビジネス

  • サマリー
  • 腐敗防止の取り締まり
  • 複雑なライセンス手続き
  • 国内外の投資を奨励する有利な税制
  • 高級市場での政府規制の影響

第6章 インターネットと技術

  • インターネットの普及でネット顧客が急増
  • ブロードバンドインフラの改善がネットショッピングを促進
  • 中国の顧客は携帯電話でネットショッピング

第7章 小売トップライン

  • 小売全体
  • 製品部門のサマリー
  • 販路のサマリー

第8章 小売 - 製品部門

  • 製品部門分析

第9章 小売業者

  • 衣料品
  • フットウェア
  • 書籍、新聞、文房具
  • 電気・電子製品
  • 食品・食料雑貨品
  • パーソナルケア用品
  • 家具・床材
  • 家庭・園芸用品
  • 音楽、ビデオ、エンターテインメントソフトウェア
  • スポーツ・レジャー用品小売業者
  • ジュエリー、腕時計、アクセサリー小売業者
  • 旅行かばん・革製品

第10章 付録

図表

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目次
Product Code: RT0210MR

Summary

"Retailing in China - Market Summary and Forecasts" provides a detailed analysis of both the historic and forecast market data of retail sales of 26 different product segments across key channels in China.

Key Findings

  • Despite sluggish economic situations, the retail sector registers a significant growth
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand
  • Retailer's expansion plans in tier lll and tier lV cities will drive further growth
  • A changing shopping mode from functional, deal driven to emotional, status driven, is creating new opportunities for both value for money and premium products
  • Online platform will be a key channel for retailing over the next five years
  • China is set to surpass South Korea as the largest Duty Free market in 2019
  • A strong affinity towards brands and increasing fashion consciousness will result in more spending on clothing and footwear
  • The food and grocery segment will continue to be dominated by local players

Synopsis

"Retailing in China - Market Summary and Forecasts" is a detailed industry report providing comprehensive analysis of the emerging trends, forecasts, and opportunities in China's retail market. It contains:

  • Thorough analysis of consumer trends, changing economic and population factors, and the influence of internet and technology in the retail industry
  • Both qualitative and quantitative insights of the changing retail dynamics across various product segments across different channels; with in-depth analysis of 26 product categories and 17 retail channels, until 2019
  • An overview of key retailers operating across the main product segments and their presence across channels

Reasons To Buy

Get immediate access to:

  • Data coverage of 26 products, across 12 product sectors in the Chinese retail market - accurate, reliable data for companies already operating in and those wishing to enter the Chinese market
  • Performance of individual product sectors, across key channels in the last five years, with forecasts until 2019 - pinpoint the fastest growing segments in a market witnessing double digit growth
  • Vital economic and population trends, and key consumer and technology trends influencing the retail market - explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to align your product offerings and strategies to meet demand
  • Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you effectively promote to lucrative markets such as children and the youth demographic? As brands flock into China's booming retail space, ensure you have the insights to beat off the competition
  • Analysis of key international and domestic players in each of the 12 product sectors - including store counts and revenues. With coverage for over 48 retailers including Intime Department Store (Group) Co., Belle International, Kunming Xinzhi Group, and Suning Appliance Company Limited; maximize your competitive edge and pinpoint opportunities to improve market share.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A study economy with major growth potential for retailers
    • 3.1.1. China's economy is increasing with a declining growth rate
    • 3.1.2. Savings are always a top priority for Chinese
    • 3.1.3. Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
    • 3.1.4. Wage growth above inflation
    • 3.1.5. Household consumption trebles driving spending power
  • 3.2. Large population with growing prosperity makes China a big attraction for retail

4. Chinese Shoppers

  • 4.1. From functional to emotional
  • 4.2. More opportunity for niche brands and mass market retailers
  • 4.3. Shopping - a leisure activity
  • 4.4. Two major events drive retail spend in China
  • 4.5. High adoption of smartphones and tablets for shopping
  • 4.6. Counterfeiting forces consumers to trade up to premium for quality assurance
  • 4.7. Tourism /travel increases awareness of international brands

