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市場調査レポート

英国における小売の機会:夏休み

UK Retail Occasions: Summer 2012

発行 Conlumino 商品コード 268995
出版日 ページ情報 英文 49 Pages
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英国における小売の機会:夏休み UK Retail Occasions: Summer 2012
出版日: 2012年08月01日 ページ情報: 英文 49 Pages
概要

当レポートでは、英国の夏休みにおける消費者の態度・行動について分析し、商品の購入項目・理由および購入場所、消費者の小売業者に対する意見、夏休み向け製品の購入時に求めているものなどを調査して、概略下記の構成でお届けいたします。

第1章 概要・調査結果のサマリー

第2章 夏休みに関する消費者の考え方

第3章 休暇用製品の購入動向

第4章 夏季用季節食品の購入動向

第5章 夏季用の一般的製品の購入動向

第6章 付録

図表一覧

目次
Product Code: CL0004RO

This report provides an in-depth understanding of how consumers behaved over the summer holiday period in 2012: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of what they are looking for when purchasing summer products. The report is driven by unique consumer data and interviews.

Introduction and Landscape

Conlumino's Retail Occasions series helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what's happening and what it means for you.

Key Market Issues

1. Understand what's being purchased

We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.

2. Understand where it's being purchased

We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.

3. Explore what's being spent

We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.

4. Understand how people are celebrating

We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.

5. Explore key issues by demographics

We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.

Key Highlights

FINANCIAL STRAIN IMPACING HOLIDAYS

The ongoing economic downturn is making it financially difficult for many consumers to take long two-week holidays over summer. Around 45% of consumers said money is too tight for a proper holiday with many opting for short breaks instead.

FRUGAL SPENDING HABITS EXTENDING TO SUMMER PURCHASING

Price is the overriding factor driving purchasing decisions for essential holiday items. Low prices ranks as the most important criteria for choosing where to shop for all summer non food shopping including holiday purchases and general non food summer spend. For seasonal food purchases low prices ranks just below convenience.

HOLIDAYMAKERS DRIVING FASHION SPEND

While around half of consumers don't refresh their summer wardrobe every year, there is greater propensity to spend on fashion among those that are going on holiday and getting away for the summer. Buying penetration of essential summer items such as shorts, skirts and dresses is significantly higher among consumers that went on holiday abroad or in the UK.

GARDENING SUFFERS FROM WEATHER WOES

The bad weather had an adverse impact on the purchase of gardening and outdoor products despite the garden continuing to be one of the main hubs of activity over the summer period. Around half of consumers spent time doing activities in the garden over summer. However investment in the garden remained relatively low key with most spend going to outdoor shrubs and plants. There was low purchasing penetration of big ticket items such as BBQs and garden furniture.

Table of Contents

  • 1. Overview and summary of findings
  • 2. Consumer attitudes to summer holidays
  • 3. Holiday products purchasing dynamics
  • 4. Seasonal summer food purchasing dynamics
  • 5. General summer product purchasing dynamics
  • 6. Technical appendix

List of Tables

  • 1. Factors that are important when choosing where to shop for summer products
  • 2. Retailers used: beach and swim
  • 3. Buying penentration and spend by product: beach and swim
  • 4. Retailers used: holiday healthcare
  • 5. Buying penentration and spend by product: holiday healthcare
  • 6. Retailers used: holiday accessories
  • 7. Buying penentration and spend by product: holiday accessories
  • 8. Retailers used: camping and outdoors
  • 9. Buying penentration and spend by product: camping and outdoors
  • 10. Retailers used: luggage and travel accessories
  • 11. Buying penentration and spend by product: luggage and travel accessories
  • 12. Retailers used: entertainment
  • 13. Buying penentration and spend by product: entertainment
  • 14. Retailers used: clothing and accessories
  • 15. Buying penentration and spend by product: clothing and accessories
  • 16. What's driving main store selection in summer food buying
  • 17. Retailers used: picnic products
  • 18. Buying penentration and spend by product: picnic products
  • 19. Retailers used: outdoor gardening products
  • 20. Buying penentration and spend by product: outdoor gardening products
  • 21. Retailers used: summer clothing
  • 22. Buying penentration and spend by product: summer clothing

List of Figures

  • 1. How consumers feel in financial terms compared to last summer
  • 2. How summer spending has been financed this year
  • 3. How summer spending this year compares to last year
  • 4. How unseasonable weather has affected summer spending
  • 5. Consumer mindsets this summer
  • 6. Summer activities undertaken this year
  • 7. What's driving store selection across key product categories
  • 8. Buying penetration: beach and swim
  • 9. Buying penetration by demographic: beach and swim
  • 10. Buying penetration: holiday healthcare
  • 11. Buying penetration by demographic: holiday healthcare
  • 12. Buying penetration: holiday accessories
  • 13. Buying penetration by demographic: holiday accessories
  • 14. Buying penetration: camping and outdoors
  • 15. Buying penetration by demographic: camping and outdoors
  • 16. Buying penetration: Luggage and travel accessories
  • 17. Buying penetration by demographic: Luggage and travel accessories
  • 18. Buying penetration: Entertainment
  • 19. Buying penetration by demographic: Entertainment
  • 20. Buying penetration: Clothing and accessories
  • 21. Buying penetration by demographic: Clothing and accessories
  • 22. Spending on summer foods
  • 23. Spending on summer drinks
  • 24. Retailers used for summer food
  • 25. Retailers most used for summer food
  • 26. Buying dynamics: BBQ meats
  • 27. Buying dynamics: BBQ vegetarian options
  • 28. Buying dynamics: BBQ vegetables and fruit
  • 29. Buying dynamics: Salads
  • 30. Buying dynamics: Cooked meats
  • 31. Buying dynamics: Snacks
  • 32. Buying dynamics: Condiments and relishes
  • 33. Buying dynamics: Ice cream and lollies
  • 34. Buying dynamics: Summer desserts
  • 35. Buying dynamics: Bakery
  • 36. Buying dynamics: Soft drinks
  • 37. Buying dynamics: Cider, beer and lager
  • 38. Buying dynamics: Wine and champagne
  • 39. Buying dynamics: Spirits
  • 40. Buying dynamics: Mixers
  • 41. What's driving store selection for picnic, gardening and clothing goods
  • 42. Buying penetration: Picnic products
  • 43. Buying penetration by demographic: Picnic products
  • 44. Buying penetration: Outdoor gardening products
  • 45. Buying penetration by demographic: Outdoor gardening products
  • 46. Buying penetration: Summer clothing
  • 47. Buying penetration by demographic: Summer clothing
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