表紙
市場調査レポート

ベビーフードの米国市場

Baby Food in the USA 2015

発行 Canadean 商品コード 348534
出版日 ページ情報 英文 109 Pages
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ベビーフードの米国市場 Baby Food in the USA 2015
出版日: 2015年10月31日 ページ情報: 英文 109 Pages
概要

米国のベビーフードの市場規模は、この6年間に5.6%縮小しました。2014年に入り、景気回復に伴って若干の回復傾向を示しています。それでも、出生率の低下や所得の市縮小、母乳養育の普及に伴う粉ミルク需要の低迷などから、市場は大幅な縮小傾向が続いています。

当レポートでは、米国におけるベビーフード (乳児用食品) 市場について分析し、市場の背景事情や基本構造、主要製品の市場規模動向、分野別の詳細動向・市場シェア、主要企業のプロファイル、商品の流通構造、対外貿易動向、今後の市場動向の見通しなどについて調査・推計しております。

第1章 エグゼクティブ・サマリー

第2章 市場の背景事情

  • 出生状況
    • 出生率
    • 地域別の出生率
    • 乳児人口
  • 消費者
    • 生活水準
    • 食習慣
  • 社会・人口動向
    • 家族構造
    • 母親の年齢別の出産件数
    • 育児中の女性数
  • 女性労働者
    • 女性の雇用状況
    • 育児関連の法規制
  • 母乳養育の傾向
    • 母乳養育の促進
    • 母乳養育の浸透状況
    • 母乳養育関連の法規制
  • 規制
    • 販売規制
    • 製品の安全性

第3章 市場のプロファイル

  • 概要
    • イントロダクション
    • 主な特徴と動向
    • メーカー・ブランド
  • 乳児用ミルク
    • 主な特徴と動向
    • 1人当たり消費量
    • 部門別の市場内訳
    • メーカー・ブランド
  • 乳児用シリアル
  • 乳児用ミール
  • 乳児用ドリンク/ジュース

第4章 流通

  • 食品雑貨の流通構造
  • ベビーフードの流通構造

第5章 サプライヤー

  • 企業プロファイル
    • イントロダクション
    • Abbott Nutrition
    • Gerber Products Co - Nestle Nutrition
    • Mead Johnson Nutritionals
    • Beech Nut Nutrition Corp (Hero)
    • The Hain Celestial Group Inc.
    • Plum Organics

第6章 対外貿易

  • 生産量
  • 輸入量
  • 輸出量

第7章 将来展望

  • 今後の市場動向の決定要因
    • 出生率
  • 将来動向

第8章 経済的背景事情

  • 政治・経済概況
  • 経済的背景事情

第9章 付録

図表一覧

目次
Product Code: BF0083MR

Summary

In 2014, the value of the US baby food market stood at US$ XXX million, representing a decline of 5.6% over the last six years. The market has been hard hit by a decline in the number of births up to 2014, when a small upturn occurred, as well as by the adverse economic climate. In addition to lower births and lower incomes, the baby milks sector, which accounts for some 75.3% of value sales in the total baby food market, has been affected by the consistently increasing number of mothers who breastfeed. Changes in the WIC programme that effectively reduced the amount of subsidised infant formulae sold, have also contributed to significant contractions in this segment.

Key Findings

  • In 2014, sales of baby food amounted to XXX tonnes, 15.4% less than in 2008.- Milks account for three-quarters of the value of retail sales and wet meals for around 20%.
  • The share of milks has declined over the last six years, as consumption has fallen and prices remained more or less stable in real terms, due to the swing towards toddler milks, with typically lower unit prices than first stage milks.
  • Supermarkets are, however, losing share to less traditional discounting outlets, such as mass merchandisers and warehouse stores.
  • Abbott and Mead Johnson have traditionally led the market due to the strong positions they hold in the milks sector, and in 2014 they regained this position, after losing out to Nestle in 2012.

"Baby Food in the USA" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the USA market.What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

1. Executive Summary

  • 1.1. Major Developments
  • 1.2. Market Structure
  • 1.3. Per Capita Consumption
  • 1.4. Distribution
  • 1.5. The Suppliers
  • 1.6. The Future

2. Background to the Market

  • 2.1. Births
    • 2.1.1. Live Birth Rates
    • 2.1.2. Live Births by Region
    • 2.1.3. The Baby Population
  • 2.2. The Consumer
    • 2.2.1. Living Standards
    • 2.2.2. Eating Habits
  • 2.3. Socio-Demographic Trends
    • 2.3.1. Family Structure
    • 2.3.2. Births by Age of Mother
    • 2.3.3. Women of Childbearing Age
  • 2.4. Working Women
    • 2.4.1. Female Employment
    • 2.4.2. Maternity Legislation
  • 2.5. Breastfeeding Trends
    • 2.5.1. Breastfeeding Promotion
    • 2.5.2. Breastfeeding Prevalence
    • 2.5.3. Breastfeeding Legislation
  • 2.6. Regulations
    • 2.6.1. Marketing Legislation
    • 2.6.2. Product Safety

