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市場調査レポート

ラテンアメリカの食品市場の新たな動向

Hot new food trends in Latin America

発行 Canadean 商品コード 345272
出版日 ページ情報 英文 41 Pages
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ラテンアメリカの食品市場の新たな動向 Hot new food trends in Latin America
出版日: 2015年11月18日 ページ情報: 英文 41 Pages
概要

ラテンアメリカの消費者の間では、より健康的で、利便性も高く、また倫理規定に沿った食品に対する需要が拡大しています。とりわけ、ますます多忙になるライフスタイルに適した利便性の高い食品を、消費者は切実に求めています。

当レポートでは、ラテンアメリカの食品市場における最新動向や今後の市場機会について分析し、食品市場で現在顕著に見られるトレンドや、消費者の食品に対する嗜好・考え方の変化、短期的・中期的な (今後5〜10年間の) 市場の発展の方向性、などについて調査・考察すると共に、代表的な商品・ブランドの事例を取り上げております。

エグゼクティブ・サマリー

イントロダクションおよび分析手法概略

ラテンアメリカの食品市場の新たな動向:概要

  • 食品市場を左右する大きな動きを理解する必要性

ラテンアメリカの食品市場の新たな動向

  • 「より健康的な食品が欲しい」という消費者の期待
  • 信頼性を得るためには、企業が透明性を高める必要がある
  • 時間に追われる消費者にとって、利便性が最優先事項となる
  • 倫理性に適った食品を求める消費者

5〜10年後の食品市場の動向予測

  • 「ラテンアメリカの高齢化」:各人の年齢・状態に合わせた、健康食品や機能性食品の需要が拡大するようになる
  • 中産階級の台頭に伴う、高級食品の消費量の拡大
  • 公私とも多忙な消費者にとって、時間の節約になる製品が不可欠となる

分析手法詳細および付録

目次
Product Code: CS0633IS

Summary

The Latin American food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include food, ethical consumerism, convenience and trust.

Key Findings

  • Brazil is the one of fastest growing food markets in volume and value terms among the countries analyzed. This can be attributed to its large population size and growing income.
  • Increasing demand for healthy, convenient and ethical food that could be trusted by consumers are changing the food landscape in the region.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, and a demand for convenience to suit ever-busier lifestyles.

Canadean's 'Hot new food trends in Latin America' report identifies the key and upcoming trends driving consumption across Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 6,000 Latin American consumers.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from across Latin America granting an exclusive insight into the region's food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in Latin America

  • The importance of understanding certain trends impact on the food market

New food trends in Latin America

  • Consumers expect their food to be healthy
  • Trust needs to be earned by brands through transparency
  • Convenience is king as consumers suffer from time-scarcity
  • Food with an ethical ethos will become even more popular

The next 5-10 years of food trends predictions

  • Latin America will begin to 'Grey' and older consumers will demand more healthy and functional products related to their age and well being
  • A broadening middle class will increase premium grocery products consumption in the region
  • Time-saving products will become essential as consumers become busier with work and social commitments

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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