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中国における自動車レンタル・リースチェーン市場の詳細分析および戦略的コンサルタント調査:2011年

Deep Analysis & Strategic Consultancy Research Report of China Auto Rental & Lease Chain Industry 2011

発行 Beijing Data Time Consulting Ltd. 商品コード 143476
出版日 ページ情報 英文 136 Pages
納期: 即日から翌営業日
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中国における自動車レンタル・リースチェーン市場の詳細分析および戦略的コンサルタント調査:2011年 Deep Analysis & Strategic Consultancy Research Report of China Auto Rental & Lease Chain Industry 2011
出版日: 2010年11月12日 ページ情報: 英文 136 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、中国の自動車レンタル・リースチェーン市場について調査分析し、市場の現状、発展動向および見通しを概括するともに、主要都市における動向、市場における競合状況、顧客の需要特性、および市場における投資機会をまとめるなど、概略下記の構成でお届けいたします。

第1章 調査のイントロダクション

  • 調査の背景
  • 調査の内容
  • 調査手法
  • 調査の結論

第2章 世界の自動車レンタル・リースチェーン市場の現状および発展動向

  • アメリカ、ドイツ、および日本における自動車金融サービスの比較
  • 米国における自動車リースチェーン市場
  • 英国における自動車リースチェーン市場
  • ドイツにおける自動車リースチェーン市場
  • フランスにおける自動車リースチェーン市場

第3章 中国の自動車リースチェーン市場の内的および外的発展環境に関する調査

  • 中国の自動車リースチェーン市場の政策環境に関する調査
  • 中国の自動車レンタル・リースチェーン事業の経済環境に関する調査
  • 中国の自動車レンタル・リースチェーン市場の社会環境に関する調査
  • 中国の自動車レンタル・リース市場の資本市場環境に関する調査

第4章 中国の自動車レンタル・リースチェーン市場の現状および発展動向に関する調査

  • 中国の自動車レンタル・リースチェーン市場の発展的特性に関する調査
  • 中国の自動車レンタル・リースチェーン市場の規模の現状に関する分析
  • 中国の自動車レンタル・リースチェーン市場の構造に関する調査
  • 中国の自動車レンタル・リースチェーン市場の競合パターンに関する調査
  • 中国の自動車レンタル・リースチェーン市場の競争力に関する分析
  • 中国の自動車レンタル・リースチェーン市場における主要な課題

第5章 中国の主要都市における自動車レンタル・リース市場チェーンに関する調査

  • 北京
  • 上海
  • 南京
  • 深川
  • 広州
  • 成都
  • 西安
  • 重慶
  • 主要都市市場の比較分析

第6章 中国の自動車レンタル・リースチェーン市場における投資、資金調達、および企業合併例

  • 中国の自動車レンタル・リースチェーン市場における投資、資金調達、および企業合併の総点検
  • アラブ首長国連邦が欧州の自動車レンタル・リースグループの買収でVOLKSWAGENと協力
  • ING GROUP NVがUNIVERSAL LEASE IBERIAを買収
  • 自動車レンタル・リース大手のHERTZが上場し、資金を調達

第7章 自動車レンタル・リース市場における国際企業の競争力に関する分析

  • HERTZ
  • AVIS

第8章 自動車リースチェーン市場における主要な中国企業の競争力に関する分析

  • SHOUQI AUTO LEASE CORPORATION
  • AVIS AUTO LEASE COMPANY
  • NEW IDEA TODAY
  • YINJIAN RENTAL AUTOMOBILES CO., LTD.
  • FIRST AUTOMOBILE LEASING COMPANY

第9章 中国の自動車レンタル・リースチェーン市場における顧客の需要特性および動向に関する分析

  • 中国の自動車レンタル・リースチェーン市場における顧客の需要変数に関する分析
  • 中国の自動車リースチェーン市場における顧客の需要特性に関する分析

第10章 中国の自動車レンタル・リースチェーン市場における投資機会およびリスクに関する分析

  • 中国の自動車レンタル・リースチェーン市場における投資メリットおよびデメリットに関する調査
  • 中国の自動車レンタル・リースチェーン市場における投資リスクに関する分析

第11章 中国の自動車レンタル・リースチェーン市場における投資および資金調達の戦略的意思決定に関する提案C

  • 中国の自動車レンタル・リースチェーン市場における戦略的調査結果
  • 中国の自動車レンタル・リースチェーン市場における投資および資金調達に関する戦略的提案
目次

Abstract

Report Summary

China' s Auto Rental and Lease Chain industry has experienced near 30 years' development since CITIC rented the first group cars for Beijing by way of Cross-border lease in 1980s and the Auto rental service has transferred its function from foreign affair activities and tourism to normal life. More and more enterprises begin investing on auto rental and auto rental companies bloom all over large and medium cities in China. There has been over 3000 auto rental companies, 100,000 cars in rental market and 10 billion turnovers till now due to the ceaseless increase of auto rental amount. Meanwhile, gradually improvement of credit market becomes one of the major factors which push the development of auto rental market. It' s indicated that in the near 5-10 years turnovers of China' s auto rental market will reach 40 billion.

