中国の農薬流通動向

現在の中国の農薬産業ではEビジネスがもっとも注目されており、今後数年に渡ってブームが続くでしょう。

当レポートでは、中国における農薬の流通販売の動向について調査し、中国の農薬産業の発展の経緯、中国の農薬産業の特徴、主な生産業者、国内の流通構造、流通販売事業者の位置付け、流通販売へ各種影響因子の分析などをまとめています。

第1章 概要

第2章 中国の農薬産業：基礎データ

• 中国における農薬産業の発展
  • 有機塩素系農薬の時代 (1949-1980年)
  • 有機リン系農薬の時代 (1981-2007年)
  • 複素環式・生物学的農薬の時代 (2007年-現在)
• 中国の農薬産業の特徴
• 製造業者
• 中国における農薬の流通経路

第3章 中国の各種流通階層の分析

• 中国の流通経路の構造
• 流通経路全体における各種流通業者の位置付け

第4章 中国の農薬販売業者の発展動向

• 発展動向
• 中国の農薬流通への影響因子
  • 作物の病害・害虫の予防・駆除への特化
  • 農薬の政府による調達
  • 農薬のEビジネスの発展
    • 基礎データ
    • 農薬Eビジネス
      • Nongyi Net
      • Noposion

表

• 中国の主な農薬事業者の売上の推移
• 中国におけるトップ20社：国内・国外収益による
• 流通販売業者の機能
• Noposionの収益・ 粗利率：地域別

図

• 農薬製造業者の数
• 主な流通販売経路の構造
• チェーンストアビジネスと従来型流通のフローチャート
• Noposion：収益・純利益の推移
• Noposion：収益・粗利率の推移、など

There is no doubt that E-business is the hottest word in 2014 and will be booming in the next few years in China's pesticide industry. The Singles Day (Online sellers give a great discount in the name of comforting the single people in the day.) of Nongyi Net had pushed the pesticide E-business toward a climax. Then a robust discussion about pesticide distribution by pesticide industry media had been carried on.

In fact, great changes happened to Chinese pesticide distributors. In some areas, the number of distributors had declined by about at least 20% in the past few years. Some insiders even predicted that about 30%-50% distributors will disappear in the next three to five years. What is the reasons and what will be about the future?

Pesticide, as an agricultural material serving for agricultural production, its logistics was affected not only by market itself, but also by government policies and agriculture, rural areas and farmers' development in China. The consolidation of Chinese pesticide industry, the reform of agricultural management, the Internet entrance into country, the shopping habit of farmers, and government policies like pesticide government procurement, all these are major factors that affected much on the big changes of China's pesticide distribution channel, and had brought a big impact on the traditional one.

These tendencies won't change in the next few years and the degree will be bigger. So the only thing that pesticide distributors should do is to change. All these factors are double-edged sword for Chinese pesticide distributors, though most of them had a hard time in the past few years. In the next few years, they will continue to facing serious competitions, and only those who seize the changes and change their management ways can survive. Besides, the role of distributors in pesticide logistics will also change much.

In this report, the traditional pesticide distribution channel had been detailed, with contents of distributor characteristics in various historic stages, structure and position of China's pesticide distribution channel, etc. What's more, the new characteristics in new period had been analyzed, including current situations, influencing factors and trends. The specific contents are as follows:

Basic information of Chinese pesticide industry

• Development of pesticide industry in China
• Characteristics of pesticide industry in China
• Producer
• Distribution channels of pesticides in China

Analysis on different distribution tiers in China

• Structure of distribution channel in China
• Position of different distributors in the whole distribution channel

Development trend of China's pesticide distributors

• Development trend
• Influencing factors for China's pesticide distribution

Specialized prevention and control of crop diseases and pests

Pesticide government procurement

Development of pesticide E-business

Table of Contents

1. Overview

2. Basic information of Chinese pesticide industry

• 2-1. Development of pesticide industry in China
  • 2-1-1. Organochlorine pesticide stage (1949-1980)
  • 2-1-2. Organophosphorus pesticide stage (1981-2007)
  • 2-1-3. Heterocyclic and biological pesticide stage (2007-now)
• 2-2. Characteristics of pesticide industry in China
• 2-3. Producer
• 2-4. Distribution channels of pesticides in China

3. Analysis on different distribution tiers in China

• 3-1. Structure of distribution channel in China
• 3-2. Position of different distributors in the whole distribution channel

4. Development trend of China's pesticide distributors

• 4-1. Development trend
• 4-2. Influencing factors for China's pesticide distribution
  • 4-2-1. Specialized prevention and control of crop diseases and pests
  • 4-2-2. Pesticide government procurement
  • 4-2-3. Development of pesticide E-business
    • 4-2-3-1. Basic information of pesticide E-business
    • 4-2-3-2. Pesticide E-business
      • 4-2-3-2-1. Nongyi Net
      • 4-2-3-2-2. Noposion

List of Tables:

• Table 2.3-1: Sales changes of top pesticide enterprises in China, 2010-2014
• Table 2.3-2: Top 20 of China's pesticide companies by revenue for both domestic and overseas in pesticide, 2013
• Table 3.2-1: Distributors' functions in China
• Table 4.2.3.2.2-1: Revenue and gross profit margin of Noposion by region, 2012 and 2013, million USD

List of Figures:

• Figure 2.3-1: Number of pesticide producers in China, 2010-2014
• Figure 3.1-1: Main distribution channel structure of pesticide formulation in China, 2015
• Figure 3.1-2: Flowchart of chain store business and traditional distribution
• Figure 3.1-3: Distribution channel structure of pesticide technical in China, 2015
• Figure 4.2.3.2.2-1: Revenue and net profit of Noposion, 2009-2013
• Figure 4.2.3.2.2-2: Revenue and gross profit margin of pesticide formulation business of Noposion, 2009-2013
• Figure 4.2.3.2.2-3: Technology promotional marketing model in Noposion, 2015
• Figure 4.2.3.2.2-4: Sales cost of Noposion, 2010-2013
• Figure 4.2.3.2.2-5: Management cost of Noposion, 2010-2013
• Figure 4.2.3.2.2-6: Number of salesmen in Noposion, 2010-2013