3. Market Profile

  • 3.1. Overview
    • 3.1.1. Introduction
    • 3.1.2. Key Features and Developments
    • 3.1.3. Manufacturers and Brands
  • 3.2. Baby Milk
    • 3.2.1. Key Features and Developments
    • 3.2.2. Per Capita Trends
    • 3.2.3. Market Segmentation
    • 3.2.4. Manufacturers and Brands
  • 3.3. Baby Cereals
    • 3.3.1. Key Features and Developments
    • 3.3.2. Per Capita Trends
    • 3.3.3. Sector Segmentation
    • 3.3.4. Manufacturers and Brands
  • 3.4. Baby Meals
    • 3.4.1. Key Features and Developments
    • 3.4.2. Per Capita Trends
    • 3.4.3. Sector Segmentation
    • 3.4.4. Manufacturers and Brands
  • 3.5. Baby Drinks/Juices
    • 3.5.1. Key Features and Developments
    • 3.5.2. Per Capita Trends
    • 3.5.3. Sector Segmentation
    • 3.5.4. Manufacturers and Brands

4. Distribution

  • 4.1. Grocery Structure
  • 4.2. Baby Food Distribution

5. The Suppliers

  • 5.1. Company Profiles
    • 5.1.1. Introduction
    • 5.1.2. Abbott Nutrition
    • 5.1.3. Gerber Products Co - Nestle Nutrition
    • 5.1.4. Mead Johnson Nutritionals
    • 5.1.5. Beech Nut Nutrition Corp (Hero)
    • 5.1.6. The Hain Celestial Group Inc.
    • 5.1.7. Plum Organics

6. Foreign Trade

  • 6.1. Production
  • 6.2. Imports
  • 6.3. Exports

7. The Future

  • 7.1. Future Determinants
  • 7.1.1. Live Birth Trends
  • 7.2. Future Trends

8. Economic Background

  • 8.1. Political and Economic Summary
  • 8.2. Economic Background

9. Appendix

  • 9.1. What is this Report About?
  • 9.2. Time Frame
  • 9.3. Product Category Coverage
  • 9.4. Methodology
  • 9.5. About ERC - a division of Canadean
  • 9.6. Disclaimer