Although the prospect of market seems bright to people in the industry, auto rental market is facing greater challenge because of the declining prices of all kinds of vehicles, rapid increase of residents' income, and increasing richness of automotive financial products together with warming of automotive credit consumption. The status quo of auto rental industry also casts a heavy shadow on the industry' s prospect. According to the recent data, there are over 3000 auto rental companies in China and tens of thousands had a hand in auto rental business. However, 80% of those companies run less than 50 cars, 70% have less than 5 staff. By contrast, the world' s largest auto rental company Hertz owns 525,000 vehicles for operation. Small scale, poor management and service, high rental threshold and price and unfeasible DOW, all the factors above are problems that keep the industry in durance and become the restrictions of development of auto rental and lease industry. In this report, the status quo, trend of development and prospects together with the typical chain body of the auto rental market are analyzed in multi-angles according to the development environment (including economic environment, social environment, policy and consumer environment, etc.) Considering the regional differences of China' s economy, consumer habits, we conducted an in-depth research on market and segmentation of key cities, meanwhile, in the process of analysis, we conducted an in-depth research on the operational difference of auto rental chain bodies by way of comparison in accordance with the actual situation.

Table of Contents

CHAPTER 1 RESEARCH INTRODUCTION 1

SECTION 1 RESEARCH BACKGROUND 1

  • I. Definition of Auto Rental and Lease Industry 1
  • II. Development Course of Auto Rental and Lease Chain Industry 1
  • III. Value Chain of Auto Rental and Lease Chain Industry 1
  • IV. Auto Market Background 2
  • V. Trend of Auto Rental and Lease Chain Operation 2

SECTION 2 RESEARCH CONTENT 3

  • I. Distribution of Research Objects 3
  • II. Distribution of Research Regions 3
  • III. Research Contents and Key Points 3

SECTION 3 RESEARCH METHODS 4

  • I. Data Explanation 4
  • II. Method Characteristic 4
  • III. Application Target 4
  • IV. Application Principle 4

SECTION 4 RESEARCH CONCLUSION 4

  • I. Market Prospect 4
  • II. Commercial Modes 5
  • III. Regional Markets 5
  • IV. Chaining Scale 5
  • V. Consumption Characteristics 6
  • VI. Industry Hotspots 6
  • VII . Enterprises' News 6
  • VIII. Investment and Financing of Auto Rental and Lease 7
  • IX. Opportunities and Risks 7

CHAPTER 2 CURRENT SITUATION AND DEVELOPMENT TREND OF INTERNATIONAL AUTO RENTAL AND LEASE CHAIN INDUSTRY 1

SECTION 1 COMPARISON OF AUTO FINANCE SERVICE OF AMERICA, GERMANY AND JAPAN 1

  • I. Comparison of the Types of Auto Financial Service Patterns 2
  • II. Comparison of the Policy Environment of Auto Financial Service 5
  • III. Comparison of the Credit Environment of Auto Financial Service 7
  • IV. Comparison of the Development Characteristics of Auto Financial Service 10

SECTION 2 AUTO LEASE CHAIN OF USA 17

  • I. Analysis on the Internal and External Environment of Auto Rental and Lease Industry in USA 17
  • II. Current Status and Prediction of the Auto Market Scale of USA from 2006 to 2011 19
  • III. Current Status and Prediction of the Auto Rental Lease Chain Market Scale of USA from 2006 to 2011 20
  • IV. Three Largest Auto Companies in Detroit Reduce Auto Lease Businesses 20
  • V. The Competitive Pattern of American Auto Lease Chains 21
  • VI. Current Status and Trend of Overseas Expansion of American Auto Lease Chains 21
  • VII. Crisis Encountered by American Auto Lease Chains 22
  • VIII. Development Trend of American Auto Lease Chains 23

