バルクSMSマーケティングサービスの市場規模・シェア・展望・機会 (2022年～2028年)：コンポーネント・展開タイプ・企業規模・端末タイプ・SMSタイプ・エンドユーザー・地域別

世界のバルクSMSマーケティングサービス市場の成長は、BFSI、自動車、小売など、さまざまなエンドユーザー産業で、顧客や従業員とのコミュニケーションのためにバルクSMSマーケティングソフトウェアの採用が拡大していることに起因しています。また、広告・マーケティング組企業も、主に製品の発売、ブランドのプロモーション活動、ブランド認知の作成、プロモーションイベントの情報拡散のためにバルクSMSマーケティングソフトウェアを採用しています。

当レポートでは、世界のバルクSMSマーケティングサービスの市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、法規制環境、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

目次

第1章 調査目的・前提条件

第2章 市場概要

第3章 市場力学・法規制・動向分析

• 市場力学
  • 促進要因
  • 抑制要因
  • 市場機会
  • 規制シナリオ
  • 産業動向
  • M&A
  • 新製品の承認/発売

第4章 世界のバルクSMSマーケティングサービス市場：コンポーネント別

• ソフトウェア
• サービス

第5章 世界のバルクSMSマーケティングサービス市場：展開タイプ別

• オンプレミス
• SaaS

第6章 世界のバルクSMSマーケティングサービス市場：企業規模別

• 中小企業
• 大企業

第7章 世界のバルクSMSマーケティングサービス市場：端末タイプ別

• モバイルベース
• デスクトップベース

第8章 世界のバルクSMSマーケティングサービス市場：SMSタイプ別

• トランザクションSMS
• プロモーションSMS
• アラートSMS
• パーソナライズSMS

第9章 世界のバルクSMSマーケティングサービス市場：エンドユーザー別

• 広告・イベント管理
• BFSI
• キャブアグリゲーター
• メディア＆エンターテインメント
• 小売
• ホテル＆リゾート
• その他

第10章 世界のバルクSMSマーケティングサービス市場：地域別

• 市場シェア分析
• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ

第11章 競合情勢

• 企業プロファイル
  • agilecrm.com
  • Bitrix, Inc
  • Celerity Systems(Pty)Ltd
  • ClickSend
  • directSMS
  • Dove Soft Pvt Ltd.
  • Exotel Techcom Pvt. Ltd
  • IMImobile
  • King Digital Pvt. Ltd.
  • MessageBird
  • Osumare
  • SendPulse
  • Text Marketer
  • TextMagic Ltd

第12章 セクション

Bulk SMS is also known as bulk text messaging, bulk messaging, business SMS, SMS software or text message marketing. Bulk SMS service allows user to send SMS to a large number of recipients at the same time. Sending alerts on mobile in the form of short message services (SMS) has emerged as one of the most popular forms of advertising in the recent years. Moreover, enterprises are adopting bulk SMS solution for reaching their consumers and employees, owing to inexpensive, reliable, and quick service of bulk SMS solution.

Market Dynamics

The global bulk SMS marketing services market growth is driven by rising adoption of bulk SMS marketing software by various end-use industries such as BFSI, automobile, and retail for communicating with their customers and employees. Moreover, advertising and marketing organizations are majorly adopting bulk SMS marketing software for disseminating information of product launches, brand promotional activities, creating brand awareness, and promotional events. For instance, according to Coherent Market Insights' analysis, event management industry in India is expected to reach US$ 1,396 million by 2020-21. Moreover, increasing number of reality shows related to dancing and singing are also boosting the adoption of bulk SMS marketing software by event management organizations.

However, rising adoption of email marketing software and SEO by various end-use industries for marketing is expected to reduce the adoption of bulk SMS marketing software over the forecast period, thereby restraining the market growth.

Key features of the study:

This report provides in-depth analysis of bulk SMS marketing services market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year

It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players

It profiles leading players in the global bulk SMS marketing services market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, bulk SMS marketing services capital, key developments, strategies, and future plans

Companies covered as part of this study include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others

Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics

The global bulk SMS marketing services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bulk SMS marketing services market

Detailed Segmentation:

Global Bulk SMS Marketing Services Market, By Component:

Software

Services

Global Bulk SMS Marketing Services Market, By Deployment Type:

On-premise

SaaS

Global Bulk SMS Marketing Services Market, By Enterprise Size:

SMEs

Large Enterprises

Global Bulk SMS Marketing Services Market, By Terminal Type:

Mobile-based

Desktop-based

Global Bulk SMS Marketing Services Market, By Type of SMS:

Transactional SMS

Promotional SMS

Alert SMS

Personalize SMS

Global Bulk SMS Marketing Services Market, By End User:

Advertising & Event Management

BFSI

Cab Aggregator

Media & Entertainment

Retail

Hotels & Resorts

Others

Global Bulk SMS Marketing Services Market, By Region:

North America

By Component:

Software

Services

By Deployment Type:

On-premise

SaaS

By Enterprise Size:

SMEs

Large Enterprises

By Terminal Type:

Mobile-based

Desktop-based

By Type of SMS:

Transactional SMS

Promotional SMS

Alert SMS

Personalize SMS

By End User:

Advertising & Event Management

BFSI

Cab Aggregator

Media & Entertainment

Retail

Hotels & Resorts

Others

By Country:

U.S.

