市場調査レポート

エデュケーショナルスピーカープログラム:複雑な規制環境における医療関連イベントの管理と人材採用

Pharmaceutical Continuing Medical Education: Trends in Educational Event Management and CME Strategy

発行 Cutting Edge Information 商品コード 261915
出版日 ページ情報 英文 217 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.12円で換算しております。
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エデュケーショナルスピーカープログラム:複雑な規制環境における医療関連イベントの管理と人材採用 Pharmaceutical Continuing Medical Education: Trends in Educational Event Management and CME Strategy
出版日: 2013年01月31日 ページ情報: 英文 217 Pages
概要

サンシャイン法が施行される中で、ライフサイエンス企業はエデュケーショナルスピーカープログラムへのアプローチを再び見直しています。これまでのプログラムは集い、挨拶をする程度のイベントでしたが、今日では、製品の発売前後における医療知識や病態認知度の向上・普及を目指しており、先進的な考えを持つスピーカープログラムチームが現在の複雑な法規制環境下で前進するための各種戦略を導入しています。

当レポートでは、優れたエデュケーショナルスピーカープログラムの構築について調査分析し、チーム構成、人材配置、スピーカーの採用・トレーニング・報酬などのベンチマーキング、ベストプラクティス、将来の展望などをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

  • 調査手法
  • 調査の定義
  • 成功のための5項目

効果的なスピーカープログラムの構成

  • 部門を超えたサポートによる準備
  • エデュケーショナルスピーカープログラムチームの人材配置
  • エデュケーショナルスピーカープログラムの予算

優秀な講演者の採用とトレーニング

  • エデュケーショナルプログラムの理想的な講演者の特定
  • エデュケーショナルスピーカーの採用とトレーニング

効果的なエデュケーショナルスピーカープログラムの実行

  • エデュケーショナルスピーカーグループのタスク
  • エデュケーショナルイベントの実施
  • エデュケーショナルスピーカープログラムの課題の最小化と動向の認識
  • エデュケーショナルスピーカープログラムの成功度合いの測定
  • 展望:エデュケーショナルスピーカープログラムの将来

エデュケーショナルスピーカープログラムチームのプロファイル

付録

  • サンシャイン法の規則の定義:医学生涯教育(CME)への支払い
目次
Product Code: PH179

Prepare to Navigate an Increasingly Complex Regulatory Environment

With the Sunshine Act on the horizon, life science companies are reinvigorating their approaches to educational speaker programs. Whereas programs of the past often served as meet-and-greet events, today they emphasize and disseminate medical knowledge and disease state awareness before and during product launch. Forward-thinking speaker program teams adapt their strategies - including the use of digital technology - to navigate today's complicated regulatory landscape.

This report's benchmarks and best practices cover key points in the creation of superior speaker events. With topics that include team structure, speaker recruitment, compensation, ROI assessments and future trends, detailed metrics and fresh insights will elevate the impact of your educational speaker programs.

Recruit, train and compensate high-caliber speakers

Event success depends on recruiting the right speakers with large spheres of influence. Compare benchmarks showing the most effective methods for recruiting speakers, and simplify payments based on flat fees and speaker quality.

Drive attendance and increase program reach

Peruse metrics showing typical attendance, average cost per attendee, and the best and worst times to schedule events. Leverage technologies to optimize event management - and decrease costs.

Build an effective speaker program group

Use metrics such as number of supported products and therapeutic area to determine educational speaker program team staffing, and explore real-world examples to organize effective speaker programs. Consult 10 detailed profiles to benchmark your speaker program against others.

Ensure a seamless transition to the Sunshine Act

Prepare to meet regulatory changes, and reduce the impact of increased transparency requirements. Ready compliance teams for growing educational opportunities online, and identify and mitigate critical challenges - including demonstrating ROI and success measurement.