SECTION 3 AUTO LEASE CHAINS OF BRITAIN 23

SECTION 4 AUTO LEASE CHAINS OF GERMANY 25

SECTION 5 AUTO LEASE CHAINS OF FRANCE 27

CHAPTER 3 RESEARCH ON THE INTERNAL AND EXTERNAL DEVELOPMENT ENVIRONMENT OF CHINESE AUTO LEASE CHAINS 29

SECTION 1 RESEARCH ON POLICY ENVIRONMENT OF CHINESE AUTO LEASE CHAINS 29

  • I. Summary of Policy Environment 29
  • II. Analysis on Auto Industrial Policy 30
  • III. Interim Administrative Provisions of Auto Rental and Lease 31
  • IV. Regulation on the Administration of Commercial Franchises 35
  • V. Administrative Methods of Auto Rental and Lease of Beijing 41
  • VI. Criteria for Automobile Lease Operating Services 41
  • VII. Serious Policy Lacking in Auto Rental and Lease Industry 43
  • VIII. Opinion: Influence of Policies on Auto Rental and Lease Chain Industry 45

SECTION 2 RESEARCH ON ECONOMIC ENVIRONMENT OF CHINA' S AUTO RENTAL AND LEASE CHAIN OPERATION 46

  • I. Analysis on China' s Economic Growth during 2003-2009 46
  • II. China' s Economic Situation during the First Three Quarters of 2009 47
  • III. The Descending Trend of China' s Economic Growth is Obvious from 2009 48
  • IV. Disposable Income of Urban and Rural Residents Increases Stably in China from 2003 to 2009 50
  • V. Opinion: Influence of Economic Environment on Auto Rental and Lease Chain Industry 51

SECTION 3 RESEARCH ON SOCIAL ENVIRONMENT OF CHINA' S AUTO RENTAL AND LEASE CHAIN INDUSTRY 52

  • I. Total Number and Structure of China' s Population from 2006 to 2008 52
  • II. Three Characteristics of the Consumption Structure of China' s Residents 53
  • III. Auto Rental Consumption has been Widely Accepted 54
  • IV. China' s Personal Credit System Continues Improving 54
  • V. Golden Week Economy Speeds up the Increase of Auto Rental and Lease Consumption 55
  • VI. Opinion: Influence of Social Environment on Auto Rental and Lease Chain Industry 55

SECTION 4 RESEARCH ON THE CAPITAL MARKET ENVIRONMENT OF CHINA' S AUTO RENTAL AND LEASE 56

  • I. Subprime Crisis Influences the Global Auto Rental and Lease 56
  • II. The Current Situation of Bank Auto Loan 56
  • III. The Current Situation of Chinese Auto Finance Market 57
  • IV. The Current Situation of the Market of China' s Guarantee Industry 58
  • V. Viewpoint: The Impact of the Capital Market Environment on Auto Rental and Lease Chain Enterprises in 2009 60

CHAPTER 4 RESEARCH ON THE CURRENT SITUATION AND DEVELOPMENTAL TREND OF THE AUTO RENTAL AND LEASE CHAIN MARKET OF CHINA 62

SECTION 1 RESEARCH ON THE DEVELOPMENTAL CHARACTERISTICS OF THE AUTO RENTAL AND LEASE CHAIN MARKET OF CHINA 62

  • I. The Industry is at Its Initial Stage 62
  • II. The Chain Operation Becomes the Indispensable Choice of the Auto Rental and Lease Industry 63
  • III. The Regional Development Is Imbalanced and Has Great Difference 63
  • IV. The Auto Rental and Lease Chain Faces the Seasonal Change of the Market 64
  • V. Chain Enterprises are Small in Scale, Few in Outlets and Weak in the Capacity of Resisting Market Risks 64
  • VI. Auto Rental and Lease Service Is Rather Few in Types and Mainly Short-term Rental 65
  • VII. Relatively Grave Regional Protectionism 65

SECTION 2 ANALYSIS ON THE STATUS QUO OF THE SCALE OF AUTO RENTAL AND LEASE CHAIN MARKET IN CHINA 66

  • I. Prediction on the Scale of the Auto Market of China from 2006 to 2011 66
  • II. Prediction on the Scale of the Auto Rental and Lease Market of China from 2006 to 2011 66
  • III. Prediction on the Scale of the Auto Rental and Lease Chain Market of China from 2006 to 2011 67

SECTION 3 RESEARCH ON THE STRUCTURE OF THE AUTO RENTAL AND LEASE CHAIN INDUSTRY OF CHINA 67

  • I. Research on the Structure of Operation Items and Service Types 67
  • II. Research on the Structure of Profit Point 68
  • III. The Market Structure of Normal Lease and Private Lease 68
  • IV. Research on the Price Structure of Auto Rental and Lease Chain 69
  • V. Research on Auto Rental and Lease Market Segmentation Structure 69

