疾病管理：消費者の健康問題に積極的かつ反応的に対処する

FMCG (日用消費財) 産業は、非伝染性疾病の脅威の急増によって、影響を受けています。

当レポートでは、疾病管理について調査分析し、発症リスクを管理または積極的に軽減する製品に対する購入促進要因に焦点を当てて、体系的な情報を提供しています。

目次

• 1. 動向スナップショット
• 2. 疾病管理とは
• 3. 疾病管理が重要な理由
• 4. 疾病管理の促進要因
• 5. 疾病管理から利益を得る方法
• 6. 疾病管理の将来
• 7. 付録

World health is improving and people are living longer than ever before, yet many challenges remain and future threats are becoming more serious. Non-communicable diseases are a significant threat, with the onset heightened by lifestyle factors such as lack of exercise, poor diet, and stress. As such, healthcare costs are soaring, which is in turn generating demand for products targeted at improving health and preventing disease.

"TrendSights Analysis 2018: Disease Management", addresses a conscious need to prevent the risk of disease, manage symptoms once disease arises and improve overall health.

Scope:

• Growing prevalence of lifestyle diseases is driving demand for functional products targeted at improving health and preventing the likelihood of disease.

• Rising concern about the spread of infectious communicable disease places growing emphasis on hygiene, and products that minimize the spread of germs.

Reasons to buy:

• Understand the role of concerns for infection and disease in and out of the home in shaping consumers' attitudes and behaviors.

• Discover how personalized wellbeing offerings can boost consumer interest.

Table of Contents

• 1. Trend Snapshot
• 2. What is Disease Management?
• 3. Why is Disease Management important?
• 4. Who is driving Disease Management?
• 5. How Can Disease Management be capitalized on?
• 6. What Next in Disease Management?
• 7. Appendix