Medical Affairs: Resource Allocation for the Global Marketplace
|発行||Cutting Edge Information||商品コード||269015|
|出版日||ページ情報||英文 302 Pages
|メディカルアフェアーズ：世界市場への資源配分 Medical Affairs: Resource Allocation for the Global Marketplace|
|出版日: 2013年04月22日||ページ情報: 英文 302 Pages||
In the patent cliff's wake, next-generation medical affairs teams shoulder more responsibility with fewer resources. Though devoted to their core mission - disseminating medical and clinical information to the healthcare community and internal teams - today's medical affairs groups' responsibilities encompass other tasks, such as health economics and outcomes research (HEOR) and drug safety and pharmacovigilance.
Medical affairs groups shift their resources to manage workloads for ever-changing portfolios - including the many tasks supporting each product launch. Teams leverage new technology, including physician-interaction databases, to coordinate efforts and strengthen communication with clinical and commercial teams.
This report examines medical affairs departments across US, global and country-level organizations. Data show the staffing levels and budgets necessary to support activities for 12 medical affairs subfunctions - and department profiles provide a comprehensive overview of 11 real-world medical affairs teams.
Learn how top-performing companies create optimal medical affairs structures based on overall organizational structure and countries' regulatory requirements. Then, support these structures by defining roles to facilitate groups across multiple geographies.
Expanding responsibilities require medical affairs groups to prioritize resources. Analyze four years of budgets and staffing levels for the overall medical affairs team as well as dedicated subfunctions. See how changes in product portfolios impact staffing, and identify subfunctions needing the most support.
Medical affairs responsibilities now involve other aspects of pharma. Embrace the growing importance of health economics in market access, and align regulatory affairs and compliance groups to support medical affairs efforts.