Table of Contents

Executive Summary

  • Study Methodology
  • Study Definitions
  • Educational Speaker Programs: Five Principles for Success

Structuring an Effective Speaker Program

  • Equipping Speaker Programs with Cross-Functional Support
  • Staffing Educational Speaker Program Teams
  • Educational Speaker Program Budgets

Recruiting and Training High-Caliber Speakeres

  • Identifying Ideal Speakers for Educational Programs
  • Educational Speakers' Recruitment and Training

Conducting Successful Educational Speaker Programs

  • Educational Speaker Group Tasks
  • Conducting the Educational Event

Mitigating Challenges and Recognizing Trends in Educational Speaker Programs

  • Measuring Edcuational Speaker Program Success
  • Looking Forward: The Future of Educational Speaker Programs

Profiles of Educational Speaker Program Teams

Appendix A

  • Sunshine Act Rules Defined: CME Payments Out From Under the Microscope

CHARTS AND GRAPHICS

Executive Summary

Educational Speaker Programs: Five Principles for Success

  • Figure E.1: Projected Change in Educational Speaker Program Budgets from 2012 to 2013: All Companies
  • Figure E.2: Projected Change in Educational Speaker Program Budgets from 2012 to 2013: Device Companies
  • Figure E.3: Average Effectiveness of Educational Speaker Recruitment Tools
  • Figure E.4: Flat Rate Educational Speaker Compensation Range and Average
  • Figure E.5: Companies' Ratings of Educational Speaker Program Challenges
  • Figure E.6: Educational Speaker Program Effectiveness in 2012 Compared to 2007-2009

Structuring an Effective Speaker Program Team

  • Figure 1.1: Resource Split for Educational vs. Promotional Speaker Programs, by Company Type
  • Figure 1.2: Resource Split for Educational vs. Promotional Speaker Programs: Top 10 Companies
  • Figure 1.3: Resource Split for Educational vs. Promotional Speaker Programs: Top 50 Companies
  • Figure 1.4: Resource Split for Educational vs. Promotional Speaker Programs: Small Companies
  • Figure 1.5: Resource Split for Educational vs. Promotional Speaker Programs: Device Companies

Equipping Speaker Programs with Cross-Functional Support

  • Figure 1.6: Therapeutic Areas Supported by Educational Speaker Program Teams: All Companies
  • Figure 1.7: Therapeutic Areas Supported by Educational Speaker Program Teams: Top 10 Companies
  • Figure 1.8: Therapeutic Areas Supported by Educational Speaker Program Teams: Top 50 Companies
  • Figure 1.9: Therapeutic Areas Supported by Educational Speaker Program Teams: Small Companies
  • Figure 1.10: Therapeutic Areas Supported by Educational Speaker Program Teams: Device Companies
  • Figure 1.11: Approximate Number of Products Supported by Educational Speaker Program Teams, by Company Type
  • Figure 1.12: Approximate Number of Products Supported by Educational Speaker Program Teams: Top 10 Companies
  • Figure 1.13: Approximate Number of Products Supported by Educational Speaker Program Teams: Top 50 Companies
  • Figure 1.14: Approximate Number of Products Supported by Educational Speaker Program Teams: Small Companies
  • Figure 1.15: Approximate Number of Products Supported by Educational Speaker Program Teams: Device Companies
  • Figure 1.16: Type of Educational Speaker Program Structures Present: All Companies
  • Figure 1.17: Type of Educational Speaker Program Structures Present: Top 10 Companies
  • Figure 1.18: Type of Educational Speaker Program Structures Present: Top 50 Companies
  • Figure 1.19: Type of Educational Speaker Program Structures Present: Small Companies
  • Figure 1.20: Type of Educational Speaker Program Structures Present: Device Companies
  • Figure 1.21: Distribution of Educational Speaker Program Structure Types: All Companies
  • Figure 1.22: Percentage of Companies with Dedicated Structure for Managing Educational Speaker Programs
  • Figure 1.23: Companies with Dedicated Structure for Managing Educational Speaker Programs, by Company Type
  • Figure 1.24: Age of Dedicated Educational Speaker Program Structures
  • Figure 1.25: Age of Dedicated Educational Speaker Program Structure, by Company Type
  • Figure 1.26: Functions Directly Responsible for Overseeing Speaker Program Responsibilities
  • Figure 1.27: Functions Directly Responsible for Overseeing Speaker Program Responsibilities, by Company Type
  • Figure 1.28: Functions Involved in Educational Speaker Program Activities: All Companies
  • Figure 1.29: Functions Involved in Educational Speaker Program Activities: Top 10 Companies
  • Figure 1.30: Functions Involved in Educational Speaker Program Activities: Top 50 Companies
  • Figure 1.31: Functions Involved in Educational Speaker Program Activities: Small Companies
  • Figure 1.32: Functions Involved in Educational Speaker Program Activities: Device Companies
  • Figure 1.33: Speaker Program Structure: Top 10 Company E
  • Figure 1.34: Speaker Program Structure: Top 50 Company K
  • Figure 1.35: Speaker Program Structure: Small Company O
  • Figure 1.36: Speaker Program Organization: Device Company S

