株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

インドのパーソナルケア用品市場における国内系企業:成長期にあるパーソナルケア用品市場の大手国内企業の分析

Domestic Competitors in India's Personal Care Market - Analyzing the key local players in a growing personal care market

発行 GlobalData 商品コード 346547
出版日 ページ情報 英文 75 Pages
即納可能
価格
本日の銀行送金レート: 1USD=114.42円で換算しております。
Back to Top
インドのパーソナルケア用品市場における国内系企業:成長期にあるパーソナルケア用品市場の大手国内企業の分析 Domestic Competitors in India's Personal Care Market - Analyzing the key local players in a growing personal care market
出版日: 2015年12月11日 ページ情報: 英文 75 Pages
概要

インドのパーソナルケア用品企業は、製品開発・競争力強化と併せて、海外市場への進出の意思も公言しています。そのため、今後も同国企業の動向・戦略に注目し続ける必要がある、と言えるでしょう。

当レポートでは、インドのパーソナルケア用品市場における、主要な国内系メーカー上位5社の企業戦略について分析し、インド国内のパーソナルケア用品市場の全体的構造・動向や、各社の全体的な企業規模・事業戦略目標、パーソナルケア用品 (および各製品カテゴリー) での現在のプレゼンス、製品開発戦略、国内・国外への進出状況と今後の戦略・計画、企業買収の実績と戦略といった項目について調査しております。

第1章 イントロダクション

  • サマリー
  • 分析範囲
  • インドのパーソナルケア用品の市場規模は70億米ドル以上に達する
    • 固形石鹸が最大のカテゴリー
    • ヘアケア市場では国内系企業が強く、ヘアオイル市場は独占
    • 複数のカテゴリーで、国内系企業が上位3位に入る
    • インドのパーソナルケア用品市場は、成長余地がまだ大きい
  • 国内系企業上位5社:規模も戦略も大きく異なる
    • 各社とも幅広い製品群を取り扱う
    • 活動範囲がインド国内に限定されているのはITCのみ
    • 企業買収の歴史

第2章 Godrej

  • サマリー
  • 企業概要
    • Godrej全体
    • パーソナルケア用品市場におけるGodrej
    • カテゴリー別の活動状況
  • Godrejが長年築き上げてきたブランドの遺産
  • Godrejのイノベーションの目標:マス・プレミアム製品市場への格上げ
    • Cintholの刷新:低価格品から高級品へ
    • Protekt:環境保護対応による製品差別化
    • Godrej No.1:固形石鹸から女性用洗顔料への移行
    • 染毛剤:海外企業の買収による技術革新
    • 「マス・プレミアム」ヘアケア用品市場への進出
  • 企業買収による海外進出の推進

第3章 Marico

  • サマリー
  • 企業概要
    • Marico全体
    • パーソナルケア用品市場におけるMarico
    • カテゴリー別の活動状況
  • Parachute:現在もMaricoのブランド戦略の中心
  • Maricoの段階的・一点集中型のイノベーション・アプローチ
    • 消臭剤ブランド (Zatak、Set Wet):市場シェア維持のためのイノベーション
    • Set Wetスタイリングジェルの刷新 (2015年)
    • Parachute Advansedボディローション:NielsenのBreakthrough Innovation賞を獲得
    • 伝統的なココナツオイルから、その他のヘアオイルにも進出
    • Livon:染毛剤も発売
  • 他地域・他分野への進出のための企業買収
    • 他分野への進出戦略:男性用ヘアスタイリング剤・消臭剤に限定
    • 海外進出戦略:アジア・アフリカでの拠点の確立

第4章 Dabur

  • サマリー
  • 企業概要
    • Dabur全体
    • パーソナルケア用品市場におけるDabur
    • カテゴリー別の活動状況
  • Daburの有機的成長に向けた強力なプラン
    • インド国内の中核事業分野に、有機的成長の巨大な機会が存在する
    • 業務用・小売用市場の開拓
    • インターネット市場での活発な活動 (2011年以降)
    • 流通チャネル拡大への努力が、Daburの成長につながる
  • Daburの製品開発:安全で「自然で」効果的な成分内容を強調
  • 企業買収による、他分野・海外への支出

