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市場調査レポート

北米の食品市場の新たな動向

Hot new food trends in North America

発行 Canadean 商品コード 345268
出版日 ページ情報 英文 40 Pages
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北米の食品市場の新たな動向 Hot new food trends in North America
出版日: 2015年10月31日 ページ情報: 英文 40 Pages
概要

北米の食品市場では現在、伝統的な食生活への回帰の動きが広がっています。また、健康志向の広がりに伴い、世界各地から様々な健康食が取り入れられており、また野菜を多用した食品への需要も高まっています。他方で、利便性を求める動きも根強いものがあります。

当レポートでは、北米の食品市場における最新動向や今後の市場機会について分析し、食品市場で現在顕著に見られるトレンドや、消費者の食品に対する嗜好・考え方の変化、短期的・中期的な (今後5〜10年間の) 市場の発展の方向性、などについて調査・考察すると共に、代表的な商品・ブランドの事例を取り上げております。

エグゼクティブ・サマリー

イントロダクションおよび分析手法概略

北米の食品市場の新たな動向:概要

  • 食品市場を左右する大きな動きを理解する必要性

北米の食品市場の新たな動向

  • 伝統食への回帰
  • エキゾチックで健康的な外国料理が、北米の消費者に強くアピールする
  • 「グルメ」な人々も利便性を求める
  • 野菜の重要性が高まる

5〜10年後の食品市場の動向予測

  • 料理が娯楽となる:消費者は料理を用いて、自らの技能・知識・教養を披露する
  • 北米の消費者は、「見てくれの悪い」野菜・果物に美を見出すようになる
  • 「マイクロ・ローカリズム」が「地産地消」に取って代わる:消費者は地元産の製品・ブランドを求めている

分析手法詳細および付録

目次
Product Code: CS0621IS

Summary

The North American food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include traditional foods, exotic and healthy foods, high-quality convenience and the growing importance of vegetables as the main component of a meal.

Key Findings

  • The US is the one of largest food markets in volume terms among the countries analyzed. This can be attributed to population size, high income and consumption rates.
  • Increasing food adventurism, diets, experimentation and a focus on both local and exotic foods are changing the food landscape in the region.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, immigration and food experimentation.

Canadean's 'Hot New Food Trends in North America' report identifies the key and upcoming trends driving consumption across America and Canada. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes, derived from the survey responses of 3,000 North American consumers in the US and Canada.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from the US and Canada granting an exclusive insight into the North American food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in North America

  • The importance of understanding certain trends impact on the food market

New food trends in North America

  • The return of traditional food
  • Exotic healthy foreign foods are appealing more to North Americans
  • 'Foodies' want convenience too
  • Vegetables take center plate

The next 5-10 years of food trends predictions

  • Food will become entertainment as consumers use it to show off their own skills, knowledge and sophistication
  • North American consumers will begin to see the beauty in "ugly" vegetables and fruits
  • Micro-localism will replace regionalism as consumers search out for more home grown products and brands

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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