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植物性タンパク質の台頭:肉・乳製品の代替として植物性タンパク質を利用する機会

The rise of plant protein : Opportunities to capitalize on the protein trend using plant alternatives to meat and dairy

発行 Canadean 商品コード 344440
出版日 ページ情報 英文 44 Pages
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植物性タンパク質の台頭:肉・乳製品の代替として植物性タンパク質を利用する機会 The rise of plant protein : Opportunities to capitalize on the protein trend using plant alternatives to meat and dairy
出版日: 2015年10月31日 ページ情報: 英文 44 Pages
概要

大豆、エンドウ豆、ナッツなどの植物性タンパク源は、肉を使わない食事や、肉を減らすダイエットを選ぶ消費者の需要に合うため、人気が高まっています。

当レポートでは、植物性タンパク質に対する消費者の認識について調査分析し、需要促進要因、植物性タンパク質の種類、ターゲットにすべき消費者層について、体系的な情報を提供しています。

イントロダクション

消費者の認識

主な消費者ターゲット

イノベーションの概要

付録

目次
Product Code: CS1013IS

Summary

Plant protein sources such as soy, pea, and nuts are growing in popularity to meet ongoing demand for protein at a time when consumers are increasingly opting for meat-free or reduced-meat diets. Meat avoidance is growing for various health, financial, sustainability, and ethical reasons. At the same time, there is insatiable demand for protein, creating opportunities to incorporate plant-based sources into food and beverages in place of animal-derived ingredients.

Key Findings

  • Globally, the proportion of new food and drink product launches claiming to be "high protein" increased six percentage points between 2013 and 2015, from 2% to 8%.
  • Consumers actively avoiding meat are most likely to give high priority to "high protein" claims when choosing food and drink products.
  • Men are more likely to perceive most types of plant protein as positive for health than women, with the exception of pea protein.

Opportunities for Plant Proteins is part of Canadean's Hot Topics research, and explores consumer perceptions of plant-based protein ingredients and identifies opportunities for food and beverage manufacturers to capitalize on.

Your key questions answered:

  • What is driving demand for plant proteins?
  • Which plant proteins do consumers perceive most positively for health, and how can I capitalize on this?
  • Which consumer groups should I target and how?

Reasons To Buy

  • Offers insight into the key demographics that are most likely to be a key focus for innovation.
  • Identifies and analyzes key trends driving demand for plant protein.
  • Identifies interesting new and emerging innovation on offer in terms of product formulation, positioning, and marketing across key food and beverage categories.

Provides insight and inspiration for innovation programs and new product development.

Table of Contents

  • Introduction
  • Consumer Perceptions
  • Key Consumer Targets
  • Innovation Snapshot
  • Appendix
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