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インフルエンサーマーケティングプラットフォーム市場 - 市場規模、シェア、見通し、機会分析:2020年~2027年

Influencer Marketing Platform Market, By Component (Solution and Services ), by Application, By Organization Size, By End-use Industries, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

出版日: | 発行: Coherent Market Insights | ページ情報: 英文 135 Pages | 納期: 2-3営業日

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インフルエンサーマーケティングプラットフォーム市場 - 市場規模、シェア、見通し、機会分析:2020年~2027年
出版日: 2020年12月31日
発行: Coherent Market Insights
ページ情報: 英文 135 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 目次
概要

世界のインフルエンサーマーケティングプラットフォーム市場は、人工ニューラルネットワーク (ANN) 、自然言語処理、機械学習、人工学習などの先進技術の採用が増加しているため、予測期間中に大幅に成長すると予想されます。

当レポートでは、世界のインフルエンサーマーケティングプラットフォーム市場について調査分析し、市場概要、市場規模と予測、セグメント別の市場分析、地域別の市場分析、競合情勢などについて、体系的な情報を提供しています。

目次

第1章 調査目的と前提条件

第2章 市場範囲

第3章 市場力学・規制・動向分析

  • 市場力学
    • 促進要因
    • 抑制要因
    • 市場機会
    • 規制シナリオ
    • 業界動向
    • 合併と買収
    • 新システムの立ち上げ/承認
    • バリューチェーン分析
    • ポーターのファイブフォース分析
    • PEST分析
  • COVID-19の影響

第4章 世界のインフルエンサーマーケティングプラットフォーム市場:コンポーネント別

  • イントロダクション
  • ソリューション
  • サービス

第5章 世界のインフルエンサーマーケティングプラットフォーム市場:アプリケーション別

  • イントロダクション
  • 検索・発見
  • キャンペーン管理
  • インフルエンサー関係管理
  • アナリティクス・レポーティング
  • コンプライアンス管理・不正検出
  • その他

第6章 世界のインフルエンサーマーケティングプラットフォーム市場:組織規模別

  • イントロダクション
  • 中小企業
  • 大企業

第7章 世界のインフルエンサーマーケティングプラットフォーム市場:最終用途産業別

  • イントロダクション
  • ファッション・ライフスタイル
  • 代理店・PR
  • 小売・消費財
  • 健康・ウェルネス
  • アドテック
  • 銀行・金融
  • 旅行・観光
  • その他

第8章 世界のインフルエンサーマーケティングプラットフォーム市場:地域別

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 競合情勢

  • 企業プロファイル
    • IZEA
    • HYPR-DRIVE Ltd.
    • Traackr
    • Launchmetrics
    • JuliusWorks, Inc.
    • KLEAR
    • Upfluence
    • AspireIQ
    • Mavrck Inc.
    • LINQIA, INC.
    • InfluencerDB
    • ONALYTICA
    • Lefty
    • Social Beat
    • Grapevine
  • アナリストの見解

第10章 セクション

目次

Title:
Influencer Marketing Platform Market, By Component (Solution and Services (Consulting, Deployment and Integration, and Support and Maintenance)), by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management & Fraud Detection, and Others), By Organization Size (SMEs and Large Enterprises), By End-use Industries (Fashion & Lifestyle, Agencies & PR, Retail & Consumer Goods, Health & Wellness, Ad-Tech, Banking & Finance, Travel & Tourism, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027.

Influencer marketing platform is a software solution that is designed to assist brands and agencies with their campaigns. This is a type of marketing platform that concentrates on promoting brand message to the larger industry. Influencer marketing platform plays an important role in content and social marketing. For instance, Instagram influencer promotion is a novel way to promote products and services to the customers. The increasing need for brands to foster a deeper connection with consumers helps in driving the market growth. These marketing platforms enable organizations to work with influencers in order to develop better connections and higher engagement with the customers.