SECTION 4 RESEARCH ON COMPETITION PATTERN OF THE AUTO RENTAL AND LEASE CHAIN MARKET OF CHINA 70

  • I. Competition Type of Auto Rental and Lease Chain Industry 70
  • II. The Share of Auto Rental and Lease Chain in Auto Rental and Lease Market from 2006 to 2009 70
  • III. The Number of Stores of Main Auto Leasing Enterprises from 2006 to 2009 71
  • IV. Main Auto Rental and Lease Brands and Their Status Quo 71
  • V. Foreign-funded Auto Rental and Lease Chains Speed Up Their Entry into China 71
  • VI. Mergers and Acquisitions in Auto Rental and Lease Industry Became Popular Again 72

SECTION 5 ANALYSIS ON THE COMPETITIVENESS OF AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 72

  • I. Competitiveness Analysis by SWOT Method of Auto Rental and Lease of Chain Operation 72
  • II. Competitiveness Analysis by SWOT Method of Foreign-funded Auto Rental and Lease Chain 73
  • III. Competitiveness Analysis by SWOT Method of Domestic Auto Rental and Lease Chain 74
  • IV. Competitiveness Analysis by SWOT Method of Regional Auto Rental and Lease Chain Enterprises 74

SECTION 6 MAIN PROBLEMS IN THE AUTO RENTAL AND LEASE CHAIN INDUSTRY OF CHINA 75

  • I. Underdeveloped Auto Financial Products Restricts Rental and Lease Chain Industry Gravely 75
  • II. Faulty and Nonstandard Policy Environment 75
  • III. Chain Scale Economic Effect Is Not Represented 76
  • IV. Crying for the Participation of Auto Manufacturers 76
  • V. Service Quality of Insurance Company can not Meet the Requirement 77
  • VI. Business Items and Service Types Being Rudimentary 78

CHAPTER 5 RESEARCH ON AUTO RENTAL AND LEASE MARKET CHAINS IN CHINA' S IMPORTANT CITIES 1

SECTION 1 BEIJING 1

  • I. PEST Analysis on Market Macro-Environment 1
  • II. Scale Forecast of Rental and Lease Market from 2006 to 2011 1
  • III. Scale Forecast of Auto Rental and Lease Market Chains from 2006 to 2011 2
  • IV. Development, Scale and Forecast of Second-Hand Vehicle Market from 2006 to 2011 2
  • V. Status of Auto Rental and Lease Chain Industry 2
  • VI. Competitive Structure of Auto Rental and Lease Chain Industry 3
  • VII. Comparison in Scale between Main Chain Brands from 2006 to 2009 4

SECTION 2 SHANGHAI 4

SECTION 3 NANJING 5

SECTION 4 SHENZHEN 5

SECTION 5 GUANGZHOU 7

SECTION 6 CHENGDU 8

SECTION 7 XI' AN 9

SECTION 8 CHONGQING 9

SECTION 9 ANALYSIS ON COMPARISON BETWEEN MARKETS IN KEY CITIES 10

  • I. Comparison between Development Processes of Markets 10
  • II. Comparison between Market Scale 10
  • III. Comparison between Consumption Characteristics 10
  • IV. Comparison on Market Consumption Environment 10

CHAPTER 6 ANALYSIS ON INVESTMENT, FINANCING AND MERGER CASES IN AUTO RENTAL AND LEASE CHAINS INDUSTRY 1

SECTION 1 GENERAL REVIEW OF INVESTMENT, FINANCING AND MERGER IN AUTO RENTAL AND LEASE CHAINS INDUSTRY 1

  • I. Channels for Investment, Financing and Merger 1
  • II. Motivation for Investment, Financing and Merger 1
  • III. Regions for Investment, Financing and Merger 1
  • IV. Cases of Investment, Finance and Merger 1

SECTION 2 UNITED ARAB EMIRATES COOPERATING WITH VOLKSWAGEN TO PURCHASE EUROPEAN AUTO RENTAL AND LEASE GROUP 107 2

  • I. Background of Investment, Finance and Merger 2
  • II. Motivation for Investment and Finance 2
  • III. Processes of Investment and Finance 2
  • IV. Experience and Inspiration form the Investment and Finance 2
  • V. Appreciation of this Investment and Finance Case 2