Staffing Educational Speaker Program Teams

  • Figure 1.37: Educational Speaker Program Team Staff Distribution
  • Figure 1.38: Total Number of Salaried Employees Working on Educational Speaker Program Activities

Educational Speaker Program Budgets

  • Figure 1.39: Functions that Contribute to Funding Educational Speaker Programs: All Companies
  • Figure 1.40: Functions that Contribute to Funding Educational Speaker Programs: Top 10 Companies
  • Figure 1.41: Functions that Contribute to Funding Educational Speaker Programs: Top 50 Companies
  • Figure 1.42: Functions that Contribute to Funding Educational Speaker Programs: Small Companies
  • Figure 1.43: Functions that Contribute to Funding Educational Speaker Programs: Device Companies
  • Figure 1.44: Average Percentage of Educational Speaker Program Budget Contributed by Each Function: All Companies
  • Figure 1.45: Average Percentage of Educational Speaker Program Budget Contributed by Each Function: Top 10 Companies
  • Figure 1.46: Average Percentage of Educational Speaker Program Budget Contributed by Each Function: Top 50 Companies
  • Figure 1.47: Average Percentage of Educational Speaker Program Budget Contributed by Each Function: Small Companies
  • Figure 1.48: Average Percentage of Educational Speaker Program Budget Contributed by Each Function: Device Companies
  • Figure 1.49: Budget for Dedicated Educational Speaker Program Teams from 2011 to 2012
  • Figure 1.50: Percentage of Educational Speaker Program Budget Dedicated to Salaries and Overhead Activities
  • Figure 1.51: Percentage of Dedicated Educational Speaker Program Personnel Compensated through Incentives or Bonuses
  • Figure 1.52: Percentage of Dedicated Educational Speaker Program Personnel Compensated through Incentives or Bonuses at Top 10 Companies
  • Figure 1.53: Percentage of Dedicated Educational Speaker Program Personnel Compensated through Incentives or Bonuses at Top 50 Companies
  • Figure 1.54: Percentage of Dedicated Educational Speaker Program Personnel Compensated through Incentives or Bonuses at Small Companies
  • Figure 1.55: Percentage of Dedicated Educational Speaker Program Personnel Compensated through Incentives or Bonuses at Device Companies
  • Figure 1.56: Projected Change in Educational Speaker Program Budgets from 2012 to 2013: All Companies
  • Figure 1.57: Projected Change in Educational Speaker Program Budget from 2012 to 2013: Top 10 Companies
  • Figure 1.58: Projected Change in Educational Speaker Program Budget from 2012 to 2013: Top 50 Companies
  • Figure 1.59: Projected Change in Educational Speaker Program Budget from 2012 to 2013: Small Companies
  • Figure 1.60: Projected Change in Educational Speaker Program Budget from 2012 to 2013: Device Companies
  • Figure 1.61: Percentage of Projected Change in Educational Speaker Program Budget from 2012 to 2013
  • Figure 1.62: Educational Speaker Program Activities Outsourced: All Companies
  • Figure 1.63: Educational Speaker Program Activities Outsourced: Top 10 Companies
  • Figure 1.64: Educational Speaker Program Activities Outsourced: at Top 50 Companies
  • Figure 1.65: Educational Speaker Program Activities Outsourced: Small Companies
  • Figure 1.66: Educational Speaker Program Activities Outsourced:Device Companies
  • Figure 1.67: Percentage of Educational Speaker Program Budget Funding Agencies, Vendors and Other Outsourced Work