第5章 ITC

  • 企業概要
    • ITC全体
    • パーソナルケア用品市場におけるITC
    • カテゴリー別の活動状況
  • 自己ブランドの確立に向けたITCの努力
    • Essenza Di Wills:ITCのアパレル店舗での、高校級製品の販売
    • Fiama Di Wills:ジェルベースの高級感あふれる製品
    • Vivel (中級市場向け):皮膚への栄養補給に特化した、クリームベースの製品
    • Superia:マス市場向け・低価格製品
  • 革新的な新製品を連続して発売
    • Vivel:カテゴリーの枠を超えたメガブランドへの成長
    • Fiama Di Wills:製品開発により、従来よりも高級感が増す
    • Engage:スプレー型消臭剤市場の世界に「ペア」の概念を新たにもたらす
  • 国内流通網の整備:最大の関心事項
  • 企業買収:ITCのパーソナルケア用品部門では、大きな関心事項ではない
  • ITCは海外進出はせず、インド市場に専念する

第6章 Wipro

  • 企業概要
    • Wipro全体
    • パーソナルケア用品市場におけるWipro
    • カテゴリー別の活動状況
  • Wiproのパーソナルケア用品市場:特定ブランドへの集中度が高い
  • Santoor:インド南部での集中的な成長戦略
  • 農村部市場がSantoorブランドの成長を促す
  • Wiproの製品開発:3つのカテゴリーに集中して実施
  • Wiproの企業買収戦略:特性製品分野に集中

第7章 他の注目すべき企業

  • 付録
  • 分析範囲
  • 用語/略語一覧
  • 参考文献

図表一覧

目次
Product Code: CS1043IS

Summary

This report analyzes the strategies of five major personal care manufacturers founded and headquartered in India: Godrej, Marico, Dabur, ITC, and Wipro. The report compares these companies in terms of total size, high level business objectives, product category presence and innovation strategy, geographic presence and expansion strategy, and acquisition history and strategy.

Key Findings

  • Godrej, ITC, and Wipro are major players in the personal hygiene category, primarily through bar soap, which is by far the largest subcategory, worth over $2.2bn. Companies looking to expand in India will find the bar soap category well saturated, but there is plenty of growth waiting to be captured in other categories.
  • Each of the top five Indian personal care manufacturers has a stronghold in at least one product subcategory: Godrej in hair coloring and bar soap, Marico in hair oil, Dabur in ayurvedic/"natural" toothpaste and hair oil, ITC in deodorants, and Wipro in bar soaps. Companies looking to expand in these spaces need to take particular note of these strengths.
  • Godrej and Wipro each have about half of their sales outside India, have been most active in acquisitions, and have large cash reserves available for making new acquisitions. These two companies are the biggest competitive threat for companies looking to expand through acquisitions in personal care.

As domestic companies in emerging markets gain strength and publicly declare their intent to become multinational competitors, it is becoming more important than ever to stay on top of India-based companies' successes and strategies.

Reasons To Buy

  • Compares the goals and strategies of the leading personal care manufacturers in India, providing a clear view of the competitive playing field.
  • Analyzes the presence of each company, category by category, brand by brand, revealing the strengths and weaknesses of each company.
  • Examines the innovation strategies of each manufacturer, suggesting future strengths and weaknesses.
  • Offers insights into where these companies are likely to be seeking MandA and retailer partnership opportunities.
  • Illustrates the threats and opportunities for international players.

Table of Contents

  • Val Walker
  • Disclaimer
  • Executive summary

Chapter 1 - Introduction

  • Summary
  • Report scope
  • India's personal care market is valued at over $7bn
    • Bar soap is the top-selling personal care category in India
    • Indian companies are strongest in haircare, dominating hair oil
    • Indian companies are among the top three players in several categories
    • India's personal care sector has significant room for growth
  • India's top five vary widely in size and strategy
    • All five companies compete broadly across multiple categories and subcategories
    • Geographically, ITC is the only company whose presence is limited to India
    • Acquisition history

