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市場調査レポート

消費者・市場動向の考察:フィリピンの女性用衛生用品市場

Consumer and Market Insights: Feminine Hygiene Market in the Philippines

発行 Canadean 商品コード 352764
出版日 ページ情報 英文 70 Pages
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消費者・市場動向の考察:フィリピンの女性用衛生用品市場 Consumer and Market Insights: Feminine Hygiene Market in the Philippines
出版日: 2016年02月25日 ページ情報: 英文 70 Pages
概要

当レポートでは、フィリピンにおける女性用衛生用品市場の現状と将来展望について分析し、市場規模 (数量・金額ベース) の実績値や予測値 (今後6年間分)、商品カテゴリー別の詳細データ、流通チャネル/パッケージングの概況、主要企業のプロファイル、今後の市場の方向性などについて調査・考察しております。

イントロダクション

  • 分析範囲

国の背景事情

  • マクロ経済指標:人口・年齢構造、国内総生産 (GDP)、消費者物価指数 (CPI)

市場概況と消費者の人口構造

  • フィリピンの女性用衛生用品市場:市場規模の分析 (金額・数量ベース)
  • フィリピンの女性用衛生用品市場:消費額の実績値・予測値
  • 高級品/低価格品への買い替えの程度
  • 市場規模 (金額ベース):カテゴリー別
  • カテゴリー別の消費額の分析:過去の実績値と今後の予測値
  • カテゴリー別の勝者と敗者:市場シェアの変動
  • 各カテゴリーの平均価格水準

小売市場環境と主な流通チャネル

  • フィリピンの化粧品・トイレタリー市場の代表的な小売業者
  • フィリピンの女性用衛生用品市場:代表的な流通チャネル (金額ベース)
  • 各カテゴリーの代表的な流通チャネル (金額ベース)

パッケージング

  • 女性用衛生用品市場:パッケージング材料/容器別の内訳 (数量ベース)
  • 女性用衛生用品市場:クロージャー/アウター別の内訳 (数量ベース)
  • 女性用衛生用品市場の予測:パッケージング材料別 (数量ベース)

ブランドシェア

  • 代表的ブランドの市場シェア (数量ベース):カテゴリー別

消費者動向の分析

  • Canadeanの消費者動向分析フレームワークと、サブトレンドの解説
  • フィリピンの女性用衛生用品市場の主な動向
    • 市場のトレンドが女性用衛生用品の消費量におよぼす影響
    • 市場のトレンドを捕捉する手法
    • 市場トレンドの変化の方向性
    • ターゲット消費者の人口動向
  • 今後の消費量促進につがるような、主な市場促進要因

商品開発の事例

  • フィリピンの女性用衛生用品市場で発売された新商品の事例

付録

図表一覧

目次
Product Code: CS2501MF

Summary

The Philippines's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Tampons category is forecast to register fastest growth during 2015-2020. Growing trend of online shopping will drive the Filipino Feminine Hygiene market. Websites such as Lazdaa, Amazon, and eBay are witnessing strong growth, driven by convenience and affordability. Promotional deals such as "Buy 1 Take 1", "price-offs", and combo or bulk packs such as "Budget Set" or "Red Days Set", which are common on these websites, will further fuel sales.

Key Findings

  • The Feminine Hygiene market in the Philippines is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015
  • Among all the Feminine Hygiene categories, the Tampons category will register the fastest growth during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel in the Filipino Cosmetics and Toiletries market
  • Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in the Philippines

Canadean's Consumer and Market Insights report on the Feminine Hygiene market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others
  • Consumer level trends: Top four consumer trends which influence Feminine Hygiene product consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume for the Filipino Feminine Hygiene market
  • Historical and projected consumption in the Filipino Feminine Hygiene market
  • Degree of trade up/down in the Filipino Feminine Hygiene market
  • Volume of the Filipino Feminine Hygiene by category
  • Historical and forecast market value of the Filipino Feminine Hygiene by category
  • Winners and losers in the Filipino Feminine Hygiene market
  • Average category level pricing in the Filipino Feminine Hygiene market

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Filipino Cosmetics and Toiletries market
  • Leading distribution channels in the Filipino Feminine Hygiene market
  • Leading distribution channels by category in the Filipino Feminine Hygiene market

Packaging

  • Feminine Hygiene market by type of packaging material/container
  • Feminine Hygiene market by type of packaging closure/outer
  • Feminine Hygiene market by type of packaging, forecasts

Brand Share

  • Leading brands in the Filipino Feminine Hygiene market by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Filipino Feminine Hygiene market
  • How the trend is influencing consumption in the Filipino Feminine Hygiene market
  • How to target the trend in the Filipino Feminine Hygiene market
  • How the trend will evolve in the Filipino Feminine Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Filipino Feminine Hygiene market

Appendix

  • Country context
  • Sector overview
  • Category data
  • Packaging data
  • Category definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in PHP and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to PHP
  • Table 4: Average prices (PHP and US$) by category, 2015
  • Table 5: Leading retailers and store count
  • Table 6: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market value (PHP, US$) and volume analysis, 2010-2020
  • Figure 3: Consumers purchase behavior - Trading up/down, 2015
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Growth analysis by category, 2010-2020
  • Figure 6: Change in market share by category, 2015-2020
  • Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 8: Leading distribution channels by category, 2015
  • Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
  • Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 11: Brand share analysis by category, 2015
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