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市場調査レポート

消費者・市場動向の考察:アイスクリームの中国市場

Consumer and Market Insights: Ice Cream Market in China

発行 Canadean 商品コード 345274
出版日 ページ情報 英文 115 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=104.18円で換算しております。
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消費者・市場動向の考察:アイスクリームの中国市場 Consumer and Market Insights: Ice Cream Market in China
出版日: 2015年09月30日 ページ情報: 英文 115 Pages
概要

中国は世界最大の人口大国であり、世界最大のアイスクリーム市場でもありますが、1人当たりの消費量はまだ低く、市場拡大の機会は非常に大きいと言えます。近年の急速な工業化・都市化により生活が多忙化するなかで、くつろぎ・現実逃避の手段としてアイスクリームを消費する人々が増えています。また、今よりも高品質のアイスクリームに乗り換えたいという欲求も強くなってきています。

当レポートでは、中国のアイスクリームの市場について包括的に分析し、全体的な市場規模の動向 (数量・金額ベース、過去6年間・今後5年間分) や、カテゴリー別・ブランド別・パッケージング別の詳細動向、年齢別・男女別の消費傾向、様々な消費者動向 (全20項目) が市場にもたらす影響、今後の市場機会などについて調査しております。

イントロダクション

  • 分析概略と定義
  • 市場概要

市場概要

  • マクロ経済指標:人口・年齢構造、国内総生産 (GDP)、消費者価格指数 (CPI)
  • 中国全国の小売業・フードサービス産業の指標:主要ポイント
  • 中国の市場の市場規模 (金額・数量ベース)
  • 中国市場の消費額の推移と予測
  • 中国市場における消費水準引き上げ/引き下げの程度
  • 中国のアイスクリーム市場と主要国市場との比較
  • 中国の市場規模 (数量ベース):カテゴリー別
  • 中国の市場規模の推移と予測 (金額ベース):カテゴリー別
  • 中国市場における勝者と敗者
  • 中国市場における各カテゴリーの市場シェアとその変動
  • プライベートブランドの普及率:カテゴリー別
  • プライベートブランドの業績:ナショナルブランドとの比較
  • 中国市場の代表的な企業:カテゴリー別
  • 中国市場の代表的なブランド:カテゴリー別

小売業者とパッケージング

  • 中国の食品市場の代表的な小売業者
  • 中国市場の代表的な流通チャネル
  • 中国市場の代表的な流通チャネル:カテゴリー別
  • 中国市場のパッケージング手法別の内訳
  • 中国市場のパッケージング用クロージャー/アウター別の内訳
  • 中国市場のパッケージング手法別の内訳:将来予測

人口構造と消費パターン

  • 全体的な消費機会:年齢別・男女別
  • プライベートブランドの消費機会:年齢別・男女別
  • 過少/過剰消費レベル:年齢別・男女別
  • アイスクリームの消費頻度:年齢別・男女別
  • プライベートの消費頻度と、全体的な消費頻度との比較:年齢別・男女別

消費者動向の分析

  • 消費者動向がアイスクリーム消費量に及ぼす影響の大きさ
  • カテゴリー別の市場規模とその動向
  • 中国のアイスクリーム市場の主な傾向
    • 消費者動向の影響度:主な年代別
    • 消費者動向の市場への影響の仕方
    • 中国市場を開拓する方法
    • 今後の市場動向の見通し

イノベーションの事例

  • 中国市場で発売された新製品の事例
  • 世界市場で発売された新製品の事例

行動と提言

  • 中国のアイスクリーム市場を効果的に開拓する手法

付録

図表一覧

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目次
Product Code: CS1928MF

Summary

Ice Cream is an increasingly popular choice in China as busy consumers look for a tasty product to provide them with relaxation and comfort. Rapid industrialization and urbanization in the country is steadily increasing the number of time-pressured consumers needing to take some time out; Ice Cream's indulgent nature means it can facilitate escapism for many consumers, which is furthering its growth in the country.

Key Findings

  • China's Ice Cream market is one of the largest among major nations, which can be attributed to the large population size. Despite this however, per capita consumption levels are low, hence providing many opportunities for further sales in the market
  • Women have a greater preference for Ice Cream which can provide them with the necessary time out from balancing work and home commitments
  • Chinese consumers are feeling increasingly time-scarce, causing them to look to Ice Cream to provide moments of relaxation and escapism
  • Chinese consumers are seeking the highest quality Ice Cream, classifying the product as an indulgent treat that is worth trading up for

The Consumer and Market Insights: Ice Cream Market in China report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Ice Cream consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and China-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years.
  • Know who the key consumer group are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the UK Prepared Meals market
  • Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Table of Contents

Introduction

  • Classifications and definitions
  • Methodology

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the China Food market
  • Historical and projected sales in the China Food market
  • Degree of trade up/down-trade in the China Food market
  • Comparison of China Food market compared to other key countries
  • Market volume of China Food by category
  • Historical and project market value of China Food by category
  • Winners and losers in the China Food market
  • Segment share of the category and change in market share in the China Food market
  • Penetration of private label, by categories, in the China Food market
  • Private label performance compare to national brands in the China Food market
  • Leading companies in the China Food market by category
  • Leading brands in the China Food market by category

Retailer and packaging

  • Leading retailers in the China food market
  • Leading distribution channels in the China Food market
  • Leading distribution channels by category in the China Food market
  • China Food market by type of packaging
  • China Food market by type of packaging closure/outer
  • China Food market by type of packaging, forecasted

Demographic cohort consumption patterns

  • Overall consumption occasions by age and gender in the China Food market
  • Private Label consumption occasions by age and gender in the China Food market
  • Under/Over-consumption levels in the China Food market by gender and age
  • Consumption frequency by type of consumer in the China Food market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the China Food market

Consumer trend analysis

  • Degree of influence that consumer trends have on volume consumption in the China Food market
  • Market volume of the China Food market by category and trend
  • For leading trends in the China Food market
    • Degree of influence trend has on volume by consumption by key demographic
    • How the trend is influencing consumption in the China Food market
    • How to target the trend in the China Food market
    • How the trend will evolve in the China Food market

Innovation examples

  • New product examples launched in the China Food market
  • New product examples launched in the global Food market

Actions and Recommendations

  • How to successfully target key trends in the China Food market

Appendix

  • Explanation of trends
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definition
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