5. Doing business in China

  • 5.1. Summary
  • 5.2. Anti-corruption crackdown requires careful handling for foreign businesses
  • 5.3. Complex licensing procedures a hindrance for foreign retailers
  • 5.4. Favorable tax structure to encourage domestic and foreign investments
  • 5.5. Impact of government regulations on the luxury market

6. Internet and technology

  • 6.1. Growing internet penetration will lead to a surge in the number of online shoppers
  • 6.2. Improved broadband infrastructure will encourage online shopping
  • 6.3. Chinese consumers are relying on mobiles for online shopping

7. Retail Topline

  • 7.1. Total Retail
    • 7.1.1. Retail sales value and growth
    • 7.1.2. Online Sales and Growth
  • 7.2. Summary of product sectors
    • 7.2.1. Share of key product sectors
    • 7.2.2. Key product sectors
  • 7.3. Summary of channels
    • 7.3.1. Spend per Channel
    • 7.3.2. Online Penetration of Key Product Sectors

8. Retail - Product Sectors

  • 8.1. Product Sector Analysis
    • 8.1.1. Clothing
    • 8.1.2. Footwear
    • 8.1.3. Books, News and Stationery
    • 8.1.4. Electrical and Electronics
    • 8.1.5. Food and Grocery
    • 8.1.6. Health and Beauty
    • 8.1.7. Furniture and Floor Coverings
    • 8.1.8. Home and Garden Products
    • 8.1.9. Music, Video and Entertainment Software
    • 8.1.10. Sports and Leisure Equipment
    • 8.1.11. Jewelry, Watches and Accessories
    • 8.1.12. Luggage and Leather Goods

9. Retailers

  • 9.1. Clothing
  • 9.2. Footwear
  • 9.3. Books, News and Stationery
  • 9.4. Electrical and Electronics
  • 9.5. Food and Grocery
  • 9.6. Health and Beauty
  • 9.7. Furniture and Floor Coverings
  • 9.8. Home and Garden Products
  • 9.9. Music, Video and Entertainment Software
  • 9.10. Sports and Leisure equipment retailers
  • 9.11. Jewelry, watches and accessories retailers
  • 9.12. Luggage and Leather Goods

10. Appendix

  • 10.1. Definitions
    • 10.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014-2019
  • 10.2. Summary Methodology
    • 10.2.1. Overview
    • 10.2.2. The triangulated market sizing method
    • 10.2.3. Industry surveys in the creation of retail market data
    • 10.2.4. Quality control and standardized processes
  • 10.3. About Conlumino
  • 10.4. Disclaimer

