表紙
市場調査レポート

オーストラリアの消費者意識とオンライン小売業の動向:2014年〜2019年

Consumer Attitudes and Online Retail Dynamics in Australia, 2014-2019

発行 Conlumino 商品コード 287726
出版日 ページ情報 英文 99 Pages
即納可能
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
オーストラリアの消費者意識とオンライン小売業の動向:2014年〜2019年 Consumer Attitudes and Online Retail Dynamics in Australia, 2014-2019
出版日: 2015年12月11日 ページ情報: 英文 99 Pages
概要

オーストラリアのオンライン小売業は、インターネットインフラの充実とともに、スマート携帯端末の普及が進み、継続的な成長が期待されています。2014年〜2019年のCAGRでは、10.4%の成長が見込まれています。

当レポートでは、オーストラリアのオンライン小売業の動向とオンラインショッピングへの消費者の意識について調査分析し、オンラインショッピング環境、消費者のオンラインショッピングへの意識と行動、オンラインチャネルの市場シェア、販売商品のカテゴリー別の市場規模 (実績/予測) 、競合環境、主要オンライン小売業者のケーススタディなどについて、体系的な情報を提供しています。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

第4章 消費者に関する考察:オンラインショッピングへの意識と行動

  • オーストラリアのオンラインショッピング環境の概要
    • インターネット普及率は飽和状態に
    • ブロードバンドの平均速度は遅い
  • 消費者の意識と行動
    • 国内より海外の小売業者を好む
    • ソーシャルメディアがますます中心に
    • オンライン食料雑貨の売上高が急増
    • 多忙な消費者のライフスタイルのニーズに合わせた「クリック&コレクト」サービス
    • スマートフォンやモバイルインターネット普及率の上昇で、mコマースが急増
    • 最も好ましいオンライン支払オプションは、クレジット/デビットカード
    • オンライン専業の小売業者は、オムニチャンネル戦略の導入で、従来方式 (実店舗だけ) の店舗に対して市場シェアを失う

第5章 オンラインチャネルの動向

  • 小売総売上高に対するオンラインチャネルのシェア
    • オンライン vs. オフラインチャネルの予測
    • オンラインの普及率:世界 vs. 地域の比較
  • チャネルの動向
    • 小売チャネルの動向:将来の実績
    • チャネルグループのシェアの発展
    • 個別チャネルの業績
  • カテゴリー別の動向
    • オンライン vs. オフライン小売売上高の比較:カテゴリーグループ別
    • オンライン小売市場の動向:カテゴリー別
    • オンライン小売売上高のシェア:カテゴリーグループ別
    • オンライン小売売上高の成長:個別カテゴリー別
    • 食品・食料雑貨カテゴリー:市場規模と予測
    • 電気・電子機器カテゴリー:市場規模と予測
    • 音楽・ビデオ・娯楽ソフトウェアカテゴリー:市場規模と予測
    • アパレル・アクセサリー・バッグ・皮革商品カテゴリー:市場規模と予測
    • 書籍・新聞・文房具カテゴリー:市場規模と予測
    • スポーツ・レジャー用品カテゴリー:市場規模と予測
    • 家具・床材カテゴリー:市場規模と予測
    • 家庭・園芸用品カテゴリー:市場規模と予測
    • 健康・美容用品カテゴリー:市場規模と予測

第6章 ケーススタディ:オーストラリアの主要オンライン小売業者

  • Appliances Online
    • 事業内容
    • サイトエクスペリエンス
  • ABC Shop
    • 事業内容
    • サイトエクスペリエンス
  • Kogan
    • 事業内容
    • サイトエクスペリエンス
  • The Iconic
    • 事業内容
    • サイトエクスペリエンス
  • その他の革新的小売業者
    • Sneaking Duck
    • Shoes of Prey

第7章 付録

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: RT0226IS

Summary

Online retailing in Australia will continue to grow with the increasing penetration of smart handheld devices, coupled with a well-developed internet infrastructure. A young and technological literate population will further supplement growth. However, Australians remain cautious about their spending habits and continuously look for price saving opportunities, so prefer to shop through international retailers, as they offer a wider range of products at lower prices when compared to domestic retailers. In the light of changing consumer shopping styles, click and collect services are gaining prominence. As an omni-channel initiative, retailers have been expanding across the country with such services, as a measure to improve customer convenience.

Key Findings

Online retailing is expected to grow at a CAGR of 10.4% over the forecast period, while physical store retailing is set grow at a CAGR of 2.7%

Online retailers are partnering with offline retailers to offer click and collect services to time constrained shoppers

Credit/debit cards are the preferred payment methods for domestic transactions, while the majority of cross border transactions take place through PayPal

Apparel, accessories, luggage, and leather goods is expected to be the fastest growing product category in 2014-2019, at a CAGR of 13.1%.