Identifying Ideal Speakers for Educational Programs

  • Figure 2.1: Healthcare Professionals Hired as Educational Speakers: All Companies
  • Figure 2.2: Healthcare Professionals Hired as Educational Speakers: Top 10 Companies
  • Figure 2.3: Healthcare Professionals Hired as Educational Speakers: Top 50 Companies
  • Figure 2.4: Healthcare Professionals Hired as Educational Speakers: Small Companies
  • Figure 2.5: Healthcare Professionals Hired as Educational Speakers: Device Companies
  • Figure 2.6: Who Top 10 Companies Hire as Educational Speakers, by Company
  • Figure 2.7: Who Top 50 Companies Hire as Educational Speakers, by Company
  • Figure 2.8: Who Small Companies Hire as Educational Speakers, by Company
  • Figure 2.9: Who Device Companies Hire as Educational Speakers, by Company
  • Figure 2.10: Number of Educational Speakers in Speaker Bureau
  • Figure 2.11: Preferred Educational Speaker Background: All Companies
  • Figure 2.12: Preferred Educational Speaker Background: Top 10 Companies
  • Figure 2.13: Preferred Educational Speaker Background: Top 50 Companies
  • Figure 2.14: Preferred Educational Speaker Background: Small Companies
  • Figure 2.15: Preferred Educational Speaker Background: at Device Companies
  • Figure 2.16: Ideal Years of Experience for Educational Speakers
  • Figure 2.17: Average Importance of Ideal Educational Speaker Traits: All Companies
  • Figure 2.18: Average Importance of Ideal Educational Speaker Traits: Top 10 Companies
  • Figure 2.19: Average Importance of Ideal Educational Speaker Traits: Top 50 Companies
  • Figure 2.20: Average Importance of Ideal Educational Speaker Traits: Small Companies
  • Figure 2.21: Average Importance of Ideal Educational Speaker Traits: Device Companies
  • Figure 2.22: Reception of Educational Speakers Presenting for More than One Company
  • Figure 2.23: Reception of Educational Speakers Presenting for More Than One Company: Top 10 Companies
  • Figure 2.24: Reception of Educational Speakers Presenting for More than One Company: Top 50 Companies
  • Figure 2.25: Reception of Educational Speakers Presenting for More than One Company: Small Companies
  • Figure 2.26: Reception of Educational Speakers Presenting for More than One Company: Device Companies
  • Figure 2.27: Likelihood of Hiring an Educational Speaker Contracted to Speak for Another Company
  • Figure 2.28: Likelihood of Hiring an Educational Speaker Contracted to Speak for Another Company: Top 10 Companies
  • Figure 2.29: Likelihood of Hiring an Educational Speaker Contracted to Speak for Another Company: Top 50 Companies
  • Figure 2.30: Likelihood of Hiring an Educational Speaker Contracted to Speak for Another Company: Small Companies
  • Figure 2.31: Likelihood of Hiring an Educational Speaker Contracted to Speak for Another Company: Device Companies

