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市場調査レポート

消費者・市場動向の考察:マレーシアの女性用衛生用品市場

Consumer and Market Insights: Feminine Hygiene Market in Malaysia

発行 Canadean 商品コード 352759
出版日 ページ情報 英文 71 Pages
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消費者・市場動向の考察:マレーシアの女性用衛生用品市場 Consumer and Market Insights: Feminine Hygiene Market in Malaysia
出版日: 2016年02月25日 ページ情報: 英文 71 Pages
概要

当レポートでは、マレーシアにおける女性用衛生用品市場の現状と将来展望について分析し、市場規模 (数量・金額ベース) の実績値や予測値 (今後6年間分)、商品カテゴリー別の詳細データ、流通チャネル/パッケージングの概況、主要企業のプロファイル、今後の市場の方向性などについて調査・考察しております。

イントロダクション

  • 分析範囲

国の背景事情

  • マクロ経済指標:人口・年齢構造、国内総生産 (GDP)、消費者物価指数 (CPI)

市場概況と消費者の人口構造

  • マレーシアの女性用衛生用品市場:市場規模の分析 (金額・数量ベース)
  • マレーシアの女性用衛生用品市場:消費額の実績値・予測値
  • カテゴリー別の消費額分析 (性別・年齢別・教育水準別、都市/農村)
  • 高級品/低価格品への買い替えの程度
  • 市場規模 (金額ベース):カテゴリー別
  • カテゴリー別の消費額の分析:過去の実績値と今後の予測値
  • カテゴリー別の勝者と敗者:市場シェアの変動
  • 各カテゴリーの平均価格水準
  • セグメント別の市場シェア (金額ベース) とその変化

小売市場環境と主な流通チャネル

  • マレーシアの化粧品・トイレタリー市場の代表的な小売業者
  • マレーシアの女性用衛生用品市場:代表的な流通チャネル (金額ベース)
  • 各カテゴリーの代表的な流通チャネル (金額ベース)

パッケージング

  • 個人用衛生用品市場:パッケージング材料/容器別の内訳 (数量ベース)
  • 個人用衛生用品市場:クロージャー/アウター別の内訳 (数量ベース)
  • 個人用衛生用品市場の予測:パッケージング材料別 (数量ベース)

ブランドシェア

  • 代表的ブランドの市場シェア (数量ベース):カテゴリー別

消費者動向の分析

  • Canadeanの消費者動向分析フレームワークと、サブトレンドの解説
  • マレーシアの女性用衛生用品市場の主な動向
    • 市場のトレンドが女性用衛生用品の消費量におよぼす影響
    • 市場のトレンドを捕捉する手法
    • 市場トレンドの変化の方向性
    • ターゲット消費者の人口動向
  • 今後の消費量促進につがるような、主な市場促進要因

商品開発の事例

  • マレーシアの女性用衛生用品市場で発売された新商品の事例

付録

図表一覧

目次
Product Code: CS2495MF

Summary

Sanitary Pads is the leading category and is also forecast to register maximum growth in the market share during 2015-2020. However, the use of Tampons is growing at a faster rate, especially among the urban consumers. Value and Added Functionality are the leading trends in the market and bespoke products and on-the-go packages will drive further sales during the forecast period.

Key Findings

  • The Malaysian Feminine Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
  • The Tampons category accounted for 86.6% share by volume in Feminine Hygiene market in Malaysia.
  • Value and Added Functionality are the major trends that are driving the Malaysian Feminine Hygiene market.
  • Rising female workforce will drive the demand for easy-to-carry products to support on-to-go consumption among consumers in the Malaysian Feminine Hygiene market.
  • Hypermarkets and Supermarkets is the leading distribution channel in the Malaysian Feminine Hygiene market.
  • Bag/Sachet is the most commonly used packaging material in the Feminine Hygiene market in Malaysia.

Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads and Tampons and Women's Disposable Razors and Blades.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics and others; container data for: Bag/Sachet, Box, Bottle, Blister Pack and others
  • Consumer level trends: Top four consumer trends which influence Feminine Hygiene products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for the Malaysian Feminine Hygiene market
  • Historic and forecast consumption in the Malaysian Feminine Hygiene market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Degree of trade up/down in the Malaysian Feminine Hygiene market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Malaysian Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Malaysian Feminine Hygiene market
  • Leading distribution channels (value terms) by category

Packaging

  • Personal Hygiene market by type of packaging material/container (in volume terms)
  • Personal Hygiene market by type of packaging closure/outer (in volume terms)
  • Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Malaysian Feminine Hygiene market
  • How the trend is influencing consumption in the Malaysian Feminine Hygiene market
  • How to target the trend in the Malaysian Feminine Hygiene market
  • How the trend will evolve in the Malaysian Feminine Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in the Malaysian Feminine Hygiene market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in MYR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to MYR
  • Table 4: Average prices (MYR and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Consumers purchase behavior - Trading up/down, 2015
  • Figure 4: Market volume share analysis by categories, 2015
  • Figure 5: Growth analysis by category, 2010-2020
  • Figure 6: Change in market share by category, 2015-2020
  • Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 8: Leading distribution channels by category, 2015
  • Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
  • Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 11: Brand share analysis by categories, 2015
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