List of Tables

  • Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
  • Table 2: Major Domestic Retailers in China
  • Table 3: Major International Retailers in China
  • Table 4: Key Clothing Retailers in China
  • Table 5: Key Footwear Retailers in China
  • Table 6: Key Books, News and Stationery Retailers in China
  • Table 7: Key Electrical and Electronics Retailers in China
  • Table 8: Key Food and Grocery Retailers in China
  • Table 9: Key Health and Beauty Retailers in China
  • Table 10: Key Furniture and Floor Coverings Retailers in China
  • Table 11: Key Home and Garden Products Retailers in China
  • Table 12: Key Music, Video and Entertainment Retailers in China
  • Table 13: Key Sports and Leisure equipment Retailers in China
  • Table 14: Key Jewelry, watches and accessories Retailers in China
  • Table 15: Key Luggage and Leather Goods Retailers in China
  • Table 16: China Exchange Rate CNY-USD (Annual Average), 2009-2014
  • Table 17: China Exchange Rate CNY-USD (Annual Average), 2015-2019 Forecasts
  • Table 18: Conlumino Retail Channel Definitions
  • Table 19: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ Billion), 2008-2014e
  • Figure 2: Growth Rate of GDP (%), 2008-2014e
  • Figure 3: GDP Value and Growth (CNY billion, %), 2008-2014e
  • Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014-2019
  • Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004-2014
  • Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 and 2014e
  • Figure 7: Unemployment Rate (% of Total Labor Force), 2004-2014
  • Figure 8: Wage and Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004-2014e
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014
  • Figure 11: Growth of Household Consumption Expenditure (%), 2004-2014e
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and 2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail(CNY), 2006 and 2014
  • Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014
  • Figure 18: The Changing Chinese Shopper
  • Figure 19: Chinese New Year sales 2010-2014
  • Figure 20: Single Day sales 2009-2014
  • Figure 21: Prime Destination for Chinese Tourists, 2009 and 2014
  • Figure 22: Key Components of Doing Business in China Matrix
  • Figure 23: Individual Income Tax and Enterprise Income Tax Rates in China
  • Figure 24:Key Market Entry Requirements for China 2014
  • Figure 25:Total Number of Internet Users and Growth Rate (Millions,%), 2004-2014
  • Figure 26:Total Number of Fixed Broadband Users and Penetration (Millions, %), 2004-2014e
  • Figure 27:Total Number of Mobile Phone Users and Penetration (Millions, %), 2004-2014
  • Figure 28: Penetration of Social Network among Internet Users (%)
  • Figure 29:Augmented Reality Supermarkets from Yihodian
  • Figure 30: Retail Sales Value and Growth (CNY Billion, %) 2006-2014
  • Figure 31: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
  • Figure 32: Total Retail Sales and Growth Rate(CNY Billion, %), 2014 and 2019
  • Figure 33: Online Sales and Growth Rate (CNY Billion, %) 2014 - 2019
  • Figure 34: Share of Key Product Sectors (%), 2014 and 2019
  • Figure 35: Growth Rate of Key Product Sectors vs Growth of Total Retail (%), 2014-2019
  • Figure 36: Value Growth of Key Product Sectors (CNY Billion), 2014-2019
  • Figure 37: Spend Per Channel 2014 and 2019
  • Figure 38: Online Penetration of Key Product Sectors (%), 2014
  • Figure 39: Online Penetration of Key Product Sectors (%), 2019
  • Figure 40: Share of Clothing in overall Retail 2014 and 2019
  • Figure 41: Retail Sales Value and Growth (CNY Billion, %) of Clothing 2014-2019
  • Figure 42: Spend per Head on Clothing 2014 and 2019
  • Figure 43: Share of Clothing by menswearWomenswear, Menswear and Childrenswear 2014 and 2019
  • Figure 44: menswearWomenswear Sales Value and Growth (CNY Billion, %) 2014-2019
  • Figure 45: Menswear Sales Value and Growth (CNY Billion, %) 2014-2019
  • Figure 46: Childrenswear Sales Value and Growth (CNY Billion, %) 2014-2019
  • Figure 47: Online Spend in Clothing 2014-2019
  • Figure 48: Online Share of Total Clothing Spend 2014 and 2019
  • Figure 49: Spending per Channel in Clothing (%) 2014 and 2019
  • Figure 50: Share of Footwear in overall Retail 2014 and 2019
  • Figure 51: Retail Sales Value and Growth (CNY Billion, %) of Footwear 2014-2019
  • Figure 52: Spend per Head on Footwear 2014 and 2019
  • Figure 53: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014
  • Figure 54: Women's Footwear Sales Value and Growth (CNY Billion, %) 2014-2019
  • Figure 55: Men's Footwear Sales Value and Growth (CNY Billion, %) 2014-2019
  • Figure 56: Children's Footwear Sales Value and Growth (CNY Billion, %) 2014-2019
  • Figure 57: Online Spend in Footwear 2014-2019
  • Figure 58: Online Share of total Footwear Spend 2014 and 2019
  • Figure 59: Spending per Channel in Footwear (%) 2014 and 2019
