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市場調査レポート

ベビーフードのベトナム市場

Baby Food in Vietnam

発行 Canadean 商品コード 341865
出版日 ページ情報 英文 91 Pages
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ベビーフードのベトナム市場 Baby Food in Vietnam
出版日: 2015年09月30日 ページ情報: 英文 91 Pages
概要

ベトナムのベビーフード市場は、ここ数年で急速に成長しています。拡大する経済の結果として、家族の所得が増加し、多くの女性が、都市部の職場に進出しています。

当レポートでは、ベトナムのベビーフード市場について調査分析し、現在・将来の市場動向に焦点を当てて、消費データ、主要企業プロファイル、製品の市場プロファイル、小売の概要、将来の見通しについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場背景

  • 出生数
  • 消費者
  • 社会・人口統計動向
  • 女性雇用
  • 授乳動向
  • 規制

第3章 市場プロファイル

  • 概要
  • ベビーミルク
  • ベビーシリアル、ドライミール
  • ベビーミール、その他のベビーフード

第4章 小売

  • 小売構造
  • ベビーフード小売

第5章 サプライヤー

  • 企業プロファイル
    • イントロダクション
    • Abbott SA
    • Friesland Campina Dutch Lady Vietnam
    • Vietnam Dairy Products Joint-Stock Company - Vinamilk
    • Nestle Vietnam Ltd
    • Mead Johnson Vietnam Company Ltd
    • Hipp
    • Dumex Vietnam (Danone)
    • その他

第6章 生産と外国貿易

  • 生産
  • 輸入
  • 輸出

第7章 将来

  • 将来の決定要因
  • 将来動向

第8章 経済背景

  • 政治・経済サマリー
  • 経済背景

第9章 ストアチェック

  • イントロダクション
  • 結果

第10章 付録

目次
Product Code: BF0123MR

Summary

The Vietnamese baby food market has been growing rapidly over the last few years, family incomes have increased as a result of the expanding economy and more women have been drawn into the urban workplace. These mothers have increasingly found they have less time to spend preparing food and less time to spend with their young children. This, coupled with the greater availability of prepared baby food in modern retail outlets, has fuelled strong growth in the baby food market.

Key Findings

  • Milks constitute the bulk of the market, although high volume growth has also been registered in cereals/dried meals as well as in the still small meals and others sector.
  • Growth in both value and volume terms has been strong in all three major sectors. Volume sales have risen by 50% over the period 2008 to 2014, with milks rising by 53%, meals and others by 51% and cereals by 40%.
  • Baby milks will continue to dominate the market, and should show significant growth, although other sectors are expected to expand faster in value terms as a result of the 2015 setback in the milks sector.

"Baby Food in Vietnam" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Vietnam market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

1. Executive Summary

  • 1.1. Major Developments
  • 1.2. Market Structure
  • 1.3. Per Capita
  • 1.4. Distribution
  • 1.5. The Suppliers
  • 1.6. The Future

2. Background to the Market

  • 2.1. Births
    • 2.1.1. Live Birth Rates
    • 2.1.2. Live Births by Region
    • 2.1.3. The Baby Population
  • 2.2. The Consumer
    • 2.2.1. Living Standards
    • 2.2.2. Eating Habits
  • 2.3. Socio-Demographic Trends
    • 2.3.1. Family Structure
    • 2.3.2. Women of Childbearing Age
  • 2.4. Female Employment
    • 2.4.1. Working Women
    • 2.4.2. Maternity Legislation
  • 2.5. Breastfeeding Trends
    • 2.5.1. Breastfeeding Promotion
    • 2.5.2. Breastfeeding Prevalence
  • 2.6. Regulations
    • 2.6.1. Marketing Legislation
    • 2.6.2. Food Safety
    • 2.6.3. Price Controls
    • 2.6.4. Import Regulations

3. Market Profile

  • 3.1. Overview
    • 3.1.1. Definitions
    • 3.1.2. Key Features and Developments
    • 3.1.3. Manufacturers
  • 3.2. Baby Milk
    • 3.2.1. Key Features and Developments
    • 3.2.2. Per Capita Trends
    • 3.2.3. Sector Segmentation
    • 3.2.4. Manufacturers and Brands
  • 3.3. Baby Cereals and Dried Meals
    • 3.3.1. Key Features and Developments
    • 3.3.2. Per Capita Trends
    • 3.3.3. Market Segmentation
    • 3.3.4. Manufacturers and Brands
  • 3.4. Baby Meals and Other Baby Food
    • 3.4.1. Key Features and Developments
    • 3.4.2. Per Capita Trends
    • 3.4.3. Sector Segmentation
    • 3.4.4. Manufacturers and Brands

4. Retailing

  • 4.1. Retail Structure
  • 4.2. Baby Food Retailing

5. The Suppliers

  • 5.1. Company Profiles
    • 5.1.1. Introduction
    • 5.1.2. Abbott SA
    • 5.1.3. Friesland Campina Dutch Lady Vietnam
    • 5.1.4. Vietnam Dairy Products Joint-Stock Company - Vinamilk
    • 5.1.5. Nestle Vietnam Ltd
    • 5.1.6. Mead Johnson Vietnam Company Ltd
    • 5.1.7. Hipp
    • 5.1.8. Dumex Vietnam (Danone)
    • 5.1.9. Other Manufacturers

6. Production and Foreign Trade

  • 6.1. Production
  • 6.2. Imports
  • 6.3. Exports

7. The Future

  • 7.1. Future Determinants
    • 7.1.1. Live Birth Trends
    • 7.1.2. Consumer Attitudes
    • 7.1.3. Breastfeeding
  • 7.2. Future Trends

8. Economic Background

  • 8.1. Political and Economic Summary
  • 8.2. Economic Background

9. Storechecks

  • 9.1. Introduction
  • 9.2. Results

10. Appendix

  • 10.1. What is this Report About?
  • 10.2. Time Frame
  • 10.3. Product Category Coverage
  • 10.4. Methodology
  • 10.5. About ERC - a division of Canadean
  • 10.6. Disclaimer
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