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英国における小売の機会:クリスマス

UK Retail Occasions: Christmas 2012

発行 Conlumino 商品コード 268992
出版日 ページ情報 英文 74 Pages
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英国における小売の機会:クリスマス UK Retail Occasions: Christmas 2012
出版日: 2013年01月01日 ページ情報: 英文 74 Pages
概要

当レポートでは、英国のクリスマスシーズンにおける消費者態度について詳細に分析し、商品の購入理由と購入場所、消費者の小売業者やクリスマス期間そのものに対する意見などをまとめ、概略下記の構成でお届けいたします。

第1章 概要・サマリー

第2章 クリスマスに関する消費者態度

第3章 非食品のシーズン商品購入に関する詳細データ

第4章 シーズン食品の購入に関する詳細データ

第5章 ギフト購入に関する詳細データ

第6章 付録

図表リスト

目次
Product Code: CL0001RO

This report provides an in-depth understanding of how consumers behaved over Christmas 2012: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of the Christmas period itself. The report is driven by unique consumer data and interviews.

Introduction and Landscape

Conlumino's Retail Occasions series helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what's happening and what it means for you.

Key Market Issues

1. Understand what's being purchased

We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.

2. Understand where it's being purchased

We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.

3. Explore what's being spent

We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.

4. Understand how people are celebrating

We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.

5. Explore key issues by demographics

We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.

Key Highlights

CHRISTMAS NOT IMMUNE TO WIDER ECONOMIC PROBLEMS

While a slightly higher proportion of consumers said that they spent more this Christmas compared to the year previous, in the context of rising inflation - particularly in food - the overall picture was much less rosy - with volumes in decline. Although consumers do prioritize Christmas to a much larger extent than other occasions, there has been an increasing tendency to reduce the more wasteful aspects of spending.

EVOLVING VALUE EXPECTATIONS IN FOOD

Running in parallel to a rising focus on price, which is driving higher promiscuity among consumers, has been evolving value expectations. The importance of quality holds marked importance at Christmas. Against this backdrop, private label has come to represent a key differentiator among the major grocers, particularly considering the majority now operate a form of branded price matching.

INSPIRATION AND IDEAS IN GIFTING

With money tighter than ever, consumers are keen that the gifts they buy are of value to recipients. As many people now own most of the things they want, selecting good gifts has inevitably become more difficult. Retailers should aim to provide consumers with ideas and inspiration on websites, in-store and via catalogues and magazines. This helps to encourage spending and allows brands to engage with consumers, hopefully stimulating loyalty in the process.

Table of Contents

  • 1. Overview and summary,
  • 2. Consumer attitudes to Christmas,
  • 3. Detailed data on non-food seasonal purchases,
  • 4. Detailed data on seasonal food purchases,
  • 5. Detailed data on gift purchases,
  • 6. Technical appendix