Educational Speakers' Recruitment and Training

  • Figure 2.32: Average Effectiveness of Educational Speaker Recruitment Tools: All Companies
  • Figure 2.33: Average Effectiveness of Educational Speaker Recruitment Tools: Top 10 Companies
  • Figure 2.34: Average Effectiveness of Educational Speaker Recruitment Tools: Top 50 Companies
  • Figure 2.35: Average Effectiveness of Educational Speaker Recruitment Tools: Small Companies
  • Figure 2.36: Average Effectiveness of Educational Speaker Recruitment Tools: Device Companies
  • Figure 2.37: Average Hours of Training Provided to Educational Speakers, by Company Type
  • Figure 2.38: Method of Payment for Educational Speakers, by Company Type
  • Figure 2.39: Educational Speaker Compensation
  • Figure 2.40: Flat Rate Educational Speaker Compensation Range and Average
  • Figure 2.11: Preferred Educational Speaker Background: All Companies
  • Figure 2.42: Travel Compensation for Educational Speakers: Top 10 Companies
  • Figure 2.43: Travel Compensation for Educational Speakers: Top 50 Companies
  • Figure 2.44: Travel Compensation for Educational Speakers: Small Companies
  • Figure 2.45: Travel Compensation for Educational Speakers: Device Companies
  • Figure 2.46: Amount of Travel Compensation for Educational Speakers
  • Figure 2.47: Travel Compensation Budget for Educational Speakers Paid a Flat Rate

Conducting Successful Educational Speaker Programs

  • Figure 3.1: Approximate Number of Educational Speaking Events Annually, by Company
  • Figure 3.2: Educational Speaker Program Activities for Which Speaker Bureaus Are Responsible: All Companies

Educational Speaker Group Tasks

  • Figure 3.3: Educational Speaker Program Activities for Which Speaker Bureaus Are Responsible: Top 10 Companies
  • Figure 3.4: Educational Speaker Program Activities for Which Speaker Bureaus Are Responsible: Top 50 Companies
  • Figure 3.5: Educational Speaker Program Activities for Which Speaker Bureaus Are Responsible: Small Companies
  • Figure 3.6: Educational Speaker Program Activities for Which Speaker Bureaus Are Responsible: Device Companies
  • Figure 3.7: Percentage of Companies That Outsource Specific Educational Speaker Program Activities

Conducting the Educational Event

  • Figure 3.8: Average Preparation Time for In-Person Educational Speaker Programs, by Company
  • Figure 3.9: Average Preparation Time for One-Way Webcast Educational Speaker Programs, by Company
  • Figure 3.10: Average Preparation Time for Interactive Webcast Educational Speaker Programs, by Company
  • Figure 3.11: Best Time of Day to Conduct In-Person Educational Speaker Programs
  • Figure 3.12: Best Time of Day to Conduct One-Way Webcast Educational Speaker Programs
  • Figure 3.13: Best Time of Day to Conduct Interactive Webcast Educational Speaker Programs
  • Figure 3.14: Worst Time of Day to Conduct In-Person Educational Speaker Programs
  • Figure 3.15: Worst Time of Day to Conduct One-Way Webcast Educational Speaker Programs
  • Figure 3.16: Worst Time of Day to Conduct Interactive Webcast Educational Speaker Programs
  • Figure 3.17: Typical Attendance at In-Person Educational Speaker Events, by Company
  • Figure 3.18: Typical Attendance at One-Way Webcast Educational Speaker Events, by Company
  • Figure 3.19: Typical Attendance at Interactive Webcast Educational Speaker Events, by Company
  • Figure 3.20: Range and Average Cost Per Attendee for In-Person Educational Speaker Programs, by Company
  • Figure 3.21: Range and Average Cost Per Attendee for One-Way Webcast Educational Speaker Programs, by Company
  • Figure 3.22: Range and Average Cost Per Attendee for Interactive Webcast Educational Speaker Programs, by Company

