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市場調査レポート

英国における小売の機会:バレンタインデー

UK Retail Occasions: Valentines 2013

発行 Conlumino 商品コード 268996
出版日 ページ情報 英文 49 Pages
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英国における小売の機会:バレンタインデー UK Retail Occasions: Valentines 2013
出版日: 2013年02月01日 ページ情報: 英文 49 Pages
概要

当レポートでは、英国のバレンタインデーにおける消費者の態度・行動について分析し、商品の購入項目・理由および購入場所、消費者の小売業者に対する意見、バレンタインデー向け製品の購入時に求めている物事などを調査して、概略下記の構成でお届けいたします。

第1章 概要・調査結果のサマリー

第2章 バレンタインデーに関する消費者の考え方

第3章 バレンタインデー用食品の購入動向

第4章 プレゼントの購入動向

第5章 付録

図表一覧

目次
Product Code: CL0005RO

This report provides an in-depth understanding of how consumers behaved over Valentines 2013: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of what they are looking for when buying Valentine's products. The report is driven by unique consumer data and interviews.

Introduction and Landscape

Conlumino's Retail Occasions series helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what's happening and what it means for you.

Key Market Issues

1. Understand what's being purchased

We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.

2. Understand where it's being purchased

We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.

3. Explore what's being spent

We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.

4. Understand how people are celebrating

We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.

5. Explore key issues by demographics

We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.

Key Highlights

RISING CYNICISM TOWARDS VALENTINES

Almost a third of consumers said that they spent less this Valentine's than the year previous. Linked-to - and perhaps a by-product of - much more constrained financial circumstances is a rising sense of cynicism surrounding the occasion. A high proportion of consumers place very little personal importance to the occasion, with the majority believing it to be a waste of money.

A SENSE OF SOCIAL OBLIGATION FOR THE OCCASION

Despite a high level of cynicism, over half of shoppers purchased at least one product for Valentine's. The occasion has evolved to the extent that consumers feel a sense of obligation to purchase products, regardless of their personal level of apathy. This provides potential opportunities for retailers that can successfully tap into these feelings; for example through taking a different approach in marketing and fostering greater inclusion.

GUIDING PURCHASING IS IMPORTANT

With traditional last-minute purchasing remaining a key characteristic of Valentine's purchasing, successfully driving impulse purchasing through innovative, interesting ranges can make all the difference. Almost one in five consumers feel under pressure to buy the right thing yet almost a quarter find it difficult to purchase the right products.

Table of Contents

  • 1. Overview and summary of findings
  • 2. Consumer attitudes to Valentine's
  • 3. Purchasing for the Valentine's meal
  • 4. Gift purchasing
  • 5. Technical appendix

List of Tables

  • 1. What's driving store selection: food
  • 2. Average spending on Valentine's Day food, overall and by retailer
  • 3. Detailed drivers of store selection: food
  • 4. What's driving store selection: gifts
  • 5. Retailers used: food and drink gifts
  • 6. Buying penentration and spend by product: food and drink gifts
  • 7. Retailers used: soft toys
  • 8. Buying penentration and spend by product: soft toys
  • 9. Retailers used: jewllery
  • 10. Buying penentration and spend by product: jewellery
  • 11. Retailers used: clothing
  • 12. Buying penentration and spend by product: clothing
  • 13. Retailers used: accessories
  • 14. Buying penentration and spend by product: accessories
  • 15. Retailers used: entertainment
  • 16. Buying penentration and spend by product: entertainment
  • 17. Retailers used: flowers and plants
  • 18. Buying penentration and spend by product: flowers and plants
  • 19. Retailers used: beauty
  • 20. Buying penentration and spend by product: beauty
  • 21. Retailers used: electricals
  • 22. Buying penentration and spend by product: electricals
  • 23. Retailers used: home wares
  • 24. Buying penentration and spend by product: home wares
  • 25. Buying penentration and spend by product: vouchers and money
  • 26. Buying penentration and spend by product: experience
  • 27. Retailers used: cards
  • 28. Buying penentration and spend by product: cards
  • 29. Retailers used: gift wrap items
  • 30. Buying penentration and spend by product: gift wrap items

List of Figures

  • 1. How consumers feel in financial terms compared to last Valentine's Day
  • 2. How Valentine's spending this year compares to last year
  • 3. Percentage of consumers partaking in Valentine's Day
  • 4. Ways consumers paid for Valentine's spending this year
  • 5. What people did to celebrate Valentine's
  • 6. Where people went to eat for the Valentine's Day meal
  • 7. Which retailers were best at promoting Valentine's Day?
  • 8. Consumer attitudes towards Valentine's
  • 9. Retailer ratings for Valentine's: price
  • 10. Retailer ratings for Valentine's: quality
  • 11. Retailer ratings for Valentine's: range
  • 12. Retailer ratings for Valentine's: display
  • 13. Retailer ratings for Valentine's: products
  • 14. Retailers used for Valentine's food and drinks
  • 15. Retailers most used for Valentine's food and drinks
  • 16. How consumers prepared meals at home
  • 17. Supermarkets used for a Valentine's ready meal or meal deal
  • 18. Buying dynamics: fresh meat
  • 19. Buying dynamics: fresh vegetables
  • 20. Buying dynamics: fish
  • 21. Buying dynamics: meal deals and ready meals
  • 22. Buying dynamics: chocolates and sweets
  • 23. Buying dynamics: biscuits and cakes
  • 24. Buying dynamics: desserts and puddings
  • 25. Buying dynamics: wine
  • 26. Buying dynamics: champagne
  • 27. Buying dynamics: other alcohol
  • 28. Buying dynamics: Soft drinks
  • 29. Buying dynamics: tea and coffee
  • 30. Average gift spend by category
  • 31. Buying penetration: food and drink gifts
  • 32. Buying penetration by demographic: food and drink gifts
  • 33. Buying penetration: soft toys
  • 34. Buying penetration by demographic: soft toys
  • 35. Buying penetration: jewellery
  • 36. Buying penetration by demographic: jewellery
  • 37. Buying penetration: clothing
  • 38. Buying penetration by demographic: clothing
  • 39. Buying penetration: accessories
  • 40. Buying penetration by demographic: accessories
  • 41. Buying penetration: entertainment
  • 42. Buying penetration by demographic: entertainment
  • 43. Buying penetration: flowers and plants
  • 44. Buying penetration by demographic: flowers and plants
  • 45. Buying penetration: beauty
  • 46. Buying penetration by demographic: beauty
  • 47. Buying penetration: electricals
  • 48. Buying penetration by demographic: electricals
  • 49. Buying penetration: home wares
  • 50. Buying penetration by demographic: home wares
  • 51. Buying penetration: vouchers and money
  • 52. Buying penetration by demographic: vouchers and money
  • 53. Buying penetration: experience
  • 54. Buying penetration by demographic: experience
  • 55. Buying penetration: cards
  • 56. Buying penetration by demographic: cards
  • 57. Buying penetration: gift wrap
  • 58. Buying penetration by demographic: gift wrap
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