Market Dynamics

The global influencer marketing platform market is expected to grow significantly during the forecast period, owing to the increased adoption of advanced technologies such as artificial neural networks, natural language processing, machine learning, and artificial learning. These advanced technologies are used to provide better results and analytics that are expected to help marketers in taking better decisions. Increasing adoption of artificial intelligence-based influencer marketing platforms are expected to create an environment for marketers to establish collaborations. Artificial neural networks and natural language processing are used by marketers to offer meaningful insights by analyzing posts, image attributes, and helping brands to simplify their workflow process. For instance, in September 2017, IZEA, a U.S.-based marketing influencer platform company, launched CurationEngine that uses machine learning to process high volume of information for analysis in order to improve network quality.

Among end user, the fashion & lifestyle segment is expected to exhibit the highest growth during the forecast period. This is attributed to the increasing number of millennials on social media platforms for promoting brands and agencies. The fashion & lifestyle industry is mostly visual-based as people respond better to images and videos of fashion-related products. Therefore, fashion and lifestyle industries are focusing on image and video-based mostly viewed social media platforms such as Instagram, Facebook, YouTube, and others. For instance, according to Coherent Market Insights' analysis, the number of Facebook users in the U.S. reached 223.2 million in 2020 from 213.1 in 2017.

Key features of the study:

  • This report provides in-depth analysis of the global influencer marketing platform market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020- 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
  • It profiles leading players in the global influencer marketing platform market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include IZEA, HYPR-DRIVE Ltd., Traackr, Launchmetrics, JuliusWorks, Inc., KLEAR, Upfluence, AspireIQ, Mavrck, Lumanu Inc., LINQIA, INC, InfluencerDB, ONALYTICA, Lefty, Social Beat, and Grapevine
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global influencer marketing platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global influencer marketing platform market

Detailed Segmentation

  • Global Influencer Marketing Platform Market, By Component:
    • Solution
    • Services
      • Consulting
      • Deployment and Integration
      • Support and Maintenance
  • Global Influencer Marketing Platform Market, By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
  • Global Influencer Marketing Platform Market, By Organization Size:
    • SMEs
    • Large Enterprises
  • Global Influencer Marketing Platform Market, By End-use Industries
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
  • Global Influencer Marketing Platform Market, By Region:
    • North America
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • U.S.
    • Canada
    • Europe
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
    • Asia Pacific
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
    • Latin America
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
    • Middle East and Africa
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country/Region:
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa
  • Company Profiles
    • IZEA*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • HYPR-DRIVE Ltd.
    • Traackr
    • Launchmetrics
    • JuliusWorks, Inc.
    • KLEAR
    • Upfluence
    • AspireIQ
    • Mavrck
    • Lumanu Inc.
    • LINQIA, INC.
    • InfluencerDB
    • ONALYTICA
    • Lefty
    • Social Beat
    • Grapevine

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snippet, By Component
    • Market Snippet, By Application
    • Market Snippet, By Organization Size
    • Market Snippet, By End-use Industries
    • Market Snippet, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
    • Value Chain Analysis
    • Porter's Analysis
    • PEST Analysis
  • Impact of COVID-19

4. Global Influencer Marketing Platform Market, By Component, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Solution
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Services
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
    • Consulting
    • Deployment and Integration
    • Support and Maintenance

5. Global Influencer Marketing Platform Market, By Application, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Search & Discovery
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Campaign Management
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Influencer Relationship Management
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Analytics & Reporting
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Compliance Management & Fraud Detection
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

6. Global Influencer Marketing Platform Market, By Organization Size, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • SMEs
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

7. Global Influencer Marketing Platform Market, By End-use Industries, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Fashion & Lifestyle
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Agencies & PR
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Retail & Consumer Goods
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Health & Wellness
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Ad-Tech
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Banking & Finance
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Travel & Tourism
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

8. Global Influencer Marketing Platform Market, By Region, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, By Region, 2020 and 2027 (%)
  • North America
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • U.S.
    • Canada
  • Europe
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • U.K.
    • Germany
    • Spain
    • Italy
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country/Region, 2020 and 2027 (%)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

9. Competitive Landscape

  • Company Profiles
    • IZEA
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • HYPR-DRIVE Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Traackr
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Launchmetrics
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • JuliusWorks, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • KLEAR
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Upfluence
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • AspireIQ
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Mavrck
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • LINQIA, INC.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • InfluencerDB
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • ONALYTICA
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Lefty
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Social Beat
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Grapevine
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Analyst Views

10. Section

  • References
  • Research Methodology
  • About us and Sales Contact
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