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市場調査レポート

アジア太平洋地域の食品市場の新たな動向

Hot new food trends in Asia-Pacific

発行 Canadean 商品コード 345270
出版日 ページ情報 英文 40 Pages
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アジア太平洋地域の食品市場の新たな動向 Hot new food trends in Asia-Pacific
出版日: 2015年11月17日 ページ情報: 英文 40 Pages
概要

食料品不足が消費者マインドを大きく揺るがしたこともあり、アジア太平洋地域の食品市場でも、自然食品志向や地産地消の動きが広がりつつあります。各企業・ブランドは顧客維持のために、消費者から強い信頼性を得る必要があります。また、アジア太平洋地域でもグローバル化や健康志向の広がりに伴い、世界各地から様々な健康食が取り入れられています。

当レポートでは、アジア太平洋地域の食品市場における最新動向や今後の市場機会について分析し、食品市場で現在顕著に見られるトレンドや、消費者の食品に対する嗜好・考え方の変化、短期的・中期的な (今後5〜10年間の) 市場の発展の方向性、などについて調査・考察すると共に、代表的な商品・ブランドの事例を取り上げております。

エグゼクティブ・サマリー

イントロダクションおよび分析手法概略

アジア太平洋地域の食品市場の新たな動向:概要

  • 食品市場を左右する大きな動きを理解する必要性
  • より健康的な自然な食品を求める消費者
  • 「心地の良い食事」:消費者に子供時代を思い出させるもの
  • 地元・自国のブランドが、舶来品よりも人気が高い場合が多い
  • 高級化:間食消費の促進要因

5〜10年後の食品市場の動向予測

  • 製品差別化と製品チョイス拡充が。各企業の市場シェア維持の鍵となる
  • 食品規制の新設・厳格化が、アジア太平洋地域の消費者・企業の行動に与える影響
  • 人口成長率の低下と少子化:出産年齢が伸び、子供の数は昔より少なくなる

分析手法詳細および付録

目次
Product Code: CS0631IS

Summary

The Asia-Pacific food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include traditional foods, exotic and healthy foods, high-quality convenience and the growing importance of vegetables as the main component of a meal.

Key Findings

  • China is the one of largest food markets in volume and value terms among the countries analyzed. This can be attributed to its population size and growing income.
  • Healthy, natural and local foods are changing the food landscape in the region after recent food scares have shaken consumer confidence. Brands and manufacturers must look to build the trust between product and consumer to secure loyal consumers.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, migration and food experimentation.

Canadean's 'Hot new food trends in Asia-Pacific' report identifies the key and upcoming trends driving consumption across Australia, China, Honk Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 12,000 consumers from Asia-Pacific.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from 12 Asia-Pacific nations granting an exclusive insight into Asia-Pacific's lucrative food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in Asia-Pacific

  • The importance of understanding certain trends impact on the food market h4>New food trends in Asia-Pacific
  • Consumers demand healthier and natural food
  • Comfort food is reconnecting consumers with their childhood
  • Local and regional products are often favored over foreign brands
  • Premiumization is driving indulgent food consumption

The next 5-10 years of food trends predictions

  • Product diversification and more consumer choice will become key for brands to maintain market share
  • New and tougher food safety laws will impact consumer and brand behavior across Asia-Pacific
  • Population growth will slow down as consumers will put off having children till later in life and will not have as many as their grandparents had

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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