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製薬会社の諮問機関:医薬品のビジネスチャンス拡大に役立つ臨床、市場、保険者に関する識見を得るための取り組み

Pharmaceutical Advisory Boards: Uncovering Clinical, Market, and Payer Insights to Enrich Product Opportunities

発行 Cutting Edge Information 商品コード 288010
出版日 ページ情報 英文 188 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=107.50円で換算しております。
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製薬会社の諮問機関:医薬品のビジネスチャンス拡大に役立つ臨床、市場、保険者に関する識見を得るための取り組み Pharmaceutical Advisory Boards: Uncovering Clinical, Market, and Payer Insights to Enrich Product Opportunities
出版日: 2013年09月30日 ページ情報: 英文 188 Pages
概要

諮問機関は、臨床開発や臨床試験の手順に関する指針、マーケティングキャンペーンの評価、保険指定などの面でさまざまな恩恵を生命科学分野の企業にもたらします。諮問機関の会議が有効に機能すれば、実際の業務に活用できる成果を得ることができ、専門の医療従事者との間で築き上げた関係を介して計り知れない価値がもたらされます。諮問機関の会議を成功裏に進めるには、議長の選任や参加者の確保などの点で十分な配慮が求められます。

当レポートは、諮問機関の評価基準、諮問機関の運営方法や費用など製薬会社が諮問機関を運営するのに必要な情報を提供するもので、諮問機関の評価に役立つ14件のケーススタディも盛り込み、概略下記の構成でお届けいたします。

エグゼクティブサマリー

  • 調査方法
  • 定義
  • 成果が期待できる諮問機関:成功に向けた5つの提言

効果的で有益な諮問機関の運営

  • 明確な目標の設定
  • 建設的な参加者と進行役の把握
  • 成果と参加者へのフィードバックによる価値の明確化
  • 諮問機関の課題とトレンド

諮問機関の評価基準

  • 諮問機関会議の準備に要する時間
  • 諮問機関会議の開催時間
  • 諮問機関に関する規約の長さ
  • 諮問機関会議の参加者数

諮問機関の運営とコスト

  • 諮問機関の運営
  • 諮問機関の経費増加を促す要因
  • 諮問機関にまつわる業務のアウトソーシング
  • 諮問機関に関する戦略の設定

諮問機関のケーススタディ

図表

目次
Product Code: PH190

Advisory boards offer life science companies a wide range of advantages, including guidance on clinical development and trial protocols, marketing campaign assessments, and improved chances for product reimbursement. Successful ad board meetings create actionable deliverables and provide incalculable value via the relationships formed with medical professionals.

Use this study to perfect your advisory board management. Benchmarking data focus on clinical, marketing and payer ad boards across company sizes, markets, and meeting levels. These metrics - coupled with rich insights from leading executives - break down advisory board strategy, logistics and cost-drivers. Finally, 14 case studies enable at-a-glance comparisons against your ad boards.

Drive conversation forward with the right moderator Moderators make or break a meeting. Discover novel strategies for recruiting a moderator who stimulates involvement from all members. Data also reveal preferred education/backgrounds for ad board participants, ensuring a diverse wealth of opinions. Get practical advice from industry leaders on translating these opinions to add value and overcome critical challenges.

Coordinate meetings that maximize participation - and generate results In-depth benchmarks focus on logistics such as hours needed for ad board preparation, number of participants, ideal length of individual meetings and of member contracts. Arm organizers with best practices for documenting events - guaranteeing concrete outcomes and consistent improvement.

Determine resource support to build a strong strategy Compare ad board cost drivers and examine outsourcing patterns. Metrics include total costs, costs per advisory board type and year-over-year spending - data that impact meeting logistics and shape strategy setting.

Table of Contents

  • 9 Executive Summary
  • 11 Study Methodology
  • 12 Study Definitions
  • 13 Successful Advisory Boards: Five Recommendations for Success
  • 21 Conducting Effective and Valuable Advisory Boards
  • 22 Establishing Clear Objectives for Advisory Boards
  • 27 Identifying Constructive Contributors and Moderators
  • 48 Demonstrating Value Through Deliverables and Participant Feedback
  • 50 Advisory Board Challenges and Trends
  • 56 Metrics for Successful Advisory Boards
  • 57 Hours of Preparation for Advisory Boards
  • 73 Duration of Advisory Board Meetings
  • 88 Length of Advisory Board Contracts
  • 102 Number of Advisory Board Participants
  • 117 Advisory Board Operations and Costs
  • 118 Advisory Board Management
  • 138 Identifying Advisory board Cost-Drivers
  • 154 Outsourcing Advisory Board Activities
  • 159 Setting Advisory Board Strategy
  • 160 Advisory Board Case Studies
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