List of Tables

  • 1. Factors that are important in choosing where to shop for Christmas, non-food
  • 2. Factors that are important in choosing where to shop for Christmas, seasonal food
  • 3. Factors that are important in choosing where to shop for Christmas, gifts
  • 4. Retailers used, real Christmas tree
  • 5. Retailers used, artificial Christmas tree
  • 6. Retailers used, Christmas lights (internal)
  • 7. Retailers used, Christmas lights (external)
  • 8. Retailers used, decorations
  • 9. Retailers used, festive table accessories
  • 10. Retailers used, festive home accessories
  • 11. Retailers used, Christmas plants and flowers
  • 12. Retailers used, Christmas crackers
  • 13. Retailers used, Christmas wrapping paper
  • 14. Retailers used, Christmas cards (boxed)
  • 15. Retailers used, Christmas cards (single)
  • 16. Retailers used, party clothes
  • 17. Retailers used, party accessories
  • 18. Seasonal food, what's driving store selection, Tesco
  • 19. Seasonal food, what's driving store selection, Asda
  • 20. Seasonal food, what's driving store selection, Sainsbury's
  • 21. Seasonal food, what's driving store selection, Morrisons
  • 22. Seasonal food, what's driving store selection, Co-op
  • 23. Seasonal food, what's driving store selection, Waitrose
  • 24. Seasonal food, what's driving store selection, MandS
  • 25. Seasonal food, what's driving store selection, Discounters
  • 26. Retailers used, books
  • 27. Buying penetration by sub-category, books
  • 28. Retailers used, music and video
  • 29. Buying penetration by sub-category, music and video
  • 30. Retailers used, clothing and accessories
  • 31. Buying penetration by sub-category, clothing and accessories
  • 32. Retailers used, footwear
  • 33. Buying penetration by sub-category, footwear
  • 34. Retailers used, jewellery and watches
  • 35. Buying penetration by sub-category, jewellery and watches
  • 36. Retailers used, leather goods
  • 37. Buying penetration by sub-category, leather goods
  • 38. Retailers used, alcohol gifts
  • 39. Buying penetration by sub-category, alcohol gifts
  • 40. Retailers used, food gifts
  • 41. Buying penetration by sub-category, food gifts
  • 42. Retailers used, health and beauty
  • 43. Buying penetration by sub-category, health and beauty
  • 44. Retailers used, garden items
  • 45. Buying penetration by sub-category, garden items
  • 46. Retailers used, electrcials
  • 47. Buying penetration by sub-category, electrcials
  • 48. Retailers used, home products
  • 49. Buying penetration by sub-category, home products
  • 50. Retailers used, sports
  • 51. Buying penetration by sub-category, sports
  • 52. Retailers used, stationery
  • 53. Buying penetration by sub-category, stationery
  • 54. Retailers used, toys and games
  • 55. Buying penetration by sub-category, toys and games
  • 56. Retailers used, computers
  • 57. Buying penetration by sub-category, computers
  • 58. Retailers used, DIY
  • 59. Buying penetration by sub-category, DIY
  • 60. Buying penetration by sub-category, experience
  • 61. Buying penetration by sub-category, vouchers
  • 62. Buying penetration by sub-category, money