Mitigating Challenges and Recognizing Trends in Educational Speaker Programs

  • Figure 4.1: Ratings of Educational Speaker Program Challenges: All Companies
  • Figure 4.2: Ratings of Educational Speaker Program Challenges: Top 10 Companies
  • Figure 4.3: Ratings of Educational Speaker Program Challenges: Top 50 Comapnies
  • Figure 4.4: Ratings of Educational Speaker Program Challenges: Small Companies
  • Figure 4.5: Ratings of Educational Speaker Program Challenges: Device Companies

Measuring Educational Speaker Program Success

  • Figure 4.6: Success Measurements Used to Gauge Educational Speaker Program Effectiveness: All Companies
  • Figure 4.7: Success Measurements Used to Gauge Educational Speaker Program Effectiveness: Top 10 Companies
  • Figure 4.8: Success Measurements Used to Gauge Educational Speaker Program Effectiveness: Top 50 Companies Companies
  • Figure 4.9: Success Measurements Used to Gauge Educational Speaker Program Effectiveness: Small Companies
  • Figure 4.10: Success Measurements Used to Gauge Educational Speaker Program Effectiveness: Device Companies
  • Figure 4.11: Percentage of Companies Satisfied with Their Educational Speaker Program Team
  • Figure 4.12: Percentage of Companies Satisfied with Their Educational Speaker Program Team: Top 10 Companies
  • Figure 4.13: Percentage of Companies Satisfied with Their Educational Speaker Program Team: Top 50 Companies
  • Figure 4.14: Percentage of Companies Satisfied with Their Educational Speaker Program Team: Small Companies
  • Figure 4.15: Percentage of Companies Satisfied with Their Educational Speaker Program Team: Device Companies
  • Figure 4.16: Perceived Effectiveness of Educational Speaker Program Practices, by Company Type
  • Figure 4.17: Educational Speaker Program Effectiveness in 2012 Compared to 2007-2009

Profiles of Educational Speaker Program Teams

  • Figure 5.1: Top 10 Company A: Background and Structure
  • Figure 5.2: Top 10 Company A: Speakers and Funding
  • Figure 5.3: Top 10 Company A: Events and Success Rating
  • Figure 5.4: Top 10 Company B: Background and Structure
  • Figure 5.5: Top 10 Company B: Speakers and Funding Funding
  • Figure 5.6: Top 10 Company B: Events and Success Rating
  • Figure 5.7: Top 10 Company D: Background and Structure
  • Figure 5.8: Top 10 Company D: Speakers and Funding Funding
  • Figure 5.9: Top 10 Company D: Events and Success Rating
  • Figure 5.10: Top 50 Company G: Background and Structure
  • Figure 5.11: Top 50 Company G: Speakers and Funding Funding
  • Figure 5.12: Top 50 Company G: Events and Success Rating
  • Figure 5.13: Top 50 Company I: Background and Structure
  • Figure 5.14: Top 50 Company I: Speakers and Funding
  • Figure 5.15: Top 50 Company I: Events and Success Rating
  • Figure 5.16: Top 50 Company L: Background and Structure
  • Figure 5.17: Top 50 Company L: Speakers and Funding
  • Figure 5.18: Top 50 Company L: Events and Success Rating
  • Figure 5.19: Small Company N: Background and Structure
  • Figure 5.20: Small Company N: Speakers and Funding Funding
  • Figure 5.21: Small Company N: Events and Success Rating
  • Figure 5.22: Small Company O: Background and Structure
  • Figure 5.23: Small Company O: Speakers and Funding Funding
  • Figure 5.24: Small Company O: Events and Success Rating
  • Figure 5.25: Device Company P: Background and Funding
  • Figure 5.26: Device Company P: Speakers and Funding Funding
  • Figure 5.27: Device Company P: Events and Success Rating
  • Figure 5.28: Device Company R: Background and Structure
  • Figure 5.29: Device Company R: Speakers and Funding
  • Figure 5.30: Device Company R: Events and Success Rating
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