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疾病管理:消費者の健康問題に積極的かつ反応的に対処する

TrendSights Analysis: Disease Management; Proactively and reactively addressing consumer health concerns

発行 Canadean 商品コード 353310
出版日 ページ情報 英文 38 Pages
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疾病管理:消費者の健康問題に積極的かつ反応的に対処する TrendSights Analysis: Disease Management; Proactively and reactively addressing consumer health concerns
出版日: 2016年03月03日 ページ情報: 英文 38 Pages
概要

FMCG (日用消費財) 産業は、非伝染性疾病の脅威の急増によって、影響を受けています。

当レポートでは、疾病管理について調査分析し、発症リスクを管理または積極的に軽減する製品に対する購入促進要因に焦点を当てて、体系的な情報を提供しています。

目次

  • 1. 動向スナップショット
  • 2. 疾病管理とは
  • 3. 疾病管理が重要な理由
  • 4. 疾病管理の促進要因
  • 5. 疾病管理から利益を得る方法
  • 6. 疾病管理の将来
  • 7. 付録
目次
Product Code: CS0029TS

Summary

The FMCG industry is influenced by the rising threat of non-communicable disease, the leading cause of death globally, which is in turn generating demand for products targeted at improving health and preventing disease.

Key Findings

  • The role of positive nutrition for the management of disease cannot be ignored. Over half of consumers claim to actively use food and drinks to improve their health, with 55% agreeing they can provide comparable health benefits to over-the-counter medications.
  • Heart health issues are among consumers' most pressing disease-related concerns, with blood pressure and high cholesterol among the biggest future health worries.
  • Emerging market consumers are most concerned about exposure to germs, due to issues such as overpopulation. This is leading consumers to actively seek cleaning, laundry, and personal care products that provide enhanced antibacterial protection.

"TrendSights Analysis: Disease Management" explores the behavior that drives the purchase of products to manage or proactively reduce the risk of disease

Your key questions answered:

  • How relevant is Disease Management to my market?
  • What does Disease Management mean to my category?
  • Which consumers are most concerned about Disease Management?
  • How can I capture the interest of those most concerned about disease?

Reasons To Buy

  • Understand which audiences are most affected by the Disease Management trend.
  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • See the actions that major brands are taking to get ahead of the greater interest in Disease Management.

Table of Contents

  • 1. Trend Snapshot
  • 2. What is Disease Management?
  • 3. Why is Disease Management important?
  • 4. Who is driving Disease Management?
  • 5. How can Disease Management be capitalized on?
  • 6. What Next in Disease Management?
  • 7. Appendix
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