List of Figures

  • 1. Key findings
  • 2. Christmas spending this year versus last
  • 3. How is spending being financed
  • 4. Factors that are important when choosing Christmas products
  • 5. Seasonal non-food, what's driving store selection?
  • 6. Seasonal non-food, channels used for buying
  • 7. Seasonal non-food, channels most used for buying
  • 8. Real Christmas tree, buying penetration
  • 9. Real Christmas tree, spend per item
  • 10. Real Christmas tree, buyer profiles
  • 11. Artificial Christmas tree, buying penetration
  • 12. Artificial Christmas tree, spend per item
  • 13. Artificial Christmas tree, buyer profiles
  • 14. Christmas lights (internal), buying penetration
  • 15. Christmas lights (internal) spend per item
  • 16. Christmas lights (internal), buyer profiles
  • 17. Christmas lights (external), buying penetration
  • 18. Christmas lights (external) spend per item
  • 19. Christmas lights (external), buyer profiles
  • 20. Decorations, buying penetration
  • 21. Decorations spend per item
  • 22. Decorations, buyer profiles
  • 23. Festive table accessories, buying penetration
  • 24. Festive table accessories spend per item
  • 25. Festive table accessories, buyer profiles
  • 26. Festive home accessories, buying penetration
  • 27. Festive home accessories spend per item
  • 28. Festive home accessories, buyer profiles
  • 29. Christmas plants and flowers, buying penetration
  • 30. Christmas plants and flowers spend per item
  • 31. Christmas plants and flowers, buyer profiles
  • 32. Christmas crackers, buying penetration
  • 33. Christmas crackers spend per item
  • 34. Christmas crackers, buyer profiles
  • 35. Christmas wrapping paper, buying penetration
  • 36. Christmas wrapping paper spend per item
  • 37. Christmas wrapping paper, buyer profiles
  • 38. Christmas cards (boxed), buying penetration
  • 39. Christmas cards (boxed) spend per item
  • 40. Christmas cards (boxed), buyer profiles
  • 41. Christmas cards (single), buying penetration
  • 42. Christmas cards (single) spend per item
  • 43. Christmas cards (single), buyer profiles
  • 44. Party clothes, buying penetration
  • 45. Party clothes spend per item
  • 46. Party clothes, buyer profiles
  • 47. Party accessories, buying penetration
  • 48. Party accessories spend per item
  • 49. Party accessories, buyer profiles
  • 50. Seasonal food, what's driving store selection?
  • 51. Seasonal food, spending on food
  • 52. Seasonal food, spending on alcoholic drinks
  • 53. Seasonal food, channels used for buying
  • 54. Seasonal food, channels most used for buying
  • 55. Seasonal food, retailers used for buying
  • 56. Seasonal food, retailers most used for buying
  • 57. Christmas cake, buying penetration
  • 58. Christmas cake, buyer profiles
  • 59. Christmas pudding, buying penetration
  • 60. Christmas pudding, buyer profiles
  • 61. Mince pies, buying penetration
  • 62. Mince pies, buyer profiles
  • 63. Chocolates, buying penetration
  • 64. Chocolates, buyer profiles
  • 65. Biscuits, buying penetration
  • 66. Biscuits, buyer profiles
  • 67. Crisps, nuts, nibbles, buying penetration
  • 68. Crisps, nuts, nibbles, buyer profiles
  • 69. Fruit, buying penetration
  • 70. Fruit, buyer profiles
  • 71. Vegetables, buying penetration
  • 72. Vegetables, buyer profiles
  • 73. Turkey, buying penetration
  • 74. Turkey, buyer profiles
  • 75. Christmas ham, buying penetration
  • 76. Christmas ham, buyer profiles
  • 77. Other meats, buying penetration
  • 78. Other meats, buyer profiles
  • 79. Fish and seafood, buying penetration
  • 80. Fish and seafood, buyer profiles
  • 81. Mincemeat, buying penetration
  • 82. Mincemeat, buyer profiles
  • 83. Condiments, buying penetration
  • 84. Condiments, buyer profiles
  • 85. Brandy butter, buying penetration
  • 86. Brandy butter, buyer profiles
  • 87. Party food, buying penetration
  • 88. Party food, buyer profiles
  • 89. Cheese, buying penetration
  • 90. Cheese, buyer profiles
  • 91. Beer, buying penetration
  • 92. Beer, buyer profiles
  • 93. Cider, buying penetration
  • 94. Cider, buyer profiles
  • 95. Wine, buying penetration
  • 96. Wine, buyer profiles
  • 97. Spirits, buying penetration
  • 98. Spirits, buyer profiles
  • 99. Champagne, buying penetration
  • 100. Champagne, buyer profiles
  • 101. Gifts what's driving store selection?
  • 102. Gifts, channels used for buying
  • 103. Gifts, channels most used for buying
  • 104. Gifts, people purchased for
  • 105. Gifts, average spending totals by category
  • 106. Books, buying penetration
  • 107. Books, buying profiles
  • 108. Music and video, buying penetration
  • 109. Music and video, buying profiles
  • 110. Clothing and accessories, buying penetration
  • 111. Clothing and accessories, buying profiles
  • 112. Footwear, buying penetration
  • 113. Footwear, buying profiles
  • 114. Jewellery and watches, buying penetration
  • 115. Jewellery and watches, buying profiles
  • 116. Leather goods, buying penetration
  • 117. Leather goods, buying profiles
  • 118. Alcohol gifts, buying penetration
  • 119. Alcohol gifts, buying profiles
  • 120. Food gifts, buying penetration
  • 121. Food gifts, buying profiles
  • 122. Health and beauty, buying penetration
  • 123. Health and beauty, buying profiles
  • 124. Garden items, buying penetration
  • 125. Garden items, buying profiles
  • 126. Electricals, buying penetration
  • 127. Electricals, buying profiles
  • 128. Home products, buying penetration
  • 129. Home products, buying profiles
  • 130. Sports, buying penetration
  • 131. Sports, buying profiles
  • 132. Stationery, buying penetration
  • 133. Stationery, buying profiles
  • 134. Toys and games, buying penetration
  • 135. Toys and games, buying profiles
  • 136. Computers, buying penetration
  • 137. Computers, buying profiles
  • 138. DIY, buying penetration
  • 139. DIY, buying profiles
  • 140. Experiences, buying penetration
  • 141. Experiences, buying profiles
  • 142. Vouchers, buying penetration
  • 143. Vouchers, buying profiles
  • 144. Money, buying penetration
  • 145. Money, buying profiles
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