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乳製品・大豆の将来動向:今後5年間の市場を形成する最新動向

What's next for dairy and soy? Identifying new and hot trends that will shape the market over the next five years

発行 Canadean 商品コード 344438
出版日 ページ情報 英文 74 Pages
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乳製品・大豆の将来動向:今後5年間の市場を形成する最新動向 What's next for dairy and soy? Identifying new and hot trends that will shape the market over the next five years
出版日: 2015年10月31日 ページ情報: 英文 74 Pages
概要

乳製品市場は、この10年間で著しい変化を遂げました。競争が激化するにつれて、乳製品カテゴリー数が増え、技術革新のレベルが引き上げられました。

当レポートでは、乳製品市場の新興・将来動向について調査分析し、市場データ、技術革新の製品例、新興経済国の消費者について検証し、体系的な情報を提供しています。

エグゼクティブサマリー

イントロダクションと調査手法

乳製品・大豆製品の主な成長市場

乳製品メーカーの重要な消費者ターゲット

  • 過剰/過少消費によって、どのグループをターゲットにすべきか明らかに
  • 主要な消費者モチベーション

今後10年間で、乳製品市場はどのように進化するのか

  • 機能的な利点は大きな問題として残る
  • 消費者は新しく斬新な経験を探し求める
  • 消費者はトレーサビリティ (生産履歴管理) を追求する
  • 簡単に持ち運びできる飲食が、市場の中心的な役割を果たす

付録

目次
Product Code: CS0622IS

Summary

The dairy market has witnessed significant change in the last decade, with greater competition leading to increasing levels of innovation in a number of dairy categories. This has been a contributory factor in the surge in the amount of dairy consumed globally, and this trend is expected to continue in the coming years. Emerging markets such as Brazil, India, and China are all expected to display high levels of growth, highlighting their continued development and the strides manufacturers are taking to better target the dairy market in emerging countries. In developed countries, factors such as convenience and targeting health-conscious consumers remain important. This report highlights the importance of understanding how consumers in different countries have differing needs, and the importance of targeting consumers with appropriate products.

Key Findings

  • The trend and the hype surrounding protein has long been established, however this trend is likely to fade, as average protein levels currently exceed recommended levels, especially in western countries
  • Due to an increasing amount of allergies and intolerances in younger consumers, alternative dairy sources such as camel milk and goat milk and will become more popular in the coming years
  • Certain dairy categories are seen as being very generic with consumers often unable to differentiate between variations in product attributes. This is causing frustration among consumers who want something new and novel, tired with consuming the same old products
  • Craft offerings provide consumers with products 'the way they like it', adding an element of individualism and personal attention some consumers crave

The "What's next for dairy and soy? Identifying new and hot trends that will shape the market over the next five years" report by Canadean examines emerging and future trends in the dairy market. Greater competition in the market is leading to innovation and a range of products suitable for many consumers. Manufacturers are also seen to be paying more attention to health-conscious consumers who are looking for alternatives to traditional dairy products. Convenience is another factor that is being looked at by manufacturers, as the busy lives of consumers is leading to them turning to the dairy market in their quest for a healthy yet convenient snack.

What else does this report offer?

  • The report compiles market data, allowing you to spot growth opportunities in the market
  • Product examples showing how innovation leaders are successfully targeting the growing trends in dairy
  • Consumers in emerging economies are more skeptical in terms of the types of products they purchase, given recent scandals and scares

Reasons To Buy

  • Identify ways in which you can encourage a greater number of consumers to purchase dairy products, by addressing concerns surrounding trust and traceability
  • Key insights and recommendations will help you derive key strategies that will allow you to compete with market leaders and provide a competitive edge to product launches
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into what consumers want and what motivates them

Table of Contents

Executive Summary

Opportunities in dairy

Importance of targeting specific age groups with relevant products

  • Direction of the dairy market over the next five years Introduction and Methodology
  • Survey, market and consumer data
  • Canadean mega-trends Key growth markets in Dairy and Soy
  • Volume data and forecast in the ten core countries
  • Fastest growing Dairy markets by country
  • Volume data and forecast growth by category
  • On-trade vs. Off-trade
  • Foodservice data
  • How private label brands target consumers Important consumer targets and leading motivations in Dairy
  • How age dynamics influences consumers in different countries
  • Identifying over-consumers will help manufacturers better target consumers
  • Key trends in the Aging West, Middle-aged Emerging Markets, and Young Markets of the Future
  • Key consumer motivations by category

How the dairy market will evolve over the next ten years

  • Functional benefits will remain a key issue in dairy
  • How consumers see protein, and where this is heading
  • How products with satiety enhancing properties help with weight management
  • Reasons for consumers looking to adopt a dairy-free diet
  • Effects of misdiagnosis on consumers
  • Importance of dairy in helping fight health issues such as osteoporosis
  • Consumers will seek more new and novel experiences
  • How manufacturers are responding to consumer complaints of generic products
  • Impact of travel on creating greater exposure to new and novel dairy products
  • The need for individualism and how it manifests to the craft trend
  • Consumers will demand more traceability
  • What manufacturers need to do to regain the trust of consumers
  • Role of on-the-go consumption
  • How busy lives is causing changes to the packaging of certain dairy products
  • Importance of indulgence in on-the-go dairy

Appendix

  • Category definitions
  • Survey methodology
  • Market data methodology
  • Consumer data methodology

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