Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks
|出版日||ページ情報||英文 44 Pages
|ホットドリンク市場の主要動向 (2017年) Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks|
|出版日: 2018年03月27日||ページ情報: 英文 44 Pages||
当レポートでは、世界のホットドリンク市場 - ホットティー、ホットコーヒー、その他 (ホットココア、麦芽飲料など) - の最新情勢について分析し、昨今の市場の主な動きや背景事情、消費者の傾向・動向、近年の主要な商品開発 (イノベーション) の動き、将来的な市場機会といった情報を取りまとめてお届けいたします。
Consumers are heavily driven by the Sensory & Indulgence mega-trend over non-alcoholic beverage purchases including hot drinks; seeking enjoyable and unique consumption experience. Consumers want hot drinks to cater to various desires, such as quality, convenience, excitement, or specific needs including lifestyles or health. They are seeking more exciting hot drink flavors or varieties, and do not want to customize on quality and taste, even for products that offer easy preparation.
While consumers like to seek enjoyable sensory experience, the Comfort & Uncertainty mega-trend has equally strong influence over hot drink purchases, with consumers opting for their trustworthy brands and products.
Also, since many of consumers (64% globally) consume hot drinks on a regular basis, they want them to be healthy and functional, as well as suiting their lifestyles. Hot drink producers, therefore, need to keep up with changing consumer trends to develop cutting-edge innovations to win against the competition.
The hot drink sector represents a dynamic space for growth as consumers' quest for convenience and experimentation is important to the role of new product development of hot drinks. Overarching themes include superfood formulation involved in hot drinks, catering to the consumers' needs of satisfying connoisseurship and convenience, personalization, the rise of alternative latte drinks, and experimental hot drinks.
"Top Trends in Hot Drinks 2018", examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.
Key takeaways from the report include -
Companies Mentioned: Four Sigmatic, Heath & Heather, Quaker, Fortnum & Mason, Astra, Jack Daniel's, Keurig, Tetley, TrueSmart, Bad Heibrunner, Pages, Mamaearth, Tea Forte, House Wellness Foods, Coca-Cola, Califia Farms, Ito En, Nestle