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市場調査レポート

消費者・市場動向の考察:インドネシアの個人用衛生用品市場

Consumer and Market Insights: Personal Hygiene Market in Indonesia

発行 Canadean 商品コード 353335
出版日 ページ情報 英文 71 Pages
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消費者・市場動向の考察:インドネシアの個人用衛生用品市場 Consumer and Market Insights: Personal Hygiene Market in Indonesia
出版日: 2016年03月04日 ページ情報: 英文 71 Pages
概要

インドネシアの個人用衛生用品市場は今後 (2015〜2020年)、4.5%のCAGR (複合年間成長率) で成長する見通しです。カテゴリー別では、石鹸が現在の市場シェアも今後の成長率も最大となっています。流通チャネル別に見ると、コンビニエンスストアが最大の流通チャネルとなっています。一方、インドネシアの消費者の多くが、「お値打ち感」のある製品を好む傾向にあります。

当レポートでは、インドネシアにおける個人用衛生用品市場の現状と将来展望について分析し、市場規模 (数量・金額ベース) の実績値や予測値 (今後6年間分)、商品カテゴリー別の詳細データ、流通チャネル/パッケージングの概況、主要企業のプロファイル、今後の市場の方向性などについて調査・考察しております。

イントロダクション

  • 分析範囲

国の背景事情

  • マクロ経済指標:人口・年齢構造、国内総生産 (GDP)、消費者物価指数 (CPI)

市場概況と消費者の人口構造

  • インドネシアの個人用衛生用品市場:市場規模の分析 (金額・数量ベース)
  • インドネシアの個人用衛生用品市場:消費額の実績値・予測値
  • カテゴリー別の消費量分析 (性別・年齢別・教育水準別、都市/農村)
  • 市場規模 (数量ベース):カテゴリー別
  • カテゴリー別の消費額の分析:過去の実績値と今後の予測値
  • カテゴリー別の勝者と敗者:市場シェアの変動
  • 各カテゴリーの平均価格水準
  • セグメント別の市場シェア (金額ベース) とその変化

小売市場環境と主な流通チャネル

  • インドネシアの化粧品・トイレタリー市場の代表的な小売業者
  • インドネシアの個人用衛生用品市場:代表的な流通チャネル (金額ベース)
  • 各カテゴリーの代表的な流通チャネル (金額ベース)

パッケージング

  • 個人用衛生用品市場:パッケージング材料/容器別の内訳 (数量ベース)
  • 個人用衛生用品市場:クロージャー/アウター別の内訳 (数量ベース)
  • 個人用衛生用品市場の予測:パッケージング材料別 (数量ベース)

ブランドシェア

  • 代表的ブランドの市場シェア (数量ベース):カテゴリー別

消費者動向の分析

  • Canadeanの消費者動向分析フレームワークと、サブトレンドの解説
  • インドネシアの個人用衛生用品市場の主な動向
    • 市場のトレンドが個人用衛生用品の消費量におよぼす影響
    • 市場のトレンドを捕捉する手法
    • 市場トレンドの変化の方向性
    • ターゲット消費者の人口動向
  • 今後の消費量促進につがるような、主な市場促進要因

商品開発の事例

  • インドネシアの個人用衛生用品市場で発売された新商品の事例

付録

図表一覧

目次
Product Code: CS2540MF

Summary

Soap is the leading category both in value and volume terms in the Indonesian Personal Hygiene market and is forecast to register fastest growth during 2015-2020. Convenience Stores is the leading distribution channel for Personal Hygiene products in value terms in 2015. Majority of the Indonesian consumers prefer value for money Personal Hygiene products.

Key Findings

  • The Personal Hygiene market in Indonesia will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
  • The Personal Hygiene market in Indonesia is forecast to grow at a CAGR of 4.5% during 2015-2020.
  • Hypermarkets and Supermarkets is the leading distribution channel in the Indonesian Personal Hygiene market.
  • Paper and Board is the most commonly used packaging material in the Personal Hygiene market in Indonesia.

The Consumer and Market Insights report on the Personal Hygiene market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for paper and board, flexible packaging, rigid plastics and others; container data for: Film, Wrapper, Box, Bottle and others.
  • Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Personal Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for the Indonesian Personal Hygiene market
  • Historic and forecast consumption in the Indonesian Personal Hygiene market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Indonesian Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Indonesian Personal Hygiene market
  • Leading distribution channels ((value terms) by category

Packaging

  • Personal Hygiene market by type of packaging material/container (in volume terms)
  • Personal Hygiene market by type of packaging closure/outer (in volume terms)
  • Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean"s consumer trend framework and explanation of the sub-trends
  • For key trends in the Indonesian Personal Hygiene market
  • How the trend is influencing consumption in the Indonesian Personal Hygiene market
  • How to target the trend in the Indonesian Personal Hygiene market
  • How the trend will evolve in the Indonesian Personal Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Indonesian Personal Hygiene market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in IDR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to IDR
  • Table 4: Average prices (IDR and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Brand share analysis by categories, 2015
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