  • Figure 60: Share of Books, News and Stationery in overall Retail 2014 and 2019
  • Figure 61: Retail Sales Value and Growth (CNY Billion, %) of Books, News and Stationery 2014-2019
  • Figure 62: Spend per Head on Books, News and Stationery 2014 and 2019
  • Figure 63: Online Spend in Books, News and Stationery 2014-2019
  • Figure 64: Online Share of total Books, News and stationery Spend 2014 and 2019
  • Figure 65: Spending per Channel in Books, News and stationery (%) 2014 and 2019
  • Figure 66: Share of Electrical and Electronics in overall Retail 2014 and 2019
  • Figure 67: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2014-2019
  • Figure 68: Spend per Head on Electrical and Electronics 2014 and 2019
  • Figure 69: Online Spend in Electrical and Electronics 2014-2019
  • Figure 70: Online Share of total Electrical and Electronics Spend 2014 and 2019
  • Figure 71: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
  • Figure 72: Share of Food and Grocery in overall Retail 2014 and 2019
  • Figure 73: Retail Sales Value and Growth (CNY Billion, %) of Food and Grocery 2014-2019
  • Figure 74: Spend per Head on Food and Grocery 2014 and 2019
  • Figure 75: Online Spend in Food and Grocery 2014-2019
  • Figure 76: Online Share of total Food and Grocery Spend 2014 and 2019
  • Figure 77: Spending per Channel in Food and Grocery (%) 2014 and 2019
  • Figure 78: Share of Health and Beauty in overall Retail 2014 and 2019
  • Figure 79: Retail Sales Value and Growth (CNY Billion, %) of Health and Beauty 2014-2019
  • Figure 80: Spend per Head on Health and Beauty 2014 and 2019
  • Figure 81: Online Spend in Health and Beauty 2014-2019
  • Figure 82: Online Share of total Health and Beauty Spend 2014 and 2019
  • Figure 83: Spending per Channel in Health and Beauty (%) 2014 and 2019
  • Figure 84: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019
  • Figure 85: Retail Sales Value and Growth (CNY Billion, %) of Furniture and Floor Coverings 2014-2019
  • Figure 86: Spend per Head on Furniture and Floor Coverings 2014 and 2019
  • Figure 87: Online Spend in Furniture and Floor Coverings 2014-2019
  • Figure 88: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019
  • Figure 89: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019
  • Figure 90: Share of Home and Garden Products in overall Retail 2014 and 2019
  • Figure 91: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2014-2019
  • Figure 92: Spend per Head on Home and Garden Products 2014 and 2019
  • Figure 93: Online Spend in Home and Garden Products 2014-2019
  • Figure 94: Online Share of total Home and Garden Products Spend 2014 and 2019
  • Figure 95: Spending per Channel in Home and Garden Products (%) 2014 and 2019
  • Figure 96: Share of Music, Video and Entertainment Software in overall Retail 2014 and 2019
  • Figure 97: Retail Sales Value and Growth (CNY Billion, %) of Music, Video and Entertainment Software 2014-2019
  • Figure 98: Spend per Head on Music, Video and Entertainment Software 2014 and 2019
  • Figure 99: Online Spend in Music, Video and Entertainment Software 2014-2019
  • Figure 100: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019
  • Figure 101: Spending per Channel in Music, Video and Entertainment Software (%) 2014 and 2019
  • Figure 102: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
  • Figure 103: Retail Sales Value and Growth (CNY Billion, %) of Sports and Leisure Equipment 2014-2019
  • Figure 104: Spend per Head on Sports and Leisure Equipment 2014 and 2019
  • Figure 105: Online Spend in Sports and Leisure Equipment 2014-2019
  • Figure 106: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
  • Figure 107: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
  • Figure 108: Share of Jewelry, Watches and Accessories in overall Retail 2014 and 2019
  • Figure 109: Retail Sales Value and Growth (CNY Billion, %) of Jewelry, Watches and Accessories 2014-2019
  • Figure 110: Spend per Head on Jewelry, Watches and Accessories 2014 and 2019
  • Figure 111: Online Spend in Jewelry, Watches and Accessories 2014-2019
  • Figure 112: Online Share of total Jewelry, Watches and Accessories Spend 2014 and 2019
  • Figure 113: Spending per Channel in Jewelry, Watches and Accessories (%) 2014 and 2019
  • Figure 114: Share of Luggage and Leather Goods in overall Retail 2014 and 2019
  • Figure 115: Retail Sales Value and Growth (CNY Billion, %) of Luggage and Leather Goods 2014-2019
  • Figure 116: Spend per Head on Luggage and Leather Goods 2014 and 2019
  • Figure 117: Online Spend in Luggage and Leather Goods 2014-2019
  • Figure 118: Online Share of total Luggage and Leather Goods Spend 2014 and 2019
  • Figure 119: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019
  • Figure 120: The Triangulated Market Sizing Methodology
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