Canada

Europe

By Component:

Software

Services

By Deployment Type:

On-premise

SaaS

By Enterprise Size:

SMEs

Large Enterprises

By Terminal Type:

Mobile-based

Desktop-based

By Type of SMS:

Transactional SMS

Promotional SMS

Alert SMS

Personalize SMS

By End User:

Advertising & Event Management

BFSI

Cab Aggregator

Media & Entertainment

Retail

Hotels & Resorts

Others

By Country:

U.K.

Germany

Italy

France

Spain

Russia

Rest of Europe

Asia Pacific

By Component:

Software

Services

By Deployment Type:

On-premise

SaaS

By Enterprise Size:

SMEs

Large Enterprises

By Terminal Type:

Mobile-based

Desktop-based

By Type of SMS:

Transactional SMS

Promotional SMS

Alert SMS

Personalize SMS

By End User:

Advertising & Event Management

BFSI

Cab Aggregator

Media & Entertainment

Retail

Hotels & Resorts

Others

By Country:

China

India

Japan

Australia & New Zealand

South Korea

Rest of Asia Pacific

Latin America

By Component:

Software

Services

By Deployment Type:

On-premise

SaaS

By Enterprise Size:

SMEs

Large Enterprises

By Terminal Type:

Mobile-based

Desktop-based

By Type of SMS:

Transactional SMS

Promotional SMS

Alert SMS

Personalize SMS

By End User:

Advertising & Event Management

BFSI

Cab Aggregator

Media & Entertainment

Retail

Hotels & Resorts

Others

By Country

Brazil

Mexico

Argentina

Rest of Latin America

Middle East & Africa

By Component:

Software

Services

By Deployment Type:

On-premise

SaaS

By Enterprise Size:

SMEs

Large Enterprises

By Terminal Type:

Mobile-based

Desktop-based

By Type of SMS:

Transactional SMS

Promotional SMS

Alert SMS

Personalize SMS

By End User:

Advertising & Event Management

BFSI

Cab Aggregator

Media & Entertainment

Retail

Hotels & Resorts

Others

By Country

GCC Countries

South Africa

Rest of Middle East & Africa

Company Profiles

agilecrm.com*

Company Overview

Product Portfolio

Financial Performance

Key Strategies

Recent Developments/ Updates

Bitrix, Inc

Celerity Systems (Pty) Ltd

ClickSend

directSMS

Dove Soft Pvt Ltd.

Exotel Techcom Pvt. Ltd

IMImobile

King Digital Pvt. Ltd.

MessageBird

Osumare

SendPulse

Text Marketer

TextMagic Ltd

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Component
  • Market Snippet, By Deployment Type
  • Market Snippet, By Enterprise Size
  • Market Snippet, By Terminal Type
  • Market Snippet, By Type of SMS
  • Market Snippet, By End User
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
  • Regulatory Scenario
  • Industry Trend
  • Merger and Acquisitions
  • New Product Approvals/Launch

4. Global Bulk SMS Marketing Services Market, By Component, 2017 - 2028 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2028 (%)
  • Segment Trends
• Software
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Services
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)

5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2017 - 2028 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2028 (%)
  • Segment Trends
• On-premise
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• SaaS
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)

6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2017 - 2028 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2028 (%)
  • Segment Trends
• SMEs
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)

7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2017 - 2028 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2028 (%)
  • Segment Trends
• Mobile-based
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Desktop-based
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)

8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2017 - 2028 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2028 (%)
  • Segment Trends
• Transactional SMS
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Promotional SMS
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Alert SMS
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Personalize SMS
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)

9. Global Bulk SMS Marketing Services Market, By End User, 2017 - 2028 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2028 (%)
  • Segment Trends
• Advertising & Event Management
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• BFSI
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Cab Aggregator
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Retail
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Hotels & Resorts
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)
• Others
  • Introduction
  • Market Size and Forecast, 2017 - 2028, (US$ Million)

10. Global Bulk SMS Marketing Services Market, By Region, 2017 - 2028 (US$ Million)

• Introduction
• Market Share Analysis, By Region, 2022 and 2028 (%)
• North America
  • By Country
  • U.S.
  • Canada
  • By Segment
  • Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
• Europe
  • By Country
  • U.K.
  • Germany
  • France
  • Italy
  • Russia
  • Rest of Europe
  • By Segment
  • Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
• Asia Pacific
  • By Country
  • China
  • India
  • Japan
  • Australia & New Zealand
  • South Korea
  • Rest of Asia Pacific
  • By Segment
  • Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
• Latin America
  • By Country
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
  • By Segment
  • Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)
• Middle East & Africa
  • By Country
  • GCC Countries
  • South Africa
  • Middle East & Africa
  • By Segment
  • Market Size and Forecast, By Component, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Deployment Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Enterprise Size, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Terminal Type, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By Type of SMS, 2017 - 2028 (US$ Million)
  • Market Size and Forecast, By End User, 2017 - 2028 (US$ Million)

11. Competitive Landscape

• Company Profiles
  • agilecrm.com
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Bitrix, Inc
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Celerity Systems (Pty) Ltd
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • ClickSend
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • directSMS
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Dove Soft Pvt Ltd.
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Exotel Techcom Pvt. Ltd
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • IMImobile
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • King Digital Pvt. Ltd.
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • MessageBird
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Osumare
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • SendPulse
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Text Marketer
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • TextMagic Ltd
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates

12. Section

• References
• Research Methodology
• About us and Sales Contact