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市場調査レポート

欧州の食品市場の新たな動向

Hot new food trends in Europe

発行 Canadean 商品コード 345269
出版日 ページ情報 英文 41 Pages
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欧州の食品市場の新たな動向 Hot new food trends in Europe
出版日: 2015年10月31日 ページ情報: 英文 41 Pages
概要

欧州の食品市場においては、明確なラベル表示により消費者の信頼を掴むことが重要となりつつあります。また、食肉に変わる新たなタンパク源の需要が拡大しつつ利増す。欧州諸国でもグローバル化や健康志向の広がりに伴い、世界各地から様々な健康食が取り入れられています。長く不振が続いたスナック市場も、拡大の兆しが見えてきました。

当レポートでは、欧州の食品市場における最新動向や今後の市場機会について分析し、食品市場で現在顕著に見られるトレンドや、消費者の食品に対する嗜好・考え方の変化、短期的・中期的な (今後5〜10年間の) 市場の発展の方向性、などについて調査・考察すると共に、代表的な商品・ブランドの事例を取り上げております。

エグゼクティブ・サマリー

イントロダクションおよび分析手法概略

欧州の食品市場の新たな動向:概要

  • 食品市場を左右する大きな動きを理解する必要性

欧州の食品市場の新たな動向

  • 明確なラベル表記が、新たな「安全」表記となる
  • 食肉消費量の低下と、新たなタンパク源の台頭
  • エキゾチックで健康的な外国料理が、欧州の消費者に強くアピールする
  • ようやく成長し始めたスナック市場

5〜10年後の食品市場の動向予測

  • 「スーパー穀物」の人気は低下するが、小規模な特別食市場での成長は続く
  • 料理が娯楽となる:消費者は料理を用いて、自らの技能・知識・教養を披露する
  • 「欧州の高齢化」:各人の年齢・状態に合わせた、健康食品や機能性食品の需要が拡大するようになる

分析手法詳細および付録

目次
Product Code: CS0634IS

Summary

The European food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include clear labeling, meat alternatives, exotic and health foods and increased snacking.

Key Findings

  • Germany, France, Russia and the UK are among the largest food markets in volume and value terms among the countries analyzed. This can be attributed to population size, high income and high consumption rates.
  • Growing recognition of meat alternatives for non-vegetarians and vegans, snacking and increasing popularity of exotic and health foods are changing the food landscape in the region.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, immigration and dietary restrictions.

Canadean's 'Hot new food trends in Europe' report identifies the key and upcoming trends driving consumption across Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovak Republic, Spain, Sweden, Turkey and the UK. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 24,000 European consumers.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from 23 European countries granting an exclusive insight into the European food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in Europe

  • The importance of understanding certain trends impact on the food market

New food trends in Europe

  • Clear labels are the new 'Green' labels
  • Meat is out while protein rich alternatives are in
  • Exotic healthy foreign foods are appealing more to Europeans
  • Snacking is only set to grow

The next 5-10 years of food trends predictions

  • Super grains popularity will decrease over time but it will develop a small and dedicated following in the coming years
  • Food will become entertainment as consumers use it to show off their own skills, knowledge and sophistication
  • The 'Greying of Europe' means consumers will begin to demand more healthy and functional products related to their age and well being

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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