SECTION 3 ING GROUP NV PURCHASING UNIVERSAL LEASE IBERIA 2

SECTION 4 AUTO RENTAL AND LEAS TYCOON HERTZ GOING LISTED AND FINANCING 3

CHAPTER 7 ANALYSIS ON MAIN COMPETITIVE POWER OF INTERNATIONAL ENTERPRISE IN AUTO RENTAL AND LEASE INDUSTRY 1

SECTION 1 HERTZ 1

  • I. Profile 1
  • II. Business Scale (Income and Stores) 1
  • III. Business Model and Positioning 1
  • IV. Chain Brand Operation 1
  • V. Analysis on Capital Operation 2
  • VI. Development Strategies 2
  • VII. Competitiveness Analysis by SWOT Method 3
  • VIII. Strategic Research Findings 3

SECTION 2 AVIS 3

CHAPTER 8 ANALYSIS ON COMPETITIVE POWER OF CHINA' S MAIN ENTERPRISES OF AUTO LEASE CHAINS 1

SECTION 1 SHOUQI AUTO LEASE CORPORATION 1

  • I. Company Profile 1
  • II. Regional Operation Scale 2
  • III. Distribution of Auto Types: 2
  • IV. Distribution of Serivce Items: 2
  • V. Present Conditions of Chain Franchises 2
  • VI. Development Strategies 2
  • VII. Competitiveness Analysis by SWOT Method 3
  • VIII. Achievement of Strategy Research 4

SECTION 2 AVIS AUTO LEASE COMPANY 4

  • I. Company Profile 4
  • II. Regional Operation Scale 4
  • III. The Status Quo of Development of Enterprise Chain 4
  • IV. Development Strategies 4
  • V. Competitiveness Analysis by SWOT Method 5
  • VI. Achievement of Strategy Research 5

SECTION 3 NEW IDEA TODAY 5

  • I. Company Profile 5
  • II. Regional Operation Scale 6
  • III Distribution of Service Items 6
  • IV. Present Development Status of Chain Franchise 7
  • V. Development Strategies 8

SECTION 4 YINJIAN RENTAL AUTOMOBILES CO., LTD. 8

  • I. Company Profile 8
  • II. Regional Operation Scale 8
  • III. Distribution of Auto Types 8
  • IV. Distribution of Service Items 9

SECTION 5 FIRST AUTOMOBILE LEASING COMPANY 9

CHAPTER 9 ANALYSIS ON DEMAND CHARACTERISTICS AND TREND OF CUSTOMERS IN CHINA AUTO RENTAL AND LEASE CHAIN MARKET 1

SECTION 1 ANALYSIS ON DEMAND VARIABLES OF CUSTOMERS IN CHINA AUTO RENTAL AND LEASE CHAIN MARKET 1

  • I. Demographic Variables Analysis 1
  • II. Geographic Variables Analysis 1
  • III. Psychological Variables Analysis 1
  • IV. Behavioral Variables Analysis 1

SECTION 2 ANALYSIS ON DEMAND CHARACTERISTICS OF CUSTOMERS IN CHINA AUTO LEASE CHAIN MARKET 2

  • I. Consumption Product Preference 2
  • II. Consumer Brand Preference 2
  • III. Consumer Channel Preference 2
  • IV. Consumption Environment Preference 2
  • V. Consumption Influence Factors 3

CHAPTER 10 ANALYSIS ON INVESTMENT OPPORTUNITIES AND RISKS IN CHINA RUTO RENTAL AND LEASE CHAIN INDUSTRY 1

SECTION 1 RESEARCHES ON INVESTMENT ADVANTAGES AND DISADVANTAGES IN CHINA AUTO RENTAL AND LEASE CHAIN INDUSTRY 1

  • I. Investment Advantages in China Auto Rental and Lease Chain Industry 1
  • II. Investment Disadvantages in China Auto Rental and Lease Chain Industry 1
  • III. Investment Opportunities in China Auto Rental and Lease Chain Industry 2
  • IV. Investment Risks in China Auto Rental and Lease Chain Industry 3

SECTION 2 ANALYSIS ON INVESTMENT RISK OF AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 3

  • I. Risk of Fund and Finance 3
  • II. Risk of Excessive Expansion 3
  • III. Risk of Business Model 4
  • IV. Management Risk 4
  • V. Market Risk 4

CHAPTER 11 PROPOSAL ON STRATEGIC DECISIONS ON INVESTMENT AND FINANCING OF AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 1

SECTION 1 RESULTS OF STRATEGIC RESEARCH ON THE AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 1

SECTION 2 STRATEGIC PROPOSAL ON INVESTMENT AND FINANCING OF AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 2

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