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ホットドリンク市場の主要動向 (2017年)

Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks

発行 GlobalData 商品コード 352735
出版日 ページ情報 英文 44 Pages
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ホットドリンク市場の主要動向 (2017年) Top Trends in Hot Drinks 2018 - The latest trends in hot coffee, hot tea, and other hot drinks
出版日: 2018年03月27日 ページ情報: 英文 44 Pages
概要

当レポートでは、世界のホットドリンク市場 - ホットティー、ホットコーヒー、その他 (ホットココア、麦芽飲料など) - の最新情勢について分析し、昨今の市場の主な動きや背景事情、消費者の傾向・動向、近年の主要な商品開発 (イノベーション) の動き、将来的な市場機会といった情報を取りまとめてお届けいたします。

目次

  • イントロダクション
  • 動向1:機能性の強化
    • 従来型の健康アピールからの脱却
    • 製品事例
  • 動向2:高級化
    • プライベートブランドとの競合
    • カフェスタイルのホットドリンク
    • 製品事例
  • 動向3:社会的責任
    • 倫理ていな消費
    • 倫理的な生産
    • 製品事例
  • 動向4:カテゴリー横断型の商品開発
    • アルコール飲料からの影響を受けた製品開発
    • スキンケア/ヘルスケアからの影響を受けた製品開発
    • デザートからの影響を受けた製品開発
  • 動向5:シュガーフリー (無糖)
    • 健康意識の高い消費者
    • 糖尿病患者に適したホットドリンク
    • 製品事例
  • 結論
  • 付録
目次
Product Code: CS1804CT

Consumers are heavily driven by the Sensory & Indulgence mega-trend over non-alcoholic beverage purchases including hot drinks; seeking enjoyable and unique consumption experience. Consumers want hot drinks to cater to various desires, such as quality, convenience, excitement, or specific needs including lifestyles or health. They are seeking more exciting hot drink flavors or varieties, and do not want to customize on quality and taste, even for products that offer easy preparation.

While consumers like to seek enjoyable sensory experience, the Comfort & Uncertainty mega-trend has equally strong influence over hot drink purchases, with consumers opting for their trustworthy brands and products.

Also, since many of consumers (64% globally) consume hot drinks on a regular basis, they want them to be healthy and functional, as well as suiting their lifestyles. Hot drink producers, therefore, need to keep up with changing consumer trends to develop cutting-edge innovations to win against the competition.

The hot drink sector represents a dynamic space for growth as consumers' quest for convenience and experimentation is important to the role of new product development of hot drinks. Overarching themes include superfood formulation involved in hot drinks, catering to the consumers' needs of satisfying connoisseurship and convenience, personalization, the rise of alternative latte drinks, and experimental hot drinks.

"Top Trends in Hot Drinks 2018", examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

Key takeaways from the report include -

  • Consumers are seeking quality hot drinks yet do not want a complicated preparation process.
  • Consumers are growing tired of existing beverage categories. They are seeking more exciting flavors and varieties.
  • Health can be one of great interests among consumers, yet they do not want to compromise the taste for health benefits.
  • With expanding consumer lifestyles and the rise of new diets (e.g. vegan), hot drink producers need to keep up with the changes.

Companies Mentioned: Four Sigmatic, Heath & Heather, Quaker, Fortnum & Mason, Astra, Jack Daniel's, Keurig, Tetley, TrueSmart, Bad Heibrunner, Pages, Mamaearth, Tea Forte, House Wellness Foods, Coca-Cola, Califia Farms, Ito En, Nestle

Scope

  • Consumers are seeking quality hot drinks yet do not want a complicated preparation process.
  • Consumers are growing tired of existing beverage categories. They are seeking more exciting flavors and varieties.
  • Health can be one of great interests among consumers, yet they do not want to compromise the taste for health benefits.
  • With expanding consumer lifestyles and the rise of new diets (e.g. vegan), hot drink producers need to keep up with the changes.

Reasons to buy

  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

  • Executive Summary
  • Introduction
  • Innovation Trends in Hot Drinks
  • Trend 1: Super Blends
  • Trend 2: Accessible Connoisseurship
  • Trend 3: Purposefulness
  • Trend 4: Sensational Hot Drinks
  • Trend 5: Alternative Latte Drinks
  • The Future

Appendix

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