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Australia, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the Australian online retail environment. In addition, it analyses the key consumer trends influencing Australian online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Australia, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. Overview of Australia's Online Shopping Environment
    • 4.1.1. Internet penetration in Australia is reaching saturation point
    • 4.1.2. Average broadband speed recorded in Australia is low
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. Australian online shoppers prefer international players rather than domestic players
    • 4.2.2. Social media increasingly becoming a hub to engage with shoppers
    • 4.2.3. Online groceries sales is on rise
    • 4.2.4. Retailers offering "Click and Collect" service to fulfil the needs of busy consumer lifestyles
    • 4.2.5. M-commerce is soaring in Australia, with the rise of smartphones and mobile internet penetration
    • 4.2.6. Credit/debit cards is the most preferred online payment option for domestic transactions whereas PayPal for cross border transactions
    • 4.2.7. Pure play online retailers lose market share to bricks and mortar stores as they adopt omni-channel strategies

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Australia online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons

Australia Online Retail Sales penetration compared to the Global Average 28

  • 5.2. Channel Dynamics
    • 5.2.1. Australia retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Australia

  • 6.1. Retailer 1: Appliances Online
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: ABC Shop
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Retailer 3: Kogan
    • 6.3.1. Business Description
    • 6.3.2. Site Experience
  • 6.4. Retailer 4: The Iconic
    • 6.4.1. Business Description
    • 6.4.2. Site Experience
  • 6.5. Other Innovative Retailers in Australia
    • 6.5.1. Sneaking Duck
    • 6.5.2. Shoes of Prey

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Australia, 2014 and 2019
  • Table 2: Australia Online vs. Offline Retail Sales and Forecast (AUD billion), 2009-2019
  • Table 3: Australia Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: Australia Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Australia Online Sales vs. Global Average, 2009, 2014, and 2019
  • Table 6: Australia Online Sales vs. Asia Pacific, 2009, 2014 and 2019
  • Table 7: Australia Overall Retail Segmentation (AUD billion) by Channel Group, 2009-2019
  • Table 8: Australia Channel Retail Sales and Forecast (AUD billion) by Channel Group, 2009-2019
  • Table 9: Australia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Australia Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Australia Channel Retail Sales and Forecast (AUD billion) by Channel, 2009-2019
  • Table 12: Australia Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Australia Retail Sales Split (AUD million), Online vs. Total Retail, 2014
  • Table 14: Australia Retail Sales Split (US$ million), Online vs. Total Retail, 2014
  • Table 15: Australia Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Australia Online Retail Sales and Forecast (AUD million) by Category Group, 2009-2019
  • Table 17: Australia Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Australia Total and Online Retail Sales in Food and Grocery Categories (AUD million), 2009-2019
  • Table 19: Australia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Australia Total and Online Retail Sales in Electrical and Electronics Categories (AUD million), 2009-2019
  • Table 21: Australia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Australia Total and Online Retail Sales in Music, Video, and Entertainment Categories (AUD million), 2009-2019
  • Table 23: Australia Total and Online Retail Sales in Music, Video, and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Australia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (AUD million), 2009-2019
  • Table 25: Australia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 26: Australia Total and Online Retail Sales in Books, News and Stationery Categories (AUD million), 2009-2019
  • Table 27: Australia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Australia Total and Online Retail Sales in Sports and Leisure Equipment Categories (AUD million), 2009-2019
  • Table 29: Australia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Australia Total and Online Retail Sales in Furniture and Floor Coverings Categories (AUD million), 2009-2019
  • Table 31: Australia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Australia Total and Online Retail Sales in Home and Garden Products Categories (AUD million), 2009-2019
  • Table 33: Australia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Australia Total and Online Retail Sales in Health and Beauty Categories (AUD million), 2009-2019
  • Table 35: Australia Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Australia Exchange Rate AUD-US$ (Annual Average), 2009-2014
  • Table 37: Australia Exchange Rate AUD-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: GDP Annual growth rates: 2009-2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 5: Active Users on Popular Social Networks in Australia (Million), 2015*
  • Figure 6: Click and Collect Service by eBay
  • Figure 7: M-Commerce in Australia
  • Figure 8: Preferred online payment options for domestic transactions
  • Figure 9: Omni-channel retail strategies adopted by Woolworths
  • Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 12: Australia Online and Offline Retail Sales and Forecast (AUD billion), 2009-2019
  • Figure 13: Australia Online Sales vs. Global Average (% of Total Retail)
  • Figure 14: Australia Online Sales vs. Asia Pacific Countries Average (% of Total Retail)
  • Figure 15: Australia Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 16: Australia Retail Sales and Forecast (AUD billion) by Channel Group, 2009-2019
  • Figure 17: Australia Retail Sales, Online vs. Offline, 2014
  • Figure 18: Australia Online Market Dynamics by Category Group, 2009-2019
  • Figure 19: Australia Online Retail Sales and Forecast (AUD million) by Category Group, 2009-2019
  • Figure 20: Appliances Online - Use of Online Space
  • Figure 21: Appliances Online - Use of Images in Product Categorization, Table illustrating the advantages and disadvantages of various categories of products
  • Figure 22: Appliances Online - Product Filter and features of the product
  • Figure 23: Appliance Online Product Information Page
  • Figure 24: Appliances Online Customer Reviews
  • Figure 25: ABC Shop - Website Overview
  • Figure 26: ABC Shop - Website Overview
  • Figure 27: ABC Shop - Website Overview
  • Figure 28: ABC Shop - Customer Reviews
  • Figure 29: Kogan - Home Page
  • Figure 30: Kogan - Website Overview
  • Figure 31: Kogan - Product Overview
  • Figure 32: Kogan - Product Review Page
  • Figure 33: Kogan: Mobile Version
  • Figure 34: The Iconic - Home Page
  • Figure 35: The Iconic - Use of Images in Product Categorization
  • Figure 36: The Iconic - Product Filter and features of the product
  • Figure 37: The Iconic Online Product Information Page
  • Figure 38: The Iconic: Mobile Version
  • Figure 39: Sneaking Duck - Home Page
  • Figure 40: Shoes of Prey - Design Interface
  • Figure 41: The Triangulated Market Sizing Methodology
Back to Top