List of Tables

  • Table 1: Baby Food: % Growth, 2008-2014
  • Table 2: Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014
  • Table 3: Projected Market Size, 2021and Growth Rates, 2014 -2020
  • Table 4: Live Birth and Population Trends, 2004-2014
  • Table 5: Births and Birth Rates by Ethnic Origin, 2000-2014
  • Table 6: Births by State, 2008-2014
  • Table 7: Baby Population, 2008-2014
  • Table 8: Trends in Marriages and Divorces, 2008-2012
  • Table 9: Births by Age of Mother, 2013 and 2014
  • Table 10: Number of Women of Childbearing Age by Age Group, 2010 and 2014
  • Table 11: Female Employment Trends, 2008-2014
  • Table 12: Breastfeeding Rates, 1990-2014
  • Table 13: Breastfeeding Rates by State, 2014
  • Table 14: Breastfeeding Rates by Race and Ethnicity, 2000-2011
  • Table 15: Breastfeeding Rates by Demographic Characteristics, 1996, 2003 and2009
  • Table 16: Breastfeeding Rates by Demographic Characteristics, 2005
  • Table 17: Summary of Breastfeeding Legislation by State, 2015
  • Table 18: Baby Food: Market Value, Current Prices, 2008-2014
  • Table 19: Baby Food: Market Value, Constant Prices, 2008-2014
  • Table 20: Baby Food: Market Volume, 2008-2014
  • Table 21: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
  • Table 22: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
  • Table 23: Baby Food: Per Capita Consumption, 2008-2014
  • Table 24: Baby Food: Manufacturer Shares by Value, Trends, 2008-2014
  • Table 25: Baby Food: Manufacturer Representation by Sector, Value, 2014
  • Table 26: Baby Milks: Sector Trends, 2008-2014
  • Table 27: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
  • Table 28: Baby Milks: Sales by Age Segment, 2008-2014
  • Table 29: Baby Milks: Segmentation, Value, 2008-2014
  • Table 30: Infant Formula: Trends in Sector Segmentation, 2012-2014
  • Table 31: Infant Formula: Sector Segmentation, 2014
  • Table 32: Baby Milks: Brand Price Positioning Analysis, Powder, 2015
  • Table 33: Baby Milks: Brand Price Positioning Analysis, Liquid, 2015
  • Table 34: Baby Milks: Manufacturer Share Trends (Value), 2008-2014
  • Table 35: Baby Milks: Manufacturer Share Trends (Volume), 2008-2014
  • Table 36: Baby Milks: Manufacturer Shares by Segment (Value), 2013 and 2014
  • Table 37: Baby Milks: Brand Shares (Value), 2008-2014
  • Table 38: Powdered Formula: Leading Brands, 2008-2014
  • Table 39: Liquid Formula: Leading Brands, 2008-2014
  • Table 40: Liquid Concentrate: Leading Brands, 2013 and 2014
  • Table 41: Baby Cereals: Sector Trends, 2008-2014
  • Table 42: Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014
  • Table 43: Baby Cereals and Finger Foods: Segmentation, 2004-2014
  • Table 44: Baby Cereals: Brand Price Positioning Analysis, 2015
  • Table 45: Baby Finger Foods: Brand Price Positioning Analysis,, 2015
  • Table 46: Baby Cereals: Brand Shares, 2008-2014
  • Table 47: Baby Meals: Sector Trends, 2008-2014
  • Table 48: Baby Meals: Per Capita Expenditure and Consumption, 2008-2014
  • Table 49: Baby Meals: Brand Price Positioning Analysis, 2015
  • Table 50: Wet Baby Meals: Manufacturer Shares, Value, 2008-2014
  • Table 51: Wet Baby Meals: Brand Shares, Value, 2009-2011
  • Table 52: Wet Baby Meals: Brand Shares, Volume, 2009-2011
  • Table 53: Frozen Baby Food: Brand Shares, 2009
  • Table 54: Baby Drinks/Juices: Sector Trends, 2008-2014
  • Table 55: Drinks/Juices: Per Capita Expenditure and Consumption, 2008-2014
  • Table 56: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2015
  • Table 57: Baby Drinks/Juices: Brand Shares, Value, 2008-2014
  • Table 58: Packaged Food Sales by Channel,US$ Billion, 2009-2015
  • Table 59: Infant Formula Sales by Outlet Type, 2008-2014
  • Table 60: Baby Food Sales by Outlet Type, 2008-2014
  • Table 61: Online v In-store Purchases, 2014
  • Table 62: In-store Promotion of Baby and Toddler Food by Type, 2015
  • Table 63: Frequency of Infant Formula Purchase, 2008 and 2014
  • Table 64: Abbott: Market Representation,Value, 2014
  • Table 65: Gerber: Market Representation,Value, 2014
  • Table 66: Mead Johnson: Market Representation, Value, 2014
  • Table 67: Beech Nut: Market Representation, Value, 2014
  • Table 68: Hain Celestial: Market Representation, Value, 2014
  • Table 69: Import Trends, Cereals and Milks, 2008-2014
  • Table 70: Imports of Cereals and Milks by Country of Origin, Value, 2008-2014
  • Table 71: Imports of Cereals and Milks by Country of Origin, Volume, 2008-2014
  • Table 72: Baby Meals: Import Trends, Value, 2008-2014
  • Table 73: Baby Meals: Import Trends, Volume, 2008-2014
  • Table 74: Imports of Baby Meals by Country of Origin, Value, 2008-2014
  • Table 75: Imports of Baby Meals by Country of Origin, Volume, 2008-2014
  • Table 76: Export Trends, Cereals and Milks, 2008-2014
  • Table 77: Exports of Cereals and Milks by Country of Destination, Value, 2008-2014
  • Table 78: Exports of Cereals and Milks by Country of Destination, Volume, 2008-2014
  • Table 79: Baby Meals: Export Trends, Value, 2008-2014
  • Table 80: Baby Meals: Export Trends, Volume, 2008-2014
  • Table 81: Exports of Baby Meals by Country of Destination, Value, 2008-2014
  • Table 82: Exports of Baby Meals by Country of Destination, Volume, 2008-2014
  • Table 83: Birth and Population Projections, 2014-2020
  • Table 84: The Baby Population, 2014-2020
  • Table 85: Baby Food: Value Forecasts (Current Prices), 2014-2020
  • Table 86: Baby Food: Value Forecasts (Constant Prices), 2014-2020
  • Table 87: Baby Food: Volume Forecasts, 2014-2020
  • Table 88: Baby Food: Per Capita Expenditure Forecasts (Current Prices), 2014-2020
  • Table 89: Baby Food: Per Capita Expenditure Forecasts (Constant Prices), 2014-2020
  • Table 90: Baby Food: Per Capita Consumption Forecasts, 2014-2020
  • Table 91: Economic Indicators, 2008-2015
  • Table 92: Key Macro-Economic Forecasts, 2014-2020

List of Figures

  • Figure 1: Baby Food: Market Size, 2008-2014
  • Figure 2: Baby Food: Market Segmentation, 2014
  • Figure 3: Manufacturer Shares, Value, 2014
  • Figure 4: Baby Food: Manufacturer Representative , Volume, 2014
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