Chapter 2 - Godrej

  • Summary
  • Company overview
    • Godrej as a whole
    • Godrej in personal care
    • Godrej by category
  • Godrej has a strong base of extendable heritage brands
  • Godrej innovation aims to upscale to mass-premium
    • Cinthol remade from value to premium
    • Protekt recreated to be more differentiated with a green side
    • Godrej No.1 extends from bar soap into face wash for women
    • Godrej hair coloring leverages technology from international acquisitions
    • Godrej extends into "mass premium" haircare
  • Godrej aims for international growth via acquisition

Chapter 3 - Marico

  • Summary
  • Company overview
    • Marico as a whole
    • Marico in personal care
    • Marico by category
  • Parachute remains at the hub of Marico's brand strategy
  • Marico practices a slow, focused approach to innovation
    • Deodorant brands Zatak and Set Wet innovate to hold market share
    • Set Wet styling gel got an update in 2015
    • Parachute Advansed body lotion named a Nielsen Breakthrough Innovation
    • Marico has extended beyond coconut oil into other types of hair oil
    • Livon extends into hair coloring in 2014
  • Marico acquisitions for geographic and category expansion
    • Category expansion strategy focused on men's hair styling and deodorants
    • Geographic expansion strategy focused on establishing hubs in Asia and Africa

Chapter 4 - Dabur

  • Summary
  • Company overview
    • Dabur as a whole
    • Dabur in personal care
    • Dabur by category
  • Dabur has a strong plan for organic growth
    • Significant opportunity for organic growth exists in Dabur's main categories in India
    • Dabur taps into professional salons as well as the retail market
    • Dabur has been an active Internet marketer since 2011
    • Dabur's efforts to expand distribution contribute to growth
  • Dabur innovation stresses safe, "natural," effective ingredients
  • Dabur acquisitions extend category and geographic reach

Chapter 5 - ITC

  • Summary
  • Company overview
    • ITC as a whole
    • ITC in personal care
    • ITC by category
  • ITC's strength has been in developing its own brands
    • Essenza Di Wills super-premium line extended from ITC's apparel line
    • Fiama Di Wills premium line promises indulgence with gel-based products
    • Mid-market Vivel focuses on skin nourishing with creme-based products
    • Mass-market brand Superia serves the economy segment
  • ITC has launched a steady stream of innovative new products
    • Vivel has become a mega-brand expanding across categories
    • Fiama Di Wills innovation has delivered on upscale experiences
    • Engage introduced a new "pairs" concept to the spray deodorant subcategory
  • Expanding domestic distribution has been a major focus
  • Acquisitions are not a major focus for ITC personal care
  • ITC is focused on India, not international expansion

Chapter 6 - Wipro

  • Summary
  • Company overview
    • Wipro as a whole
    • Wipro in personal care sector
    • Wipro by category
  • Wipro's personal care volume is highly concentrated
  • Santoor growth strategy focused in South India
  • Rural markets drive Santoor brand
  • Wipro innovation has focused on three categories
  • Wipro acquisition strategy is product-focused

Chapter 7 - Other companies to watch

  • Appendix
  • Scope
  • Glossary/abbreviations
    • Product category abbreviations used in this report:
    • Other abbreviations used in this report:
  • Bibliography/references

List of Figures

  • Figure 1: Godrej and ITC pose greatest threat; Dabur a threat in "natural" niche
  • Figure 2: Domestic players hold about a quarter of India's personal care market
  • Figure 3: Each featured company has a unique specialty and growth plan
  • Figure 4: Each company has made recent efforts to expand across categories
  • Figure 5: Godrej and Wipro earn about half their revenues outside India
  • Figure 6: All companies but ITC have used acquisitions for international expansion
  • Figure 7: Godrej is strongest in the bar soap and hair coloring categories
  • Figure 8: Godrej introduced three major new product lines in 2014
  • Figure 9: Marico has the strongest portfolio in hair nourishment
  • Figure 10: Marico concentrates on two to three launches per year
  • Figure 11: Hair oil is Dabur's biggest category
  • Figure 12: Dabur has been actively innovating across its portfolio
  • Figure 13: ITC has developed four umbrella brands plus Engage deodorants
  • Figure 14: ITC has introduced several innovations in each of the past few years
  • Figure 15: Wipro's core business is the Santoor brand in personal hygiene
  • Figure 16: Wipro has leveraged acquired brands and technology
  • Figure 17: This report covers four standard Canadean categories
Back to Top